find your people with online targeting
TRANSCRIPT
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ONLINE TARGETING
JOHANN SAVALLE
COMMUNICATION FOR IMPACT
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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OBJECTIVEHow to target a specific vertical in B2B, either by interest or by location or both?
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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LEADSHOW TO GET THEM?
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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Market
AwarenessInterest
Evaluation
Conversion
Buy
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Audience Organisation
1. Capture attention2. Awake interest3. Keep contact for a later interaction
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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AUDIENCE1. Depth 2. Relevance
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 8: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/8.jpg)
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 9: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/9.jpg)
Depth =
Quantity
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 10: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/10.jpg)
Relevance =
quality
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 11: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/11.jpg)
Increase depth of reach, for a given audience while staying relevant
TARGETING CAMPAIGN
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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JS CommunicationConsulting
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ACQUISITION CHANNELS
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 15: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/15.jpg)
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 16: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/16.jpg)
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 17: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/17.jpg)
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 18: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/18.jpg)
LANDING PAGE
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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Digital Sales Rep
Where the transaction between the audience and the organisation is happening
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 20: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/20.jpg)
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 21: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/21.jpg)
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TARGETING CONVERSION CONVERSATION
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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CHANNELS STRUCTURES
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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FACEBOOK- Facebooks Ads - Organic - Retargeting
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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LINKEDIN- Ads - Organic (premium)
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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GOOGLE- Ads - Organique - Google Grant
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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YOUTUBE- Ads - Organic
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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REMARKETING
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
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JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 30: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/30.jpg)
EXAMPLE• Reduce Cart drop • Time constraint offering • Audience steal
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 31: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/31.jpg)
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 32: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/32.jpg)
EXAMPLE• Warm up a listing • Skip spam filter • Optimisation
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 33: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/33.jpg)
ACME SAS ABM (Account based Marketing)
Target people taking decisions
JS CommunicationConsulting http://jsavalle.com/
@jsavalle
![Page 34: Find your people with online targeting](https://reader031.vdocuments.net/reader031/viewer/2022030401/58cf44f61a28ab254a8b620d/html5/thumbnails/34.jpg)