Cognitive Teardown, Buildup, and design decisions

Final Presentation

Design Principles 6332.501 - Jessie Porter

Highlighting ModularityColor ProximitySignal to noise 80/20% RuleLegibility & Readability VisibilityChunking Simplicity

Focus areas of original problems with design:

Design Process (Buildup)

Venom Energy - Adobe Gothic Std B

Venom Energy - Century Gothic

Venom Energy - Eras Bold ITC

Venom Energy - Arial Black

Venom Energy - Assassin$

Venom Energy - Felix Tilting

Venom Energy - Optimus Princess

Venom Energy - Trajan Pro

Venom Energy - Van Helsing

Venom Energy - SkyFall Down

Venom Energy - Colors of Autumn

Venom Energy - Die Nasty

Venom Energy - Make Juice

Venom Energy - Mixit

Decisions

VS

Triangle• Shape of fang• Shape of snake head• Shape of glass • Triangle pointing down meaning water

• Triangles also are symbolic of change, unity, and balance

• Liquid: Venom / blood• Color red is used to incite the idea of danger

• Simple flat colors / shapes easy to translate over media platforms

VS

• Sharp edges• Consistent size• Proper spacing • Readability

Type

• Highlighting • Visibility problems• Symbolism of fang & blood or venom

End ResultDesign Decisions

Product Design