Five strategies to get the word out quickly about your

business

Whether your business is new or you are expanding

your offerings, the very first thing you want to do is let

people know what you are up to. The more people

who know, the better your chances of getting referrals

which will help get your client pipeline flowing.

One method I often recommend to quickly educate

your environment about your business is the “Warm

Letter of Introduction”. Here’s the strategy behind it:

1. Describe your service. You want to write a letter

that briefly outlines the service you offer or the

new services you have added to your business.

This communication technique works great for either scenario. Explain what the service

is and mention any credentials, even if you are still in process.

2. Explain what problem you solve. Then, move on to share who this service will serve –

what type of person or client wants this service or what type of problems they are facing

that your service solves.

3. Detail the results. Spend time detailing the results people can expect. These are the

benefits of working with you and the reason people might refer friends, family or

colleagues. Lastly, if you have any testimonials, include one or two. Testimonials

reinforce the success you had with clients and show that your service works to alleviate

the problem and deliver the needed solution.

4. Send it regularly. The Warm Letter is also a great way to stay in touch with your

contacts and can be sent out on a regular basis. Whether you send a letter monthly,

every other month or quarterly, keep your network informed.

What’s great about the Warm Letter is that you’ll stay top-of-mind with everyone you

know. Plus, you can easily announce additional client successes. Specific examples of

results help your contacts more easily think of people who need your services.

5. Share successes. In addition, when you share benchmarks or achievements, you

reinforce your own business success. This deepens recipients’ positive impression of

your practice and helps them to see you as successful. All of this works as pull

marketing, drawing in more of the right people for your service.

Your Client Attraction Assignment

Do you have a contact list all prepared? If not, it’s time to create one. Put all those business

cards into the data base. Add friends and family members too. Include other service

professionals you work with too, like your hair stylist, massage therapist, personal trainer,

coach, etc. The bigger your list, the more people who can spread the word about your business

and potentially refer clients.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,

the proven step-by-step program that shows you exactly how to attract more clients, in record

time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &

success mindset articles on attracting more high-paying clients and dramatically increasing your

income, visit http://attractclients.com