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TRANSCRIPT
Advancing Wellness Through Personalization
www.fitnescity.com
Mountain View, CA November 14-16, 2016
The Promise of Personalized Wellness
LAILA ZEMRANI
@lailazemwww.lailazemrani.com
80% of heart disease
80% of type 2 diabetes
could be PREVENTED through
lifestyle changes
spent on physical fitness and weight loss.
$100 B/ year
However, most studies show that at least
60% of it is WASTED.
Consumer spending that has little impact on the individual's wellness (e.g. Diet and exercise fads, heavily-marketed trends, unused gym
memberships, etc.)
personalization
InefficienciesA lot of
could be
PREVENTED through
Andrew
• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol
Matthew
• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol
SimilarPROFILES?
Andrew
Matthew
RMR: 1900
RMR: 1900
• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol
• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol
Andrew
Matthew
RMR: 1900
RHR: 65
RMR: 1900
RHR: 85
• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol
• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol
Andrew
Matthew
RMR: 1900
RHR: 65
SF Diet <-> Weight
-
RMR: 1900
RHR: 85
SF Diet <-> Weight
+
• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol
• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol
Andrew
Matthew
Stress
Body Composition
Medical History
Metabolism
Postural Analysis
Weight
• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol
• 50 • Lives in San Francisco • BMI: 27 (“overweight”) • High Cholesterol
RMR: 1900
RHR: 65
SF Diet <-> Weight
-
RMR: 1900
RHR: 85
SF Diet <-> Weight
+
Sleep
Body Shape
Diet
HistoryLifestylePhysiology
There’s no one-size-fits-all in wellness.
< 5 % o f t h e Wellness Market
is a SMALL
Personalized Wellness
but growing category
Alternative Medicine
$11B Sporting Goods and
Apparel
$59B
Pilates and Yoga
$7B
Wellness Video Content <$1B
Boxing Gyms & Clubs
<$1B
Weight Loss $62B
Nutrition
$94BPersonal Training $8B
Mobile Apps $1B
Gym Memberships
$25B
Personalization is mostly present in four sub-categories of the $267Bn U.S. wellness and fitness industry.
(*) Source: pwc
(*)
Alternative Medicine
$11B Sporting Goods and
Apparel
$59B
Pilates and Yoga
$7B
Wellness Video Content <$1B
Boxing Gyms & Clubs
<$1B
Weight Loss $62B
Nutrition
$94BPersonal Training $8B
Mobile Apps $1B
Gym Memberships
$25B
Personalization is mostly present in four sub-categories of the $267Bn U.S. wellness and fitness industry.
(*) Source: pwc
(*)
Fitness & Mind-Body
Healthy Eating, Nutrition & Weight
LossPreventative & Personalized
Medicine
Workplace Wellness
Most products and services do not cover more than one sub-category.
is a FRAGMENTED
Personalized Wellness
category
Fitness & Mind-Body
Healthy Eating,
Nutrition & Weight Loss
Preventative & Personalized
Medicine
Workplace
Data Collection RecommendationsPersonalization as
a Lifestyle
STAGESin three
Personalization
Data Collection
Recommendations
Personalized Wellness
Lifestyleas a
THANK YOU
Advancing Wellness Through Personalization
www.fitnescity.com
LAILA ZEMRANI
@lailazemwww.lailazemrani.com