fitbook...fitbook in a nutshell 1.71 million unique user* 3.32 million visits** 4.86 million page...

FITBOOKTHE DIGITAL FITNESS- AND HEALTH MAGAZINE

FITBOOK IN A NUTSHELL

1.71 million Unique user*

3.32 million Visits**

4.86 million Page impressions**

✓ FITBOOK is newly quality-journalism of fitness and health themes – understandable for

everyone

✓ FITBOOK gives orientation and arranges topics in a opinionated and scientific way – most of the

arcticles contain expertise of docters, athletes, scientest and innovation researches

✓ FITBOOK provides inspiration and instructions for a healthier and more athletic life with the

support of athletes, celebrities and influencers

✓ FITBOOK – to live more activ.

*AGOF daily digital facts basis: 16+ years December 2018 ** IVW December 2018

70% traffic via mobile devices**30% traffic via desktop**

LIVE MORE ACTIVE WITH FITBOOK

EDITORIAL CONCEPT

✓ Newly Fitness- and Health Quality-Journalism from the Axel

Springer publishing house

✓ Celebrities & Influencers – Expertise and contacts of BILD and

Stylebook are also parts of the FITBOOK-Team

✓ Short & Long Tail – Fitness-News, Evergreen-Storys, Tips and

Tricks

✓ Shareable Content – specific focus of the content on

divisibility in social networks

✓ „Move and Enjoy“ – Motivation and encouragement of the

users

✓ Trends – First Movers and Followers will be inspired

CONTENT ORGANIZATION OF FITBOOK

OUR SECTIONS AND TOPICS

Mind &

BodyFitness Health FoodHow To Style

combine

persistence

agility

imagination

types of sport

muscle

developement

outdoor

training-

analysis

celebrities &

influencer

portraits

workouts

tips & tricks

studies

cardiovascular -

system

correct

movement

injury

prevention

fashion

tracker

celebrities

accessoires

gadgets

products

healthy nutrition

transparency

recipes

psyche

regeneration

memory training

stress-

management

relaxation

FITBOOK offers its users knowledge from experts, doctors, athletes, but also from celebrities and

influencers about topics around fitness, health and nutrition. The contents will be attractively

presented and focused on divisibility in social networks.

GOOD REASONS FOR FITBOOK

✓ FITBOOK is newly journalism of fitness- and health themes – with standards

and nevertheless understandable for everyone.

✓ As a vertical of BILD marketing activities could get excellent

sophisticated on FITBOOK during retention of large parts of the main

target groups.

✓ Google is a continuous evolving traffic-channel – therefrom also the

partner content profits with good viewabilities.

✓ A consequent line-up of fitness- and health themes with diverse expert

knowledge set FITBOOK apart from their competitors.

✓ Individual customer requests in campaigns can be implemented easily –

agility of a startup within the Axel Springer Company.

DIRECT COMPETITORS

*AGOF daily digital facts basis: 16+ years January 2018

0,48

0,91

0,91

1,71

2,25

Unique user / month in million

FITBOOK

✓ FITBOOK is distinguished

by a consequent line-up of

fitness- and health

themes, understandable

explained for everyone

FITBOOK USER

The follower

„I am interested in a healthy

lifestyle, try a lot of things and

change once in a while the

discipline. Fitness is a part of my

lifestyle.“

Jonas, 29

The trend-setter

„I love to share my trendy, fit,

healthy lifestyle on diverse social

media channels. I am curious

and like to experiment with new

things.“

Mia ,32

The performer

„I am high-power, eager for

knowledge and do intense sports.

I am a member in a fitness studio

and use technology gadgets for

my training.“

Lukas, 40

FITBOOK-reader

✓ 56% men

✓ 71% between

20 - 49 years old

✓ 47% HHNI > 3,000 EUR

✓ 43% high level of

education**

*AGOF daily digital facts basis: 16+ years January 2018 ** (professional) high school diploma or academic degree

FORMS OF ADVERTISINGDISPLAY ADS

DISPLAY ADS/ DESKTOP

VIDEOWALL

TAKEOVER

further formats possible on request

FIREPLACE

A-TEASERAD BUNDLE

WALLPAPER BILLBOARD

https://www.stylebook.de/fashion/brandstory-promi-wedding-planner-froonck-und-eric-schroth-verraten-so-wird-jeder-zum-perfekten-hochzeitsgast

HOMEPAGE BRANDING

✓ Large article teasers and imagery on the

FITBOOK.de Homepage guarantee an individual

appearance.

✓ Attentive and exclusive branding formats

inspire users.

✓ Package includes a multiscreen-placement on

the FITBOOK Homepage + First Contact*

✓ As fixed daily placement or for an entire week

available

✓ As Channelbranding bookable too

Reach: 60,000 AIs/ day

360,000 AIs/ week

Package price: from €6,000/ day

from €30,000/ week

*Ad appears at first page view on the website apart from the Homepage

Fireplace

Mobile Medium

Rectangle

Brand-Day/ Homepage1 Brand-Day/ channel start page2

A-Teaser

Medium

Rectangle

Contentbar

Billboard Billboard

Contentbar

BRAND DAY

✓ The FITBOOK Brand Day* includes all media

spaces of the stationary and mobile FITBOOK

Hompage + channel start pages!

✓ Exclusive and highly attentive branding format

with maximal awareness.

✓ Perfect for storytelling or presentation of an

entire product range.


Package price: €14,500/ day

*The Brand Day consists of: Billboard, A-Teaser, MR2, Contentbar, Billboard and Contentbar on the Homepage as well as on the channel start pages +

Mobile A-Teaser, Content Ad (4:1/6:1), Mobile Medium Rectangle

Content Ad

A-Teaser

Medium Rectangle

Brand-Day/ mobile

homepage

1 Brand-Day/ mobile

homepage

2 Brand-Day/ mobile

homepage

3

Inclusive all

stationary &

mobile

media spaces

Exclusiveness on

the stationary &

mobile FITBOOK

Homepage!

✓ Complete Takeover incl. interactive elements

and „transparent“ areas distributed all over the

page

✓ Stationary: background, Superbanner, Billboard,

Medium Rectangle

✓ Mobile: Header, Content Ad, Footer

✓ Package includes a multiscreen-placement on

the FITBOOK homepage + first contact*


Package price: €6,600/ day

TAKEOVER AD

*Ad appears at first Page view on the website apart from the Homepage

GET THE SPOT - A-TEASER

✓ Place your attractive fitness offer or competition

prominent in the A-Teaser of the FITBOOK

Homepage (editorial part)

✓ Logo Integration & advertisement label

✓ The linking happens either on the partner-

webseite or a specific landingpage

✓ Exclusive daily fixed placement* campaign

✓ Multiscreen placements


Package price**: €4,500/ day

*Approval by editors. Only 1-2 x per week from Monday to Friday bookable. Look & Feel has to differ from editorial articles. Advertisement label

via FITBOOK (installation into CMS, no AdServer area). The A-Teaser rotates.

**Exclusive creation costs

VIDEOWALL

Eye-catching presence!

✓ Get the whole attention of our user with an

extensive and interactiv video on FITBOOK.

✓ When opening the page the highly attentive

video automatically starts to play in the

background.

✓ With a click on the play-button the video

changes to fullscreen and starts again from the

beginning (audio incl.).

✓ Afterwards a Billboard is statically displayed on

the Homepage.

Play

Best Case:

ADIDAS

Videowall




FORMS OF ADVERTISINGMOBILE ADS

DISPLAY ADS/ MOBILE


Medium Rectangle Content Ad 6:1 Content Ad 4:1 Content Ad 2:1 Interstitial

DISPLAY ADS/ MOBILE

Understitial Interscroller


STRONG BRANDING FOR

YOUR LABELNATIVE ADVERTISING/SPECIALS/ ADVERTORIAL

CONTENTINTEGRATIONS

Advertorial Stage

4

Presenting Header

1 2

5

Advertorial

Themed Special Power Special

3

Native Advertising

YOUR STORY WITH THE POWER OF FITBOOK

You‘ve got a message to the fitness-

interested target group of FITBOOK? You

want to attach readers to your brand by

storys with added value?

The Brand Studio coordinates fitness- and

health stories with you, that fit right to your

target group and campaign goals and which

will provide the reader with real added

value.

Our editorial team offers editorial

storytelling on the highest level, convinces

readers for years now with storys and

provides maximal brand awareness!

1

NATIVE ADVERTISING/ BRAND STORIES

Best Case:

DAK Brand

Story

BRAND STORIES

Your story exclusively maintains the storytelling of

FITBOOK: informative texts, exclusively

researched, exciting videos, big photo productions,

informative graphics, interactive engagement-tools

like 360-degree-images, quizzes and picture

galleries.

✓ Editorial seeming story* in the appearance and

tonality of FITBOOK

✓ Visible positioning of the brand due logo-

integration

✓ Topic will be developed together with the Axel

Springer Brand Studio Team

✓ Footage can be provided by the client or the

native photography team

Reach: from 15,000 Views/ 4 weeks

Package price: from €50,000/ 4 weeks

*Alternative to the Brand Story: Influencer Story (story will be created in cooperation with Intermate),Quiz Story (native quiz activates the user)

Native Teaer on the FITBOOK

Homepage linkes to the Brand StoryFITBOOK Brand Story

1

FITBOOK BRAND STORY DAK

Yoga – source of power!Street-Art rocks! Yoga! DAK and FITBOOK exclusively explain to the faithful users, why yoga isn‘t just a trend, but

also a movement. With the typical FITBOOK-Look and with convenient native storytelling elements.

Facebook Posts, GIF and

Video

> 335 Likes,

Shares and

Interactions

Ø 4:10 Min. length of stay

23.700

Views

1

FITBOOK BRAND STORY DAK

Challenge and Brand-Studio-Solution

MISSION Present DAK as the personal curator as regards

health and fitness. Due to the customized story

with the core topic yoga, DAK is supposed to

become a trustworthy partner.

EXCITEMENT……because of diverse social elements, tips,

excercises and videos.

RANGE……by home teaser and adjusted social media

distribution.

1. ChallengePlacement of DAK in the surrounding of experts

and yoga professionals.

2. InvolvementExperience and experts: due to the involvement of

exclusive material a specific target group with

storytelling elements, such as video, photos,

infographics and interviews will be addressed.

3. ExperienceBecause of the numerous informations and social

media components, lots of people can be reached

with the expertise.

1

THEMED SPECIALS

FITBOOK.de gives customers the possibility to exclusively

present a Themed Special (1-4 weeks).

Your customer logo is integrated in the Presenting-Header.

What you get:

✓ Special-Homepage with a sponsoring header

(„presented by….“)

✓ Exclusive customer presence on special start-

and articel pages

✓ Traffic generation via editorial Homepage Teaser,

AdBundle and Mobile Medium Rectangle

✓ Advertisement integration on the Special:

Fireplace or Wallpaper with Medium Rectangle

stationary and Content Ad 2:1 with Mobile

Medium Rectangle mobile

✓ Multiscreen placement of the Specials

Reach: from 300,000 AIs

Package price*: from €13,000

2

*Excl. creation of advertisement. Lead time for Specials: at least 3 weeks.

POWER SPECIALS

The FITBOOK.de Power Special offers customers the possibility

to exclusively present a Themed Special for a period of 4 weeks.

Here your brand is content-based within FITBOOK. The

Special Stage is a combination of customer and editorial

content (1 Advertorial incl.).

What you get:

✓ Exclusive customer presence on special start- and

articel pages

✓ Individual Presenting Header („presented by…“)

✓ Traffic generation via editorial Homepage Teaser,

AdBundle and Mobile Medium Rectangle

✓ Advertisement integration on the Special: Fireplace

or Wallpaper with Medium Rectangle stationary and

Content Ad 2:1 with Mobile Medium Rectangle mobil

✓ Integration of a customer advertorials inclusive

✓ Multiscreen placement of the Specials

Reach: 1,360,000 AIs/ 4 weeks

Package price*: €40,000/ 4 weeks

3

Advertorial

1 Advertorial

inclusive!

*Excl. creation of advertisement and Advertorial. Lead time for Specials: at least 3 weeks.

ADVERTORIAL STAGE

The Advertorial Stage for a detailed

presentation of new highlights in sport, fitness

and health or specific actions on FITBOOK.de.

✓ Presentation of at least 3 customer

contents, video integration, social

media channel and more is feasable

✓ Traffic generation via editorial

Homepage Teaser, AdBundle and Mobile

Medium Rectangle

✓ Integration of partner content like

Facebook-Widget possible

✓ Multiscreen placement of the Advertorial

Stage

Reach: 1,500,000 AIs/ 4 weeks

Package price*: €35,000/ 4 weeks

4

Get inspired!

ANZEIGE

ANZEIGE

ANZEIGE

ANZEIGE

At least 3

customer

contents, video-

& social media

integration

inclusive!

*Excl. creation of advertisement and Advertorial. Lead time for Advertorial Stages: at least 3 weeks.

ADVERTORIALS

Advertorials are individually produced. Thanks to

the editorial presentation of the look & feel of

FITBOOK.de, your brand will be set in scene in a

high-class environment.

Convenient for the presentation of fitness- and

health stories, tips und tricks, as well as new

trends for a healthy lifestyle…

Speak to your users directly and excite them with

▪ competitions

▪ votings

▪ integrated videos and more

Reach: from 500,000 AIs

Package price*: from €10,000

5

*Excl. creation of advertisement and Advertorial.

INTEGRATION OPTIONS AT A GLANCE

BRAND STORY

Native article with brand message of the

customer.

Brand Story // Period: 4 weeks

Package M: €50,000* (15,000 Views)

Package L: €62,500* (20,000 Views)

THEMED SPECIAL POWER SPECIAL ADVERTORIAL STAGE

Presenting Header

Advertorial

Mix of editorial articles and customer

contents.

Power Special // Period: 4 weeks

€40,000* (1,360,000 AIs)

Editorial Themed Special only.

Themed Specials // Period: 1-4 weeks

Package S: €13,000* (300,000 AIs)

Package M: €23,000* (600,000 AIs)

Stage, consisting of customer content to

present focused customer actions.

Advertorial Stage // Period: 4 weeks

€35,000* (1,500,000 AIs)

Advertorial

*Excl. creation of advertisement and design

THE VERTICAL FAMILY

fitness

healthy food

workouts

mind & body

smartphones

digital life

smart home

apps

gaming

fashion

styling

interior

beauty

living journeys

inspiration

destinations

airlines

showplaces

health

THEMEN-

COSMOS

food trends

THEMES OF THE BOOKS

PRICING2019

CPM RATES

iThe technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formateStandard ads must be available 3 days prior to going live, special ads at least 5 days before.In case of under delivery, Media Impact reserves the right to use placements in a related channel or as RoS (desktop and/or MOBILE) as a subsequent delivery.All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.

https://www.mediaimpact.de/de/digital-formate

HOMEPAGE + FIRST CONTACT



DAILY FIXED PLACEMENT PACKAGES



BRAND STORY PACKAGES



ADVERTORIAL PACKAGES



SPECIALS AND SPONSORED POSTS



CONTACT

INTEGRATED SALES

Marc Diele

Region North / Hamburg (Nielsen I)

Tel: (040) 347 26135

[email protected]

Sven Heintges

Region West (Nielsen II)

Tel: (0211) 1592-68 34

Fax: (0211) 1592-68 36

[email protected]

Philipp Matschoss

Region Mitte (Nielsen IIIa)

Tel: (069) 9623 85-16

Fax: (069) 9623 85-34

[email protected]

Daniel Seiler

Region South-West (Nielsen IIIb)

Tel: (0711) 3199 127

Fax: (0711) 3199 130

[email protected]

Daniel Maubach

Region South (Nielsen IV)

Tel: (089) 211 034 88

Fax: (089) 211 034 30

[email protected]

Daniel Papra

Region East (Nielsen V - VII)

Tel: (030) 2591 79-021

Fax: (030) 2591 79-195

[email protected]

Benedikt Färber

International Sales

Tel: (030) 2591-72569

Fax: (030) 2591-32569

[email protected]

Marketing

Lisa Schardt

Junior Marketing Manager und Publisher

Development

Digitale Publisher Vermarktung

Tel: (030) 2591 79935

[email protected]

Produktmanager FITBOOK

Julia Knecht

Senior Product & Business Manager FITBOOK

Tel: (030) 2591 79943

[email protected]

mailto:[email protected]









fitbook...fitbook in a nutshell 1.71 million unique user* 3.32 million visits** 4.86 million page...

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