final prsnt - deepthi

8/6/2019 Final Prsnt - Deepthi

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G.DEEPTHI

IMBAENROLLMENT NO: 07BMP19669

Study of Below the Line Marketing

activities


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AGENDA

Objectives

Introduction

Target/tasks

Recommendations

Limitations

Conclusions


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OBJECTIVES

To study about the ING Vysya Bank.

To thoroughly study the products and services of ING Vysya

Bank.

To study the below the line marketing strategies adopted byING Vysya Bank , to maintain and increase its market share &

to retain its customers.

To know the factors influencing the banks marketing strategy.

To understand Banking operations. To get a feel of the corporate life and its functioning and

understand the various interaction styles.


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CONTEXT:

ING Vysya Bank Ltd., is an entity formed with the coming together oferstwhile, Vysya Bank Ltd and a global financial powerhouse, ING duringOct 2002.

Vysya Bank was formed in the year 1930 at Bangalore. On the other hand,ING group originated in 1990.

I-N-G: Intenationale Netherland Group

LOGO:

Tag line : Jiyo Easy


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CONTEXT (CONTD.):

Currently, ING Group serves 85 million private, corporateand institutional clients in over 65 countries, with a

workforce of over 100,000 people.


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INGS BUSINESS LINES

BANKING

RETAIL BANKING

COMMERCIAL BANKING

INSURANCE

ING INVESTMENT MANAGEMENT

In mid-2000, ING introduced ING Direct which was an online banking concept.


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S.No Name Designation1 Mr.Aditya Krishna Director

2 Mr.Meleveetil Damodaran Director

3 Mr.Philippe Damas Director

4 Mr.Richard Cox Director

5 Mr.Santosh Ramesh Desai Director

6 Mr.Vaughn Nigel Richtor Director

7 Mr.Peter Maria Staal Director

8 Mr.Shailendra Bhandari Managing Director & CEO

9 Mr.Lars Kramer Non Exe.Non Ind.Director

10 Mr.Mark Edwin Newman Non Exe.Non Ind.Director

11 Mr.Vikram Talwar Non.Exe.Independent Director

12 Mr.Arun Thiagarajan Part Time Chairman

Board Of Directors


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Core Values

OWNERSHIP

CUSTOMER CENTRICITY

PASSION TO DELIVER ON RESULTS

RESPECT FOR EACH OTHER

CONNECTED TO A COMMON GOAL


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BTL Activities


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Refer and Win


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Factors influencing the banks

marketing strategy:


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Target

2 Orange savings account of

Rs 15,000 each.

1 savings account of Rs

5,000 (before 30th June

2011).

Life insurance policy (2nd

August 2011).

Tasks

Technical checking of the

various types of cheques.

Filling up the daily

composite vouchers.

Filling up the return

schedule and memo.

Filling up the savingaccounts form and other

official works.


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STRATEGY

Pursuing cold calling to various customers.

Referring to the numbers which are present at the back of the cheques.

Visiting to the different communities which is located at Dehradun.

Gathering references from the existing clients and contacting to that

reference numbers.

Visiting past records of the customers and making a call to them for the

purpose of creating awareness of the new services.


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ACHIEVEMENTS

Closed 2 orange savings account of Rs 15,000 each.

Closed 1 orange savings account of Rs 5,000.

Provided leads for the ING Vysya Life Insurance

(Creating New Life).


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LEARNINGS

Learnt about the operations of the bank.

Gained detailed knowledge about the ING Vysya

bank and its functions and products.

Ensuring that all the operations are as per rules and

regulations of the bank.

Ensuring that the operations are accurate as per plan.

Various interacting styles with the customers.

Learnt about the check processing.


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LIMITATIONS

The project is limited by the period of study.

The project is based on the information provided by the employees of the

organization and other primary organizational documents.

Some information is not revealed in this report because of confidentiality to

be observed during the stay at the organization.

The project is based on secondary data.

Research is constricted to Dehradun city only.


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Recommendations

Presently the activities are mainly concentrated in metros and urban areas only. They should

extend these activities to rural and semi urban areas.

Tie up with the Dominos and McDonald.

Have more activities which involve existing customers that is more activities like customer

get customer campaign.

Concentrate on only those types of activities which have maximum conversions.

Introduction of a solo month (concentrates on a single type of account)

Opening of more new branches in Dehradun.


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CONCLUSION

The campaign has successfully been able to increase the

market share of ING in Dehradun.

The modern days technology like Internet banking, banking

has sent positive signals in the mind of consumers.

The network of ING in Dehradun is still not very vast and

extensive.

Commercials of ING-Vysya Bank have a good impact on the

people as they are very much aware of this bank.


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THANK YOUTHANK YOU

final prsnt - deepthi

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