Final ProjectKelly Fine

What

• Idea: an online portfolio of my work, including my personal blog

• Goal: Create an attractive, compelling online web presence that advertises my skills to potential employers

Why

• Significance: Potential visitors would ideally enjoy reading my blog, which I put a lot of effort into, and get a good idea of who I am as a person and as a writer

• Target Audience: I graduate in December, so the audience would include potential employers, as well as friends and family that already visit my blog.

Content

• My website will contain:• An “about me” page with my ambitions• A page including my resume (with a PDF

available to download)• A page with my published work, including class

work and links to outside sites• A page with my personal blog

Basically…

• I just need to update this:

Marketing plan- social

• Continuity: • Updated my

username across all social platforms

• Added website URL to profiles

• Sharing• Shared blog posts on

social platforms• Added authorship

tag to posts

Marketing plan-seo

• SEO-optimized my page using the following keywords:• Austin blog (searched 210

time/month)• Funny blog (searched

1,000 times/month)

• Optimized by adding keywords in the page title, updated the metadescriptions and adding page title to all posts and pages

Marketing plan- sem

• Used Google AdWords with the following ad groups:• Austin blog (searched 600 times/month)• Funny blog (searched 5,720 times/month)

• Launched search-only campaign on Google AdWord network

Results- Social

• Increased site views– 875 total views (Nov. 27-Dec. 4)• Biggest referrals:

• Facebook (586)• Twitter (67)• Pinterest (5)

Results- SEO

• Increased page ranking on Google

• Total page views through organic search referrals: 14

Results- SEM

• Impressions: 1,463

• Clicks: 11

• CPC: • Austin blog: $0• Funny blog: $1.26

• CTR:• Austin blog: 0.00• Funny blog: 0.84%