fineedu tutoring

8/2/2019 FineEdu Tutoring

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FineEdu Tutoring


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Vision & Mission

Assist Indonesian family to makeexperience in new ways of fun learning forchildren

Being a mobile and self approach tutor for children

Enable FineEdu service in 5 big cities in Indonesia

Giving delighted education experience for children


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VALUE

I believe that by serving a best experience of learning we

could change the stigma that education is a must. Our

standpoint is that Education is FUN. Education is

ACCESIBLE. It should available anywhere anytime. And we

believe that by assisting our customer with care we couldengage our customer in a better education world where

every body learn in happiness


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Value

Proposition

Performance Accessibility

Flexibility Assisting theCustomers


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Value

Proposition


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TARGET MARKET

Parents of elementary and junior high school student

Middle High Income

Busy activities

Why? Need assistant to assist their children Understand about the value of self-developing education

Manage to pay the fee


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Key Resources

IntellectualProperty

HumanResources

PhysicalResources


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Key Partnership

SCHOOL as advertising agent

PUBLISHER for the books andadvertisement

LECTURERS to help develop

human resource (20% of profit)


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Key Partnership

SCHOOL

PUBLISHER LECTURERS


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Key Activities

Advertising

Recruitment

Training

Pra-learning

Learning and Evaluation

Off-learning


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Capital Spending

Office equipment : $ 1.000

Government License : $ 1.000

Early development* : $ 4.000

*) include branding, recruitment and 2 months training


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Operating Cost

Year 1 (10 tutor) 2 (15 tutor)

Revenue 19,200.00$ 38,400.00$

Uang pendaftaran 3,600.00$ 5,400.00$

TOTAL 22,800.00$ 43,800.00$

Book for student 900.00$ 1,350.00$

Tutor fee (60%) 11,520.00$ 23,040.00$Gross Profit 10,380.00$ 19,410.00$

Operating Cost :

Rent 4,000.00$ 4,000.00$

Advertising -$ 500.00$

Training 1,500.00$ 1,500.00$

Recuitment -$ 500.00$

Employee Salary (3) 7,200.00$ 7,200.00$

Administrative 600.00$ 600.00$

Total 13,300.00$ 14,300.00$

Net Profit (2,920.00)$ 5,110.00$


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Indonesian Economy

In the end of 2011, government calculated that

income per capita in Indonesia is $3600,

increase by near to $500 during this year.

Another forecast predict that Indonesias

economic growth will be higher than other ASEAN

country. It will be 6.5% - 6.6% during 2012-

2016.


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Key Trend

Competitor

Focus onsolving

problems

Massstudent

Lesspotential

development


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PARENT ofElementary

andJunior High School

studentsMiddle to High Income

Market Analysis

MOMCarrier

Womanmiddle to high Income

Want a best educationNot enough timeAfford the money

High prestige


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Competitive Advantage

Small competitor less specialization

Big competitor focus on questions and exams

FineEdu focus on self dedicated service and delightedlearning process. It does not make student feel obligated,instead growing love on learning


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Competitive Advantage

FineEdu focus on self dedicated service and delightedlearning process. It does not make student feel obligated,instead growing love on learning


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CONCLUSION ??


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fineedu tutoring

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