fitton going solo slideshare
TRANSCRIPT
You Only Get What You Give.
Laura Fitton Pistachio Consulting Inc.
[email protected] 800-747-1941
@Pistachio
• You will learn:• to help clients to find you and make it easy for them to hire you• the importance of developing thought leadership and building
mindshare• to establish credibility, trust and authority by giving away your
best ideas… but never the implementation• to optimize your time investment in networking, prospecting and
sales• how to establish an authentic and transparent presence online• why the more you give away, the more will come back to you• how having fun and tapping into your passions makes you more
desirable to work with
Why You?
They know (and like) you.
They like your ideas.
They know you will do a good job.
You are ALL ABOUT them.
Sarcastic Welcome Mat
Photo Credit: (cc) rbieber on flickr.comPhoto Credit: (cc) rbieber on flickr.com
What Would Twitter Do?anniemal toe the water. make 1 SM tactic a pilot program and see what works. You don't have to do everything at once in a grand way. jimphelps "If you use social media to annoy me, I will block you and I'll tell my friends you suck. Be sure you offer real value.” Jassim Ali Its not a single flick of a switch act of magic :-) raw_dan be friendly, and write only interesting and useful things Susan Scrupski "stay connected and informed on Twitter." #1 soc media tip. MarkSalinas Keep a level tone Barbara K. Baker Do research well to find socnet(s) that best suits audience. Join community & be committed, honest & consistent.
Marvin "eMarv" Corea get known by helping others Melanie Baker To quote @alexaclark, "You know know what people can bring to the party if you don't invite them". get to know people just for the sake of getting to know them. You never know what they might mean to life/work later on. Barbara Ling Promote your 'the benefits of my site to you' link Vinny Goldsmith give as much free information and advice as is economically possible - it establishes you as the source of expertise karenswim Pick one or two and then be an active participant Rob Blatt Make sure your image is the same across al networks.