Dell’s approach to cloud computing

is helping organizations do more.

Find the cloud you didn’t know you already had.

Transform legacy into agility with Dell Cloud Solutions.

After years of data center growth and IT evolution, many organizations are left with complex, overgrown computing platforms that are chronically underutilized. These systems may take up valuable data center floor space, depreciate quickly and consume large amounts of power and cooling resources. Ironic, while underutilized, these computing platforms still have to be managed.

What’s more, the IT resources in the typical data center are locked into silos that are dedicated to particular applications. This rigid architecture makes it hard for an IT organization to quickly adapt or respond to changing business demands, making it difficult to share resources throughout an enterprise and improve efficiency.

When IT departments lack the agility to respond or adapt, the very departments they intend to serve might react by purchasing cloud services with a credit card. IT begins to lose control of the infrastructure (data, assets, applications) and the organization loses control of, and visibility into, overall costs. By transforming and integrating resources ‘as a service,’ the cloud addresses legacy IT issues and fundamental data center challenges.

Dell’s point of view on cloud computing.

Enable integrated hybrid capability to deliver elastic IT focused on business outcomes. Regardless of process, hardware investment, or the future outcomes you’ve set as goals, the flexibility and agility to change direction and seamlessly move virtual machines, and their workloads, between public and private clouds is critical to success.

Leverage industry-leading security technology for both private and public cloud. Virtualization, private and public imply new levels of risk, and you should always be able to automate policy enforcement and governance in or outside of your firewall. Organizations demand higher degrees of security than what is provided by most commodity clouds.

Integrate best-in-class SaaS applications and technologies designed to deliver best-practice business processes with rapid time-to-value. Adopting cloud brings challenges between the new and existing applications or hardware. Irrespective of where computing occurs, there needs to be a platform that ensures governance, leverages existing investments, and eases data transfer without coding.

Deliver access to customer data and advanced analytics. Access from data center to the device requires use from many end-points (laptop, tablets, thin client, zero client). Regardless of device, it should securely harness the power of the cloud for improved insights and decision making.

Simplify deployment and management of infrastructure, workloads, and applications. Effective data center management reduces complexity of deployment, monitoring and change management. Using a standard-based, automated solution improves the provisioning, re-provisioning as dynamic workloads shift and change.

Create cloud application technologies that deliver services; test/development, migration, modernization & data management. Evolving without risk, and realizing your cloud strategy, requires investigation and determination. Transformation into a highly agile machine, with high-value results, can be improved with industry knowledge and experienced consultants.

Whether looking to better understand the benefits the cloud can deliver, build one of your own, or leverage an existing cloud more fully, your organization expects a unified, integrated enterprise-class cloud portfolio that is focused on achieving more efficient outcomes.

To achieve this, Dell incorporates a point of view which helps ensure the transition to cloud is effective, practical, and innovative.Cloud computing

represents a fundamental

change in IT strategy, from

managing physical assets,

to managing workloads.

The characteristics include

a highly automated, readily-

scalable, on-demand

computing platform of

virtually unlimited processing,

storage, and connectivity.

Always available, the cloud

can carry out a task of any size

with cost based upon usage.

Benefits of a unified, integrated experience.

Organizations might be exploring cloud solutions, but need a comprehensive vision with the assurance that they are designing and implementing the right cloud solution at the right time for their desired outcomes. As you venture into new territory, you want to make sure you have the right guide. These are reasons why organizations choose Dell. Maximize current IT investments Many cloud offerings force organizations to consider a complicated tradeoff: • Use your existing processes but struggle with capacity and performance. • Use an efficient cloud, but break the processes that govern

your enterprise and thereby elevate costs. Instead, practical Dell Cloud Solutions work with what you have, providing a deep feature set that is best-of-breed while offering the right balance between cost and performance. Dell Cloud Solutions are designed to get the most out of existing investments in a way that maintains processes and the tools that drive them. Cloud and agility for what may comeBased on our knowledge and experience, cloud solutions are never static, and Dell knows more about leading and supporting those shifting demands. From large enterprise initiatives to single applications (such as analytics or business intelligence needing immediate scalability), Dell understands that most organizations start on the cloud journey from different points and require different outcomes. Those just starting are probably exploring how cloud delivery can give them added scalability. Others, such as those with seasonal spikes in demand, might be all too familiar with the rapidly changing needs, so they are simply looking for simplified and cost-effective ways to meet those needs through cloud delivery. Whatever the need, Dell designs cloud solutions that help deliver today’s competitive advantage, yet provide the agility for tomorrow’s game-changing opportunities.

Cloud: From data centers to desktops From data centers to desktops, personal computers to private clouds, and managed security to managed services, Dell has produced a cloud portfolio far beyond that of just a hardware manufacturer. Today, Dell is a global leader in delivering cloud solutions scalable from midsize to enterprise. By assuming the role of an end-to-end cloud solution provider, Dell enables organizations to reduce their complexity, gain simplicity, and improve an overall cloud implementation and support experience.

Different clouds for different needs

Private Cloud Own your cloud.

Operated and hosted by an enterprise IT department, or external provider, but for exclusive use by an organization.

Public Cloud Shared cloud power.

Open to multiple organizations and individual users on a shared basis.

Hybrid Cloud The best of both clouds.

Integration between private and public cloud provides access to extra resources when private cloud hits maximum utilization.

Salesforce.com needed to achieve more cost effective scalability for its global database infrastructure to accommodate rapid customer growth. Dell Cloud Solutions enabled the company to: • Cut deployment time of new servers by half

• Double database performance

• Reduce total cost of ownership up to 10 times

• Reduce data center floor space up to 30%

• Ensure easy global expansion

Cloud Case Study: Salesforce.com performance soars in the cloud.

“Dell Cloud Solutions doubled the performance of our database, so our customers can connect faster with theirs.”

Claus Moldt, Senior VP, Technical Operations at Salesforce.com

Your organization’s IT needs are unique and dynamic. How can you be sure you’re getting the right cloud solution today that will also meet your needs tomorrow? Regardless of the delivery approach (private, public or hybrid cloud), progress, or timelines, organizations need a technology leader with a global reach, a solid reputation, and an end-to-end portfolio of leading edge solutions that can be brought to bear upon almost any organizational strategy or IT roadmap.

Dell Cloud Solutions can leverage your current virtualization initiatives while helping to ensure that your future vision for data, services, applications and workloads can be realized. This approach, along with Dell’s comprehensive technology portfolio, helps us deliver practical cloud value with improved controls and quality at reduced costs.

Infrastructure & CapacityDevices – The cloud is about empowering people and improving productivity. As enterprises come in all shapes, sizes and markets, each should have its own option to deliver the most efficient and secure channel to the cloud. In your cloud, Dell can bring greater choice for implementing a multi-prong device strategy without compromising ubiquitous access to services at home, office or on the road from any device: laptop, thin client, and cloud PC. When organizations are struggling with costs, capacity, manageability, or mandates, Dell can deliver practical client solutions with uncompromising cloud access.

Servers - Dell™ PowerEdge™ servers are built on industry-standard technology with our customers’ needs in mind, offering choice in performance, functionality and form factors. Our C-series servers are right-sized and purpose-built specifically for virtualization, scalability, and varied cloud applications (Web2.0, hosting, analytics, OpenStack) including the services and reference architectures. Hyperscale inspired, Dell has leveraged its lineage and expertise in custom-built computing along with strengths in supply chain, to bring ultra-dense, high-performance computing to organizations.

Finding your place in the cloud.

Data Centers – There is unprecedented demand for electricity to power the world’s data centers and there is a huge amount of corporate capital tied up in construction and hardware. When speed and ownership of capacity are a priority, organizations opt for a modular data center. By assembling varied sizes and numbers of custom ‘blocks,’ scalability with new infrastructure is enabled in a matter of weeks, and at a fraction of the cost. A Dell Modular Data Center (MDC) is made from pre-fabricated containers easily deployed and optimally designed for each organization’s need. MDCs can be operational in about 30 days, designed for reduced power usage and occupying only half the space of traditional data centers.

For organizations that desire speed without ownership of capacity, the most efficient data center is one you use, but never build. Preparing well in advance for the demands of cloud computing, Dell has invested in 22 data centers around the world, offering organizations access to both public and private cloud instances, with some of the highest standards of security, power and cooling.

Storage - IT professionals can consolidate with confidence. Dell Fluid DataTM solutions, including Dell EqualLogic, Dell Compellent,TM and Dell PowerVaultTM offer a new approach applying advanced virtualization and automation with the storage infrastructure to intelligently manage data throughout its life cycle—putting the right data in the right place at the right time for the right cost. Dell Fluid Data solutions provides object storage, offering cost efficiency and storage elasticity whilst helping reduce management overhead.

Networks – Your mobile workforce demands ubiquitous and secure access to all applications from virtually anywhere on any device, placing incredible demands on your network. The Dell Force10 and Dell PowerConnectTM family of networking solutions complement our server, storage, and solutions

offerings, consisting of top-of-rack and core switching to enable fabric-based flat network computing connectivity among servers and storage resources. Dell offers networking solutions for virtual, dynamic environments to securely extend data center services to users everywhere. Built on open standards, Dell’s networking and software solutions unify multi-vendor servers, storage, and systems management into a single computing fabric. Services & SupportNew and varied capabilities delivered ‘as a service’ means you take advantage of all the savings, skills and efficiencies that cloud has to offer, regardless of location. Our intent is to help our customers simplify and embrace new IT models enabled by the cloud, and to do so in a way that focuses on results. Often, that means IT organizations use more extensible and affordable services from a trusted vendor, while redeploying existing IT staff on more strategic projects. Applications – Application modernization, ERP and industry applications, process management, data warehouse and BI strategy, mobile enablement services, and custom application development solutions that help improve speed, deployment, and oversight are part of an end-to-end portfolio of application services derived from our deep industry and technical experience. Organizations know that Dell’s difference is its application support, which extends from open standards to open source. Mobility – Organizations bring mobile devices into the fold because they help employees communicate, collaborate, and get work done. The difficulty arises in figuring out how to track and monitor the devices, secure the company data, manage the carriers and support the cloud applications. Dell Mobile Computing Solutions not only help you overcome the basic issues of data protection and device management, but also enable you to incorporate the widest range of devices — including non-Dell devices — without introducing excessive burden to IT management.

*Availability and terms of Dell Services vary by region. For more information, visit www.dell.com/servicedescriptions.

Integration – Successfully incorporating cloud (public, private, hybrid) with the rest of IT requires leveraging current and future investments and freedom of choice. Using existing APIs, Dell creates a common platform for data, provisioning, and managing cloud resources.

Dell Virtual Integrated System (VIS) provides a single management point for physical and virtual resources and supports heterogeneous environments and existing infrastructure investments. Making direct use of cloud agility and capabilities, Dell Boomi integrates cloud, SaaS and on-premise applications to automate business processes with rapid time-to-value. Adopting cloud brings challenges with integrating new and existing applications. Irrespective of where computing occurs, there needs to be an integration platform that ensures data governance, leverages existing application investments, and eases data transfer without coding. Security – IT security is complex and threats are becoming more sophisticated to address therefore security should be seen as an integral part of any cloud strategy. Dell has developed a layered approach to security which provides certified, integrated and affordable solutions with reduced complexity so any organization can build security solutions that provides comprehensive protection. Our associated security strategy is to craft “blocks” or layers of security that can be snapped into place, as appropriate, for the defense of the application, server, network, and cloud infrastructure. Economies of scale and experience can make all the difference when it comes to security posture. DellTM SecureWorks® offers a leading-edge solution with 365/24/7* managed security services, threat-intelligence, and specialized security and risk consulting. Unlike a static security application, Dell SecureWorks maintains global visibility of the threat landscape and can convert that visibility into proactive security countermeasures for our customers. Establishing that cloud can make security stronger, a managed service brings a fluid and global operational expertise that weaves security into your cloud design.

Consulting – Cloud Consulting practitioners help organizations fully unlock the potential of cloud computing by delivering expert guidance from project concept to completion. It includes end-to-end consulting services to help define and implement the most appropriate solutions, tailored to meet a variety of needs and investment levels. Cloud Consulting brings together Dell IP, products, solutions, and services in a pragmatic fashion with capabilities across the full customer cloud lifecycle: Cloud Strategy, Cloud Migration and Private Cloud Design & Implementation. Dell also has a diverse set of domain areas including application modernization, data center, managed services, and many others. Support – There is intrinsic value for organizations being able to contact one vendor that isn’t focused on cloud elements, but still understands how mobility and cloud security works. This gives them a response from a credible solutions partner, not a “unit-only” technology provider. A single and trusted source for cloud enablement also eliminates hassles of maintenance, administering multiple SLAs, coordinating delivery, as well as multiple contacts to solve IT problems. Dell provides multiple avenues of support that fit with your roadmap of cloud deployment or service model which include: hardware support, application support, protection services, advisory services, remote infrastructure monitoring, and more.

Just like market dynamics, the cloud can never be static. At any point in time, priorities shift between cost, collaboration, competition, customers or mobility, but it’s not a choice that requires compromise to building your cloud. Unfortunately, when IT leaders imagine the demands of a flexible architecture, with all the numerous tools in the market, it can be overwhelming and result in cloud silos of servers, storage and networking. It’s not only about IT managing the requirements of the organization, but also building the cloud as your competitive advantage while overcoming the thorny issues of security, integration, vendor lock-in and staffing, that often stall or sink a project.

Whatever the objectives, cloud can become the cornerstone of a more agile and Efficient IT and, as your organizational needs change, can also be designed with the capability and flexibility to keep pace. In the end, the goal is delivering real results quickly and turning IT capability into your competitive advantage.

Imagine, build, manage.

Learn how Dell Cloud Solutions can help your organization do more. Visit Dell.com/cloud or contact your local Dell representative.

A Fortune 500 Financial Services Company wanted to detect vulnerabilities and be proactive to manage risk and exposure. The company achieved cost savings through DellTM SecureWorks® Security Services and complied with all standards or mandates, including:

• PCI Data Security Standard• GLBA• FFIEC Guidelines• Sarbanes-Oxley Act• NIST SP 800 Series• ISO/IEC 27001• COBIT

“Dell SecureWorks

Vulnerability Management

service has made us

more efficient and

effective, allowing us to

proactively manage risk

and exposure by detecting

vulnerabilities within our

environment.”

TechValidate Survey of a Fortune 500 Financial Services Company

AAA Northern California, Nevada and Utah wanted to integrate over 50 applications with a solution that seamlessly maintains the flow of data. The organization evaluated a variety of options, but felt Dell Boomi offered a more innovative solution:

• Dell Boomi provides centralized management of integration across the organization’s distributed architecture, while helping ensure low maintenance costs

• AAA is now able to deploy, monitor and maintain applications and integrations in the cloud

Kirk Heughens, Application Integration LeaderAAA NCNU

“Dell Boomi offers us

the ability to connect

our key existing business

technology seamlessly

with a cloud based

architecture.”

© 2012 Dell, Inc. All rights reserved. Registered trademarks, brands and logos are copyright or property of their respective owners.

Cloud Case Study: Financial services firm secures efficiency through the cloud.

Cloud Case Study: AAA uses the cloud to drive successful application integration.