sources of hire -- channels of influence
DESCRIPTION
ERE webinar from July 25th Gerry Crispin and Mark MehlerTRANSCRIPT
Mark Mehler & Gerry Crispin 732-821-6652
Gerry Crispin & Mark Mehler CareerXroads
www. CareerXroads.com, [email protected]
732-821-6652
Print is paper a candidate might read. College is a location employers target. Referral might be evidence of an employee connection. . Walk-in suggests where a candidate will work. Monster is an online place a candidate might search. Linkedin is an online place a recruiter might search . ALL of these are SOURCES firms attribute to a hire. NO ONE source is mutually exclusive. A cross-section of any ‘channel’ will surface several influences.
2,139
25-50 competitive firms respond-
each with 1500 to 10,000+ North American Employees.
150k-300k F/T openings are filled
we ask 200 staffing leaders for their SOH data.
by 1,000-3,000 Recruiters and Sourcers.
200
36
1,229,750
213,375
Source: CareerXroads, 2/2012, Source of Hire Whitepaper
Figure 1
During 4 weeks each year (January) 2012
2007 2006 2005 2003 2004 2008 2009
36% 38% 32% 34% 28% 39% 51% 50%
Source: CareerXroads, 2/2012
41%
2011 2010
Figure 2
Career Fairs
3rd Party
Temp/Contract-to-hire
Rehires
Recruiter Initiated
College
Career Site
Other
Walk-ins
9.8%
6.6% 9.1%
4.3%
2.1% 2.2% 2.8%
1.9% 0.8%
8.8%
28.0% Job Boards
Referrals
20.1%
2011 (as reported) External
Sources of Hire
Social Media 3.5%
18.8%
7.2%
5.0%
2.8%
2.4%
2.0%
2.3%
1.8%
0.7%
27.5% 24.9%
26.7% 27.3%
23.2%
13.2% 20.1% 12.3%
Figure 3
NA
Source: CareerXroads SOH, 2/2012
New
2011
2010
2009
2008
1997 Sources of Hire 28.7% - Newspaper ads 19.7% - Employee Referrals 10.4% - Agency (Contingent) 8.7% - Contract Recruiters 8.3% - Job Fairs 5.0 % - Other advertising 4.6% - Image advertising 4.2% - Trade journals 2.9% - College 2.9% - Resume services 2.1% - Agency (Search) 2.1% - Internet 1.5% - Radio
Figure 4
How do Sources combine to influence candidate action?
Referrals
Social Media Job Board
Source: CareerXroads SOH, 2/2012
Referrals
Career Site
Recruiter/Sourcer Initiated Contact
Job Boards
Social Media
Figure 5
Company Career Site
Social Media
Company
Recruiter/Sourcer Initiated Contact
Referrals
Stand Alone
Figure 6
Source: CareerXroads SOH, 2/2012
Company Career Site
Social Media
Job Boards
Recruiter/Sourcer Initiated
Boomerangs
(Rehires)
76.7%
Source: CareerXroads SOH, 2/2012
Figure 7
Company Career Site
Recruiter/Sourcer
Initiated Contact
Job Boards
Referrals
College
Source: CareerXroads SOH, 2/2012
Figure 8
O% - We don’t hire interns
1-5%
6-10%
11-25%
26-50%
51-75%
76-85%
86-90%
81-95%
96-99%
100% - Everyone we want.
3.0% 15.2%
9.1%
21.2%
18.2%
3.0%
6.7%
6.7%
18.2%
Q: What % of the INTERNS (that you want) do you convert?
37.3%
COLLEGE hires are drawn In part from a pool of Interns 50% larger than their employer’s F/T requirements… but only 37.3% accept an offer from where they interned.
A:
Source: CareerXroads SOH, 2/2012
Figure 9
A:
Figure 10
*Source: CareerXroads, 1/2012, Referral Practices
Nearly 1/2 of all companies* make at least 1 hire for every 5 referrals they get.
Q: How many Referrals does it take to make one hire?
10.4
Source: CareerXroads SOH, 2/2012
Figure 11 Q: What impact
does Social Media have?
(Linkedin)
Source: CareerXroads SOH, 2/2012
Figures 12, 13 Q: What impact does Social Media have?
(Facebook)
Q: What impact does Social Media
have? (Twitter)
Source: CareerXroads SOH, 2/2012
Figure 14 Q: What impact
does Social Media have? (Other)
45.7%
5.7%
22.9%
22.9%
2.9%
Q: How do you use major, niche and aggregate Job boards?
Most Job board hires from Posted Jobs not Resume Searches
Posted Job hires are slightly ahead
of those from Resume searches
Hires are pretty much balanced between Posts and Searches
Resume Search hires are slightly ahead of those from Posted Jobs
N/A. Recruiters aren’t posting jobs
or searching for resumes .
Most Job board hires are predominantly from Resume
Searches not Posted Jobs
Source: CareerXroads SOH, 2/2012
Figure 15
Q: What % of your Job Board hires come from each site?
Source: CareerXroads SOH, 2/2012
Figure 16
66.7%
38.9%
33.3%
25.0%
22.2%
19.4%
16.7%
5.6%
2.8%
Q: How do you collect Source of Hire Data?
Self-Report
During interviews
Job dist. service reports
IP address reports
Other
New Hire Surveys
After offer is accepted.
Pure Guess
Onboard- Focus Groups
Source: CareerXroads SOH, 2/2012
Figure 17
Q: Do You Oversee Everything Related to Recruiting?
65.5%
10.3%
24.1%
3.4%
3.4%
10.3%
10.3%
We touch every hire
We don’t hire hourly at the plant
We don’t hire Union
We don’t hire hourly
at the Store
We don’t hire for every function i.e. Sales
We don’t hire for every
location
We don’t hire for every division
Source: CareerXroads SOH, 2/2012
Figure 18
What Do You Plan To Change In 2012?*
- Improve Employee Referral Programs (ERP) - Increase Social Media and Linkedin SOH Channels - Invest in Sourcing- internally as well as contract - Decrease the dependency on job boards. - Equip our recruiters with better tools - Develop talent community/talent pool Channels - Sharpen Branding efforts particularly with Diversity
*see appendix Source: CareerXroads SOH, 2/2012
Figure 19
Gerry Crispin & Mark Mehler
[email protected] 732-821-6652
Good Hunting!
If you would like to be informed about our SOH whitepaper, please Register for our monthly Update at CareerXroads
APPENDIX
Additional details of our Respondent Profile
Exempt, Contingent, International, RPO, Tools Sourcing, Top Influences, Plans
5.6% of the respondents were 100% Exempt / 0% N-Exempt
5.6% of the respondents were 30% Exempt / 70% N-Exempt
5.6% of the respondents were 40% Exempt / 60% N-Exempt
16.7% of the respondents were 90% Exempt / 10% N-Exempt
25.0% of the respondents were 80% Exempt / 20% N-Exempt
11.1% of the respondents were 70% Exempt / 30% N-Exempt
13.9% of the respondents were 60% Exempt / 40% N-Exempt
8.3% of the respondents were 50% Exempt / 40% N-Exempt
8.3% of the respondents were 20% Exempt / 80% N-Exempt
Distribution of EXEMPT / NON-EXEMPT Hires
(~ 2/3 Hires were Exempt)
Source: CareerXroads SOH, 2/2012
Figure A1
% C
ontra
ct, C
ontin
gent
& P/
T
% Employers Responding
Distribution of Non F/T Workers
(Average = 17.9%)
Source: CareerXroads SOH, 2/2012
2.9%
17.6% 26.5%
20.6% 14.7%
2.9% 2.9%
2.9%
2.9% 5.3%
Figure A2
We have a master contract with a vendor to supply contingent labor with
professional skills in areas such as Engineering, IT, etc.
We have a master contract with a
vendor for all hourly- P/T labor.
We stay out of this area as much as possible and have little or no
responsibility for it.
We have dedicated recruiters and sourcers for these areas.
We have bolted on vendor management modules to our ATS in
order to better manage contingent labor.
How Respondents Handle Contract/Contingent/PT Workers
51.7%
48.3%
31.0%
24.1%
3.4%
Source: CareerXroads SOH, 2/2012
Figure A3
We hire Globally (in most countries) but have ,
no Breakdown of Sources
We Don't Hire Globally
We Hire Globally but have no data or, getting the data
would be a major undertaking
We have it all and can benchmark by country if the opportunity
presented itself.
21.6%
16.2%
24.3%
37.8%
Source: CareerXroads SOH, 2/2012
Figure A4
ALL of the US F/T hiring is done
with our own Recruiters.
ALL or most of our GLOBAL hiring is done with a centralized TA Leadership team.
ALL or most of our GLOBAL hiring is done
In a decentralized TA Leadership.
We've outsourced SOME F/T US recruiting to an outside RPO vendor.
We've outsourced SOME F/T Global recruiting
to an outside RPO vendor.
We've outsourced MOST F/T US recruiting to an outside RPO vendor.
We've outsourced MOST F/T Global recruiting
to an outside RPO vendor.
We've outsourced ALL F/T US recruiting to an outside RPO vendor.
Something Other
54.3%
42.9%
14.3%
17.1%
17.1%
2.9%
5.7%
8.6%
Source: CareerXroads SOH, 2/2012
Figure A5
Our CRM is integrated
with our ATS [20.0%]
We do not have a CRM
[50.0%]
Our CRM is independent of our ATS
[30.0%]
Source: CareerXroads SOH, 2/2012
Figure A6
No Specialized Sourcing Roles
Full Life Cycle Recruiters do it as necessary
[48.4%]
No Specialized Sourcing Roles We Purchase what we need
[9.7%]
We have a separate F/T Sourcing Group
[41.9%]
Source: CareerXroads SOH, 2/2012
Figure A7
Top 5 Influences on
Sources of Hire
Figure A8
Top 5 Influences on
Sources of Hire
Source: CareerXroads SOH, 2/2012
Figure A9
Top 5 Influences on
Sources of Hire
Figure A10
Top 5 Influences on
Sources of Hire
Figure A11
What Do You Plan To Change In 2012? We rebuilt our entire US recruiting model for 2012 to enable stronger sourcing of candidates by our recruiters (to lower agency spend) We do feel good about our ERP %. We are implementing a sourcing RPO model in 2012. Update and re-launch employee referral program as it has been declining; ongong review of job board ROI; More emphasis on direct sourcing, bought some new packages with Linkedin, Ladders, Obtain CRM system More targeted, better management of ROI for channels WE would like to decrease the dependency on job boards in order to control costs a bit more. We would also like to equip our recruiters with better tools (CRM, LinkedIn Recruiter) to be able to source more effectively and proactively in client meetings. More data and analytics to drive decision making vs. Recruiter gut feel on sources Moving away from job boards, towards social media tools – increase in LI and newer sources like Branch Out Advertising on Social Media More Pay-per-click promotion, strengthening SEO strategy Adding more mobile capabilities Retargeting applicants who join our talent community We're adding intelligence information (Wanted Technologies) and video interviewing technology (Interview Stream ?) which, if successful, may change how we approach our current process.
Source: CareerXroads SOH, 2/2012
Figure A12
Add more sources, developing new career site and increasing social media. We are going to pilot some sourcing around military. We continue to be focused on Diversity sourcing, focusing on employee referrals and social media Recruiters taking more of an advisory role in recruiting. We are looking to leverage LinkedIn more and be less reliant on CareerBuilder. We are also looking to leverage sourcing capabilities vs "post and hope". Use of more social media Launched a new Employee Referral Program in late 2011 that should drive referral % up for 2012. New program includes social media technology (TalentVine) as well as new promotional strategy. Leverage more social media and increasing recruiter's direct sourcing capability and time. Launch a web 2.0/social media strategy to recruit and retain candidates. Increased utilization of LI job posting slots / continued focus on building a talent network accessible via our CRM / enhanced utilization of our sourcing team Refocus on social media Implement more data and analytics that track from apply to hire. Hire sourcing team, ramp up social media efforts, greater mobile presence, less job postings and invest more in marketing to passive channels, maximize resume and sourcing databases such as our CRM More direct sourcing Less reliance on job boards, continue to wind down print, track everything. Find those things we do well and focus on them in each LOB, market, and niche. Source: CareerXroads SOH, 2/2012
Figure A13
More sourcing for our most critical roles Increase social media presence and Integrate CMR web based tools to Oracle More competitive intelligence, broader use of Linked In, passive candidate sourcing, pay per click campaigns, eliminating major job boards. Engage more - less 'post and pray' for the right candidate Increased use of RPO for high-volume jobs More branding sharpening Explore community building based on skill set/thought leadership We have dramatically shifted from major boards to LinkedIn, SimplyHired and Indeed. We are also focusing more effort on Facebook and LI recruiter license use. We are now in the redesign phase of our career center as well. Increase brand recognition with Diversity sources to increase pipeline of diversity candidates.
Source: CareerXroads SOH, 2/2012
Figure A14