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FINE ART YEARBOOK

TRANSCRIPT

  • BRIEF

    Design the year-book for the 2011 Fine Art graduates at Leeds college of art. The publication will be based around the concept, tacit knowledge.

    CONCEPT

    What we cannot say: Inspired by the words Tacit knowledge which is knowledge that is difficult to

    transfer to another person by means of writing it down or verbalising it.

    AUDIENCE

    Visitors to the BA (hons) Fine Art degree show. Industry professionals and visitors to Free Range in London where the exhibition tours to.

    RESOLUTION

    A 100 page, 210 x 210mm publication with 1000 copies printed.

    WHAT WE CAN-NOTSAY

  • Publication

    The large scale poster is based on the same design and format as the translucent packaging. The poster is printed on a heavier stock and it is a limited edition within the range.

    Grid Specifications

    Publication

    Document Margins, gutter & columns Margins Top: 10mmBottom: 10mmInsides: 14mmOutsides: 10mm

    Gutter 3mm Columns 12 (aligned to margins not page)

    Document210mm / 210mm

    WHAT WE CAN-NOTSAY

  • Production Specifications

    Cover

    Stock- Uncoated 300gsmPrinting process- lithograph

    Inside pages

    Stock- Uncoated 100gsmPrinting process- lithograph

  • Type

    Quicksand 22.5p/ 27ptFirst name is Quicksand BookSurname is Quicksand Light

    OtherCourier New 7.5pt/ 13.5pt

  • Flyers

    At the request of the Fine Art tutors, Ed Webb and Tim Wan designed accompanying flyers for the

    publications. The design was kept simple and very similar to the publication. The postcards ere double sided with opposite colour backs (i.e white with black and black with white).

    Production Specifications

    Cover

    Stock- Uncoated 300gsmPrinting process- lithograph