finding your 1 thing
TRANSCRIPT
![Page 1: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/1.jpg)
High Value Brand
Finding your 1 Thing
![Page 2: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/2.jpg)
High Value Brand
Dallas McMillan Brand Strategist
I’m Dallas McMillan. People often come to me asking: “How can I work out what I should focus on – I have 2 or more different passions or skills”
Getting your 1 thing right
![Page 3: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/3.jpg)
High Value Brand
1. Be Known for one thing
![Page 4: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/4.jpg)
High Value Brand
What you do
How you’re
different
Who you
serve
![Page 5: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/5.jpg)
High Value Brand
Substance
Difference Relevance
![Page 6: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/6.jpg)
High Value Brand
Concrete
Contrast Context
![Page 7: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/7.jpg)
High Value Brand
• Your 1 Thing comprises - What you do - Who you serve - How You’re Different
![Page 8: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/8.jpg)
High Value Brand
What you do
How you’re
different
Who you
serve
![Page 9: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/9.jpg)
High Value Brand
It’s how you are different that Makes a Difference
![Page 10: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/10.jpg)
High Value Brand
What you do
How you’re
different
Who you
serve
Makes the Difference
![Page 11: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/11.jpg)
High Value Brand
What you do
How you’re
different
Who you
serve
Makes the Difference
Value
![Page 12: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/12.jpg)
High Value Brand
What you do
How you’re
different
Who you
serve
Niche Value
![Page 13: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/13.jpg)
High Value Brand
What you do
How you’re
different
Who you
serve
Niche Value
Tribe
![Page 14: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/14.jpg)
High Value Brand
What you do
How you’re
different
Who you
serve
Niche Value
Tribe
BRAND
Credit: Marisa Murgatroyd
![Page 15: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/15.jpg)
High Value Brand
How does how you are different
make a difference for your clients?
![Page 16: Finding your 1 thing](https://reader031.vdocuments.net/reader031/viewer/2022030307/58e901a91a28abc7598b4d9b/html5/thumbnails/16.jpg)
High Value Brand
Make a difference doing what you love
Make a difference doing what you love