fmcgpreferencequestionnaire-121221070950-phpapp02

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A STUDY ON CUSTOMER PREFERENCE TOWARDS

SELECTED FMCG WITH SPECIAL REFERENCE TO COIMBATORE CITY

QUESTIONNAIRE

1. Personal details

Name :..

Location :..

Age : Below 20 years 21-30 years31-40 years above 40 years

Sex : Male Female

Marital status :

Married UnmarriedEducational qualification :

School level Degree /Diploma

PG Professional

Occupational status :Student House wife

Employed Business

Monthly income of the family

Up to Rs.5, 000 Rs. 5,000 to10 000

Rs.10,000 to Rs.20,000 Above 20,000

No. of members in the family

Up to 2 2 to 44 to 6 Above 6

2. Which of the following format you prefer to make purchase?

Departmental Store Super Market

Convenient Stores Kirana Stores

3. Which of the following Retail stores do you prefer most for buying FMCG`s?

(Rank from 1 to 5 5-Most Prefered 1-Least Prefered)

Rank

Store5 4 3 2 1

Reliance Fresh

Aditya Birla MORE

Big Bazaar

Nilgris

Kannan

4. Select the reason for making purchase in your preferred store?

Discount Variety ServiceProximity Ambience


2/5

5. Mention the frequency of purchase for the following products?

S.No Merchandise Always Often SometimesNot at

all

1 Cold drinks

2 Toothpaste3 Detergent

4 Skin & Hair Care

5 Toilet soaps

6. How often discounts & incentives are provided by the departmental stores?

Always Often

Sometimes Not at all

7. Are you aware of these brands available in market? (If yes,tick in the box)

Skin Care:

Fair&Lovely GarnierPonds Nivea

Hair Care:

Head & Shoulder Clinic PlusPantene Meera

Detergent Powder:

Surf Ariel

Rin TideWheel

Toilet Soap:Hamam PearsDove Cinthol

Medimix Dettol

Cold Drinks:Coca Cola Pepsi

Mirenda Fanta

Limca

Tooth Paste:Colgate Closeup

Pepsodent Promise

8. Do you think branded products are better than unbranded products?

Yes No


3/5

9. Rank the preference for the following brands? (5- Most Prefered, 1- Least Prefered)

(example: If Garnier is Most prefered by you,then tick 5)

Rank

Brands5 4 3 2 1

Skin Care:Ponds

Garnier

Himalaya

Nivea

Hair Care:

Head & Shoulders

Clinic Plus

Pantene

Meera

Detergent PowderSurf

Tide

Ariel

Rin

Wheel

Toilet Soap

Hamam

Pears

Dove

CintholDettol

Medimix

Tooth Paste

Colgate

Pepsodent

Close up

Promise

Cold Drinks:

Coca Cola

PepsiMirenda

Fanta

Limca

10. How long you have been using above stated brands?

Last six months 6 months to 1 year

1 - 2 years More than 2 Years.


4/5

11. Rank the factors that influence you most for the purchase of the following brand.(Rank from

1to6 where 6 is Most influence and 1 is least influence)

Factors

BrandsPrice Availability

Brand

Image

Promotional

OffersAdvertisement Quality

Skin care

Ponds

Garnier

Fair & Lovely

Nivea

Hair care

Head &

Shoulder

Garnier

Pantene

Clinic plus

Detergent Powder

Surf

Tide

Ariel

Wheel

Rin

Tooth Paste

Pepsodent

Colgate

Close up

Promise

Cold drinks

Pepsi

Coca cola

Fanta

Mirenda

12. Do you look for various schemes in the FMCG products?

Yes No

If yes which schemes?Coupons Price Off Extra Quantity

Lucky Draws Bundling Offer Scratch Cards


5/5

13. Will you like to switch your brand preference if you get some promotional scheme with

another brand?

Yes No

14. Give reason for the same?

Cost Quality SatisfactionMore benefit Seasonal Change

15. Had you used any other brands before this current brand?

Yes No

16. Who influence your preference for brands?

Family Friends Advertisement

Self

17. Does the advertising play any role towards brand preference?Yes No

If yes, Which media influenced your brand preference?

Television

News paper

Pamphlets

Word of mouth

18. Have you purchased any FMCG brands recently after coming across any advertisement?

Yes No

19. In what way advertisement has influenced you?

Better Recall positive impression Interest

Better exposure

20. State your Suggestions if any ..

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