final-report eu eco-labelec.europa.eu/environment/archives/ecolabel/pdf/marketing/report... ·...

FINAL-REPORT

EU Eco-Label for campsite services

Service contract for the development and implementation of a communication and marketing strategy for the European Eco-label forcampsite services.ENV.G.2/SER/2004/0114r

Vienna, June 2006

G & LWerbe und Verlags GmbHKundmanngasse 33/8A-1030 Wien

in co-operation with

ENERGON Energie- undUmweltmanagementGmbH Jasomirgottstraße 6/7A-1010 Wien

ACTAAssociazione CulturaTurismo AmbienteVia Scarlatti 27I-20124 Milano

ECOCAMPING e.V.Blarerstr. 56D-78462 Konstanz

Marketing for the EU Eco-label-camping The European Commission

G&L Wien GmbH Page 1 - 39

Final-Report

Service contract for the Development and implementation of a communication and marketing strategy for the

European Eco-label for campsite services

ENV.G.2/SER/2004/0114r Ernst Leitner, Rainer Stifter

Dagmar Diwok, Marco Walter

Table of Contents

1. Executive Summary........................................................................................................... 2

2. Status report....................................................................................................................... 4 2.1. Objectives, Strategy and approach as stated in our proposal.......................................... 4 2.2. Tasks as stated in our proposal (point 6) ........................................................................... 5 2.3. Organisational framework.................................................................................................. 8 2.4. Acquisition approach........................................................................................................... 9 2.5. Media relations................................................................................................................... 10 2.6. Promotional material......................................................................................................... 10 2.7. Web-site “www.eco-label-tourism.com” .......................................................................... 12 2.8. Power point-presentation .................................................................................................. 13

3. Acquisition activities ....................................................................................................... 14 3.1. Acquisition of campsites services in Germany ................................................................ 14 3.2. Acquisition of campsites services in Austria.................................................................... 17 3.3. Situation of acquisition in Italy......................................................................................... 19 3.4. Stakeholders strategy......................................................................................................... 24 3.5. Marketing-service for EU Eco-label campsites ............................................................... 25

4. Conclusion ....................................................................................................................... 27 4.2. Approach ............................................................................................................................ 27 4.3. Feedback on criteria .......................................................................................................... 28

5. Overview of tasks in detail (Feb. 2005 – May 2006) ..................................................... 31

6. Annex ............................................................................................................................... 37



1. EXECUTIVE SUMMARY

The following final report outlines the main activities of the contractor Göllner & Leitner Werbe- und Verlags GmbH from January 2005 to May 2006, according to the service contract and confirmed by the EU-Commission. It is the main task to provide and test a strategy to significantly improve the market demand for eco-labelled tourist campsite services in Europe and the general awareness of the new scheme. This service contract should be developed and implemented in close collaboration with the most active Competent Bodies (Austria, Italy, Germany). This strategy and the elaborated approach were agreed at the start-up meeting in Brussels on 24th February 2005 by the European Commission.

At the beginning of the communication process the main stakeholders were identified. It is a matter of fact that the acquisition will be only successful if there is continuity in communi-cation. This means setting up a reliable advisory system for applying campsites. In the first step this concerns the national Competent Bodies who are responsible for an active communication towards the interested campsites. It was our approach to give interested camp sites not only basic information on the EU Eco-label but offered them consultancy for the application procedure. We announced it as “first five free”, meaning that the first five interested campsites will get free support from us on the way to achieve the EU Eco-label in three target areas (Austria, Germany and Italy). The strategy that will be followed is to win these campsites as “best practice organisations”. They can be presented at public events or at press activities. It is very important to show success stories in practice.

Due to national conditions in Austria (there exists the Austrian Eco-label) a harmonization process between the national and the EU Eco-label has been started. The objective is to show that it is possible to get a clear strategy without competition between both labels. At present, both labels are partners at all levels of marketing. This means that the EU Eco-label gets the same marketing support from the Federal Ministry of Environment as the national label. Based on this result it should be clear how it could be possible to meet existing national eco-labels in general.

We also achieved good experience with local development activities (e.g. Agenda 21, Charta of Sustainable Tourism for Parks) near to preserve areas which constitutes a good basis for the implementation of the EU Eco-label. Campsites, located in these areas, are highly motivated and would easily comply with the mandatory criteria. Similar experiences we obtained with campsites with EMAS where increased considerations towards the certification with the EU Eco-label have been done.

As a main target group we identified tour guides for campsites (such as the ADAC-guide) and representative’s organization as the most important stakeholders. Until today only little space was given to Eco-labelled campsites and the environmental situation in tour guides. Further main key players are tourist associations which have to be informed about the efforts to improve sustainability in their regions. We started our contacts to above mentioned key players with direct contacts and at fairs.

At the moment ten campsites are certified with the EU Eco-label out of which 6 achieved the EU Eco-label with the support of our team. Seventeen further campsites (two in Germany,



five in Austria, eight in Italy, two in Greece) have been advised, five will finish the application process soon.

With an increasing number of awarded campsites it will be important to support these organisations with dedicated marketing tools as well as additional materials for European wide presentation. Without a marketing benefit many of the awarded campsites will leave the certification scheme after some years!!! This is a practical experience from other existing schemes. As main information tool we produced several editions of the “Where to stay guide”, which is a very useful tool at presentations and meetings. Meanwhile this brochure is available in German, Italian and English language.



2. STATUS REPORT

2.1. Objectives, Strategy and approach as stated in our proposal

In our activities we focused the dissemination of the EU Eco-label as follows:

Implementation in Mediterranean countries Italy and Greece: In Italy we set the activities in the region of Trentino and Lago Maggiore. In Trentino six campsites and in Lago Maggiore three campsites were supported. Regarding Greece, it was not selected initially as target country but in close co-operation with the Competent Body the team member currently supported two campsites on the phone and by e-mails to understand the criteria and the application procedure.

Implementation in Austria: We supported three campsites which already were awarded at the Camp Ground in Friedrichshafen and we supported three further campsites on the way to the EU Eco-label (prepare documentations, advice, on-site help) and two further got advice and on-site help, but did not apply. In Tulln at Austro Caravan, a presentation meeting was organised in co-operation with the Austrian Competent Body.

Implementation in Germany: We supported four German campsites and we co-operated intensively with the German Competent Body to find more applicants. After the successful event in Friedrichshafen at Camp Ground, Sept. 2005, and other presentations (Ecocam-ping meetings, some relevant fairs) there was a very high interest from campsite owners.

Co-operation with European tour guides such as the ADAC to place the awarded campsites and increase the level of recognition. We informed the ADAC after the CAMP GROUND award ceremony on the first movers. It was then promised that in the next issue of ADAC-guide the first movers will be identified with the EU Eco-label. Meanwhile, the EU Eco-label is found in the new edition of the ADAC-guide.

Result in brief:

We focused our activities on Austria, Germany, Greece and Italy. Moreover we tried to get contact to stakeholders in France, Denmark and the UK.

Marketing-objectives were:

Pilot-acquisition: Implementation of the EU Eco-label in at least five campsites in the following countries: Austria, Germany and Italy

Market-presence: At least one presentation at fairs in Austria, Italy and Germany, Meetings to present the EU Eco-label to campsite owners

Meetings with major stakeholders etc. (at fairs)

Result in brief:

We presented the EU Eco-label for campsites at a meeting of the Carinthian Campsite Association, at Mondo Natura in Rimini (11.09.05), Reisemesse Essen (11.2.2005), Caravan Salon Düsseldorf (29.8.2005) and at the Camp Ground in Friedrichshafen (15.09.05), Austro Caravan Tulln (14.10.2005) and CMT Stuttgart (14-22.1.2006). At the fairs we held



presentations and had meetings with stakeholders to promote the EU Eco-label. Totally 23 campsites were supported, 6 got the EU Eco-label. 5 will get it soon, 2-4 in the near future.

2.2. Tasks as stated in our proposal (point 6)

See next page



Task Number and Title Start month

End month

Actions Deliverables

6.1 Identify key actors and interested parties for targeted information about the EU Eco-label for tourism services

01 02 Collection of data and analysis of target groups Results: List of stakeholders has been updated continuously

Data base with key actor contact details

6.2 Development of a marketing plan 01 03 Strategy and plan to increase awareness and to win applicants Results: Marketing activities fixed including dates of fairs; Promotional materials produced and updated continuously;

Implementation concept with schedule and milestones

6.3 Development of information tools 01 17 (see below) (see below) 6.3.1 Update www.eco-label-tourism.com 01 17 Add information for campsite services, update with success

stories, activity reports etc. Results: Web pages includes information about the EU Eco-label for campsites and has been updated continuously

Increasing number of hits

6.3.2 Fact sheet 01 02 Production of fact sheets in English, German and Italian Results: Facts sheets translated and produced in three languages

printed items (hard copies)

6.3.3. Power Point slides 01 02 The existing PPT slides for the EU Eco-Label for tourist accommodation services will be updated with the criteria for campsite services Results: PPT slides in three languages available

PPT slides

6.3.4 Sticker 01 02 Produce 6*2000 Sticker for use on Eco-label folders Results: Stickers produced and on the folders

Printed items for use on existing folders

6.4 Press releases 02 04 Development of articles for press Results: Articles produced in German, Italian

Articles

6.4.1. Kick off press release when the criteria will be officially released

02 02 Press release when criteria will be officially released Results: Press releases launched

Collection of clippings

6.4.2. Continuous press releases 02 17 Press releases, direct press contact, 5-10 articles in each target country Results: Press releases launched

Collection of clippings



6.5 Pilot acquisition 04 17 Contact companies Austria: Camping Rosental Roz as the 2nd European Campsite, Alpencamping Kötschach Mauthen, Camping Mexiko, Camping Paradise Garden, Camping ÖAMTC, Camping Nußdorf/Attersee, Camping Bad Ossiachersee, Camping Berghof Germany: Camping Elbsee, Camping Uhlenköper, Camping Langenwald, Camping Königskanzel Greece: Camping Athens and Camping Venezuela Italy: Camping Dolomiti, Camping Parco Adamello, Cameggio Lago di Tenno, Campeggio Monte Brione, Campeggio Due Laghi, Camping Val di Sole

5-10 applicants in each target country

6.6 Presentation of the EU Eco-label for tourist accommodation services at fairs

04 15 Participation at fairs, events and workshops where key actors and target group can be reached Austria: EU Eco-label presented at the Carinthian campsite association meeting in Villach (AT) on 25 April 05 (Rainer Stifter and Otto Fichtl from the Austrian VKI), Austro Caravan, Tulln, 14 Oct. 2005; Italy: Lago Trasimeno, Perugia on 5 Sept. 2005, Mondo Natura in ‘Rimini (IT) on 11 Sept.2005 and Germany: Reise Camping Essen on 11 Feb. 2005, Caravan Salon Düsseldorf on 29 August 2005, Camp Ground in Friedrichshafen (DE) on 15 Sept. 2005, CMT Stuttgart (14-22 January 2006).

Number of target groups to be informed about the Eco-label (reports)

6.7 Commission-Meetings and Reporting 01 18 Initial meetings with the whole team, interim and final meeting with Ernst Leitner or Rainer Stifter Results: Initial meeting hold on 24 February 2005, Brussels Interim-meeting on 12 October 2005, Brussels Marketing-Management Group Meeting, 4 April 2006,

Commission informed about ongoing activities and results



2.3. Organisational framework

To implement all the activities successfully, we defined following work-phases:

Schedule for implementation

Phases Agenda Timeframe

Start-up phase Build-up network, planning Feb. – March. 2005

Presentation phase Presentation and acquisition activities at four important fairs:

Reise Camping Essen, Jan. 2005

Caravan Salon Düsseldorf, August 2005

Mondo Natura, September 2005

Camp Ground, September 2005

Austro Caravan, October 2005

CMT Stuttgart, January 2006

April 2005 – January 2006

Acquisition phase consequent and active acquisition (based on contacts from fairs)

October 2005 – May 2006

The EU Eco-label marketing-team consists of following member:

Internal team

Name Function Project tasks

Ernst Leitner, G&L Project leader and -manager Strategy and planning, implementation

Rainer Stifter, Energon Project manager Market penetration

Dagmar Diwok, Acta Project manager Implementation, acquisition

Marco Walter, Ecocamping Project manager Implementation, acquisition

Stefan Tauchhammer, G&L Project assistant Implementation, web-marketing

Ingrid Gassner, G&L Design Grafic-design



2.4. Acquisition approach

Our marketing approach is built on the following areas:

1. Identify interested campsites and key actors. Identify applicants by direct contacts and use of networks of partner Ecocamping, tourist federations, municipalities, chamber of commerce, NGO's. Identify multipliers and press contacts for direct information. Promote the release of the criteria for campsite services. Create synergies by merge marketing and promotional activities:

• Marketing support for increase eco-label marketing • Material dissemination • Co-ordinated presentations

Benefit: List of all target groups

2. Enforce targeted acquisition. Develop a system for targeted acquisition including:

• Campsite services (in regard to environmental issues, natural preserves & national parks, etc.)

• Tourist federations • NGO's • Austrian, Italian, German competent body,

municipalities

Benefit: Informed and eco-label aware target groups

3. Basic Assist in application process. Advise campsites basically in act environmental aware to fulfil the Eco-Label criteria:

• Identify current baseline • Elaborate in co-operation with effected organisation

improvement activities • Support in application procedure

Benefit: Eco-labelled tourist accommodation services



4. Develop best practice examples. Summarise information and promotion activities for:

• Best practice transfer to other areas • Detailed description of implementation process • Motivate other campsite services to participate in the

application process

Benefit: summary report to be used for promotion

2.5.Media relations

We started the press activities at the beginning of the fairs as follows:

• We elaborated a standard press release for all activities • Participation at the Carinthian Camping Association in

Villach (AT) • Press activities at Mondo Natura (Sept. 2005) • Press activities at Camp Ground (Sept. 2005) • Press activities at Austro Caravan (Oct. 2005) • Press activities at CMT Stuttgart (Jan. 2006)

2.6.Promotional material

2.6.1. Fact sheets

Close together with Cécile des Abbayes from the EU Eco-label Helpdesk our project team generated the fact sheet for campsites in German and English. The fact sheets (English, German) are now available in a redesigned form. They are available as hard copies and downloadable at the web-site. For the Italian version a text was created, hard copies are not available. Latest information: The Helpdesk produces the campsite fact sheets in all 19-EU languages. They will be available in July 2006.



2.6.2. Image- and acquisition brochure

As stated in the proposal we did not produce separate information brochures but added a sticker on the cover page with the information “Also available for campsite services”. These folders are available in English, French, Spanish, Italian, Greek and German.

The brochures are available at the help desk, some Competent Bodies, at the EU Commission, at the marketing team and are also downloadable as PDF at our marketing website.

2.6.3. ”Where to stay guide“

On the basis of the success of the “Where to stay guide” of the Eco-labelled hotels we produced a “Where to stay guide” in German, English and Italian in order to present the first European Eco-labelled campsites. The German and Italian versions were printed digitally with about 500 items each. The guides were available at Mondo Natura, Rimini, Italy, and Camp Ground, Friedrichshafen, Germany, at Austro Caravan in Tulln, Austria and at CMT in Stuttgart, Germany. All versions are available as PDF on www.eco-label-tourism.com.

Also available for campsite services!



2.6.4. Image poster

For presenting the EU Eco-label at fairs an info-poster was produced in

German,

Italian

The size of the poster is 70 x 100 cm. PDF’s in German, Italian and English are available at the information web-site www.eco-label-tourism.com.

2.7. Web-site “www.eco-label-tourism.com”

The acquisition web-site provides easy access to reliable information as given in the image-brochure. The main target group is to satisfy the interested campsite services who want to apply for the EU Eco-label with clear and useful information.

At the beginning of the contract we updated regularly following sites

• Activities: This is the main part where we regularly present all our activities at fairs and success stories from all countries.

• Download: All our info-material is either available in hard-copy or as PDF-download:



Where-to-stay-guide (in English, Italian and German), info-brochures (in English, Italian and German), product fact sheet (in English, Italian and German), application pack/user manual (only available in English by now).

2.8. Power point-presentation

Especially during the implementation and acquisition phase a professional Power point-presentation is a powerful tool for convincing multipliers and potential applicants.

Presentations will be successful using these professional Power point files. We pointed out the main facts of the EU Eco-label for campsites and visualised it with figures and pictures.

The Power point-file is available in English, German and Italian (all are downloadable at the web-site).



3. ACQUISITION ACTIVITIES

3.1. Acquisition of campsites services in Germany

3.1.1. Situation at present

After a very successful beginning the focus was mainly to inform campsites on the EU Eco-label and to find first movers. In Germany several potential applicants have been identified during the first big presentation at CAMP GROUND (details see CAMP GROUND report). Ecocamping organised workshops regularly for campsite owners and main stakeholders in camping tourism. The EU Eco-label was in all these workshops presented and well announced. Following workshops took place during the contract period.

Workshops and Events in Germany

Titel of Event Date Title of presentation Participant Number Conclusions

Workshop “Marketing” Brandenburg

February 24, 2005 Marketing 20 Short information about

new label, no discussion General meeting Campsite Association Baden-Württemberg

March 1, 2005 Marketing 45 Short information about

new label, no discussion

Workshop “Marketing” Niedersachsen

April 14, 2005 Marketing 23 Short information about

new label, no discussion Meeting of Campsite association South Tyrol

April 18, 2005 Marketing 35 Short presentation about


Workshop “Sicherheit, Marketing” Bodensee

April 26, 2005

Overview ECOCAMPING activities

13 Information about new label and marketing via ECOCAMPING

Workshop “Platzgestaltung” Schleswig-Holstein

May 24, 2005 ECOCAMPING News 20

Information about new label and marketing via ECOCAMPING

Workshop, headoffice Finowfurt, Brandenburg

October 4, 2005 Youth and Camping 13 Short presentation about

new label, no discussion Workshop “Marketing”, Bavaria, Pleinfeld

October 11, 2005 ECOCAMPING News 17 Short presentation about

new label, no discussion Workshop Gern Campinghof, Neufrach/Salem

October 14, 2005

Eco-Startworkshop Environmental Mgmt, quality and safety

16 Short presentation about new label, no discussion

General Member Meeting of campsite association Hessen

Nov. 2, 2005

ECOCAMPING News 30 Short presentation about


Workshop Brandenburg Nov. 14, 2005 ECOCAMPING News 15 Short presentation about

new label, no discussion Workshop Parkcamping Lindau

December 6, 2005 Youth and Camping 31 Short presentation about


Beyond these Ecocamping-workshops the EU-Eco-label was presented at relevant fairs (Reise Camping Essen, Caravan Salon Düsseldorf). See the fair reports in the annex.



Fairs and Events in Germany

Title of Event Date Activity Participant number at meetings

Conclusions

Reise Camping Essen Feb. 11, 2005 Presentation meeting,

hosting a stand 80 Presentation with camp site owners

Caravan Salon Düsseldorf Aug. 29, 2005

Presentation meeting during ADAC forum, Hosting a stand

150 Presentation with camp site owners

First international award ceremony Friedrichshafen

Sept. 14-16, 2005

Award Ceremony at CampGround 80

Presentations and award ceremony with relevant stakeholders

CMT Stuttgart 14-22 January 2006 Hosting a stand Not available Face-to-face meetings

with key stakeholders

3.1.2. Certified campsites

Based on the efforts of the marketing team two campsites in Germany have been awarded during the duration of the contract (at CAMP GROUND in Friedrichshafen, Germany).

Uhlenköper Camp Uelzen – Is located in beautiful natural scenery. The right choice to enjoy holiday with the family.

Has more than 60 tent sites, including 20 permanent parking lots.

Awarded Sept 15, 2005

Campingplatz Elbsee – Located amongst wonderful meadows and forests by the Elbsee lake. Well-deserved rest and relaxation. It offers more than 350.000 sqm space to the campers.




3.1.3. Acquisition activities

In Germany, we supported four campsites and we co-operated intensively with the German Competent Body to find more applicants. After the successful event in Friedrichshafen 15/9/2005 at Camp Ground and other presentations (Ecocamping meetings) there is a very high interest from campsite owners.

Supported campsites in Germany

Name of Campsite Name of Owner Address / E-mail Web site

Camping Uhlenköper Thomas Körding 29525 Uelzen 49, Festplatz 11

[email protected] www.uhlenkoeper-camp.de

Camping Elbsee Christa Martin Am Elbsee 3, 87648 Aitrang [email protected] www.elbsee.de

Naturcamping Langenwald Familie Eiermann

Straßburgerstr. 167 72250 Freudenstadt [email protected]

www.camping-langenwald.de

Camping Königskanzel Familie Eiermann

D-72280 Dornstetten-Hallwangen/ Schwarzwald, Freizeitweg 1, [email protected]

www.camping-koenigskanzel.de/

All of them have been fully supported, Camping Uhlenköper and Camping Elbsee already awarded. Naturcamping Langenwald and Camping Königskanzel are finishing the application documentation and will apply for the EU Eco-label approximately mid 2006 (July or August 2006).

3.1.4. Award ceremony at Campground, Friedrichshafen

In close co-operation with “Messe Friedrichshafen” we organised a successful presentation of the EU Eco-label towards main stakeholders in campsite tourism on September 15, 2005 (see full report in the annex). The highlight of the event was the award ceremony where five campsite owners were awarded the official certificate. About 80 persons (main stakeholders from campsite tourism) participated in this main event. Main speakers: Tanja Gönner, Minister for Environment of the German country Baden-Württemberg, Dr. Uschi Eid, Secretary of State, Federal Ministry for economic co-operation and development, Athina Koutroumani, European Commission, DG Environment. Information regarding the event was promoted on the official website of the fair (www.camp-ground.de) as well as in several announcements done by Ecocamping.

3.1.5. Participated fairs in Germany

A first presentation of the European Eco-label for Campsite in Germany took place on 11 February 2005 at the German Camping Event (German Campsite Federation) in Travel Fair Essen (see report in the annex). Marco Walter (ECOCAMPING) presented the EU Eco-label during an ECOCAMPING presentation at the 2nd German Camping Event of the German Campsite Federation BVCD. The event was organised by BVCD during the Camping- and



Travel Fair in Essen. 1.300 German campsite owners were invited of which ca. 70 did join the event.

Another presentation of the European Eco-label for campsites took place on 29 August 2005 at Caravan Salon Düsseldorf (see report in the annex). Marco Walter presented and explained the EU Eco-label in his presentation. and spoke to important guests also about the EU Eco-label, for example to Anton Harms, president of German Campsite Association, to Stefan Thurn, editor of ADAC Camping guide or toThomas Körding from Uhlenköper Camp Uelzen, who could convinced to apply for the EU Eco-label.

3.2.Acquisition of campsites services in Austria


We supported three campsites which already were awarded at Camp Ground in Friedrichs-hafen and we supported three further campsites on the way to the EU Eco-label (prepare documentations, advice and on-site help).

Supported campsites in Austria

Name of Campsite Name of Owner Address / e-mail Web site

Camping Roz Rosental

DI Samo Kupper

Gotschuchen 34, 9173 St. Margareten im Rosental [email protected]

www.roz.at

Camping Mexiko Renate Heiler Hechtweg 4, 6900 Bregenz [email protected]

www.camping-mexico.at

Alpencamping Kötschach-Mauthen Sepp Kolbitsch Kötschach 284, 9640 Kötschach,

[email protected] www.alpencamp.at

Camping Paradise Garden Leopold Grandl Höfergraben 2, 2572 Kaumberg

[email protected] www.camping-noe.at

ÖAMTC-Camping Franz Libal Hafenstrasse, 3430 Tulln / Donau [email protected] www.oeamtc.at

Camping Nußdorf /Attersee Hr. Gruber Dorfstraße, 4865 Nußdorf / Attersee

[email protected] www.campingwelt. com/gruber

Camping Bad Ossiachersee

Fr. Gaby Siebert

9520 Annenheim – Kärnten [email protected]

www.camping-ossiachersee.at

Camping Berghof Fam. Ertl A-9523 Villach/Landskron Ossiacher See - Süduferstraße 241 [email protected]

www.seecamping-berghof.at

Camping Roz, Camping Mexiko and Alpencamping Kötschach-Mauthen were awarded with the EU Eco-label at CampGround in Friedrichshafen, 15/9/2005.

Camping Paradise Garden, Kaumberg, and ÖAMTC-Camping, Tulln, both in Lower Austria are finalising the application pack and plan to forward it to the Austrian Competent



Body in July 2006. Camping Nußdorf am Attersee has also completed the documentation and will apply this summer. This campsite is member of a large group of campsites in Salzkammergut, called Campingwelt Salzkammergut, with 14 campsites. If Camping Nußdorf is successful, all other ones should apply for the EU Eco-label later on.

Camping Bad Ossiachersee and Camping Berghof did not continue the application process. While the reason for Camping Bad Ossiachersee was a change of ownership and the unwillingness of the new owner to invest in environmental activities, Camping Berghof did not continue its approach due to the intensive administration work linked with the application.


Based on the efforts of the marketing team three campsites in Austria have been awarded during the duration of the contract (at CAMP GROUND in Friedrichshafen, Germany).

Campingplatz Rosental Roz – 430 pitches located in magnicent and natural surroundings for pleasant holidays.


Campingplatz Camping Mexiko – Relaxing holidays close to the nature reserve Mehrerauer-Seeufer at the lake Constance.


Alpencamp Kötschach-Mauthen – Holidays in a friendly atmosphere with a fabulous mountainscape, best for adventures. Awarded Sept 15, 2005



3.2.3. Presentation workshop in Carinthia

On 25 April 2005 we had a presentation of the European Eco-label for campsites at the Chamber of Commerce Carinthia (Wirtschaftskammer Kärnten) in Villach.

Mr. Rainer Stifter (PR Team, Energon) and Mr. Otto Fichtl (VKI on behalf of the Austrian Ministry for Environment) presented the EU Eco-label for campsites to campsite owners in the Austrian province Carinthia. The event was organised in close co-operation with the Chamber of Commerce. 110 Carinthian campsite owners were invited of which 25 joined the event. Mr. Stifter gave an overview about the European Eco-label for campsites, its strengths and advantages and the criteria. Mr. Fichtl focussed on the application procedure and the costs.

Both speakers tried to encourage campsite owners to join the Eco-label initiative, however only one showed high interest for follow up consultancy on the criteria and the application procedure. The other campsite owners agreed to think about the initiative and to inform the marketing team later. The main barrier to join the system is low level of recognition and application fees. In particular negative feed back was given to high application fees and costs for external evaluation.

In parallel a press release was launched via the Chamber of Commerce. Unfortunately no press feedback could be collected.

3.2.4. Presentation workshop at Austro Caravan in Tulln

Ernst Leitner and Stefan Tauchhammer organised in close co-operation with Messe Tulln (fair organisation) a presentation in the conference room at the opening day, 14 Oct. 2005, of Austro Caravan in hall 8.

Although the event was very well announced and promoted by the partners (campingführer.at and ÖCC) only a few campsite owners participated in the presentation-event (in total approx. 15 persons). Seven campsite owners followed the presentations. All participating campsite owners were interested in the EU Eco-label. All the contacts have been followed up. Camping Paradise Kaumberg and ÖAMTC Camping Tulln will apply for the EU Eco-label (see 3.2.1.).

3.3.Situation of acquisition in Italy


The campsites who have previously expressed their interest in acquiring the EU Eco-label were all visited by Mrs. Diwok with a criteria check-list. Their compliance with the criteria varies from 50% to 70% and in some cases structural modifications will have to be done. As the province of Trento will be introducing a co-financing of up to 80% for some of those modifications, at the moment a local consultant is studying the possibility of achieving the financing and submitting the documentation to the local government. The winter season being concluded the camp site owners, also will have more time now to continue working on achieving the criteria. For the 12th of May 2006 a meeting was planned with them and 4 other



www.caravanecamper.net/mostra_news_arch.php?id=494&

entrepreneurs in order to assess the situation and the state of the documentation. The provincial tourism association is also considering financing a technical workshop for the campsite owners in order to accelerate the criteria compliance process.

The campsites on the Lake Maggiore for the moment being have decided to achieve EMAS instead of the EU Ecolabel (the main motive being the too high costs for the annual fee, as particularly the Camping Isolino is a very large site and would pay fees that, in their opinion, are in no relation to the possible benefits obtainable through the EU Eco-label.


The campsite Camping Dolomiti, Dimaro (Trento), www.campingdolomiti.com, was contacted several times. In July 2005 the campsite supplied the full documentation and inspective visit took place on September 30 and audited successfully. Due to administrative reasons the certification was not finished in 2005.

Dolomiti Camping Village, situated in a strategic meeting point between various important summer and winter tourist resorts

Awarded March 25, 2006

Meanwhile the campsite has been successfully certified and the official ceremony of certification has taken place at Trento the 27th of March 2006, organized by the local tourism association, with the presence of local authorities. A list of participants and a selection of press cuts is still pending from the organizations, also a copy of the broadcasts made of it on local and regional TV. One of the articles about the event from a regional newspaper ("Trentino") and pictures taken during the event is attached.

There has also been a small ceremony during the BIT fair at



the Eco-label stand organized by ACTA, with a group of journalists, presenting the Camp site (until now only one article has been communicated: http://www.caravanecamper.net/mostra_news_arch.php?id=494&), one of the most important publications of the camp site sector.

For the month of June, a special insertion of three pages will go more into detail about the Eco-label and its requirements, and describe the certified campsite.

3.3.3. Campsites in Trentino

Following direct contacts and consulting of campsites which from their characteristics could be able to achieve the Eco-label until the end of 2005 (not considering administrative delays during the application process) are described. These camp sites have already been contacted, supplied with information material and visited at least once in a check-up regarding the EU-label criteria, and are now working on completing the documentation (except Camping Dolomiti, which is already awarded):

Supported Campsites in Trentino

Name of Campsite Name of Owner Address e-mail Web site

Camping Dolomiti Dimaro (TN) [email protected]

www.campingdolomiti.com

Camping Parco Adamello

Ivo Beltrami Pinzolo (TN) info@campingparcoad

amello.it www.campingparcoadamello.it/

Campeggio Lago di Tenno

Marco Rigatti Lago di Tenno (TN) [email protected] www.camping-

trentino.it/

Campeggio Monte Brione

Alvaro Ferrari

Riva del Garda - Lago di Garda ( TN )

[email protected]

www.campingbrione.com

Campeggio Due Laghi

Massimo Oss Levico Terme (TN) [email protected] www.camping.it/italy/t

rentino/duelaghi/

Camping Val di Sole Peio (TN) [email protected] www.camping.it/trentino/valdisole/

These campsites are situated in the Northern Italian region of Trentino and have been contacted in the course of several local development activities (agenda 21, charta of sustainable tourism for parks, EMAS). They have all been visited and given the document-ation to work with, and are being helped with the compilation of the application forms. In our estimate they are complying with all the mandatory criteria and are able to reach a sufficient number of points in the optional section for certification.



They offer also an interesting spectrum of different climatic and touristic situations, as they are situated both in typical summer holiday areas like the Garda Lake, Ski resorts like Pinzolo and Dimaro and seasonally not bound mountain and thermal locations like Levico and Peio. The experience of certification process will be very useful for further applicants.

3.3.4. Campsites in Lago Maggiore

Further contacts with camp sites to achieve the EU Eco-label (telephone and mail contacts, meeting and conversation during fairs, events and local development actions, supply of information material and contacts) have been made in the region of Lago Maggiore.

Supported campsites in Lago Maggiore

Name of Campsite

Name of Owner

Address e-mail Web site

Camping Riviera

Helmut Fritzsche

Cannobbio (Lago Maggiore)

[email protected]

http://www.riviera-valleromantica.com/

Camping Campagna

Massimo Albertella Cannobio (Lago Maggiore) info@campingcampagn

a.it http://www.campingcampagna.it/default.htm

Camping Isolino

Tranquillo Manoni

Verbania Fondotoce (Lago Maggiore) [email protected] http://www.isolino.it/

3.3.5. Acquisition potential for the near future Other direct contacts which might lead to certification of campsites in the near future: Meetings with Sogesca (www.sogesca.it), an Italian consultancy firm, which has developed the “Manifesto ambientale” (www.qualitycamping.com/), certifying 21 campsites in northern Italy ISO 14001.

Further meetings are planned in order to develop a strategy where “local labels” form a stepping stone towards the EU Eco-label. At least part of the Manifesto-Campsites should reach the certification with the EU-Label. Sogesca after several more contacts has for the moment decided not to continue work on the EU-Ecolabel as they are concentrated on their own activities regarding ISO 14001 (stand May 2006). They will however be involved in further initiatives and invited to a seminar planned in Trento in September 2006.

3.3.6. Presentation workshop in Lago Trasimeno, Perugia

A presentation workshop took place in Castiglione, Lago Trasimeno, Perugia, on 5th of September 2005. Dagmar Diwok participated as speaker. Campsites from the region have been invited and a possible strategy for a certification with the EU-Eco-label was studied ad hoc for them. The workshop has been organized by the Province of Perugia in occasion of the candidature of the Trasimeno Lake in the “Living Lakes” organisation. The event was



finalized on planning strategies for sustainable tourism in the area, with the help of national and international experts. The main discussants were the president of the province of Perugia, Mr. Cozzari, the regional assessor for environment, Mr. Bottini, the president of the local association of municipalities, “Monti del Trasimeno” Mr. Bianchi, the president of Legambiente Umbria, Mrs Pallucchi, several majors of the lakeside municipalities. There have been several follow up phone calls on the meeting but as for now it seems that the Province is more inclined towards either the Legambiente “certification” system or ISO 14001 for their hotels and campsites.

3.3.7. Presentation workshop at Mondo Natura

Dagmar Diwok and Rainer Stifter organised a presentation meeting at MONDO NATURA, Fiera Rimini, on 11 September 2005, Conference Center, within the project “Development and implementation of a marketing and communication strategy for the European Eco-label for campsite services”. MONDO NATURA is the most important fair in Northern Italy for natural and environmental tourism.

The Italian organisation ACTA and the Conference Centre Rimini informed about the event and about 25 interested persons came to listen to the presentation out of which 2/3 were journalists and media representatives. It was in particular interesting as local media representatives and TV stations asked for more information and an interview (filmed by the crew of “Camper Magazine”, www.campermagazine.it) with Dagmar Diwok was organised straight after the event.

In addition to the event press releases were launched in the press centre and Dagmar Diwok and Rainer Stifter spent their day at the exhibition to inform mainly tourist regions, campsite media, campsite guides and campsite owners personally about the EU Eco-label.

3.3.8. Other events and communication in Italy

Below, some links to events where the Eco-label for camp sites was promoted. Attached the communication sent out in occasion of the certification of the Dolomiti Camp site on our mailing list (200+ contacts in the tourism sector), published on the ACTA website and distributed in occasion of several fairs and events. For the 8th of May 2006, a meeting with the Touring Club was organized, where among other issues also the insertion of the EU Eco-label is on the program. The result is a declared readiness to mention it in the guides, if further discussions on institutional level will be successful (with the Italian CB and ACTA).

http://www.eco.unipmn.it/corsi_programmi/programmi_2005_2006/politicaambiente0506.html part of the course on environmental certification at the University of Novara, with a workshop/convention on the European Eco-label for camp site service (nov. 05)



Fairs/Events:

http://www.caravanecamper.net/mn_news.php?PHPSESSID=578f4bb6ec17b7181702aed3f4fed745 Rimini, Mondo Natura (bottom of the page), conference organized by ACTA. The Mondo Natura Fair has asked ACTA to organize another event in 2006; negotiations regarding financing are under way.

http://www.exporivahotel.it/ForumRisparmioEnergetico/default.asp Fair in Riva (Lake Garda) for the hotel sector: presentation of the EU-Eco-label (accommodation and camp site) with a special view on the energy sector (press cuttings and list of participants still expected from the fair).

http://www.asaconfartigianato.it/index.php?option=com_content&task=view&id=21&Itemid=54 Convention in Cefalu (Sicily) on Ecotourism, where the EU-Ecolabel was underlined as the only instrument for developing and promoting environmental quality in the tourism sector. A follow up meeting will be organized in June 06.

3.4.Stakeholders strategy

3.4.1. Tour guides

We tried to involve many tour guides for camping as they present the missing link between the campsites and the guests. Up to now tour guides did not leave space for the environmental situation at the campsites. Due to our initiatives the German tour guide ADAC promised to publish the certified campsites so that guests can easily identify environmental friendly campsites. In Austria the ÖCC (Austrian Camping Club), who launches regularly (two years) the “Camping Atlas”, agreed to show the EU Eco-logo in the catalogue. In Italy we had contact to the Touring Club Italy, who refused a co-operation as it is not yet relevant at present.

3.4.2. Tourist regions and tourist associations

We strengthened our activities to provide tourist regions with basic information about the EU Eco-label in order to get support for our acquisition. We have been successful in regions located near natural parks or eco-sensible areas. In these regions many campsites focus (or are willing to focus) their marketing on green messages. And there is a clear demand for “green offers” from tourists.

Following this strategy we had contact to the tourism manager of National park region Hohe Tauern, Salzburg, who agreed to support us for a presentation meeting towards hotels and campsite owners (took place at 18-19 May 2006).

Also following this strategy we had contact to relevant tourism manager in the federal country Carinthia (two awarded campsites come from Carinthia) in Austria. We had several contacts (direct talks and email information) to representatives of Kärnten Werbung GmbH (official advertising company for the federal country Carinthia, contact: Martin Doblhammer, [email protected]) in order to prepare a common presentation towards



campsite owners, which then took place on 25 April 2005. Support came also from the Carinthian Chamber of Commerce (Gerhard Ertl, [email protected]), who supported the presentation event. In Italy there have been talks with representatives of the tourist regions Trentino, Sicily, Umbria and Veneto. As a result, the ongoing activities have been focused to the region of Trentino. The main contacts have been Osservatorio del Turismo (Provincia di Trento) and Trentino Spa (Tourism Authority). In Germany we established a communication basis with the tourist region Oberbayern (Garmisch-Partenkirchen). Common activities are planned for 2007. In general, campsite associations represent the favourite partner in the acquisition of camp-sites. A successful co-operation we carried out especially in Baden-Württemberg. Sometimes it is also advisable to find further partners on the regional level of traditional tourism, e.g. tourist associations. They constitute strong partners on this level. A good practice example is Carinthia, Austria, with several tourist associations at the regional countries. Some of them have been acting on sustainable strategies in tourism, e.g. Kötschach-Mauthen. In this region a best-practice campsite owner, Alpencamp Kötschach-Mauthen, found the way to the EU Eco-label.

3.5. Marketing-service for EU Eco-label campsites

3.5.1. Service package

The certified campsites expect basic marketing support. First of all they will be provided with a certificate and a beautiful designed sign made of plexi-glass for the entrance. As we know from recent experience it is important to hand over the official award during a public ceremony in the presence of important decision-makers, politicians (e.g. the national Environmental Minister) the press. We did this on Camp Ground, Friedrichshafen, Gemany.

With an increasing number of certified campsites it is a must to present them in a catalogue (we call it “Where to stay guide”, see chapter 2.6.3.) which is promoted at main fairs and tourist offices. This catalogue should be disseminated in a large extent. Items should also found in eco-labelled services. The entry in this catalogue must be free of charge!! As well it is important to have these records available on a well advertised web-site (with a content management system, e-catalogue).

Another aspect is that at the hotels or campsites a guest flyer (small leaflet) should inform guests about the environmental performances and give impression of the environmental endeavour.

Quite important is the provision of a small practical marketing guideline how the eco-labelled campsite will implement the EU Eco-label successfully in the own marketing activities. This guideline should cover examples how to use the Flower-logo, what shall I tell to my guests, how to plan my marketing-mix, etc.



3.5.2. Annual marketing activities

To increase consumer awareness (level of recognition) it is absolutely necessary to have marketing- and PR-activities:

• Presence at relevant fairs to raise the visibility among important stakeholders

• Provide extended press activities

• Produce standardised promotional materials

• Co-operation activities with campsite federations and campsite groups

Such activities have to be carried out on the EU level through the Eco-label marketing team.

Complimentary to this, Competent Bodies have to run its own activities on the national level to promote the eco-labelled services: launch press releases, perform promotional activities in co-operation with national fairs, production and dissemination of promotional material and give-aways. Such activities could be covered by means of the licence fee. It is advisable to standardise the production of promotional tools (brochures, leaflets etc.) on the EU level in order to save costs. The rule could be: planning on a common basis, producing on a native level.



4. CONCLUSION

4.1.1. Acquisition

Based on the results of our implementation activities, mainly the acquisition of campsites, we expect high interest in the EU Eco-label for campsite services for the coming years. This conclusion is underlined by following arguments:

• There is a demand for EU wide standardised criteria.

• A trend for sustainable tourism is evident and will induce activities to show environmental performances.

• Significant savings in the areas of energy and water consumption as well as waste production are available in the course of application. The EU Eco-label is also a useful monitoring instrument to detect weaknesses in the environmental performance.

• The EU Eco-label also helps as an instrument for staff training.

All these arguments will work as drivers to promote the EU Eco-label and should help to find applicants. Nevertheless there are some barriers, which will hinder a quick development:

Burdens: The main burden is seen in the documentation, which is sometimes considered as bureaucracy. In some cases campsite owners do not have an influence on the documents needed (e.g. criterion 18 waste water plan) and hardly understand that it is even more important to care about documents than to improve environmental performance.

Support: Nearly all campsite owners expect future support including marketing, continuous information about “EU Eco-label News”, networking. It is foreseeable that if no initiatives are planned licence holders will not stay in the system for a long period. The main challenge is to raise the level of awareness in the coming years. This would normally need high investment in marketing and advertising activities.

4.2. Approach

As stated in our proposal it is very advisable to provide full support to applicants. Giving assistance is one of the main success factors. This would need in-depth-knowledge of the campsite business and the way how to implement the criteria. For that reason it must be necessary to set up a network of environmental consultants who will have the experience to be able to give advice and find confidence among the campsite entrepreneurs.

As a summary from our activities with the campsite owners it can be stated that the time to support a successful application process is much longer as planned. It needs to give compre-hensive advice and help the entrepreneur to prepare all the documentation. It must be taken into account that two on-site visits are a minimum requirement. One aspect is that the application documents must be available in the native language. It cannot be expected from an entrepreneur that he will have unnecessary time to study technical criteria in a foreign language. All the documentation necessary for the application must be provided in the native language by the Competent Body.



It would also be necessary to find out some good practices of environmental performances. These examples will show how it is possible to reduce the environmental impact, cut costs and integrate the EU Eco-label in professional marketing. Such best practice cases will motivate other campsite owners to participate in sustainable tourism and use the EU Eco-label as the appropriate environmental instrument to show their own performances.

4.3. Feedback on criteria

Based on the experience during the application procedure the following topics should be considered for future development of the EU Eco-label:

Fees: There is still some uncertainty about the calculation of fees. No guidance is given how to calculate an average price for the overnight stay, how to see the number of staff in case they are not fully occupied throughout the year, how to see the overnight stays for campers who have a fixed pit throughout the year.

Criteria: Regarding the criteria first experiences could be made with practicability. It has to be underlined that in some cases criteria make little sense and are considered as administrative burden while in other areas criteria motivate campsite owners to improve their environmental behaviour. However, it is strongly recommended to discuss future updating of criteria with consultants who have experience in implementing the criteria and with campsite owners.

The following criteria should be discussed:

Criterion 1. Electricity from renewable sources

Campsites which do not have to fulfil this criterion (no free electricity market) may have an economic advantage as electricity from renewable energies may be more cost intensive.

Criterion 5. Air conditioning

„Air conditioning system” is not correct as this criterion deals more with „household air-conditioners“

Criterion 6. Window insulation

Is defined very weak and should be specified, e.g. by U-Values or individual CBs

Criterion 9. Energy efficient light bulbs

Needs clarification what is understood by „physical characteristics“, e.g. also aesthetic?

Criterion 10. Water source

The team could not identify even one case where a water protection plan study exists.

Criterion 12. Water saving in the bathroom and toilets

It should be up to the camp site how and where to inform it’s guests and not be forced to “sanitary areas and bathrooms there shall be adequate information“



Criterion 18. Waste water plan

In some European countries not relevant as laws define hot to treat waste water

Criterion 21. Staff training on detergent and disinfectant use

Update definition as industrial packaging do not indicate recommendations to the amount of detergent and disinfectant

Criterion 22. Waste separation by guests

Normally waste separation by guests gives sense if this can be handled easily by them (understandable signs and help) and provides awareness for environmental issues.

In some cases waste separation by guests do cause more problems as waste separation will be undertaken by staff; there are cases when waste separation was implemented and had to be stopped because waste separation by staff is more efficient.

Criterion 29. General maintenance and servicing

List of recommended equipment to be maintained should be provided as well as definition what is understood by qualified personnel.

Criterion 36. Information appearing on the eco-label

In addition to the content this criterion should also state recommendations where this information could be realized. Otherwise this criterion is not a must, as this is a condition of the licence-contract.

Criterion 37. Photovoltaic, hydroelectric and wind generation of electricity

Add biomass and geothermic energy; in addition 20% are very high giving consideration to the fact that the production of electricity is cost intensive and complicated.

Criterion 39. Boiler energy efficiency

Not clear if Directive 92/42/EEC is still in place

Criterion 40. Boiler NOx Emissions

Norm EN 297/prA3 focuses on gas boilers only – this should be specified; in addition required value NOx/kWh is difficult to identify and can only be calculated by experts; it is recommended to focus on efficiency levels

Criterion 41. District heating only 1 point is given while similar criteria achieve 1.5 points

Criterion 42. Combined heat and power

It is not very relevant to presume that a campsite has its own CHP plant and required 70% are economically not recommended.



Criterion 43. Heat pump

Heat pumps require electricity and consideration should be given to the fact that this electricity may come partly from nuclear power plants or coal. Therefore also an increasing consumption of electricity from renewable energy sources should be required.

Criterion 54. Sauna timer control

This criterion is only applicable for saunas with electrical ovens.

Criterion 60. WC flushing

What to do with flushes which work as long as you press the button

Criterion 61. Dishwasher water consumption

Only relevant for household equipment which are normally not in use at campsites

Criterion 64. Shower timers

What to do with manual operation, e.g. when you stand on a button water comes

Criterion 71. Detergents

Hint: „At least 80 % by weight“ is difficult to identify (better to rely on the weight density)

Criterion 72. Indoor paints and varnishes

Hint: 50% at time of application are very high, especially because camp sites did not give consideration to this criterion before Eco-label and do not have any documentation. In addition this work often will be undertaken by professionals who use their recommended products

It would be also practical to set up annual meetings with environmental consultants and auditors to discuss experiences in the implementation process. A long-term objective should be a standardized qualification of auditors and Europe-wide confirmation to exercise audits in all European countries.



5. OVERVIEW OF TASKS IN DETAIL (FEB. 2005 – MAY 2006)

1 Production of prints Report from Ernst Leitner

Items Planning & Conception Date 2005 Involved

Fact sheet German

Text and basic layout March-June Ernst Leitner

Final layout June Helpdesk

Production Summer Helpdesk

Fact sheet English Text and basic layout March-June Ernst Leitner

Final layout June Helpdesk

Production Summer Helpdesk

Fact sheet Italian Text March-June Rainer Stifter

Dagmar Diwok

2 New on www.eco-label-tourism.com

Report from Stefan Tauchhammer

Start page was updated February Tauchhammer

Downloads press updated with all necessary documents

Feb.-Sept. Tauchhammer

Downloads campsite services updated with all necessary documents

Feb.-Sept. Tauchhammer

Success stories updated with a report on Camp Ground

Sept. 05 Tauchhammer

Updating downloads (Where-to-stay-guide) March 06 Tauchhammer

Success stories updated with Austro Caravan, CMT Stuttgart

May 06 Tauchhammer

3 Production of Power point files

Report from Ernst Leitner

A Power Point Presentation is available in:

German language: basic version

Italian language: basic version

English language: basic version

Feb. 05

Feb. 05

Feb. 05

Leitner

Diwok, Stifter

Leitner, Stifter



4 Info-poster, format A1 (84 x 59 cm) Report from Ernst Leitner

Imageposter in Italian, English and German language Sept. 05 Gassner, Tauchhammer

5 Where to stay guide Report from Stefan Tauchhammer

Version in German language, 2 pages

Version in Italian language, 2 pages

Version in English language, 2 pages

Sept. 05

Updated 2006

Tauchhammer,

Marco Walter,

Rainer Stifter,

Dagmar Diwok

Ernst Leitner

6 Fairs and Events Report from Ernst Leitner

Reise Camping Essen, 11 Feb. 2005

During this fair, a presentation meeting was organised by Marco Walter, who also participated as speaker. 80 campsite owners participated.

Chamber of Commerce Carinthia, 25 April 2005

A presentation meeting was organised by Rainer Stifter in co-operation with the Chamber of Commerce in Carinthia, Austria. Rainer Stifter also participated as speaker. 25 Camp site owners participated.

Caravan Salon Düsseldorf, 29 August 2005

During this fair, a presentation during camp site forum of ADAC with 150 camp site owners from Germany, Austria, Switzerland and Italy was organised by Marco Walter, who also participated as speaker.

Lago Trasimeno, Perugia, 5 September 2005

A presentation was organised in Lago Trasimeno, Perugia, Italy, where Dagmar Diwok participated as speaker.

Mondo Natura in Rimini, Italy, 11 Sept. 2005

Organised by Dagmar Diwok, with a presentation seminar (speakers: Dagmar Diwok/Acta, Rainer Stifter/Energon) towards main stakeholders.

Kick-off Event in Friedrichhafen, Germany, 15 Sept. 2005

Organised by Marco Walter, ECOCAMPING with a presentation and an award ceremony of two German campsites and three Austrian campsites. Speakers: Athina Koutroumani/European Commission, Dagmar Diwok/Acta, Henning Scholtz/RAL



Austro Caravan in Tulln, Austria, 14 Oct. 2005 (10-12 a.m.)

Organised by Ernst Leitner, with a presentation meeting (speakers: Martin Büchele/CB- Federal Ministery for Environment, Ernst Leitner/G&L, Sepp Kolbitsch/Alpencamping Kötschach-Mauthen, Otto Fichtl/VKI) towards main stakeholders in Austria

CMT Stuttgart, 14-22 January 2006

During this fair, Ecocamping organised and hosted a stand in co-operation with the Campsite Association of Bavaria and Rheinland-Pfalz. The EU Eco-label was presented by Marco Walter and Carina Dambacher.

Past regional events, March until May 2006

Short presentations at Ecocamping workshops in several provinces in Germany:

• Ecocamping Workshop Brandenburg, 24 February 2005

• Ecocamping Workshop Baden-Württemberg, 1 March 2005

• Ecocamping Workshop Niedersachsen, 14 April 2005

• Ecocamping Workshop Bodensee, 26 April 2005

• Ecocamping Workshop Schleswig-Holstein, 24 May 2005

• Ecocamping Workshop Finowfurt, 4 Oct. 2005

• Ecocamping Workshop Bavaria, 11 October 2005

• Ecocamping Workshop Neufrach/Salem, 14 October 2005

• Ecocamping Workshop Brandenburg, 14 November 2005

• Ecocamping Workshop Lindau, 6 December 2005

7 Acquisition activities in Germany

Report from Marco Walter

The following campsites were fully supported and achieved the EU Eco-label: - Uhlenköper Camp Uelzen (DE) - Campingplatz Elbsee (D) - Camping Mexico (AT, consulted from Germany EcoCamping);

The following campsites have been fully supported and will submit documentation: - Campingplatz Langenwald (DE) - Campingplatz Königskanzel (DE)

8 Press relations in Germany

Report from Marco Walter

Press releases:

1st: regarding the official publication of the criteria by Ecocamping, May 2005

2nd: regarding the award of Germans first two campsites by Ecocamping, Sept. 2005

3rd: announcement of the presentation event at Tulln, Camping Caravan, 14 Oct 2005

Several newsletters from Ecocamping to campsite-media and some releases from Internet-magazines.



9 Acquisition activities in Austria Report from Rainer Stifter, Ernst Leitner

The following campsites were fully supported and achieved the EU Eco-label: - Camping Rosental Roz, Carinthia - Alpencamp Kötschach-Mauthen, Carinthia

The following campsites have been supported and will submit documentation - Paradise Garden, Kaumberg, Lower Austria - ÖAMTC Camping, Tulln (AT), Lower Austria - Camping Gruber / Nußdorf am Attersee, Upper Austria

The following campsites have been supported, but will not apply for the EU Eco-label - Camping Berghof, Ossiachersee (AT), Carinthia - Campingbad Ossiachersee (AT), Carinthia

Campingbad Ossiachersee was supported but due to a change of ownership the application is being followed not any longer.

10 Press relations in Austria

Report from Ernst Leitner

Press releases:

1st: regarding the official publication of the criteria (official press release on behalf of the Federal Ministery of Environment), May 2005

2nd: regarding the award of Austrians first three campsites (official press release on behalf of the Federal Ministery of Environment), Sept. 2005

3rd: announcement of the presentation event at Tulln, Camping Caravan, 14 Oct 2005

Several press contacts to journalists and media

11 Acquisition activities in Italy Report from Dagmar Diwok

Following campsite has been fully supported and achieved the EU Eco-label

Camping Dolomiti Brenta, Trentino

Partly supported campsites

Camping Parco Adamello, Pinzolo, Trentino

Campeggio Lago di Tenno, Lago di Tenno, Trentino

Campeggio Monte Brione, Riva del Garda, Trentino

Campeggio Due Laghi, Levico Terme, Trentino

Camping Val di Sole, Peio, Trentino

Camping Riviera, Cannobbio, Lago Maggiore

Camping Campagna, Cannobbio, Lago Maggiore

Camping Isolino, Verbania Fondotoce, Lago Maggiore



12 Press relations in Italy Report from Rainer Stifter and Dagmar Diwok

Press contacts to several media and one TV-interview by Dagmar Diwok at Mondo Natura.

A press release was launched as well.

13 Acquisition activities in Greece Report from Rainer Stifter

We supported Camping Athens (HE), Camping Venezuela (HE) with information about the EU Eco-label for campsites on the phone and via email so that the campsites could pass the criteria. These activities were undertaken in co-operation with the Greek competent body that helped to identify interested campsites. Meanwhile there is a discussion process between the implementation of the criteria “Comply with the national legal requirements”, especially to implement and follow the terms of an Environmental Impacts Assessment Study.

14 Competent Body Communication

Austrian Competent Body

Continuously contact regarding the award ceremony in Friedrichshafen and the Austro Caravan in Tulln.

Jan. 2005 – May 2006

Ernst Leitner

German Competent Body

Regarding marketing activities in Germany and the organisation of Friedrichshafen and the award of the first movers.

Jan. 2005 – May 2006

Marco Walter

Italian Competent Body

Regarding the award of the first mover.

Jan. 2005 – May 2006

Dagmar Diwok

Greek Competent Body

Discussion with the Greek Competent Body to push the EU Eco-label for campsites in Greece and regarding the first both movers.

March 2005 – May 2006

Rainer Stifter

15 Networking

Tour guides Mail contacts and personal contacts to following tour tour guides:

ADAC, Touring Club Italy

August 2005; Spring 2006

Rainer Stifter, Walter Marco, Dagmar Diwok

Camping associations

Contact to ÖCC – Austrian Camping Club and Campingführer.at (Austria)

August-Sept. 05

Ernst Leitner, Stefan Tauchhammer



16 EU Commission Meetings

Kick-off meeting,

Brussels

External participants:

Dagmar Diwok, Ernst Leitner, Rainer Stifter, Marco Walter with representatives of EU Commission

24th February 2005

Interim Meeting,

Brussels


Ernst Leitner, Rainer Stifter with representatives of EU Commission

12th October 2005

Marketing Management Meeting


Ernst Leitner with representatives of EU Commission

4th April 2006



6. ANNEX

The printed version of the Interim Report will contain following annex:

• Annex 1: Argumentation line

• Annex 2: Checklists German, Italian

• Annex 3: Guest information

• Annex 4: Case studies AT, GE, IT, GR

• Annex 5: Info EU Eco-label

• Annex 6: Databases

• Annex 7: Fact sheets English, German, Italian

• Annex 8: “Where to stay guide” in English, German, Italian

• Annex 9: Poster in English, German, Italian

• Annex 10: Power point presentation, handouts in English/German/Italian

• Annex 11: Report Reise Camping Essen, Germany

• Annex 12: Report Chamber of Commerce, Carinthia, Austria

• Annex 13: Report Caravan Salon Düsseldorf, Germany

• Annex 14: Report Mondo Natura in Rimini, Italy

• Annex 15: Report Lago Trasimeno, Italy

• Annex 16: Report Campground, Friedrichshafen, Germany

• Annex 17: Report Austro Caravan, Tulln, Austria

• Annex 18: Report CMT Stuttgart, Germany

• Annex 19: Press Releases

• Annex 20: Media clippings



• Annex 21: ADAC Camping-guide

• Annex 22: statistics www.eco-label.tourism.com

• Annex 23: Compliances Assisted campsites

• Annex 24: Communication with Tourist federations and Campsite associations

final-report eu eco-labelec.europa.eu/environment/archives/ecolabel/pdf/marketing/report... ·...

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