Find out how to motivate your workforce & keep engagement high

Geoff Dowell

Marketing Consultant

13 September 2011

Who is Rackspace?

Rackspace US

2900 Rackers

49,000 dedicated customers

6 data centres

Rackspace EMEA

700 Rackers6,000 dedicated customers

2 data centresLocal office in theNetherlands

Rackspace APAC

40 Rackers900+ dedicated customers

1 data centre

2,300 cloud customers

DFW - Grapevine, TX

SAT1 - San Antonio, TX

SAT2 - San Antonio, TX

IAD1 - Herndon, VA

IAD2 - Ashburn, VA

CH1 - Chicago

LON1 – Heathrow, UK

LON3 – Slough, UK

HK1 – Hong Kong

Sales offices in Hong Kong And Sydney

4,900 cloud customers52,000 cloud customers

We Have a Clear Vision

“To Be Recognised as:

One of the World’s Greatest

Service Companies”

Core Values

… To be a valued member, of a winning team, with an

inspiring mission

What do we want from work?

Herzberg: Motivation Theory

Motivators

• Achievement

• Recognition

• Promotion

• Responsibility

• Work content

• Personal growth

Hygiene

• Pay and benefits

• Company policy & administration

• Relationships

• Supervision

• Work conditions

• Job security

Let’s build the bridge between Recruitment and Engagement...

Recruitment Engagement

Engage at pre-startReduce time to competence

Retain talent

Engagement of Rackers & Customers

Engagement

Employee

Hire for attitude

The ultimate question

Partnerships in mind

Customer

= 60% NPS

Rackspace Culture

Linking input to output

Enter here

Indentify Strengths

The Right Fit

Great Managers

Engaged Employees

Engaged Customers

Sustainable Growth

Engagement Hierarchy

How can we grow?

Do I belong?

What do I give?

What do I get?

Growth

Teamwork

Individual Contribution

Basic Needs

Engaged Teams Deliver...

27% Less absenteeism

31% Less staff turnover

12% Higher customer engagement

18% Great productivity

12% Great profitability (highly engaged public companies outperform

competitors by 18% and progressed faster)

51% More shrink (stolen goods)

62% More accidents

Disengaged Teams Deliver...

Three Peaks Challenge

The 4 Factors of Managerial Engagement

Considers

Recognising

Supporting

Understanding

Cares Caring

Inspiring

Recognising

Energising

Converses

Listening

Informing

How You Can Improve

Trust

Credibility

Fairness

CamaraderiePride

Respect

Recognised for Excellence in Service Leadership

Our Mission:

Highly Engaged and Committed

“to be recognised as one of the world’s greatest service companies … by delivering Fanatical Support®”

Our culture is the secret sauce that makes us so successful...

And really rather super!

And kind of Grooooovy...

Rack Gives Back

A Motivating Environment

Thank you