firewood ski & apparel
TRANSCRIPT
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Ontario, Canada
Kelsey CutherellMandy Nguyen
Fernando MiguelHannah Fort
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•Firewood
•Industry
•E-Business
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About Firewood
Click and Mortar Business that sells ski apparel and equipment
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Our Customers
• Winter athletes • Beginners• Professionals
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The Ski Apparel and Equipment Industry
Industry Growth
Canadian Ski Council
Olympics
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Competition
Threat of New Entrants
Existing Competitors
Threat of Substitutes
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E-Business Advantages
Increases Awareness• Networking and promotion
Convenience• Ability to sell online
Competitive Advantage• Worldwide distribution
Customer Satisfaction• Customer relationships
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Complicated Navigation
Unprofessional Logo
Color Scheme
Excessive text
Competitors
Social Networking
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Easy Navigation Bar
Specific to Seasons
Color SchemeProfessional Logo
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Website’s Purpose
Increase Profits
Create Awareness
Customer Satisfaction
Convenience
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Increase Profits
Selling
Advertising
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Create Awareness
Social Networking
Customer Loyalty
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Customer Satisfaction & Convenience
User Friendly
Personalization
Value & Quality