five reasons why mobile will disrupt your recruiting world. john hancock, loop
DESCRIPTION
John Hancock, Co-Founder & CEO of Loop's presentation at #ATC2014. Mobile recruitment is growing at an exponential rate. Candidates and employees expect to use mobile devices anywhere and anytime to do everything. Mobile can reduce cycle times in reaching candidates, make recruitment more engaging and will automate the recruitment process. However, many organisations have been slow to change and implement their mobile strategy. The current reality is that we are not meeting candidates' expectations.TRANSCRIPT
Five Reasons Why Mobile Will Disrupt Your Recruiting World
Presented by: John Hancock, Co-Founder & CEO at Loop
21 May 2014
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#ATC2014
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Mobile 1st Preference
#ATC2014
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Smartphone Usage……………..
Smartphone Penetration in Australia is over 65%. #ATC2014
Who’s doing what?
4
92.83% 91.64% 90.28% 89.39% 87.53% 85.27%
83.28% 81.63%
5.05% 5.77% 6.63% 6.77% 8.06%
9.70% 10.80%
11.36%
2.12% 2.60% 3.10% 3.84% 4.41% 5.03% 5.91% 7.01%
70%
75%
80%
85%
90%
95%
100%
2012 - Q2 2012 - Q3 2012 - Q4 2013 - Q1 2013 - Q2 2013 - Q3 2013 - Q4 2014 -Q1
Desktop Smart Phone Tablet
Percentage of users accessing desktop site by device type.
Client Experience:
We have doubled our mobile traffic levels on our desktop career site.
Combined Tablet and Mobile career site traffic is now 18% of total.
Critical Talent Community registration is 52% mobile opt-in. #ATC2014
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Text vs. Email
#ATC2014
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1.8 billion people are actively using SMS today.
(Experian)
People check their smartphones 150x per day and rarely make a call…
(AdTruth, www.adtruth.com)
Over 54% of global internet usage is on mobile devices
(Aberdeen)
Facebook paid 18 Billion dollars for WhatsApp
#ATC2014
7*
30-50%
Mobile website
click through
rates are between
95%
Within 15 minutes of sending
a text campaign, over 95%
of your subscribers will have
read the message.
74%
Job Listings
have seen a 74%
increase in activity
on mobile web.
JOBSof all U.S. citizens have their
mobile device, within reach,
24 hours a day, 7 days a week.
(Morgan Stanley)
91%24/7
#ATC2014
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The Ripple Effect – engaging via Private messaging
Surveys, Feedback
Referrals
Mobile Apply
Mobile Web
SMS Opt-In
#ATC2014
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Private messaging networks drive outcomes
Launched by unique
“keywords” to track the source
of candidate
Dynamic registration gathers key data
points and preferences
Recognize returning users to
make the
experience more personal.
#ATC2014
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Candidate Content Consumption
#ATC2014
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Many options: Referring or Registering Candidates
#ATC2014
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Mobile Careers Site infrastructure
Built with responsive design for smartphone & tablet. Below are screenshots
of features:
Job Search Dynamic Job
Listings
Set-up Text Job
Alerts
Job Alerts Embed
Link to Job Listing
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Your Smartphone is your New Laptop
#ATC2014
Mobile Optimized Search & Alerts
#ATC2014
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Account Creation
• Sign-in Recognition
• Sign-up
• User Elects Account Name
• User Elects Password
Upload Resume Options
• Google Drive
• Dropbox
• Other
Apply Process
• Personal Details
• Equal Opportunity
• NI or SS Number
• Employment History
• Education History
• Salary
• Minimum Qualifications
• Recommended Qualifications
• Text Alerts
• Prescreening
• Candidate feedback
Mobile Apply processes
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Narrowcast v Broadcast #ATC2014
#ATC2014
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Candidate Engagement
Mobile Marketing
Lots and lots of quick and efficient Connections
Talent Community Development
#ATC2014
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Process Outbound Private Messaging
Two-Way Messaging
Mobile Web
Candidate Registration ✓ ✓
Text Job Alerts ✓
Text interview tools ✓
Sourcing Text Campaigns ✓
Candidate Availability Updates ✓ ✓
Mobile Career Site ✓
Job Search ✓
Prescreening ✓ ✓
Mobile Apply ✓ ✓
Surveys & Feedback ✓ ✓
Gamification of Engagement ✓
Content Delivery ✓ ✓
Audio and Video Interviewing ✓ ✓
Event tools ✓ ✓
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Mobile on single platform Secure mobile interfaces Opt-in compliance
Candidates and Clients
Single Supplier Worldwide Simplified Interaction Meaningful Reporting
One vendor globally Mobile candidate Identifier Reduced transaction costs
Detailed adoption visibility Cross device usage Big Data on activities
Our focus is disrupting recruiting through mobile
Candidate and Employee
Communication, Higher Engagement,
Greater Efficiency
Employers
The Loop team is dedicated to building innovative mobile tools for recruiters and candidates. We leverage the full capability of the device, using text and mobile web to mobilizing recruiting and ongoing resource management processes, while optimizing the candidate experience .
If you have questions regarding mobile recruitment …
John Hancock
Co-Founder & CEO
+1 312 608.4789
www.loopworks.com
Megan Colins
VP of Operations
+1 312 607.5757
www.loopworks.com
#ATC2014