food i licious

8/13/2019 Food i Licious

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Foodilic


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Group#5

Qurat ul Ain

Farrukh Imran

Umer Shahzad

Ovais AliMehwish Fatima

Mohsin Javed

Raheel Ahmed


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Qurat ul Ain


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Description of Business

Foodilicous is a catering service, serving local, cultural andfood. The motive behindestablishing this is to promote thefoods of local casts and communities in Pakistan. We are trrevive our ancestors cuisine in this era of fast food with a nmodern touch that will be unique yet traditional and tasty iway.


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Company Description

Mission Statement

Foodilicious mission is to provide the highest quality of food, reliabiliteffectiveness in catering services, and to create elegant, memorable exp


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Cont

Products

We are offering traditional food for every event, as a catering companyresponsibility to make our customers memorable events full of healthy

Menu we are offering include traditional food consist of following item

Pulses, rice, meat,Veges, cold and hot beverages.

These are fully described in our menu card


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MeatMutton/Beef/Chicken QormaMutton/Beef/Chicken Karahi

Mutton/Beef/Chicken NehariMughlai KarahiMutton/Beef/Chicken AchariMutton/Beef/Chicken MakhniSajjiKunnaPasandyRoghan Josh

Chicken TandooriCharghaKoftyDam Pukht

VegetablesMutton/Beef/Chicken PalakPalak Paneer

MixVegesSaag

RiceMutton/Beef/Chicken/VegetaMutton/Beef/Chicken/VegetaKabuli pulaoAfghani pulao

PulsesDal MakhniOthersHaleemKari Pakory


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AdditionalGol GappyPakorySamosyDahi BhallayChana chaatFruit chaat

Available with every dishSaladPodina chatniTomato chatniAnardana chatni

Aloo Bukhara chatni

Hot BevaragesYakhniSimple chaiMasala chaiKehvaKashmiri chai

Cold BeveragesLassiFresh fruit juicesLimopaniDoodh sodaGannay ka juice


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Farrukh Imran


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Services

Foodilious offers quality service. Fast delivery, smart orderquick response is basic strength

For customer convenience we are offering

Toll free #.. 333-777-214

Free order delivery


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Current Status

Food industry

Ownership Status

This is our partnership business so all members are equally investiequal shares for profits and loses


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Key to success

Key to success is to meet and exceed our customers expect

term of quality, cost, excellence of service and hygienic con


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Umer shahzad


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Equipment

For office & kitchen we will be in need of followingmentioned equipment:

Dishwasher

Sets of cookware

Sets of dishwasher

One van with rolling racks built in (a rolling rack is awheeled rolling cart system that is insulated for bothhot and cold food).


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Assorted serving trays and utensils,knives and cutting boards.

Desk and chairs

Commercial stove with ovens

Computer with printer, CD-RW,Microsoft office, and QuickBooks Pro.

Copier and fax machine.


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Ovais Ali


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Industry Analysis

Economy

Our economy is a developing economy, having large unempand low disposable income. Thats why we are having averawhich are affordable by upper , middle & lower class custom

Culture

We have a big advantage to run our business successful afocusing on local cultural cuisines, Pakistan is a country hdifferent local cultures


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Technology

Our business depends mainly on manual work more and le

technological work. Other than that we have computerizedsystem, kitchen, appliances, electronic items and necessity for cooling.


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Competitor Analysis

There is no one in market focusing on catering of traditionadifferent catering organizations are our competitors.

Competitive Advantage

Our unique taste & efficiency

The quality of food we are providing

An extraordinary contemporary catering design Traditional menu representing local culture

Offering a wide variety of food items

Hygienic and fascinating environment


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Mehwish Fatima


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Market Analysis

Segmentation & Target Market

Geographic : Population living in multan

Psychographic: Social class : From upper to lower middle class


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Location

We are establishing our office and kitchen in Business City

Bosan road Multan that is center of mux so it would be easydeliver all orders within multan.


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Buyer Behavior

Foodilicious catering will serve unique and some popular dis offered for two reasons.

Uniqueness for those customers who like to taste somethindifferent.

Popular dishes for customers, which have developed kind owho avoid taking something different in food


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Foodilicious logo & Design


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Market Segmentation

We have divided market on the base of income to grasp maxim

.

Upper class Middle class L


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Mohsin Javed


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4 Ps of Marketing


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Product Strategies:

Our product would be different in term of their names, origrecipes.

Pricing Strategies:

As mentioned earlier our target audience are people from lclass, upper middle class and upper class of social segmentthus we would keep our prices relatively reasonable.


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Promotion Strategies: Newspaper Advertising ( Using dawn, Times and those new

which are frequently read by our target market);

Online advertisement (on Facebook, Twitter, LinkedIn etc.

Website development;

Other small scale promotional campaigns.

Placing Strategy:

We have selected bosan road for placement which is almosof Multan as it will help us to deliver orders timely.


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Cont..

STRENGTHS:

Variation

Uniqueness

Exclusive taste

Hygienic environment

Weaknesses:

Immature management

Less experience

Opportunities:

Growing demand of variety in

Rapid process development

Able to capture large market

Threats

Expected competition


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Raheel Ahmed


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Hierarchy


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Finances

All of us seven members will invest PRs.100000 /-

Student loan of PRs.200000/- would be loaned from bank


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Assessment of Risk

We do not have a restaurant but have a catering business inprepare food according to the demand of the customers. No

risk is that people might not be aware of our local variety anIt will take time for us to make our place in the market.


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In case of failure we will move towards event planning with

themes as per desire of the customer.


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Thankyouuuuu!


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Questions????

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