food & fund drive…second harvest food bank of metrolina 500-b spratt street, charlotte, nc...
TRANSCRIPT
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F O O D & F U N D D R I V E
H O S T ’ S K I T
INSIDE...Your ChecklistFun Ideas For Raising Food & FundsOnline Fundraising TipsFood Drive PosterFund Drive PosterPet Food Drive PosterSecond Harvest Food Bank Fact SheetSecond Harvest Food Bank ProgramsMost Wanted Flyer
Second Harvest Food Bank of Metrolina500-B Spratt Street, Charlotte, NC 28206 704-376-1785 www.SecondHarvestMetrolina.org
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Dear Friend,
Thank you so much for planning a food and/or fund drive to support Second Harvest Food Bank of Metrolina. The following pages offer many ideas and resources to help make your drive a success. Food and fund drives are an excellent way to educate the community about hunger in our area. Unfortunately, the problem of hunger in our region is one that has worsened in recent years.
Over 527,000 of those living in poverty in our region are children and seniors. In addition, thousands are “working poor” families - working adults who are earning low wages and having a hard time providing for their families. The over 700 non-profit programs that the Food Bank supports in 19 counties in North and South Carolina are helping these children, seniors and working poor adults who daily make choices between paying rent and utilities or buying food and purchasing prescriptions.
I encourage you to use this Food & Fund Drive Host Kit to make your drive as successful as possible. Please feel free to make copies of any of the information that is included. If you need additional assistance, or to register your food drive, please do not hesitate to contact Lisa Marie Nisely, our Food and Fund Drive Coordinator here at Second Harvest Food Bank of Metrolina. She can be reached at [email protected] or 704-805-1727. Together We CAN End Hunger.
Warm Regards,
Kay CarterExecutive Director
M E S S A G E
Second Harvest Food Bank of Metrolina500-B Spratt Street, Charlotte, NC 28206 704-376-1785 www.SecondHarvestMetrolina.org
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Set up your online fund drive page and/or organize a kick-off event for your drive.
Create a flyer or use our standard Food Drive poster and/or Fund Drive Flyer (included in this kit). You can just cut and paste them into emails, or make copies to mail, hand out, or post in your office, school, church, or other organization.
If you are hosting a physical food drive, share the list of most needed items included in this kit.
Be sure to share your Food/Fund Drive on social media, in community or organization newsletters, in email signatures and even on your voicemail messages!
If you are holding a neighborhood Food Drive, make it easy for folks to help. Deliver one of our grocery bags with your personalized note attached letting folks know who is hosting the drive and how donations will be collected.
If you are holding a food drive at a school, place of business or event space, place your barrels in convenient and visible areas - ensure that they are not being utilized as trash receptacles throughout your food drive.
Decide if you will raise food, funds or both. Fund drives can be an easy way to multiply your giving. $1 = 7 pounds = 4 meals.
Decide if you want your drive to have a theme, a pet food drive, a party or competition component.
Create a name for your drive. This should always start with your individual or group’s name. A few examples include: “Elon Park School’s Funds 4 Food Drive”, “Kim’s Cans for Kids” , “John’s $30 for 30 Fund Drive”, “Wesley Hall Cares Food & Fund Drive” .
Select a start and end date for your drive. Will it be for one day? One week? We recommend two to three weeks.
Choose the drive’s location. Will it occur online or at one or more locations?
Register your Food/Fund Drive online by visiting SecondHarvestMetrolina.org, scroll over the words “Give Food” and choose “Food/Fund Drives”. If you have any questions, contact Food Drive Coordinator Lisa Marie Nisely directly at 704-805-1727 or [email protected].
Consider bringing a group to Second Harvest Food Bank of Metrolina to participate in a volunteer activity. You can visit our website’s “Give Time” page to learn more.
Y O U R C H E C K L I S T
First, the basics:
Next, get everything ready:
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Y O U R C H E C K L I S T
If you are delivering your food/funds, come to Second Harvest Food Bank’s business office at 500-B Spratt Street between the hours of 7:15am - 4:00pm Monday through Friday - tell our front desk staff that you are here to drop off your food drive. Please call the Food Bank in advance if you are interested in delivering to one of our other branch locations.
Share your food/fund drive results with all participants personally and on social media. Send thank-you letters or emails to those that helped you through the food drive.
Host a recognition party rewarding the competition winners with humorous prizes; take pictures to include in your organization’s newsletter or post on company website. Be sure to recognize all participants because every pound counts!
Write down your good ideas for your next drive!
Take photos (include names of those photographed) - they can be emailed to Lisa Marie at [email protected] and may be used in an upcoming newsletter, on our web site or on social media!
Keep promoting your drive to friends, family, co-workers, etc.
Encourage monetary donations by advertising How Far Your Donation Goes with information from this packet or our website. $1 = 7 pounds = 4 meals.
Plan to bring your group to Second Harvest Food Bank of Metrolina to participate in a food sorting or other project. Visit our website’s “Give Time” page for more information.
If you are delivering the food to Second Harvest Food Bank, coordinate volunteers to help you load and transport the food back to the Food Bank.
Send out a press release if you are having an event the community can attend.
Finally, when the drive is over:
Then, during the drive:
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Have a denim day and allow staff or students to “buy” a casual or jeans day for a certain amount of money or food. Do a “denim day” sticker to give those that donate. “Can Suits” or “Beans for Jeans”.
Host a breakfast or pizza party for the department that raises the most funds or food.
Set a poundage or monetary goal and when it is met, the boss or a teacher shaves their head - this one is always a big hit!
Sponsor a bake sale or organize a cake walk.
Recycle your treasures at a garage sale and help end hunger at the same time.
Collect food and funds at sports events at your school.
Bag it! Sponsor a brown-bag lunch. Ask staff to donate the cost of a lunch or to donate a bag of nonperishable food items.
Have an ice-cream social in the summer or a chili cook-off in the fall in your neighborhood or office.
Challenge your office to fill a specific number of grocery bags at a company event and the winner gets a day off!
Invite family and friends to make donations to Second Harvest Food Bank of Metrolina as a birthday, anniversary or holiday gift.
Organize a pledge drive. Ask family and friends to pledge money if you walk or bicycle a specific distance.
Hold a lemonade stand and let buyers know you’re donating the funds to Second Harvest.
Plan a change or dollar “war” between departments or classes. Each group collects coins or bills in a container and at the end of your drive the winning team wins a prize or party!
Fun Ideas:
F U N I D E A S F O R R A I S I N G F O O D & F U N D S
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Hold department challenges, classroom challenges, or team challenges. Friendly competition adds great energy to a drive and helps people remember to donate.
Offer rewards to top donors (pizza parties, gift certificates donated by local businesses, a front-row parking space for a month, etc).
Assign specific foods from the “Most Needed Items” list (included in this kit) or give a prize to the group that donates a well-balanced collection of foods.
Encourage teams to choose a mascot, motto, team name or cheers. The sillier, the better!
Encourage fund donations. A dollar goes a long way to bring food to people in need. It’s also easier to store, deliver and easier to count. For every $1 donated, Second Harvest Food Bank of Metrolina can distribute 7 pounds of food and funds help us keep refrigerated transportation on the road. This allows us to provide more fresh produce, dairy and frozen meats to neighbors in need. Teams that donate funds get ahead quickly in a competition!
Foster Competition:
Create a giant thermometer or can to measure progress toward your goal. Place the thermometer or can in the front lobby, lunch room or employee break room.
Design a paycheck stuffer with information about your food drive
Give your food drive a name such as “Hunger Heroes”, “Feed the Need”, “Charlotte CAN”, etc.
Communicate often! Via your personal and workplace’s email system or public address system, distribute a hunger fact a day (included in this kit) during your drive. Quiz people at random and hand out little prizes to people who know the facts!
Be Creative!
F U N I D E A S F O R R A I S I N G F O O D & F U N D S
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O N L I N E F U N D R A I S I N G T I P S
Nobody likes to be first. That’s why it’s always a good idea to get your fundraising off to a good start by making the first contribution. This will make others more likely to get involved. If you have not already, register your Fund Drive and build your own custom fundraising page by visiting: https://www.classy.org/events/detail?eid=88839.
1. Get the Ball Rolling
It’s always best to start by emailing your close contacts because they are the most likely to donate. Try sending some quick personal messages to your inner circle to build up some momentum. Then use the email template you customized to reach all of your other contacts.
3. Start With Your Close Contacts
We’ve put together an email template you can use right from your online fundraising page. The most important thing you can add to this message is why you are fundraising. Let your family, friends and coworkers know why this matters to you, that’s what they care about most!
2. Add Your Why to The Email
Once you’ve sent your first batch of emails out, it’s time to turn to social media.One of the best strategies to use on both Facebook and Twitter is tagging and thanking people that have already donated while you are asking for new donations. This spreads your message and lets the people you are asking know that people are already getting behind you.
4. Now Move To Social Media
Don’t hesitate to send a few follow up emails. Emails are easy to overlook and people often open them up quickly and then forget to go back to them. Use email to keep people up to date with your progress as you hit different milestones (50% raised, 75% raised, etc.) and ask supporters to help you hit the next milestone.
5. Re-engage With Email
As more of your network gets behind you, keep thanking them on social media and make sure you continue to share your progress towards your goal.
6. Continue Thanking And Updating Social Media
If you are sharing on social media, here are some guidelines for how often to post: Twitter: Once or twice a day Facebook: At least every two or three days LinkedIn: Twice per week Instagram: Twice per week
7. Social Media
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www.SecondHarvestMetrolina.org
Pet Food Drive
Best Friends Need Food, Too.
Second Harvest Food BankPet
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O
ur M
issio
n
Seco
nd H
arve
st Fo
od B
ank o
f Met
rolin
a (SH
FBM
) stri
ves t
hrou
gh e
duca
tion,
advo
cacy
, and
par
tner
ship
s to
elim
inat
e hu
nger
by t
he so
licita
tion
and
distr
ibut
ion
of fo
od. S
HFBM
has
bee
n in
exist
ence
sinc
e 19
81.
W
ho W
e Are
and W
hat W
e Do
We
prov
ide
a reg
iona
l dist
ribut
ion
ware
hous
e an
d br
anch
es th
at su
pply
food
an
d gr
ocer
y ite
ms t
o ch
arita
ble
agen
cies t
hat a
ssist
peo
ple
in n
eed.
We
prov
ide
train
ing,
tech
nica
l ass
istan
ce, a
nd h
unge
r edu
catio
n to
our
pa
rtner
agen
cies.
Co
untie
s Ser
ved
We
serv
e a t
otal
of 1
9 co
untie
s - 1
4 co
untie
s in
North
Car
olin
a inc
ludi
ng
Anso
n, Bu
rke,
Caba
rrus,
Cata
wba,
Clev
elan
d, Ga
ston,
Ired
ell, L
inco
ln,
Mec
klen
burg
, Mon
tgom
ery,
Rowa
n, Ru
ther
ford
, Sta
nly
and
Unio
n. W
e se
rve
5 co
untie
s in
Sout
h Ca
rolin
a in
cludi
ng C
hero
kee,
Lanc
aste
r, Spa
rtanb
urg,
Unio
n an
d Yo
rk.
A
genc
ies S
erve
dSH
FBM
pro
vides
food
for o
ver 7
00 p
artn
er ag
encie
s inc
ludi
ng so
up ki
tche
ns
like
Urba
n M
inist
ries,
emer
genc
y pan
tries
like
Loav
es an
d Fi
shes
, hom
eles
s sh
elte
rs lik
e th
e Up
town
Men
’s Sh
elte
r and
Cen
ter o
f Hop
e, se
nior
pro
gram
s, an
d lo
w-in
com
e da
ycar
es.
Fo
od D
istrib
uted
SHFB
M an
nual
ly di
strib
utes
ove
r 50
mill
ion
poun
ds o
f foo
d an
d ot
her
hous
ehol
d ite
ms t
hrou
ghou
t our
19
coun
ty se
rvice
regi
on. O
ver 1
8 m
illio
n po
unds
of o
ur an
nual
dist
ribut
ion
is fre
sh p
rodu
ce, m
eat a
nd d
airy.
T
he N
eed
18.3%
of o
ur se
rvice
area
pop
ulat
ion,
over
527
,000
peop
le, li
ves i
n po
verty
in
cludi
ng o
ver 1
88,00
0 ch
ildre
n an
d ov
er 4
1,000
seni
ors.
Our e
mer
genc
y pa
ntrie
s, so
up ki
tche
ns, a
nd h
omel
ess s
helte
rs co
ntin
ue to
repo
rt sig
nific
ant
incr
ease
s in
requ
ests
for a
ssist
ance
ove
r las
t yea
r.
W
here
Our
Food
Com
es Fr
omAp
prox
imat
ely 7
5% o
f the
food
we
distr
ibut
e is
dona
ted,
10%
is p
urch
ased
an
d ap
prox
imat
ely 1
5% o
f the
food
com
es fr
om g
over
nmen
t com
mod
ities
.
H
ow W
e Dist
ribut
e Foo
dTh
roug
h ou
r main
war
ehou
se in
Cha
rlotte
and
thro
ugh
bran
ches
in H
ickor
y (C
ataw
ba C
ount
y), D
alla
s (Ga
ston
Coun
ty) a
nd S
parta
nbur
g (S
parta
nbur
g Co
unty
).
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Fact
sw
ww
.Se
co
nd
Ha
rv
es
tM
et
ro
lin
a.o
rg
Seco
nd H
arve
st Fo
od B
ank o
f Met
rolin
a
I
500
-B Sp
ratt
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et, C
harlo
tte, N
C 282
06
I
7
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76.1
785
I
w
ww.Se
cond
Harv
estM
etro
lina.o
rg
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Kids
We
Seni
ors
We
Families
We
Pets
We
Over
188
,000
child
ren
are a
t risk
of h
unge
rev
ery d
ay.
B
ackp
ack P
rogr
amTh
is pr
ogra
m is
des
igne
d to
pro
vide
child
ren
at ri
sk o
f hun
ger w
ithba
ckpa
cks f
ull o
f rea
dy-to
-eat
, nu
tritio
us fo
ods f
or w
eeke
nds a
nd
holid
ays w
hen
scho
ol m
eals
are
not
avail
able
. The
pro
gram
curre
ntly
oper
ates
ove
r 150
site
s in
16 co
untie
s.
K
ids C
afe
Seco
nd H
arve
st pa
rtner
s with
agen
cies t
hat a
lread
y ser
ve ch
ildre
n at
ris
k of h
unge
r to
help
pro
vide
nutri
tious
m
eals
and
snac
ks at
thei
r site
s. W
e cu
rrent
ly op
erat
e ov
er 4
0 of
thes
e sit
es
in 1
1 co
untie
s and
serv
e th
ousa
nds o
f ch
ildre
n wh
o m
ight
oth
erwi
sego
hun
gry.
Over
41,
000
seni
ors
strug
gle t
o af
ford
bot
h fo
od
and
med
icine
.
Se
cond
Hel
ping
This
prog
ram
pro
vides
mon
thly
boxe
sof
supp
lem
enta
l nut
ritio
us fo
od to
old
er
seni
ors w
orkin
g wi
th o
ur M
eals
on
Whe
els p
artn
ers.
Seco
nd H
elpi
ng
supp
lem
ents
the
daily
nut
ritio
usm
eals
rece
ived
thro
ugh
that
pro
gram
wi
th su
pplie
s of e
asy-
to- o
pen
nutri
tiona
l ite
ms.
Fr
esh
Prod
uce M
arke
tsNo
thin
g sa
ys su
mm
er q
uite
like
pick
ing
up fr
esh
prod
uce
at a
Farm
er's
Mar
ket,
but f
resh
frui
t and
vege
tabl
es ca
n be
a lu
xury
for s
enio
rs at
-risk
for h
unge
r. SH
FBM
pro
vides
farm
ers m
arke
tex
perie
nces
at se
nior
cent
er p
artn
er
sites
thro
ugho
ut o
ur se
rvice
regi
on.
Wor
king
poor
fam
ilies
choo
se b
etwe
en p
ayin
gut
ilitie
s, re
nt o
r buy
ing
food
.
Sc
hool
-Bas
ed M
obile
Pan
tries
This
prog
ram
supp
lem
ents
our b
ackp
ack
prog
ram
at h
igh-
pove
rty ra
teel
emen
tary
scho
ols.
It pr
ovid
es o
n-sit
e fo
od in
cludi
ng p
rodu
ce, m
eat a
nd d
airy
for l
ow-in
com
e fa
mili
es. T
his h
elps
the
child
ren
have
eno
ugh
nutri
tious
food
to
eat a
nd to
com
e to
scho
ol p
repa
red
to le
arn.
This
year
, SHF
BM w
ill p
rovid
e ov
er 1
50 sc
hool
-bas
ed m
obile
pan
tries
.
R
ural
Mob
ile P
antri
es
This
prog
ram
is d
esig
ned
to d
elive
r fo
od to
rura
l are
as o
f our
serv
ice re
gion
wh
ere
pove
rty ra
tes t
end
to b
e hi
gher
an
d re
sour
ces c
an b
e sc
arce
. Spe
cially
eq
uipp
ed tr
ucks
del
iver 5
,000
to 1
0,000
po
unds
of f
ood
per t
rip.
Fam
ilies
and
seni
ors i
n ne
ed
strug
gle t
ofe
ed th
eir p
ets,
too.
P
et Fo
od B
ank
The
Seco
nd H
arve
st Pe
t Foo
d Ba
nk is
a pa
rtner
ship
bet
ween
Sec
ond
Harv
est
Food
Ban
k and
Cha
rlotte
Mec
klen
burg
An
imal
Car
e &
Con
trol t
o as
sist
indi
vidua
ls in
Mec
klen
burg
Cou
nty w
ho
cann
ot af
ford
to fe
ed th
eir p
ets. T
he
goal
of t
he p
artn
ersh
ip is
to h
elp
keep
pe
ts wi
th th
eir f
amili
es.
O
pera
tion
Resc
ueSH
FBM
rece
ives a
nd re
distr
ibut
es
salv
age
pet f
oods
and
supp
lies t
o do
zens
of a
nim
al re
scue
ope
ratio
ns
thro
ugho
ut o
ur 1
9 co
unty
regi
on.
Thes
e su
pplie
s hel
p sh
elte
rs re
duce
op
erat
ing
costs
, free
ing
up fu
nds t
o sa
ve m
ore
anim
als.
In ad
ditio
n to
pro
vidin
g fo
od to
ove
r 700
par
tner
agen
cies,
SHFB
M d
irect
ly se
rves
our
hun
gry n
eigh
bors.
Prog
ram
sww
w.S
ec
on
dH
ar
ve
st
Me
tr
oli
na
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![Page 13: FOOD & FUND DRIVE…Second Harvest Food Bank of Metrolina 500-B Spratt Street, Charlotte, NC 28206 704-376-1785 Set up your online fund drive page and/or organize a kick-off event](https://reader033.vdocuments.net/reader033/viewer/2022050215/5f619e82ec39170c6f79695a/html5/thumbnails/13.jpg)
$1 = 7 Pounds = 4 Mealss
Funds: Fund drives can be an easy way to multiply your giving. A $1 donation to Second Harvest Food Bank of Metrolina equals 7 pounds of food or 4 meals.
Food Items:Canned Fish or Meat
Peanut Butter
Pasta
Canned or Dry Beans
Soups
Canned Fruits in Juice
Canned Low-Sodium Vegetables
Whole Grain Cereals
Non-food items:Paper Products
Diapers
Cleaning Supplies
Personal Hygiene Items
Most Wanted