flash report - taipei game show 2015

Taipei Game Show 2015Flash Report – Vpon Japan

1. TGS 2015 flash report

2. Taiwan market & trend 2015

3. About Vpon

Copyright © 2014 Vpon All Rights Reserved 5

As a leading gaming event in Asia, Taipei Game Show 2015 is the most professional large international network and digital interactive game exhibition.

- In C2C zone, Mad Head, runs “Tower of Saviors (神魔之塔)”, got huge wide of booth. -  Huge audience, likes game, gathered C2C zone. -  “Taipei Game Show” was not lost to “Tokyo Game Show 2014”

B2B Zone Got Excited

-  More than 60 biz solution provider and around 70 Gaming developer exhibited their service

-  The organizer said it expects the size of the Taipei Game Show B2B Zone to double from a year earlier and attract 600 foreign buyers from 30 countries.

-  In addition, a total of 1,000 meetings between exhibitors and potential buyers are scheduled, the TCA said, estimating that the one-on-one meetings and other trade show events could drum up NT$10 billion in new business opportunities.

-  Vpon exhibited a booth with mobile marketing solution.

-  Lots of gaming developer came to our booth for seeking a marketing partner.

-  There were not only Taiwan based company but also the other region based one.

-  Vpon staff presented Vpon solution both promotion and monetization for their apps

-  Japan team attended and helped Taiwan team for Japanese gaming developers

Vpon presented

“GO TAIWAN!” Project with Google since 2014 -  Facebook Group with developers who wants to expand biz into Taiwan.

-  Share TW market info & marketing solution by seminar.

-  Generating a trend that Gaming developer should go Taiwan, When? It’s NOW!

Japanese Developers Go Taiwan in 2015


Japanese Developers Go Taiwan in 2015

-  More than 50 people, developers, attended to Taipei Game Show 2015.

-  Some developers have just launched the app in Taiwan, and Some developers are just about to release the app soon!

-  We got an Eve with drinking with Japanese Developers in Taipei at ON-TAP bar.

-  Google held an event for JP & TW developers for expanding overseas business with case study, IGNIS, JP famous developer showed some fact and data along with their successful business in Taiwan


-  Over 10 Japanese related player had the booth and presented their solution for gaming developers

-  The players were mostly advertising platform provider like CPI and advertising agency

-  Not only the exhibitors but also some Japanese advertising player will enter into Taiwan market in 2015

Japanese advertising players see Taiwan


-  Icon ads à There is not ad-format in Taiwan till now. Since lots of Japanese developer with implemented icon ads, have already had traffics, Icon ads player would be enter into Taiwan market in 2015, also TW local player might be supporting this format

-  Pre-registration à Maybe only Yoyaku top10, run by adways, started this domain. Since pre-registration service is popular in Japan, this trend would be shifting for Taiwan also.


Icon ads Pre-registration


-  SSP à There’s no local player in SSP field in Taiwan, TW developer

basically uses admob mediation for their efficient monetization. There would be biz opportunity to enter from Japan, JP has lots of SSP players with high-ad-technology.


SSP



3. About Vpon

Internet/Mobile related info in Taiwan


Internet Penetration 80%

<出典> ITU - ICT Statistics


Smartphone penetration 65%

<出典>資訊工業策進会 2014年10月時点　　　　　　情報通信白書 2014年 7月時点

65% 54%

0%

10%

20%

30%

40%

50%

60%

70%

台湾日本



Smartphone Addiction 　

Asia No.1

<出典>Google台湾調べ　　　　　　

81% of smartphone user always hold and see.Use around 200 minutes per day



Facebook penetration rate No.2 in the world

<出典>アウンコンサルティング調べ 2014年6月時点　　　　　　

67%

17% 0%

10%

20%

30%

40%

50%

60%

70%

80%

台湾日本



LINE Big user share

<出典>LINE株式会社　　　　　　

23million 120million

17million 50million



Google Play -‐‑‒ top five revenue markets -

<出典>App annie 2014年8月時点　　　　　　

No.５Top 3 countries

which JP publisher get revenue in oversea

USA Taiwan Thailand



B2C Market Every year double-digit growth 　

<出典>中華民国電子商務年鑑　　　　　　

・　Population is1/6 of Japan, EC market size is ¼ of JP・　Enough Payment infrastructure (also can Convenience Store “pick up” )・　Enough logistics infrastructure (also JP Yamato, Sagawa and Nittsu)・　Yahoo!奇摩 is one of mainstream in terms of EC mall

-‐‑‒  Enough Biz environment against China -‐‑‒  JP biz is easy to enter into the market

Every year double-digit growth



iOS got increased the share a little by released iPhone6

Source: UU, Q3 2014, Vpon Inc.

iOS < AndroidInternet/Mobile related info in Taiwan


More than 50% user likes 5-‐‑‒6.9inch, big screen, Phablet.


Trend is Big screen Internet/Mobile related info in Taiwan



-‐‑‒ Asus, lower price dvice, ranked in

Top 10 Android Devices

-‐‑‒ SamSung GALAXY Note is high volume of share



Mobile Carriers promote 4G service


4G > Wi-‐‑‒Fi in Q3Internet/Mobile related info in Taiwan



As same as JP situation, Top 3 carriers get more than 90% share

Market share of Mobile Carriers


APP download promotion in Taiwan


1.Pre-‐‑‒launch 2.Launch 3.Post-‐‑‒launch

Reward

Social Media

Pre-registration

AD Network TV

Tied-up/Review

DSP

OOH/Event

*This is a representative example


1.Pre-‐‑‒launc 2.Launch 3.Post-‐‑‒launch1.Pre-‐‑‒launch

Not popular solution yet

Will be popular in 2015


Pre-registration


1.Pre-‐‑‒launch 2.Launch 3.Post-‐‑‒launch

Reward

2.Launch

Android:LINE and Mycard are top2

iOS:App Driver is strong



1.Pre-‐‑‒launch 2.Launch 3.Post-‐‑‒launch2.Launch

Social Media

67%

17% 0%

10%

20%

30%

40%

50%

60%

70%

80%

台湾日本

Must use Facebook ads

3.Post-‐‑‒launch

Facebook penetration ratio in population



1.Pre-‐‑‒launch 2.Launch 3.Post-‐‑‒launch2.Launch 3.Post-‐‑‒launch

AD Network

・AD Network is Vpon and Google, itʼ’s TOP2・Strong point: Vpon = APP, Google = Web Must use above Top2 AD Network・Icon ad format will come in 2015



1.Pre-‐‑‒launch 2.Launch 3.Post-‐‑‒launch3.Post-‐‑‒launch

TV

OOH/Event

Cable TV has a big power in TaiwanOne hundred channelGaming campaign tends to be promotedin weekend

OOH such as transportation ads aremajor way to promote appsAwareness is important⻄西⾨門町 is popular for young people

Location base targeting with Vpon for an Event

×




3. About Vpon

Shanghai

Hong Kong

Taipei(HQ)

Tokyo

Whatʼ’s Vpon

Taiwan No.1 smartphone Adnetwork & DSP

▪Taipei▪Shanghai▪Hong Kong▪Tokyo

Coverage

Advantages

▪20million UU in Taiwan▪450million UU in Asia▪Reach to more than 750 city

▪Focused Mobile▪Big Data▪Highest AD technology

Offices


B Round got 10million USD 2014 Vpon is selected as the Third Place of

“2015 Private Holding Companies of Potential at China” by Forbes China

Huge traffic and Various app

Only Taiwan, more than 5000 apps


Vpon Advantage

-‐‑‒ To deliver ads for Taiwan No.1 AD Network -‐‑‒ Can target for popular apps in Taiwan

Campaign optimization by Data analyst/expert along with Vpon bid data based on the past campaigns

Various type of ad format like Interstitial, Rectangle and HTML5



Taipei HQ just moved to new office!!

You’re always welcome!!

Thanks! 谢谢!

flash report - taipei game show 2015

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