finding your pickle by russell perry
TRANSCRIPT
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FINDING YOUR PICKLE•HOW AUTHENTICITY SCALES STARTUPS
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Russ Perry@russperry
#OBEYTHEPICKLE
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COOLAGENCY DUDE
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August 15th, 2014
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September 1st, 2014
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$4,000
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($4,000)
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A whole lot of nada
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A whole lot of questions
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A whole lot of failure
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A whole lot of WTF
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Why?
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How?
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FEAR
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#1
FEAR OF STAYING AFLOAT
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#2
FEAR OF THE MARKETS
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#3
FEAR OF LETTING MY FRIENDS DOWN
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#4
FEAR OF FAILING MY PARTNER
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#5
FEAR OF BECOMING MY DAD
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#6
FEAR OF DRUGS AND ALCOHOL
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#7
FEAR OF DIVORCE
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#8
FEAR OF THE APOCALYPSE (SERIOUSLY)
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WHY SO MUCH FEAR?
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TOO MANY LIES
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TOO MANY STORIES
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TOO MANY ZOMBIE SHOWS
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BUT ULTIMATELY
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I LACKED AUTHENTICITY
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I WAS TOO BUSY FOCUSED ON
BEING…
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COOLAGENCY DUDE
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I COULDN’T ANSWER A
SIMPLE QUESTION:
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WHAT DID I WANT?
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(CRICKETS)
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WITHOUT AUTHENTICITY
WE LACK CLARITY
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WITHOUT CLARITY WE OPERATE IN DARKNESS
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DARKNESS BREEDS FEAR
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BUT THERE’S GOOD NEWS
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DARKNESS FEARS THE LIGHT
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“WALK BY THE LIGHT YOU HAVE SO DARKNESS DOESN’T DESTROY
YOU. IF YOU WALK IN DARKNESS, YOU DON’T KNOW WHERE YOU ARE GOING. AS YOU HAVE THE LIGHT, BELIEVE IN THE LIGHT.
THE LIGHT WILL BE WITHIN YOU, SHINING THROUGH YOUR LIVES.”
- JOHN 12: 35-36
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LIGHT = CLARITY
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CLARITY = AUTHENTICTY
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AUTHENTICTY =
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It took me 10 years to get this authentic.
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AUTHENTICITY IS THE X
FACTOR
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WHEN YOU’RE CLEAR YOUR
BUSINESSFAMILY
LIFE
IS LIVED AUTHENTICALLY.
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HOW DID I GET CLEAR&
CONQUER FEAR?
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1. WHAT DO YOU WANT?
ANSWER:
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DON’T KNOW?
HIRE A COACH.
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TAYLORPEARSON.mevanessashaw.comdenapatton.comgarrettjwhite.com
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$26,100 2014-2015
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$50,000+ 2015-2016
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2. CREATE YOUR DECISION MAKING FILTER
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Answer:
3 years from now where will I have to be personally and professional to be satisfied with my progress?
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• Focused around my strengths• Another, and final kid• 3 month’s cash flow in savings• Purchased dream home• Spending 2+ months a year abroad• Summer in Japan• Time to game regularly (RPG /
tabletop) • Ample time running non-profit
program• House in Italy• Mission trip with my family• Paid speaker
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2. Create a list of “filters” that must be true to accomplish your previous list.
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VERSION 1 (2014)
• Residual income component (selling a software/platform) • High value consulting components (builds my brand) • Able to be executed remotely • Virtualized teams for support on implementation • There is a niche I can be an expert in • Friendly to monatizable content
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3. Create space to remain clear
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BUSY is the DEATH of CLARITY
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No life changing events?Manufacture space to get clear.
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BIG ASS THINGS HAPPENTO THOSE WHO LIVE
AUTHENTICALLY
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$0 MRRJanuary 2015
$18k MRRApril 2015
$30k MRRJuly 2015
$56k MRRNovember 2015
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2015 Revenue - $499,469
High Monthly Revenue (2015) - $101,229.81
Self-Funded
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$63k MRRFebruary 2016
$416k MRRJanuary 2018
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1. Uncertainty (aka Darkness) breeds fear
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2. Clarity (aka Light) kills fear
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3. Clarity is THE path to your Authentic Self.
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4. Your Authentic Self is the best, most productive and focused
version of you.
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A simple formula for authenticity:
1. Know what you truly want2. Define the “must haves” for that to exist (aka your decision making filter)3. Create space in your life to remain clear
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OBEY
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YOUR
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PICKLE!