DRINK IT IN ALL YEAR LONGSUBSCRIBE NOW! $14.99 FOR 6 ISSUES

MUTINEERMAG.COM

f i n e b e v e r a g e . . . r e d e f i n e d

C

M

Y

CM

MY

CY

CMY

K

Mutiner-HouseAd-Drinks1.pdf 5/3/09 11:17:54 PM

Media Kit

2011

“U.S. poised to become the world’S largeSt wine-conSUming market by 2012...american consumption is expected to grow over the next f ive years deSpite the economic downtUrn, reaching 330 million caSeS or 3.96 billion bottleS.”

-Vinexpo press release from 1.18.09 referencing a study conducted by

International Wine & Spirits Record

“growth of the craft brewing indUStry in the first half of 2009 was 5% by volUme and 9% by dollarS.”

-Brewers Association

“the global SpiritS market is expected to grow at a cagr (compound annual growth rate) of 2.6% dUring 2007-2012 to reach $245 billion in 2012.”

-Business Insights study “The Top 10 Spirits Companies: Industry trends

and growth strategies of leading players”

how will yoUr company captUre a piece of thiS growth?

yoU can’t afford not to advertiSe in mUtineer magazine

MM2

Mutineer Magazine is a celebration of the world’s fine beverages and the cultures that surround them. The first issue was released in July of 2008 and over the last 12 issues Mutineer Magazine has built a cult following through grassroots distribution and promotion. This has translated into a highly-anticipated national launch through Curtis Circulation which began March 31, 2009. Mutineer Magazine’s innovative and inspired approach to beverage journalism provides a narrative balance to the sea of ratings-oriented beverage print media.

mUtineer magazine

legal liqUor: the wonderS of SpiritS aged 21+ yearS23 Year Old Pappy Van Winkle, 25 year old English Harbour Rum, 27 year old Charbay Brandy; does it get any better than this? We take you at a look behind eight world class spirits, all aged at least 21 years and some aged as long as 40 years.

valentine'S day and anti-valentine'S dayMutineer Food Editor Erin Jimcosky schools you on everything you need to know to plan for the most Mutinous of Valentine's Day. Want to be even MORE Mutinous? Follow her advice for planning your Anti-Valentine's Day, for those against the holiday. Recipes, aphrodisiacs, fine beverage gift giving guides, and much more.

a Sneak peek of living loadedWe take you on a behind the scenes sneak peak of Dan Dunn's new book Living Loaded.

what people drink: chicagoThe Mutineers made a surprise visit to Chicago and sat dow to speak with some of the biggest fine beverage players in the Chicago scene, to include Master Sommelier Alpana Singh, Adam Seger, Bradley Bolt, and Charles Joly.

Some of the ArtIcleS found In the JAnuAry/feBruAry 2011 ISSue of mutIneer mAgAzIne:

issue #14: nov/dec 2010

issue #13: Sept/oct 2010

MM3

MM4

total readerShip90,000

genderMale / 64%Female / 36%

age and yearly income:Average Age: 29.6 years oldMedian Household Income: $84,000

locationWest Coast/ 32%Midwest / 21%East Coast / 46%Alaska & Hawaii / 1%

diStribUtionMutineer Magazine is distributed through Curtis Circulation and is avail-able through the following outlets:

Book WorldCollege Campus BookstoresRegional & Independent BookstoresTasting Rooms & Other Beverage Outlets

Available to purchase online at:MutineerMagazine.comAmazon.comMSN.comMagazines.comMagazineLand.comMagazinemaster.comSpeedyMags.com

mUtineer 2.0Mutineer’s online presence includes:MutineerMagazine.comMutineer Daily BlogTwitterFacebookMySpaceFlickrYouTube

aUdience & circUlationMutineer Magazine has the attention of the millennial generation.

event preSenceTake advantage of Mutineer Magazine’s event presence and expose your brand to the legions of attendees at the wide range of events Mutineer produces, sponsors, and attends. Below is a list of just a few of the events Mutineer has been involved with:

mUtineer prodUced eventS:Mutineer 2nd Annual Red Carpet Tasting Mutineer National Launch Party

mUtineer SponSored eventS:American Wine Blog AwardsGreat Arizona Beer Festival Hospice du RhoneLA Beer WeekLA WineFestMutineer Boston Launch Party (Boston Wine School)Salute Beer FestivalSan Francisco Vintners MarketSan Diego Beer WeekSIP AwardsSt. Louis Microfest St. Patty’s Fest 2010Tales of the Cocktail 2010Wine Bloggers Conference (2008, 2009, 2010)Wine 2.0 Expo (2008/2009)World Wine Tour (2010)Yakima Fresh Hop Ale Festival (2008, 2009)Zane Patrick’s Day NYCZanedependance DayZano de MayoZAP Zinfandal Festival

mUtineer covered eventS:20something (2008/2009)Absinthe: RevealedAmerican Wine & Food FestivalAuction of Washington WinesBowling by BeaujolaisCalifornia's New Generation Vintners & GrowersCKTL JAMCocktails for a CauseCourt of Master Sommeliers ConferenceDeclaration of Beer IndependenceDeschutes Chef Pairing ChallengeEsquire SOHO Apartment with Amarula CreamGreat American Beer Festival (2008/2009)Hanh Estates Blogger's BlockHendrick's Gin Croquet Tournament

Hospice du Rhone (2009)Indie Bash at the BreweryJurade de Saint-EmilionLast Train to Paris Launch PartyLife & Limb Tasting at Brouwer's CafeLos Angeles International Wine & Spirits CompetitionMaker's Mark Thoroughbreds and Redheads Weekend Montessori AuctionMost Interesting Show in the WorldNapa Valley Wine AuctionNew VintageNorthwest Regional Barista CompetitionPassport to Woodinville WeekendPaulaner CelebrationPebble Beach Food & Wine FestivalRadio Room at The EdisonRed Bull Air Race World ChampionshipReno International Canned Beer FestivalSan Diego Bay Wine & Food FestivalSan Diego Real Ale FestivalSan Francisco Rocks Cocktail WeekSanta Fe Wine FestivalSavor: An American Craft Beer & Food ExperienceSeattle Food & Wine FestivalSierra Nevada World Music FestivalSonoma Wine Country WeekendSummit on the SummitSumner Wine WalkTales of the Cocktail (2009)Tales of the ToddyTaste Washington!The Pharmacie Cocktail TastingThursday Drink NightTres Generaciones TweetUpTwitter Taste LiveUltimat Vodka Launch Party in ChicagoUltimat Vodka Launch Party in HollywoodUnified Wine & Grape Symposium (2009/2010)Wine Riot!World Beer FestivalWorld of Pinot Noir FestivalWorld of Wine Festival

Napa, Ca. / 707.251.9884 / plumbline.com

C

M

Y

CM

MY

CY

CMY

K

plad-mutineer2.pdf 5/3/09 9:19:11 PM

WHICH IS EXACTLY WHY WE LAUNCHED OUR NOBLE REBELLION AGAINST AVERAGE WINES. TRY WINE GUERRILLA’S BOLD, LUSH ZINFANDELS FROM CALIFORNIA’S SONOMA COUNTY AND YOU’LL AGREE — THIS IS WINE WORTH FIGHTING FOR. JOIN THE INSURRECTION.

THE STATUS QUO IS OVERRATED

WWW.WINEGUERRILLA.COM

Some of oUr advertiSerSMutineer Magazine’s diverse range of advertisers reflects the magazine’s vision of fine beverage culture.

wine American Winery Bonny Doon Vineyard CustomWineSource Dobbes Family Estate Fairhope Vintners Hahn Family Wines JZ Wine Co. Lineage Imports Paraiso Vineyards Paso Creek Winery Pizzuli Family Winery The Ranch Winery Rosa d’Oro Sacre Bleu Sort This Out Cellars St. Lukes Estate Wines St. Supery Twisted Oak Waving Tree Wine Guerilla X Winery Women and Wine The Wine Spies

beer Allagash Brewing Co. Artisanal Imports The Bruery Chimay Deschutes Brewery New Belgium Brewing Redhook Brewery San Diego Brewing Co. Shiner Bock Sierra Nevada Brewing Co.

SpiritS/Sake Amarula Cream Liqeur Don Roberto Tequila Obsello Absinthe Port of Barcelona Gin Sake2Me Sub Rosa Spirits Vicious Vodka

reStaUrantS/barS Blue Palm’s Brewhouse Hamilton’s Tavern Ritual Tavern Seastar Restaurant

web/miSc. American Wine Blog Awards Cruvee SmallScreenNetwork Snooth Wine & Hospitality Network The Cheese Impresario KKSM College Radio NBC/Universal Plumbline QTonic Water Vynebar

PUBLICATION: DO NOT PRINT DOTTED LINE OR BELOW

Agency Approvals: INITIALS DATE

Proofreader _______ _______

Copywriter _______ _______

Art Director _______ _______

Creative Director _______ _______

Account Exec. _______ _______

Supervisors: INITIALS DATE

Acct. Sup. _______ _______

Mgmt. Sup. _______ _______

Prod. Mgr. _______ _______

Client Approval: INITIALS DATE

_______ _______

M9045-5 • Redhook Duped from: N6198

Path: CREATIVE:Redhook:_M9045 Proof #1Trim: 8.375"w x 10.875"h Bleed: 8.626"w x 11.375"h Live: 7.375"w x 9.875"hPage 1 of 1 Date: 4/7/09Inks: 4/C Revised by: CPS CheckOut: _________

JOB #: M9045-5TITLE: LIQUID GOODNESS-SLEEP EXPRINT PRODUCER: CURTISPROJECT/TRAFFIC MGR.: HIGBEE/LESLIEART DIRECTOR: ZACHSHIP: 5/4/09PUBLICATION & INSERTION DATE:Mutineer; June/July 2009

There’s only one thingbetter than a good friend.

A good friend who happens to be a tasty, handcrafted ale.

redhook.com

Redhookwould never sleep

with your ex.Even if you gave him

permission.

_M9045-5 SleepEx Mutineer.indd 1 4/7/09 9:59:28 AM

C R U S H

F E R M E N TAT I O N

B O T T L I N G

B U L K & B A R R E L S T O R A G E

7 0 7. 9 6 3 . 4 5 2 0

I N F O @ R A N C H W I N E R Y. C O M

R A N C H W I N E R Y. C O M

Africa’s marula tree is full of questions. But the biggest question is, what will it do for you?

www.amarula.comThe Spirit of Africa

Imported from

South Africa by Aveníu Brands. ©2009 Aveníu Brands.

Amarula is a rare fi nd. Appreciate accordingly.

Good to know the next time you stay out

too late with the guys.

Celebrating around a marula is said to strengthen marital bonds.

1418-1_Amarula_Mutineer_Ad.indd 1 11/24/09 11:10:42 AM

Sub Rosa Spirits www.subrosaspirits.com

503.476.2808 sub-rosa@comcast.net

Sub Rosa Saffron vodka & Sub Rosa Tarragon vodka

"Since the bottles say that they are vodka, I guess I've got to believe it, but I'd want to

give these spirits a different classification altogether, as they are that unique."

Jamie Boudreau - cocktail whisperer & mixologist-at-large - Seattle

"This is an unusual and compelling infused vodka, unlike any you may have tried

before. It is actually in a class by itself, more grown up, refined and savory."ng

Jonathan Forester - Slashfoods.com

i s w a i t i n g

InvitationYour

premiercellar.com

St. Supéry

Napa Valley

Family Owned

Estate Grown

St. Supéry Vineyards & Winery, Rutherford, Napa Valley, California • www.stsupery.com • 1.800.942.0809We farm sustainably.

Wine & Spirits magazine “Top 100” Winery of the Year 2008

1¢ Shipping on Wine 3-Packs

Discover the largest selection of American wine online!

AmericanWinery.com/3for1 • (888) ENOLOGY

only at AmericanWinery.com

Otis Kenyon WineWalla Walla, WA

Unbeatable Value

Paul Dolan Vineyards Mendocino, CA

Hand-Selected

Trinitas CellarsNapa, CA

Exclusive

americanwineryCOLLECTIVE

Please enjoy responsilby. Imported from Mexico by Aveníu Brands.

AB_DonRrt_Anejo.indd 1 10/12/09 10:03:54 AM

They protect. They pour. They partake. They are the many and the only New Belgium Beer Rangers. We salute their efforts in the field with the extra-hopinary Ranger IPA. Three pounds per barrel of Simcoe, Chinook and Cascade hops make this 70 IBU brew a thing of natural beauty. Seek out the Beer Ranger in your territory at newbelgium.com.

rang

er ip

a is

brew

ed b

y ne

w be

lgiu

m br

ewin

g f

ort

coll

ins

co

09497NBBRangerMag.indd 1 11/24/09 2:55:00 PM

MM5

what otherS are Saying...

For those of you that haven’t seen Mutineer, I have to tell you I haven’t bought a magazine in really long time, and I haven’t recommended one to anyone in a really long time, and Mutineer is on my nightstand. We have it in our store, I tell friends to read it, and we give it to our good customers. I’m a fan! - Women and Wine Radio I absolutely love it. The setup of the magazine is absolutely beautiful. - The New Wine Consumer A New Mutiny...Let’s hope they spread far and wide. - Tom Wark’s Fermentation Blog

Mutineer’s editorial approach is a brash and enthusiastic yet irreverent celebration of specialty beverages. - Library Journal

2008 has been a good year for writing about wine...Mutineer Magazine completely changes the alcohol beverage magazine game. - Sacre Bleu Wine

Wine Mags that are Worth Reading...MostPromising Up—&—Comer - 1 Wine Dude

Kropf and his team of snarky scribes pen edgy editorial that encompasses the worlds of wine, beer, spirits, coffee, tea, soda and even water - and are attracting no shortage of intrepid beverage advertisers and readers along the way. - WineCountry.com

Mutineer is doing great things for the industry and is one of the publications on the forefront of the beer 2.0 phenomenon. - A Blog About Beer

Editor in Chief, Alan Kropf,suggests that Mutineer Magazine “is aimed at a younger generation of wine drinker” and, based on the first issue, he is spot on. - Corked: A Wine Blog

Mutineer Magazine Launches (and rocks)...Take a bit of Maxim, add some A.D.D., throw in some comic book stylings, then get drunk. Now you know how they came up with Mutineer Magazine. - Martini Groove

I recommend you take a look at this magazine, because it’s aimed the next generation of wine drinkers. - The Winery Website

Hopefully Mutineer can return wine, in the public eye, to what it has always been... real. - The Vintners Voice

““

MM6

Back cover $3,690 $3,320 $3,130 8.625” x 11.375” Full Bleed (Trimmed to 8.375” x 10.875”)

Inside cover Spread $5,160 $4,650 $4,390 17.25” x 11.375” Full Bleed (Trimmed to 16.75” x 10.875”)

Inside cover $3,560 $3,210 $3,0308.625” x 11.375” Full Bleed (Trimmed to 8.375” x 10.875”)

full Spread $4,670 $4,200 $3,97017.25” x 11.375” Full Bleed (Trimmed to 16.75” x 10.875”)

full Page $3,200 $2,880 $2,7208.625” x 11.375” Full Bleed (Trimmed to 8.375” x 10.875”)

half Page $2,330 $2,100 $1,980 7.25” x 4.75”

Accepted file formats: PDF, TIFF, JPEG Image resolution: 300 DPI

Issue 16 Mar/Apr 01.28.11 03.01.11 04.25.11

Issue 17 May/Jun 03.25.11 04.26.11 06.27.11

Issue 18 Jul/Aug 05.27.11 06.28.11 08.29.11

Issue 19 Sept/Oct 07.29.11 08.30.11 10.24.11

Issue 20 Nov/Dec 09.30.11 10.25.11 12.26.11

advertiSing Space & SpecS 1x 3x 6x

iSSUe no. month cloSe date on-Sale date off-Sale date

JJ Bagley Director of Communicationph 909.991.9792 | email jj@mutineermagazine.com

advertiSing rateS

2011 prodUction SchedUle

contact information

MM7