finding the value of digital pr beyond the links - brightonseo
TRANSCRIPT
@lauracrimmons #brightonSEO
Finding the value of Digital PR beyond the
linksLaura Crimmons
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
Why this talk?
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
Digital PR Links
@lauracrimmons #brightonSEO
Digital PR SEO
@lauracrimmons #brightonSEO
Digital PR =
@lauracrimmons #brightonSEOBrand Awareness
@lauracrimmons #brightonSEOOpinion Change
@lauracrimmons #brightonSEOBehaviour Change
@lauracrimmons #brightonSEOSales
@lauracrimmons #brightonSEO
But since this is BrightonSEO we might as well cover the SEO bits first…
@lauracrimmons #brightonSEO
E-A-T
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
Note for this you don’t even need a link – the raters are just looking for
mentions
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How?
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https://www.branded3.com/annual-event-pr-calendar/
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SERP real estate
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Our campaign
Our campaign
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How?
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Bad Press
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@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
How?
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Retargeting
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
How?
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$$$
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
Once a year purchase
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How?
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
Making friends with other teams
@lauracrimmons #brightonSEOTeamwork is key
@lauracrimmons #brightonSEO
How?
@lauracrimmons #brightonSEO
But once last thing on links…
@lauracrimmons #brightonSEODisavowed over half of link profile
Built 20 *good* links
@lauracrimmons #brightonSEO
In summary…1. Educate clients on the other benefits of Digital PR
2. Don’t just chase links – mentions still please Google
