five reasons why hr should adopt hr

FIVE REASONS WHY HR SHOULD ADOPT SOCIAL

MEDIATraining Presentation 26.6.12

Five Reasons Why HR Should Adopt Social Media

Housekeeping Health & Safety Switch Off Personal Mobiles Feel Free To Ask Questions – There are no

silly questions Who Are We??


What the learner will be able to explain at the end of the session:

Five reasons why HR should adopt Social Media


What are five reasons……………


1. Enhances Recruitment 2. Enhances Training & Development 3. Enhances Information 4. Enhances Opinion 5. Enhances Staff Morale & Motivation


But firstly a short history of the origins of Social Media…………….

Up to 1980’s social media was largely classified lonely hearts ads in newspapers, letters, postcards & landline telephone………

The term Social Media probably referred to a social gathering of TV & Newspaper Moguls or Nigel Dempster’s celeb gossip page everyday in The Daily Mail….


Workplace communication consisted of……….

Landline telephones, telex, fax & word processing machines (late 80’s), typed memos and the elephant in the corner which was the black & white Rank Xerox photocopier!

A typical workplace was probably like the office in this photograph………


Then we had further technological

advances such as when… IBM Invented the PC…………

Sinclair The ZX Spectrum…………….

and Finally………………….


Motorola Invented The Mobile Phone……….


Can you think of any other technology inventions that have changed the way we do things?


So what has this all got to do with Social Media?................


Well as the office, workplace and the world in general has had to change to cope with 20th Century technology then so HR (and business in general) needs to change to incorporate 21st Century electronic communication methods…………..


Social Media is one change in that

communication method………… Firstly can we define Social Media in

sentence?


What Social Media is not ……….

Telling your friends on Facebook that you have just got up and after a ##### night out…

That’s Social News aimed at friends, family & sadly people who might be looking to use the information for some sinister motive…..

Whereas Social Media is telling a specific targeted community something of interest or communicating with a targeted audience such as employee to employee


Academic Definition of Social Media….. Andreas Kaplan & Michael Haenlein define Social

Media as “ a group of Internet – based applications that build on the ideological and technological foundations of Web 2.0 and that allows the creation and exchange of user generated content”*

*Kaplan, Andreas M.; Michael Haenlein (2010)

"Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53(1): 59–68


Social Media can be targeted to specific communities or community groups - ABC’s old people, young people, people working for XXXXYYY company, local or worldwide


Facebook, Twitter, Linkedin, My Space, Google +, My Tube, bebo

Each of the above has a specific or general targeted community….

Log on to a computer in pairs and come up with another Social Media organisation to the above & explain who are their targeted audience


Write our answers…………….


So what are The Five Reasons HR Should Adopt Social Media?


1. Enhances Recruitment 2. Enhances Training & Development 3. Enhances Information 4. Enhances Opinion 5. Enhances Staff Morale & Motivation


In groups I would like you to discuss one reason & come up with some ideas that the reason can help HR perform better or provide a better service to its customers


Some Answers:

Recruitment Use LinkedIn etc to hire key staff Use YouTube for example to advertise

effectiveness of the company such as making a DVD to introduce the culture and of the company for potential new employees to view before starting their jobs

Using Facebook etc for targeting a specific sector of potential employees


Some answers continued…..

Training & Development

For a learning event the trainer creates a Facebook page for participants

Post up coming training events on Company Facebook page

Use to train staff informally on such topics such as how to answer the phone, health and safety


Some answers continued….

Information

Internal blogs to share information such as new employees joining the company

Provide a who’s who in the company Provide internal staff matters (electronic

version of Company newsletter) External blogs to invite outside audiences to



Opinion

Monitoring social media for conversations about the company and its brand

Purchase free & chargeable tools to enable you to monitor conversations

Ensure employees are delivering positive messages about the company



Staff Morale & Motivation

Share company & employee success internally & externally

Showcase achievements of a particular team or individual on Twitter or YouTube

Set up a Twitter account to allow Staff to comment on particular story of interest and put photos in order to increase team spirit


Social Media has worldwide impact…. So for businesses that import and/or export they can let their suppliers or customers informed of what is happening in the Company


One thing being hotly debated at the moment

Does access to Social Media need controls?

Does HR need to put content & access controls in place ?

Good idea to have a policy that tells staff what they can or cannot say on Social Media

See sample of Social Media Policy…….


A quick test to see if you have been listening.........


Answers to quiz...................


Thank you and by the way why not see this training session on my Facebook page or tweet me on ###hrtrain2012

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