CHANGES IN BAGAN

A field research on the shift in strategic positions on

tourism development for PO’s

“WARNING”:Graphic Content

The following images of tourism development may be disturbing for some viewers

Active participation required

Elisa Droll Simone Maasbommel Rick van Nieuwkerk Siavash Zia Sheikholeslami

What matters?

• Heritage Management• Safety• Education

WHO IS RESPONSIBLE?

Agenda Process of Research

- Old vs New Approach- Research chart- Struggles & Limitations

Responsibility- Definition- Matrix

Change- Scenario’s

Conclusion & Recommendations Q + A

Process of researchOld approach

Current situation

GAP

Ideal situation

Current situation

CHANGE

Scenarios

New approach

Which tourism related PO’s in Bagan can be

identified?

What is the Bagan tourism context from a

PO perspective?

What is the position of PO’s

in Bagan?

(Organisation &

Market)

How can the position of PO’s

change?

(Trends &

Developments)

Which relevant input can be

provided to PO’s?

Current SituationThemes Scenarios

Data Collection:

• Desk research Stakeholders’

presentations Informal

interviews

Data Analysis: Group discussion

 

Data Collection:

• Desk research• Stakeholders’

presentations Informal interviews

Data Collection:

• Stakeholders’ presentations

• Informal interviews• First Hand

Experiences

Data Analysis: Group discussion Focus coding

Data Collection:

• Desk research• Informal interviews• First hand experiences

Data Analysis:• Group discussion• Scenario’s

Data Collection:

• Desk research• First hand experiences

Data Analysis:

• Group discussion

Research chart

Struggles & Limitations

Language barrier

Lack of information

sources

Yangon on distance

Build Trust

Semi-structured interview

Informal interview

What isResponsibility?

Responsibility

Definition

“The control of legal authority and financial resources combined with the realisation of local-

specific and practical actions plans on tourism development that benefit the local community

and contributes to managing the visitor streams in Bagan”

Matrix

Change

Scenario ADecentralisation of the Government

Scenario BMarket Liberalisation

Scenario CMerged Responsibility

Collaboration Clash of interest

Recommendations

Dominant Stakeholders

Dependent Stakeholders

Strengthen the ties

COLLABORATION

Conclusion

RELOCATION OF RESPONSIBILITY

TOURISMCHANGE

Collaboration

Thank you for your attention

Any questions?