first fridays: making the most of social media for charity
DESCRIPTION
Making the most of social media for charities, Dutch case studies for IFC - International Fundraising Consultancy - talk First Fridays. The Hub Amsterdam, September 2nd 2011.TRANSCRIPT
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Making the most of social mediaFirst Friday, August 29th 2011
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Khadaffi is upset!!11!
• Subtitle the tyrant
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Why?
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Brilliant huh?!
(1) Funny! Hilarious!(2) Easy to share on
Facebook / Twitter.(3) Did I mention funny?
(Although they forgot embed-code!)
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About Remco Janssen
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Specialist : corporate PR for startups, social media for corporates
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Agenda
(1) Social Fundraising (2) Influence – 6 laws(3) Trust Barometer(4) Awareness : AzG(5) De Groene Sint(6) Action : #giro555
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Social Fundraising
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Social Fundraising
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Social Fundraising
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Social Fundraising
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Social Fundraising
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6 weapons for influence
(1) Reprocity (2) Commitment(3) Social Proof(4) Authoritah(5) Like(6) Scarcity
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Edelman Trust Barometer Trust shifts from
'authority' to 'peers' since 2003 (22%) - 2006 (68%)
But, since last year 'thought leaders' were increasingly valued over 'peers' : 2010 (47%)
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Edelman Trust
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People shared! 3127 Twitter : 400.000 8560 Facebook : 1,2 m 1436 LinkedIn : 200.000 Total reach : 1,9 million
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Action Hero
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Share with your friends
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Tag – with chocolate
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De Groene Sint
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Results 100.000 action heroes 89% on Hyves 1.500.000 shares with
friends 47,5% share of voice (from
5% in ten days)Facts : Marketingfacts
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Sustainable chocolate letters 15 to 95%
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More results Seven big chains all 'green' Bronze Effie Award Media attention : off the
charts Minister Gerda Verburg :
'Huge success!'
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Hunger #giro555!
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Twibbon #giro555!
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Twibbon & donate now!
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#twitterveiling
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What is #twitterveiling? Concept : Kaat Mossel (
@twitveiling) Crowdsourced 'donations' Amplified via social
networks Viral buzz
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Example :
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For auction... Claudia de Breij :
designerpumps Club costume Louis van
Gaal Autographed Ajax Shirt
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Amazing results! 700 tweets per hour! Millions of euros worth in
media attention Almost 24 million donated Twitter Auction : 24.000
euro
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Media pick up
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Only.... 2000 friends...
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Only.... 2700 followers...
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Massive Klout-score
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What to do? Create magnificent
content Create stuff people want
to amplify (facilitate) Reach=donations? Repeat – or try again
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Thin line...
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Thin line...
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Thin line...
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Thin line...
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Thin line...
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Thin line...
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Thank you so much!
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De Groene Sint