Marketing Plan for Android App-

BookBoy

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OverviewBookBoy is a one stop solution app for all your book buying/buying/selling needs.

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Executive Summary Status Quo – Large demand of books by students who are enrolled in colleges /schools and also by the ones preparing for competitive exams ( CAT , UPSC , GMAT , GATE , etc.)

The task of finding the preferred book is cumbersome and time consuming and often involves searching in multiple stores at different locations

• The company aims to establish a network of students , vendors and other third parties to create an easy medium for book exchanges.

• The proposed method is via an easy to use app, to get in touch with other people with similar needs and to then get the demand fulfilled.

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.Mobile App Structure

• The app to have registered user profiles .

• The users can use the search option to look for books . ( Both second hand and new)

• Other users to quote the price at which the they want to sell a book.

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• The users can then click on the ‘Buy/Sell/Lend’ button to finalize a deal

• This way , the company can keep a track of the number of sales and extract revenue.

• App to have the feature of e-wallet payment as well as Cash transaction.

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Target Consumers

• The major demand for books comes from school students and those preparing for competitive exams.• The company aims to attract these

consumers to register themselves on the app and thus control the major book flow.• Company to convey the benefits

and bonuses via various mediums to do so.

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Target for the first year of the company

1000+ active users100+ active book vendors1000+ completed book deals

BRAND IMAGE

The company has to propose its core values which align themselves with the youth i.e. affordability , easy to use , quick and reliable.

Company to provide discounts and coupons for students to foster the image of student friendly behavior.

BRAND VISIBILITY

The company to collaborate with colleges and schools to get maximum students registered.

Bonus “App wallet money” for getting friends registered.

Company to collaborate with the technical and cultural festivals of schools/colleges to get visibility

Revenue Tactics

The company aims to generate revenue using three methods-

1) Revenue using wallet money transactions.

2) Registration charges for vendors and professionals

3) Charge for extra services such as delivery/return.

E-WALLET MONEY

Company to collaborate with major e-cash companies to enable easy money payment . Cut from each transaction to create revenue.

Charge from Book Vendor

Person registering more than 30 books in the profile inventory to be classified as a vendor.

One time fees to be charged on crossing the above mentioned mark

Fixed charge per 25 books sold from the app.

Free delivery for the vendors selling most books

Users to rate vendors based on inventory and service

Results to be sorted via rating.

Top rated bookstores to get waiver on fees.

Premium Services Charges

One time purchase to make the user eligible for premium services

Free delivery of books above a certain MRP.

Premium users to appear on the top of search results.

The price of premium services to be finalized after extensive surveys.

Price to be different for different user groups i.e. professionals and students.

Structure and Working Process

Front end and back end of app to be monitored regularly for glitches.

At a later point , interns to be appointed to hired for the two fold purpose of external perspective and brand image building.

Signed Legal Contracts to be done

with E-wallet Companies , Delivery providers and Vendors for the services demanded .

Signed Legal Contracts to be signed with E-

wallet Companies , Delivery providers and Vendors for the services demanded .

In 2 years ?

Company to be occupy 40% book transactions in major cities

10,000 plus users 1000+vendorsExpansion into other modes of

education such as videos etc.Most downloaded education app in

India.

Disclaimer

The ideas presented in this presentation have been derived from extensive research and any similarity to any existing idea is purely coincidental and I do not claim ownership on those ideas.

Created by Amol Singh(IIT D ) for an internship under Prof. Sameer Mathur (IIM L).