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Flavored Milk Market in India Induced by Introduction of Regional Flavors

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Flavored Milk Market in India Induced by Introduction of Regional Flavors

Flavoured milk market in India has witnessed a tremendous growth in recent years. Some of thefactors which have added to this growth are rising urbanization, lifestyle changes, introduction of newflavours and product varieties.

The latest report by IMARC Group titled, “Flavoured Milk Market in India: Industry Trends, Share,Size, Growth, Opportunity and Forecast 2017-2021”, critically examines the flavoured milk market inIndia. Flavoured milk refers to a ready-to-drink dairy product which is prepared by mixing milk, sugar,emulsifiers and numerous flavours such as rose, chocolate, banana and vanilla. It contains the sameessential nutrients as plain milk which include calcium, protein, vitamin D, vitamin A, vitamin B12,potassium, phosphorus, riboflavin and niacin.

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Highlights of the flavoured milk market in India:

• The market is driven by consumers’ changing preferences and hectic lifestyles in the country.• Maharashtra represents the leading market, accounting for the majority of the share.• The market is expected to reach a value of nearly INR 56 Billion by 2021.

In India, the demand for ready-to-drink packaged beverages is on the rise owing to consumers’hectic lifestyles, changing preferences and increasing disposable incomes. As consumers areunwilling to compromise on taste and health, the Indian flavoured milk market has grown on accountof its nutritional value. In addition, manufacturers have introduced low-fat and fat-free flavouredmilk to attract the health-conscious consumers. Apart from this, regional flavours such as elaichi,kesar, badam and thandai have also been introduced to widen the consumer-base in the country.Further, government is supporting the development and enhancement of dairy products in India,leading to the market growth. Two other factors driving the growth of the flavoured milk market inIndia are expanding distribution channels and product innovations. Looking forward, the market isanticipated to reach a value of nearly INR 56 Billion by 2021, growing at a CAGR of XX% during 2017-2021.

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The report has evaluated the market across fifteen major states of India, along with providing athorough analysis of the current and historical value and volume trends, and market forecast.Currently, Maharashtra is the leading market, accounting for nearly XX% of the total share. It isfollowed by Tamil Nadu and Uttar Pradesh. Apart from this, an analysis of the competitive landscapeprovides the details of the key players operative in the market. Some of the major players areGCMMF, Mother Dairy, KMF, CavinKare and TN Cooperative.

Browse more related reports: http://www.imarcgroup.com/categories/food-beverages-market-reports

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