FIVE SOURCES OF INFLUENCE: CREATING LONG LASTING BEHAVIOR CHANGEKristin Pace, Ph.D.

BEHAVIOR CHANGE

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ECOLOGICAL MODEL OF BEHAVIOR CHANGE

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PRE-CONSIDERATIONS Formative Research Theory-driven

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INDIVIDUAL Audience segmentation

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INDIVIDUAL Message quality

Vivid, believable, relevant, understandable provides an action, presents novel information

Message exposure

INTERPERSONAL Social networks

Diffusion Social support

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ORGANIZATIONAL Recognize organizational influence Be a leader Create strategic partnerships

COMMUNITY Adopt a social norms approach Build collective efficacy Build social capital

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PUBLIC POLICY Don’t forget to think local Include enforcement in messages

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CONCLUSION

CONTACT INFORMATIONKristin Pace, Ph.D.kristin.pace@kingcounty.gov(206) 263-1469

Public Health-Seattle & King CountyLocal hazardous Waste Management Program