finding influencers: the who, the why and the how [webinar]

Finding Influencers: The who, the why and the how

Jasmine JaumeProduct Marketing Manager

[email protected]@tales_of_cake

Joel WindelsMarketing Manager, EMEA

[email protected]@linkyeah

mailto:[email protected]

mailto:[email protected]

© 2014 Brandwatch | www.brandwatch.com | 2

• What is an influencer?

• How does influencer marketing work?

• How to identify influencers online [demo]

• Q&A

Coming Up

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What is an influencer?


The party analogy



How does influencer marketing work?

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5.3xMore likely to buy from a social peer*

15%Of customers have significant social influence*

300%More sales by targeting just the influencers than targeting everyone


What is the point?

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*Data by Sony

Types


The rocket launcher


The sniper



Types of influencer

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Examples



Ford’s Twitter influencers

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Filippo Berio

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Men and Women, ages 25-39

Use Olive Oil once per week or more

Live in 15 Priority States

At least 250 bloggers


Filippo Berio

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1mConsumers reached, an average of 362 per agent

286Blog posts published

So, how to find

them?


Q&A


More questions? Get in touch

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finding influencers: the who, the why and the how [webinar]

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