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Retail Programme - Food Waste: Final Report

Food storage and packaging

An investigation of consumer attitudes and behaviour in respect of food storage and packaging.

Project code: EVA- RWM005-005 Research date: February 2007 Date: August 2007

WRAP helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.

Written by:

Front cover photography: Examples of food in packaging © Exodus Research WRAP and Exodus believe the content of this report to be correct as at the date of writing. However, factors such as prices, levels of recycled content and regulatory requirements are subject to change and users of the report should check with their suppliers to confirm the current situation. In addition, care should be taken in using any of the cost information provided as it is based upon numerous project-specific assumptions (such as scale, location, tender context, etc.). The report does not claim to be exhaustive, nor does it claim to cover all relevant products and specifications available on the market. While steps have been taken to ensure accuracy, WRAP cannot accept responsibility or be held liable to any person for any loss or damage arising out of or in connection with this information being inaccurate, incomplete or misleading. It is the responsibility of the potential user of a material or product to consult with the supplier or manufacturer and ascertain whether a particular product will satisfy their specific requirements. The listing or featuring of a particular product or company does not constitute an endorsement by WRAP and WRAP cannot guarantee the performance of individual products or materials. This material is copyrighted. It may be reproduced free of charge subject to the material being accurate and not used in a misleading context. The source of the material must be identified and the copyright status acknowledged. This material must not be used to endorse or used to suggest WRAP’s endorsement of a commercial product or service. For more detail, please refer to WRAP’s Terms & Conditions on its web site: www.wrap.org.uk

Executive summary The aims of this research were to obtain insights relating to, and data on, consumer behaviour and attitudes around packaging and food storage. Currently we have little knowledge of how consumers interact with packaging post-purchase, how they store food once at home (in particular once the primary pack is opened) and what approaches they may take to preserve product shelf-life once opened. The research was conducted by telephone methodology by Exodus Research between the 26 February and 9 March 2007. In total 1001 successful interviews were conducted from a UK wide sample. Of these respondents, 778 gave their permission for WRAP to contact them for any further environmentally related research. Factors influencing purchase decisions For the products looked at in this research, as might be expected participants stated that taste / quality was the primary factor influencing any decision to purchase, followed by pack size and shelf-life – both of which were cited as being “very important”. Storage location of products prior to first use Evidence from this research suggests that significant numbers of consumers are storing certain foods in a manner that could reduce shelf-life in the home, for example:

9.3% would store bread in the fridge.

23.6% would store cakes in the fridge.

24.5% would store eggs outside of the fridge.

Only 22.9% would store fresh fruit in the fridge.

Only 52.6% would store fresh vegetables in the fridge.

Bread and cakes will go stale quicker if stored in the fridge, eggs should be stored refrigerated and most fresh fruit & vegetables benefit from storage in the fridge. Storage and “packaging” prior to first use Most products are stored as purchased prior to first use, but of particular interest is that:

83% would store fresh fruit loose.

66% would store fresh vegetables loose.

For the UK as a whole the majority of fresh fruit & vegetables are bought packaged, so the above suggests (consistent with other research done for WRAP) that many consumers may be removing packaging from fresh fruit & vegetables before storage and first use. Storage following opening As above, evidence from this research suggests that significant numbers of consumers are storing certain foods in a manner that could reduce shelf-life in the home, for example:

21.2% would store bread “un-sealed” or loose after first use.

17.1% would store cakes “un-sealed” or loose after first use.

8.0% would store cheese “un-sealed” or loose after first use.

12.2% would store dried foods “un-sealed” or loose after first use.

12.6% would store sliced meats “un-sealed” or loose after first use.

13.8% would store tinned foods in the tin after opening and first use.

Not sealing food properly after opening, particularly in the dry atmosphere within a fridge, could significantly reduce freshness and shelf-life.

Food storage and packaging 1

Storage location following first use This tends to follow where foods are stored before opening, for example:

11.1% would store bread in the fridge.

18.9% would store cakes in the fridge.

Only 28.5% would store fresh fruit in the fridge.

Only 57.0 % would store fresh vegetables in the fridge.

Time taken to eat product after opening The research gives details of the proportion of different food types that are fully consumed on the day of opening, and the amounts that are eaten on subsequent days or not at all. Bearing in mind that as described above storage conditions may not be ideal, it is interesting that many products are not fully used until 3 or more days after opening (if at all), for example:

48.7% would take 3 or more days to eat bread after opening.

30.2% would take 3 or more days to eat cakes after opening.

45.8% would take 3 or more days to eat sliced meats after opening.

What might help? When asked whether storage instructions would be useful, the majority of participants replied positively (45.9% “very useful”; 30.2% “quite useful). Respondents were asked how packaging could be improved:

Better resealing methods (334).

Less packaging (229).

Paper packaging for fruit and vegetables (34).

Vacuum packing (31).

Loose food should be available (24).

Ziploc bags (21).

People should shop more regularly (19).

It is clear that the most common improvement to packaging that respondents feel would aid food storage is resealable packaging. There are other issues raised by respondents such as reducing the amount of packaging and changes to consumer behaviour. Many of these responses suggest a lack of understanding of the role packaging plays in protecting and preserving food, and of the complex issues surrounding food, packaging and sustainability. Significant percentages of consumers do look for re-sealable packaging when purchasing foods (particularly cheese, bread, other dairy products), but there was also evidence of a lack of awareness of the availability of such packaging, and \ or a belief that in some cases these were not very effective. Increasing the shelf-life of food would be of interest for many participants, but there were also concerns raised about how this might be achieved. There does seem to be some demand for pre-prepared salads that last longer, followed by sliced meats, loose salads and dairy items. Interestingly bread (despite its known propensity to contribute to uneaten waste) does not seem to be a product that is immediately of concern. Fresh meat and fish are the most unlikely products that would be purchased with a longer shelf life. This initial piece of research provides insights that will help develop and direct PR \ guidance for consumers (e.g. around the recommended storage of specific food types), target strategic discussions with retailers, manufacturers and trade bodies (for example in the application of resealable packaging, appropriate portions and the provision of in-home storage materials) and guide the selection of future innovation projects. It is likely that subsequent research will be needed to probe in more detail consumer perceptions of functional packaging and the triggers and barriers to the purchase \ use of foods packaged in this manner.


Contents 1.0 Background to the project ....................................................................................................... 5

1.1 The context of the food waste project ....................................................................................5 1.2 The context of the food storage and packaging research .........................................................6 1.3 Research objectives ...............................................................................................................7

1.3.1 To obtain insights relating to, and data on, consumer behaviour and attitudes around packaging and food storage, specifically: ................................................................................7

1.4 Research methodology...........................................................................................................7 2.0 Background information on the respondents .......................................................................... 8

2.1 Profile of respondents............................................................................................................8 2.1.1 Regional distribution of respondents ..........................................................................8 2.1.2 Gender of respondents..............................................................................................8 2.1.3 Taking part in future research....................................................................................8 2.1.4 Age group of respondents .........................................................................................8 2.1.5 Ethnicity of respondents ............................................................................................9 2.1.6 Employment status of respondents ............................................................................9

2.2 Housing profile of respondents .............................................................................................10 2.2.1 Household composition ...........................................................................................10 2.2.2 Tenure of property..................................................................................................10 2.2.3 Number of people in house......................................................................................11 2.2.4 Purchases of short shelf life goods ...........................................................................11

3.0 The storage of perishable foods and perceptions of packaging............................................. 12 3.1 Factors influencing purchase ................................................................................................12

3.1.1 The importance of factors when purchasing cheese ..................................................12 3.1.2 The importance of factors when purchasing sliced meats ..........................................13 3.1.3 The importance of factors when purchasing pre-prepared salads ...............................14

3.2 Storage of purchased food items ..........................................................................................15 3.2.1 Where we store our food items................................................................................15 3.2.2 Storage of food items in original packaging or other methods....................................20 3.2.3 Storage of food once opened but not completely used ..............................................25 3.2.4 Where opened goods are stored ..............................................................................32 3.2.5 The length of time that opened food is stored ..........................................................38

3.3 The consumption of leftover food .........................................................................................44 3.4 Keeping food fresher for longer ............................................................................................44

3.4.1 Improvements to packaging ....................................................................................44 3.4.2 The use of resealable packaging (specifically designed to be resealed with a zip-lock, stick strip or other sealing device? ........................................................................................46 3.4.3 Respondents that specifically look for resealable packaging .......................................51 3.4.4 Purchasing food with a longer shelf life ....................................................................51

3.5 Storage of food in a fridge/ freezer.......................................................................................56 3.5.1 Ownership of a fridge or freezer ..............................................................................56 3.5.2 Usage of the freezer ...............................................................................................57 3.5.3 Fridge temperature .................................................................................................58

3.6 Food that is thrown away after first use by household composition.........................................60 4.0 Conclusions ............................................................................................................................ 62

4.1 Factors influencing purchase decisions..................................................................................62 4.2 Storage location of products prior to first use ........................................................................62 4.3 Storage and “packaging” prior to first use .............................................................................62 4.4 Storage following opening....................................................................................................62 4.5 Storage location following first use .......................................................................................63 4.6 Time taken to eat product after opening ...............................................................................63 4.7 What might help? ................................................................................................................63

Appendix A: Comments on the importance of factors when buying cheese...................................... 64 Appendix B: Comments on the importance of factors when buying sliced meats ............................. 67 Appendix C: Comments on the importance of factors when buying pre-prepared salad................... 69 Appendix D: Comments on where food is stored after purchase....................................................... 71 Appendix E: Comments on how food is stored after purchase .......................................................... 77


Appendix F: Comments on how food is stored after its first use ....................................................... 81 Appendix G: Comments on where food is stored after its first use.................................................... 87 Appendix H: Comments on how long it takes to use food after its first use...................................... 93 Appendix I: Respondent suggestions for packaging to keep food fresh ......................................... 102 Appendix J: Comments on the usefulness of instructions on packaging about how to store food.. 119 Appendix K: Reasons for purchasing (or not) food in resealable packaging ................................... 122 Appendix L: Reasons for purchasing (or not) longer life food ......................................................... 130 Appendix M: Comments on how often the freezer is used............................................................... 144 Appendix N: Comments on how often food in the freezer is forgotten about and thrown away .... 145 Appendix O: Reasons for not using a fridge thermometer to monitor the temperature ................. 147 Appendix P: The questionnaire ........................................................................................................ 148


1.0 Background to the project 1.1 The context of the food waste project The wider context of this project is WRAP’s activity in support of the Retail Innovation programme established by the Government in November 2002. The Retail Innovation Programme was established as a result of research undertaken by WRAP on behalf of the Strategy Unit, which found that as much as 50% of household waste, which ultimately ends up in landfill, has originated from a purchase from the top 5 retail supermarket chains. WRAP has been engaging constructively with the leading retailers, brand owners and their supply chain to identify collaborative projects whose primary aim is to reduce the amount of food and packaging waste that ends up in the household bin; work which has been backed by commitment from 92% of the grocery sector in England (under the Courtauld Commitment). WRAP have a formal objective in this area to reduce household waste by 100,000 tonnes by March 2008 and a business plan objective to increase home composting by 400,000 tonnes by March 2008. In addition, WRAP’s organics programme is also planning to establish the most cost-effective and environmentally sustainable ways of diverting household food waste from landfill. This project has been commissioned by the WRAP Retail Team who have a commitment to reduce the amount of food and packaging that ends up in the household bin, by working with retailers and their supply chains; and by seeking to change the behaviour of consumers so that less food becomes waste. Over 70% of this household waste goes straight to landfill, with nearly half of it coming from grocery retail purchases. The Retail Team has a stated target for 2008 in the WRAP business plan to deliver a reduction of 80,000 tonnes per year of packaging waste, which accumulated will deliver 340,000 tonnes by 2010 and to reduce household food waste by 100,000 tonnes. Food waste makes up an average of 19% of household waste and is a high priority for many local authorities who have started introducing food waste collection schemes as a means of meeting their commitments under the Landfill Allowances Trading Scheme and as a contribution towards improved recycling rates. Over the next two years WRAP plans to work with 20 authorities to pilot separate food waste collection schemes. In respect of householders, it is estimated 6.7 million tonnes of food waste is disposed of to landfill every year, this equates to approximately £420 of potentially edible food wasted per household per year. To improve these statistics consumers will need to be either encouraged to waste less food or food must have a longer shelf-life to increase the opportunity for it to be eaten before it starts to degrade. As part of the food waste project workstream, WRAP has commissioned a number of research studies to better understand food waste generation both qualitatively and quantitatively. These projects have included;

Desk research ‘Understanding Household Food Waste in the UK’ (IGD).

Qualitative research into consumer behaviour around purchasing, storage, management, cooking and disposal

of food (MORI/ IPSOS).

Food waste composition – classification and sampling protocol (MEL).

Project specific food waste reduction measurement toolkit (Faraday Packaging)

Market survey of packaging materials, formats and technologies with food waste reduction potential (Design

Bridge/ PMT).

Feasibility study into the use of internet resources to help consumers better manage their food (The Brewery).

Food waste research amongst UK consumers: sample of 2600 UK households looking at food waste issues

and waste streams (Exodus).

Research of food as a wasted resource in the home and mechanisms for change in behaviours so that less

food reaches the bin (Brook Lyndhurst).

Food diary research amongst 289 households across the UK (Exodus Research).

A combined summary of this research can be found on WRAP’s website: http://www.wrap.org.uk/downloads/FoodWasteResearchSummaryFINALADP29_3__07.385c3c8e.pdf


http://www.wrap.org.uk/downloads/FoodWasteResearchSummaryFINALADP29_3__07.385c3c8e.pdf

WRAP is exploring a number of avenues to increase awareness of the significance of the food waste issue, and to find retailer-led packaging or merchandising solutions which will result in a reduction of food waste. WRAP have sought the support of retailers through the Courtauld Commitment to reflect the campaign messaging and improve communications to their customers with regard to the storage and use of the food they buy; and by introducing new packaging solutions.

The Courtauld Commitment In April 2005, 92% of the grocery sector in the UK signed up to The Courtauld Commitment and pledged support to WRAP to achieve three specific objectives:

To design out packaging waste growth by 2008.

To deliver absolute reductions in packaging weight by March 2010.

To identify ways to tackle the problems of food waste.

The top 13 grocery retailers in the UK are involved in a range of projects and initiatives within their organisations, which support the above objectives, and this survey will produce useful insights for the retailers on potential “angles” they could take to help their customers use the food they buy.

1.2 The context of the food storage and packaging research The aim of this research is to obtain insights relating to, and data on, consumer behaviour and attitudes around packaging and food storage. Currently we have little knowledge of how consumers interact with packaging post-purchase, how they store food once at home (in particular once the primary pack is opened) and what approaches they may take to preserve product shelf-life once opened. This initial piece of research would provide insights that will help develop and direct PR \ guidance for consumers (e.g. around the recommended storage of specific food types), target strategic discussions with retailers, manufacturers and trade bodies (for example in the application of resealable packaging, appropriate portions and the provision of in-home storage materials) and guide the selection of future innovation projects. It is likely that subsequent research will be needed to probe in more detail consumer perceptions of functional packaging and the triggers and barriers to the purchase \ use of foods packaged in this manner.


1.3 Research objectives The research study consisted of a large scale quantitative survey. The objectives of this survey were as follows: 1.3.1 To obtain insights relating to, and data on, consumer behaviour and attitudes around

packaging and food storage, specifically:

The relative importance of packaging & packaging functionality in the purchase decision making process.

Where specific food types are stored at home.

Behaviour towards packaging once specific food types are in the home.

What happens to specific food types once the packaging is opened, in terms of consumption \ storage period

and means of storage?

The awareness of and attitudes towards resealable packaging.

1.4 Research methodology The research was conducted by telephone methodology by Exodus Research between the 26 February and 9 March 2007. In total 1001 successful interviews were conducted from a UK wide sample. Of these respondents, 778 gave their permission for WRAP to contact them for any further environmentally related research. Terminology pertinent to this project was explained in training provided to the research team. This included the following definitions:

A dedicated food container includes bread bin, fruit bowl, vegetable rack, etc

Pre-prepared salads include items such as tubs of coleslaw, pasta salads or bagged leaves. It excludes

loose salad like tomatoes, lettuce, cucumber, etc

Loose salads include items such as tomatoes, lettuce, cucumber, etc

Dairy items include cheese, yoghurt, cream, milk

Chilled pre-prepared foods include ready meals (like lasagne, shepherds pie), pizzas, pies, quiches, etc

Sliced meats include ham, corned beef, etc usually bought at deli counter

Dried foods include rice, cereals, pasta, etc

Fresh meat includes bacon, mince, chops, etc, usually bought at butcher counter

Fresh fish includes salmon fillets, cod, sardines etc, usually bought at fishmonger counter

A fridge thermometer can be built in or separate to the fridge, but must tell the temperature of the fridge

in degrees. It EXCLUDES DIALS


2.0 Background information on the respondents 2.1 Profile of respondents 2.1.1 Regional distribution of respondents

Figure 1 Regional distribution of respondents (base 989)

56

77

84

114

79

83

154

176

103

63

0 50 100 150 200

North East England

Yorkshire & the Humber

North West England

West Midlands

East Midlands

East Anglia

South East England

South West England

Wales

Scotland

number of respondents

Respondents to the survey came from all over the UK including representation from all the regions of England, Wales and Scotland. 2.1.2 Gender of respondents The respondents were 70.7% female and 29.3% male 2.1.3 Taking part in future research Respondents were asked if they would be willing to take part in future research. 78.7% of respondents agreed to do so and a Data Protection Act compliant database is available to WRAP. 2.1.4 Age group of respondents

Figure 2 Age group of respondents (base 988)

14.1

28.1

21.5

16.3 16.3

3.7

0

5

10

15

20

25

30

16 to 24 25-34 35-44 45-54 55-64 65 plus

perc

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The respondents varied across all ages and were particularly well represented by the most economically active households i.e. those between 25 and 54. The sample achieved is mostly similar to the general UK population, although slightly over- represented in the 35-44 and 45-54 brackets.


2.1.5 Ethnicity of respondents

Figure 3 Ethnic origin of respondents (base 980)

0.2 1.8 1.0

96.9

0

20

40

60

80

100

120

white black Asian mixed

perc

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Respondents were nearly all of ‘White’ ethnicity although 3% were of other ethnic origins (1.8% Asian, 1.0% Mixed and 0.2% classifying themselves as ‘Black’). However the sample compares well with the overall UK population and there may be some limited opportunities for ethnic segmentation analysis. 2.1.6 Employment status of respondents

Figure 4 Employment status of main earner (base 984)

2.5 6.0 4.9

18.6

68.0

0

20

40

60

80

full time part time self employed not economicallyactive (unemployed,

sick, student etc)

retiredperc

enta

ge o

f re

spon

dant

s

Figure 5 Occupational grouping of main earner (base 984)

13.6

31.026.2

21.5

4.63.1

05

101520253035

A- professional B- middlemanagement

C1- juniormanagement /

clerical

C2- skilledmanual

D- semi &unskilled manual

E- dependantupon State

perc

enta

ge o

f re

spon

dent

s

Two thirds of respondents were working full time and a fifth had retired. Less than one in ten respondents were working part time, were self employed or economically inactive. In respect of the occupational grouping respondents were slightly over-represented in the C2 and D grades and slightly under-represented in the E grade against Census 2001 data (AB 22.0%, C1 29.7%, C2 15.1%, D 17.2% and E 16.1%).


2.2 Housing profile of respondents 2.2.1 Household composition

Figure 6 Household composition (base 943)

3.2

35.8

50.6

10.4

0

1020

30

4050

60

single occupancy shared, non-related family of adults (all16+)

family with childrenperc

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Half of those surveyed were living in households that comprised of a family with children, whilst a further third were in a household of adults. One in ten respondents lived alone and 3.2% of those interviewed lived in households of shared non-related adults. The sample is over-represented in respect of families with children (29.5% Census 2001) and under-represented by single occupants (30% Census 2001). 2.2.2 Tenure of property

Figure 7 Tenure of property (base 980)

33.7

7.811.7

46.8

0

20

40

60

own outright mortgage rent privately rent council/social

perc

enta

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s

In respect of the tenure of households, 80% of households claimed to have owned their house either outright or via a mortgage. One in ten respondents reported renting a council house or social housing and 7.8% were renting privately. The proportion of owner occupiers is over-represented against Census figures for 2001 (68.9% for England and Wales) and under-represented for social renters (19.2%) and private renters (9.9%).


2.2.3 Number of people in house

Figure 8 Number of occupants in household (base 981)

31.7

20.323.8

9.4

3.60.5 0.4

10.4

0

5

10

15

20

25

30

35

one two three four five six seven eight ormore

perc

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Three in ten respondents resided in properties occupied by two people and a more than a third reported being in households of more than four persons. One in ten respondents lived in single person households. 2.2.4 Purchases of short shelf life goods

Figure 9 Purchases of goods with a short shelf life (base 1001)

3.5

23.5

58.2

1.7

37.5

2.9 2.0 0.4 2.0 1.9 2.0

35.8

5.4

24.4

96.5

76.5

41.8

98.3

62.5

97.1 98.0 99.6 98.0 98.1 98.0

64.2

94.6

75.6

0

20

40

60

80

100

cheese sliced meats pre-preparedsalads

bread pastries andcakes

loose salad eggs dairy items dried foods fresh fruit freshvegetables

chilled pre-prepared

food

fresh meat fresh fish

perc

enta

ge o

f re

spon

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s (b

ase:

100

1)

do not purchase regularly purchase

Nearly all respondents purchased dairy products followed by bread, fresh fruit, eggs, fresh vegetables, dried foods, loose salad, cheese and fresh meat. Only four in ten claimed to purchase pre-prepared salads. Six in ten respondents stated they purchased chilled pre-prepared foods (like ready meals, pizzas and pies) and a similar amount purchased pastries and cakes.


3.0 The storage of perishable foods and perceptions of packaging 3.1 Factors influencing purchase Initial questions focused on those factors that participants stated would influence their purchase decision. These included several relating to product shelf-life and packaging, but also broader factors such as taste / quality and price. 3.1.1 The importance of factors when purchasing cheese

Figure 10 The importance of factors when purchasing cheese

13.0

19.7

25.5

29.8

29.8

41.4

50.4

55.0

88.5

28.2

21.5

21.8

26.8

16.0

29.8

24.9

18.4

9.3

58.8

58.7

52.7

43.4

54.2

28.9

24.7

26.6

2.2

0 10 20 30 40 50 60 70 80 90 100

organic/fair-trade (959)

cost per kilo (947)

brand (962)

origin (961)

resealable pack (956)

total cost (960)

pack size (943)

shelf-life (944)

taste/quality (963)

percentage of respondents

very important somewhat important not important

Figure 11 The relative importance of factors when purchasing cheese

2.5

2.4

2.3

2.2

2.1

1.9

1.7

1.7

1.1

0 1 2

organic

cost per kilo

brand

resealable

origin

total cost

pack size

shelf-life

taste

mean scores(1=very important, 2=somewhat important, 3=not important)

3

The most important factors deemed as very important to respondents purchasing cheese were taste, shelf life, pack size and total cost. The least important factors were that the product is organic, cost per kilo, brand, resealable packaging and origin.


3.1.2 The importance of factors when purchasing sliced meats

Figure 12 The importance of factors when purchasing sliced meats

11.8

19.3

22.4

30.7

32.1

43.4

52.5

62.2

89.3

26.5

22.8

20.6

15.9

23.1

28.9

25.8

17.7

8.8

61.6

57.9

57.0

53.4

44.9

27.7

21.7

20.1

2.0

0 20 40 60 80 10


cost per kilo (756)

brand (762)


origin (758)

total cost (754)

pack size (756)

shelf-life (747)

taste/quality (764)


0


Figure 13 The relative importance of factors when purchasing sliced meats

2.5

2.4

2.3

2.2

2.1

1.8

1.7

1.6

1.1

0 1 2 3

organic

cost per kilo

brand

resealable

origin

total cost

pack size

shelf-life

taste


The most important factors deemed as very important to respondents purchasing sliced meats were taste, shelf life, pack size and total cost. The least important factors were that the product is organic, cost per kilo, brand, resealable packaging and origin.


3.1.3 The importance of factors when purchasing pre-prepared salads

Figure 14 The importance of factors when pre-prepared salads

15.6

15.2

13.5

24.2

34.0

43.7

53.9

61.9

86.5

18.7

19.5

25.1

22.2

17.0

31.3

26.1

19.3

10.6

65.7

65.3

61.4

53.6

49.0

25.0

20.0

18.8

2.9

0 20 40 60 80 10

cost per kilo (411)

brand (415)


origin (414)


total cost (412)

pack size (410)

shelf-life (409)

taste/quality (414)


0


Figure 15 The relative importance of factors when purchasing pre-prepared salads

2.5

2.5

2.5

2.3

2.2

1.8

1.7

1.6

1.2

0 1 2 3

cost per kilo

brand

organic

origin

resealable

total cost

pack size

shelf-life

taste


The most important factors deemed as very important to respondents purchasing pre-prepared salad were taste, shelf life, pack size and total cost. The least important factors were, cost per kilo, brand, that the product is organic, origin and resealable packaging. It should be noted that organic was slightly better rated for pre-prepared salad.


3.2 Storage of purchased food items 3.2.1 Where we store our food items

Figure 16 The extent to which respondents consider how they will store perishable items when food shopping (base 1001)

58.8

20.48.6 12.2

0

20

40

60

80

100

always/most times sometimes rarely never

perc

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ase:

10

01)

When respondents were asked if they considered storage of perishable items so they stayed fresh whilst they were food shopping; six in ten respondents claimed to consider this always or most times and a further fifth of respondents sometimes. A fifth of all respondents stated that they rarely or never considered storage of perishable items whilst shopping. Just more than four in ten respondents reported that they do not regularly consider how perishable items will be stored whilst food shopping. The following charts illustrate where respondents store different types of perishable foods. The analysis excludes respondents that do not buy the item of food under investigation.

Figure 17 Where respondents normally store bread on getting home with their shopping (base 977)

22.7 21.9

16.214.4

11.89.4

1.8 1.50.2

0

5

10

15

20

25

bread bin cupboard /drawer

containerin light

freezer containerin dark

fridge shelf inkitchen

other pantry

perc

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Just more than two in ten store food in a bread bin and a similar proportion do so in a cupboard or drawer. One in seven store bread in the freezer but nearly one in ten store bread in the fridge (this is bad practice as science tells us that the staling process takes place faster at the cooler temperature ranges of a refrigerator).


Figure 18 Where respondents normally store cakes and pastries on getting home with their shopping (base 609)

44.3

23.6

11.89.5

5.72.0 1.8 0.7 0.5

0

5

10

15

20

25

30

35

40

45

50

cupboard /drawer

fridge containerin dark

containerin light

bread bin other shelf inkitchen

freezer pantry

perc

enta

ge o

f re

spon

dent

s

Respondents store cakes and pastries in a variety of means; nearly half store them in a cupboard or drawer and nearly a quarter in the fridge. One in ten store cakes and pastries in a container either in the dark or the light.

Figure 19 Where respondents normally store pre-prepared salads on getting home with their shopping (base 399)

99.0

0.8 0.30

20

40

60

80

100

120

fridge container in dark cupboard / drawer

perc

enta

ge o

f re

spon

dent

s

Figure 20 Where respondents normally store loose salads on getting home with their shopping (base 958)

97.1

0.9 0.7 0.5 0.3 0.2 0.1 0.10

20

40

60

80

100

120

fridge container inlight

container indark

freezer other shelf inkitchen

cupboard /drawer

pantry

perc

enta

ge o

f re

spon

dent

s

In respect of pre-prepared salad (99.0%) and loose salad (97.1%) nearly all respondents store these items in the fridge.


Figure 21 Where respondents normally store eggs on getting home with their shopping (base 968)

75.5

10.2 8.52.3 1.5 0.9 0.5 0.4 0.1

010203040

50607080

fridge cupboard /drawer

containerin light

containerin dark

shelf inkitchen

other pantry freezer bread bin

perc

enta

ge o

f re

spon

dent

s

Three quarters of respondents store eggs in the fridge. One in ten store eggs in the cupboard or drawer and 8.5% place them in a container in the light.

Figure 22 Where respondents normally store dairy items on getting home with their shopping (base 988)

98.2

0.9 0.5 0.2 0.1 0.10

20

40

60

80

100

120


container in dark freezer container in light shelf in kitchen

perc

enta

ge o

f re

spon

dent

s

In respect of dairy items nearly all respondents store these items in the fridge.

Figure 23 Where respondents normally store dried foods on getting home with their shopping (base 964)

93.7

2.2 1.7 1.7 0.6 0.1 0.10

102030405060708090

100

cupboard /drawer

container inlight

container indark

fridge pantry shelf in kitchen other

perc

enta

ge o

f re

spon

dent

s

Dried foods are stored in a cupboard or drawer by more than nine in ten people. A minority of respondents use other storage areas including containers (in light and dark), the fridge or pantry.


Figure 24 Where respondents normally store fresh fruits on getting home with their shopping (base 963)

70.2

22.9

3.7 1.2 0.6 0.5 0.4 0.30

20

40

60

80

container inlight


container indark

shelf inkitchen

freezer other pantry

perc

enta

ge o

f re

spon

dent

s

Fresh fruit is most frequently stored in a container in the light by seven in ten respondents. Nearly a quarter of respondents store fruit in the fridge and 3.7% of respondents store in a cupboard or drawer.

Figure 25 Where respondents normally store fresh vegetables on getting home with their shopping (base 964)

52.6

22.515.1

6.51.2 0.9 0.8 0.2

0

10

20

30

40

50

60

fridge container inlight

cupboard /drawer

container indark

pantry other freezer shelf inkitchen

perc

enta

ge o

f re

spon

dent

s

Just more than half of respondents store fresh vegetables in the fridge. Just over a fifth place them in a container in the light and one in seven stores fresh vegetables in a cupboard. 6.5% of respondents store fresh vegetables in a container in the dark.


Figure 26 Where respondents normally store chilled pre-prepared foods on getting home with their shopping (base 635)

71.0

27.9

1.10

20

40

60

80

fridge freezer cupboard / drawer

perc

enta

ge o

f re

spon

dent

s

Seven in ten respondents store chilled pre-prepared food in the fridge and of the balance nearly three in ten store these items in the freezer.

Figure 27 Where respondents normally store fresh meat on getting home with their shopping (base 942)

86.0

13.7

0.1 0.1 0.10

20

40

60

80

100

fridge freezer cupboard / drawer container in dark shelf in kitchen

perc

enta

ge o

f re

spon

dent

s

86.0% of respondents store fresh meat in the fridge when returning home from shopping and nearly all of the rest store these items in the freezer.

Figure 28 Where respondents normally store fresh fish on getting home with their shopping (base 744)

88.0

11.60.1 0.1 0.1

0

20

40

60

80

100

fridge freezer cupboard / drawer container in dark shelf in kitchen

perc

enta

ge o

f re

spon

dent

s

88.0% of respondents store fresh fish in the fridge when returning home from shopping and nearly all of the rest store these items in the freezer.


Figure 29 Where respondents normally store sliced meats on getting home with their shopping (base 744)

99.3

0.5 0.10

20

40

60

80

100

fridge freezer other

perc

enta

ge o

f re

spon

dent

s

Nearly all respondents stated that they stored sliced meat in the fridge. 3.2.2 Storage of food items in original packaging or other methods The following charts illustrate how respondents store different types of perishable foods; whether in the original wrapper or packaging or some other method. Respondents that do not purchase the type of food under investigation have been removed.

Figure 30 How respondents normally store bread (base 967)

94.6

1.7 1.4 0.9 0.8 0.50

20

40

60

80

100

in manufacturerpackaging

other in food/freezerbag

in storepackaging

stored loose tupperware orsimilar

perc

enta

ge o

f re

spon

dent

s

In nearly all cases respondents store bread products in the original manufacturer’s packaging.


Figure 31 How respondents normally store cakes and pastries (base 609)

86.9

7.42.5 1.5 1.0 0.7

0

20

40

60

80

100


tupperware orsimilar

in storepackaging

stored loose other in food/freezerbag

perc

enta

ge o

f re

spon

dent

s

86.9% of respondents store cakes and pastries in the original manufacturer’s packaging. Just less than one in ten store these items in Tupperware containers.

Figure 32 How respondents normally store pre-prepared salads (base 396)

90.2

5.3 2.0 1.8 0.80

20

40

60

80

100



stored loose in store packaging in food/freezer bag

perc

enta

ge o

f re

spon

dent

s

Nine in ten respondents store pre-prepared salads in manufacturer’s packaging. 5.3% of respondents claim to store in a Tupperware container.

Figure 33 How respondents normally store loose salads (base 946)

41.9 38.6

7.7 7.63.7 0.5

0

20

40

60


stored loose in storepackaging


in food/freezerbag

other

perc

enta

ge o

f re

spon

dent

s

Four in ten respondents store loose salad items in the original manufacturer’s packaging. Similarly nearly four in ten claimed to store these items loose. Just less than one in ten kept their loose salad in the store packaging and a similar amount stated they stored these items in Tupperware.


Figure 34 How respondents normally store cheese (base 983)

83.8

8.2 4.5 1.5 1.0 0.90

102030405060708090



in food/freezerbag

in storepackaging

other stored loose

perc

enta

ge o

f re

spon

dent

s

More than eight in ten respondents store cheese in the original manufacturer’s packaging. Just less than one in ten claims to store cheese in Tupperware. 4.5% state that they store this item in a food or freezer bag.

Figure 35 How respondents normally store dried foods (base 956)

82.8

14.01.2 0.8 0.8 0.3

0102030405060708090



other in storepackaging

stored loose in food/freezerbag

perc

enta

ge o

f re

spon

dent

s

More than eight in ten respondents store dried food in the original manufacturer’s packaging. Just less than one in seven claims to store dried food in Tupperware.


Figure 36 How respondents normally store fresh fruit (base 960)

83.0

12.22.8 1.4 0.5 0.1

0102030405060708090

stored loose in manufacturerpackaging

in storepackaging


other in food/freezerbag

perc

enta

ge o

f re

spon

dent

s

More than eight in ten respondents store fresh fruit loose. More than one in ten claims to store fresh fruit in the original manufacturer’s packaging.

Figure 37 How respondents normally store fresh vegetables (base 955)

66.0

23.5

7.91.7 0.7 0.3

0

10

20

30

40

50

60

70

stored loose in manufacturerpackaging

in storepackaging


in food/freezerbag

other

perc

enta

ge o

f re

spon

dent

s

Two thirds of respondents store fresh vegetables loose. A quarter claims to store fresh vegetables in the original manufacturer’s packaging and a further 7.9% in the store packaging.

Figure 38 How respondents normally store chilled pre-prepared foods (base 601)

95.3

1.8 1.0 0.8 0.7 0.30

20

40

60

80

100



in food/freezerbag

in storepackaging

stored loose other

perc

enta

ge o

f re

spon

dent

s

Nearly all consumers claim to store chilled pre-prepared foods in the original manufacturer’s packaging.


Figure 39 How respondents normally store fresh meat (base 919)

80.5

8.4 5.8 3.7 1.2 0.40

102030405060708090


in food/freezerbag

in storepackaging


stored loose other

perc

enta

ge o

f re

spon

dent

s

Eight in ten respondents store fresh meat in the original manufacturer’s packaging and a further 5.8% in the stores packaging. Just less than one in ten respondents claim to store fresh meat in food or freezer bags.

Figure 40 How respondents normally store fresh fish (base 720)

79.4

8.2 6.8 3.6 1.4 0.60

20

40

60

80

100


in storepackaging

in food/freezerbag


stored loose otherperc

enta

ge o

f re

spon

dent

s

Eight in ten respondents store fresh fish in the original manufacturer’s packaging and a further 8.2% in the store’s packaging. 6.8% of respondents claim to store fresh fish in food or freezer bags.

Figure 41 How respondents normally store sliced meats (base 732)

86.1

6.3 4.1 2.6 0.5 0.40

102030405060708090

100


in storepackaging


in food/freezerbag

other stored loose

perc

enta

ge o

f re

spon

dent

s

More than eight in ten respondents store sliced meats in the original manufacturer’s packaging and a further 6.3% in the store’s packaging. 4.1% of respondents claim to store sliced meats in Tupperware.


3.2.3 Storage of food once opened but not completely used The following charts illustrate how respondents store different types of perishable foods once they have been opened but not fully consumed. Respondents that do not purchase the type of food under investigation have been removed.

Figure 42 How respondents normally store bread that has been opened but not completely used (base 983)

1.8 0.4

70.2

19.7

2.7 1.1 0.1 1.4 0.5 2.10

10

20

30

40

50

60

70

80

all eaten / notapplicable

not kept-thrown away

in originalpack sealed

in originalpack

unsealed

food/freezerbag

tupperwareor similar

unsealedcontainer (eg

bowl)

stored loose wrapped infoil of f ilm

other

perc

enta

ge o

f re

spon

dent

s

Seven in ten respondents claim to store opened bread in the original manufacturer’s packaging sealed and a further fifth in the same manner but unsealed. It should be noted that the efficacy of the sealing tapes on some bread products is sometimes poor and therefore the distinction between sealed and unsealed is quite open to interpretation.

Figure 43 How respondents normally store cakes and pastries that have been opened but not completely used (base 607)

11.5

2.0

45.0

16.3

3.6

17.3

0.8 2.1 1.30

5

10

15

20

25

30

35

40

45

50



in original packsealed

in original packunsealed

food/f reezerbag


stored loose wrapped in foilof f ilm

other

perc

enta

ge o

f re

spon

dent

s

Nearly half of respondents store cakes and pastries sealed in the original pack once opened and a further 16.3% in the same manner but unsealed. One in six respondents use a Tupperware container to store cakes and pastries. One in ten respondents do not require any storage as the item is always eaten.


Figure 44 How respondents normally store pre-prepared salads that have been opened but not completely used (base 339)

6.52.3

49.9

20.6

4.8

11.0

0.82.8 1.5

0

10

20

30

40

50

60





food/f reezerbag



bowl)


perc

enta

ge o

f re

spon

dent

s

Nearly half of respondents store pre-prepared salads sealed in the original pack once opened and a further 20.6% in the same manner but unsealed. One in ten respondents use a Tupperware container to store pre-prepared salads. Only 6.5% of respondents do not require any storage as the item is always eaten.

Figure 45 How respondents normally store loose salads that have been used but not completely used (base 939)

0.5 0.6

21.3

11.7

7.9

12.0

0.6

40.5

4.8

0

5

10

15

20

25

30

35

40

45





food/freezerbag



bowl)


perc

enta

ge o

f re

spon

dent

s

Four in ten respondents store salad items loose once opened, a fifth of respondents sealed in the original pack and a further 11.7% in the same manner but unsealed. Slightly more than one in ten respondents use a Tupperware container to store loose salads. 7.9% of respondents use a food or freezer bag to store loose salads.


Figure 46 How respondents normally store cheese that has been opened but not completely used (base 983)

3.7

0.1

29.3

6.8

13.0

21.6

0.6 0.6

23.9

0.40

5

10

15

20

25

30

35




in originalpack

unsealed

food/freezerbag



bowl)


other

perc

enta

ge o

f re

spon

dent

s

Three in ten respondents store cheese items sealed in the original pack and a further 6.8% in the same manner but unsealed. A fifth of respondents use a Tupperware container to store cheese and nearly a quarter wrap cheese in foil or Clingfilm. Slightly more than one in ten respondents use a food or freezer bag to store cheese.

Figure 47 How respondents normally store dried foods that have been opened but not completely used (base 948)

0.4 0.4

52.4

10.7

1.4

31.8

0.9 0.6 0.3 1.10

10

20

30

40

50

60




in originalpack

unsealed

food/f reezerbag



bowl)


other

perc

enta

ge o

f re

spon

dent

s

More than half of all respondents store dried foods sealed in the original pack and a further 10.7% in the same manner but unsealed. Nearly a third of respondents use a Tupperware container to store dried food.


Figure 48 How respondents normally store fresh fruit that has been opened but not completely used (base 948)

1.7 0.13.9 2.5 1.4 1.8 2.0

80.7

5.50.4

0

10

20

30

40

50

60

70

80

90




in originalpack

unsealed

food/freezerbag



bowl)


other

perc

enta

ge o

f re

spon

dent

s

Eight in ten respondents store fresh fruit loose. One in twenty wraps fresh fruit in foil or Clingfilm.

Figure 49 How respondents normally store fresh vegetables that have been opened but not completely used (base 955)

1.7 0.4

8.5 9.23.0 2.4 1.2

67.4

5.60.5

0

10

20

30

40

50

60

70

80




in originalpack

unsealed

food/f reezerbag



bowl)


other

perc

enta

ge o

f re

spon

dent

s

Two thirds of respondents store fresh vegetables loose. Nearly one in ten store vegetables in the original packaging unsealed and a similar number claim to vegetables in the same manner but sealed. One in twenty wraps fresh vegetables in foil or Clingfilm.


Figure 50 How respondents normally store chilled pre-prepared foods that have been opened but not completely used (base 621)

50.1

7.7

17.9

5.63.7

5.5

0.3 1.4

7.4

0.30

10

20

30

40

50

60




in originalpack

unsealed

food/freezerbag



bowl)


other

perc

enta

ge o

f re

spon

dent

s

More than half of respondents do not require storage as the item is always consumed completely. Where storage is an issue, just more than one in six claim to seal the original packaging and a further 5.6% in the same manner but unsealed. 7.4% would wrap the chilled pre-prepared food in foil or Clingfilm. 7.7% of those questioned admitted that they would not keep the food and the item would be thrown away.

Figure 51 How respondents normally store fresh meat that has been opened but not completely used (base 929)

47.4

4.1

12.8

3.6

10.78.8

0.1 0.4

12.1

0.10

5

10

15

20

25

30

35

40

45

50




in originalpack

unsealed

food/freezerbag



bowl)


other

perc

enta

ge o

f re

spon

dent

s

Nearly half of respondents do not require storage as the meat is always consumed completely. Where storage is an issue, just more than one in ten claim to seal the original packaging and a further 3.6% in the same manner but unsealed. More than one in ten respondents wrap the meat in foil or Clingfilm. 8.8% would use a Tupperware container to store unused meat.


Figure 52 How respondents normally store fresh fish that has been opened but not completely used (base 735)

58.0

7.111.3

2.36.0 6.7

0.5

8.0

0.10

10

20

30

40

50

60

70





food/f reezerbag



other

perc

enta

ge o

f re

spon

dent

s

Six in ten respondents do not require storage as the fish is always consumed completely. Where storage is an issue, just more than one in ten claim to seal the original packaging. Nearly one in ten would wrap the fish in foil or Clingfilm. 7.1% of those questioned admitted that they would not keep the fish and the item would be thrown away.

Figure 53 How respondents normally store sliced meats that have been opened but not completely used (base 975)

27.9

1.0

29.6

11.8

8.6 9.1

0.2 0.6

11.0

0.10

5

10

15

20

25

30

35




in originalpack

unsealed

food/f reezerbag



bowl)


other

perc

enta

ge o

f re

spon

dent

s

Nearly three in ten respondents do not require storage as the sliced meats are always consumed completely. Where storage is an issue, nearly three in ten claim to seal the original packaging and a further 11.8% state they use the original packaging but unsealed. Around one in ten would use either foil or Clingfilm, Tupperware or a food or freezer bag to store the sliced meat.


Figure 54 How respondents normally store tinned foods that have been opened but not completely used (base 962)

25.2

7.4 7.5 6.3

0.7

44.2

1.4 0.6

6.2

0.50

5

10

15

20

25

30

35

40

45

50




in originalpack

unsealed

food/ freezerbag



bowl)


other

perc

enta

ge o

f re

spon

dent

s

A quarter of respondents do not require storage as the tinned food is always consumed completely. A further 7.4% would not keep any leftovers and would throw the item away. Where storage is an issue, more than four in ten claim to use Tupperware containers. 13.8% of respondents would use the original tin sealed or unsealed.

Figure 55 How respondents normally store cooking sauces that have been opened but not completely used (base 932)

48.3

11.115.0

3.70.4

18.6

0.5 0.4 1.4 0.40

10

20

30

40

50

60




in originalpack

unsealed

food/ freezerbag



bowl)


other

perc

enta

ge o

f re

spon

dent

s

Nearly half of respondents do not require storage as cooking sauces are always consumed completely. A further one in ten would not keep any leftovers and would throw sauces away. Where storage is an issue, nearly one in five respondents claim to use Tupperware containers. One in six respondents would use the original sealed container and a further 3.7% an unsealed original container.


Figure 56 How respondents normally store leftovers (base 926)

28.1

18.1

1.1 0.6 1.7

35.2

1.4 0.6

12.1

1.00

5

10

15

20

25

30

35

40




in originalpack

unsealed

food/ freezerbag



bowl)


other

perc

enta

ge o

f re

spon

dent

s

More than a quarter of respondents do not require storage as the leftovers are always consumed completely. A further 18.1% would not keep any leftovers and would throw the item away. Where storage is an issue, more than a third claim to use Tupperware containers. 12.1% of respondents would use foil or Clingfilm to store the item. 3.2.4 Where opened goods are stored The following charts illustrate where respondents store different types of perishable foods once opened but not fully consumed. Respondents that do not purchase the type of food or consume it all in one go have been removed.

Figure 57 Where respondents normally store bread that has been opened but not completely used (base 937)

29.1

25.4

15.4

12.1 11.1

6.9

0

5

10

15

20

25

30

35

other cupboard /drawer

container in light container in dark fridge freezer

perc

enta

ge o

f re

spon

dent

s

The most common place to store bread once opened but not fully consumed is the bread bin, nearly 3 in ten stating this to be the case. This is likely to be supplemented by people that refer to the bread bin as a container in the light. A quarter of respondents place used bread in a cupboard or drawer. One in ten respondents place bread in the fridge once opened and only 6.9% use the freezer.


Figure 58 Where respondents normally store cakes and pastries that have been opened but not completely used (base 524)

50.4

18.9

11.8 10.38.4

0.20

10

20

30

40

50

60

cupboard /drawer

fridge container in dark other container in light freezer

perc

enta

ge o

f re

spon

dent

s

The most common place to store pastries and cakes once opened but not fully consumed is a cupboard or drawer, with half of all respondents stating this to be the case. Nearly a fifth of respondents use the fridge. Around one in ten use a container of some sort for pastries and cakes including Tupperware, bread bins and cake tins.

Figure 59 Where respondents normally store pre-prepared salads that have been opened but not completely used (base 376)

99.5

0.3 0.30

20

40

60

80

100

fridge cupboard / drawer container in dark

perc

enta

ge o

f re

spon

dent

s

Opened pre-prepared salads are virtually always stored in the fridge after first use.


Figure 60 Where respondents normally store lose salads that have been opened but not completely used (base 931)

98.9

0.6 0.2 0.1 0.10

20

40

60

80

100

fridge container in light container in dark cupboard / drawer other

perc

enta

ge o

f re

spon

dent

s

Opened loose salads are virtually always stored in the fridge after first use.

Figure 61 Where respondents normally store cheese that has been opened but not completely used (base 947)

98.8

0.9 0.1 0.10

20

40

60

80

100

fridge cupboard / drawer container in dark freezer

perc

enta

ge o

f re

spon

dent

s

Opened cheese is nearly always stored in the fridge after first use.

Figure 62 Where respondents normally store dried foods that have been opened but not completely used (base 923)

91.2

3.0 3.0 1.7 1.00

20

40

60

80

100

cupboard / drawer container in light fridge container in dark other

perc

enta

ge o

f re

spon

dent

s

Opened dried food is stored in cupboards or drawers after first use by nine in ten respondents.


Figure 63 Where respondents normally store fresh fruit that has been opened but not completely used (base 908)

64.6

28.5

3.3 1.8 1.4 0.30

10

20

30

40

50

60

70

container in light fridge cupboard /drawer

other container in dark freezer

perc

enta

ge o

f re

spon

dent

s

Nearly two thirds of respondents store opened fresh fruit in a container in the light such as a fruit bowl. Nearly three in ten use their fridge to store fruit.

Figure 64 Where respondents normally store fresh vegetables that have been opened but not completely used (base 902)

57.0

23.2

11.95.4

2.1 0.40

10

20

30

40

50

60

fridge container in light cupboard /drawer

container in dark other freezer

perc

enta

ge o

f re

spon

dent

s

Nearly six in ten respondents use their fridge to store opened fresh vegetables. Nearly a quarter of all respondents use a container in the light and a further one in ten uses a cupboard or drawer.


Figure 65 Where respondents normally store chilled pre-prepared foods that have been opened but not completely used (base 302)

93.0

5.60.7 0.3 0.3

0102030405060708090

100

fridge freezer container in light cupboard / drawer container in dark

perc

enta

ge o

f re

spon

dent

s

Opened chilled pre-prepared foods are stored in the fridge by more than nine in ten respondents. One in twenty claim to freeze opened chilled pre-prepared foods that are not consumed.

Figure 66 Where respondents normally store fresh meat that has been opened but not completely used (base 500)

91.6

8.4

0

20

40

60

80

100

fridge freezer

perc

enta

ge o

f re

spon

dent

s

Nine in ten respondents use the fridge to store opened fresh meat; one in ten will use the freezer.

Figure 67 Where respondents normally store fresh fish that has been opened but not completely used (base 329)

93.3

6.7

0

20

40

60

80

100

fridge freezer

perc

enta

ge o

f re

spon

dent

s

Nine in ten respondents use the fridge to store opened fresh fish; one in ten will use the freezer.


Figure 68 Where respondents normally store sliced meats that have been opened but not completely used (base 669)

99.3

0.70

20

40

60

80

100

fridge freezer

perc

enta

ge o

f re

spon

dent

s

Nearly all respondents use the fridge to store opened sliced meat that is not consumed.

Figure 69 Where respondents normally store tined foods that have been opened but not completely used (base 632)

91.6

7.80.5 0.2

0

20

40

60

80

100

fridge cupboard / drawer freezer other

perc

enta

ge o

f re

spon

dent

s

Nine in ten respondents use the fridge to store opened tinned food; one in ten will use a cupboard or drawer.

Figure 70 Where respondents normally store cooking sauces that have been opened but not completely used (base 366)

88.3

9.61.6 0.3 0.3

0

20

40

60

80

100

fridge cupboard / drawer freezer container in light other

perc

enta

ge o

f re

spon

dent

s

Nearly nine in ten respondents use the fridge to store opened cooking sauces; one in ten will use a cupboard or drawer.


Figure 71 Where respondents normally store leftovers (base 516)

90.1

7.41.2 1.0 0.4

0

20

40

60

80

100

fridge freezer other cupboard / drawer container in light

perc

enta

ge o

f re

spon

dent

s

Nine in ten respondents use the fridge to store leftover food; nearly one in ten will use the freezer. 3.2.5 The length of time that opened food is stored The following charts illustrate the time that is normally taken to consume different types of foods after the first use or opening. The analyses exclude respondents that do not purchase that type of food.

Figure 72 How long respondents normally take to consume bread after the first use (base 956)

4.18.6

33.6

48.7

5.0

0

20

40

60

same day 1 day after first use 2 days after first use 3 days after first use doesn't all get eaten

perc

enta

ge o

f re

spon

dent

s

More than half of all respondents report that bread takes more than three days to consume or does not all get eaten. A third of respondents claim that bread takes at least two days to consume and only 12.7% state that the bread is eaten either the same day or one day after first use.

Figure 73 How long respondents normally take to consume cakes and pastries after the first use (base 592)

20.916.6

31.1 30.2

1.20

10

20

30

40


perc

enta

ge o

f re

spon

dent

s

Three in ten respondents report that cakes and pastries take more than three days to consume and a similar amount claim that cakes and pastries take at least two days to consume. A fifth of all respondents state that


cakes and pastries are eaten on the same day. A further 16.6% reports that these are consumed a day after first use.

Figure 74 How long respondents normally take to consume pre-prepared salads after the first use (base 391)

7.9 9.2

37.9 37.9

7.2

0

10

20

30

40

same day 1 day after first use 2 days after first use 3 days after first use doesn't all get eatenperc

enta

ge o

f re

spon

dent

s

Of those respondents that don’t consume pre-prepared salad immediately, more than a third respondents report that pre-prepared salads take more than three days to consume and a similar amount claim that pre-prepared salads take at least two days to consume.

Figure 75 How long respondents normally take to consume loose salads after the first use (base 941)

1.6 4.0

32.2

56.9

5.3

0

10

20

30

40

50

60


perc

enta

ge o

f re

spon

dent

s

More than half of respondents claim that loose salads take at least three days to be fully consumed after opening and nearly a third state that this period is at least two days.

Figure 76 How long respondents normally take to consume eggs after the first use (base 837)

0.5 1.4 4.9

90.3

2.90

20

40

60

80

100

same day 1 day after first use 2 days after firstuse

3 days after firstuse

doesn't all get eaten

perc

enta

ge o

f re

spon

dent

s

Nine in ten respondents state that eggs take at least three days to fully consume after opening.


Figure 77 How long respondents normally take to consume dairy foods after the first use (base 917)

0.8 2.712.1

82.8

1.60

20

40

60

80

100

same day 1 day after first use 2 days after firstuse

3 days after firstuse

doesn't all get eaten

perc

enta

ge o

f re

spon

dent

s

Eight in ten respondents state that dairy foods take at least three days to fully consume after opening and one in ten claim that dairy food is fully consumed two days after opening.

Figure 78 How long respondents normally take to consume dried foods after the first use (base 695)

1.3 1.2 1.9

93.4

2.30

20

40

60

80

100


perc

enta

ge o

f re

spon

dent

s

More than nine in ten respondents state that dried foods take at least three days to fully consume after opening.

Figure 79 How long respondents normally take to consume fresh fruit after the first use (base 936)

0.6 3.3

17.6

73.7

4.7

0

20

40

60

80


perc

enta

ge o

f re

spon

dent

s

Nearly three quarters of respondents state that fresh fruit takes at least three days to fully consume after opening and more than a fifth claim that fresh fruit is fully consumed two days after opening.


Figure 80 How long respondents normally take to consume fresh vegetables after the first use (base 924)

1.2 3.1

18.3

73.2

4.2

0

20

40

60

80


perc

enta

ge o

f re

spon

dent

s

Nearly three quarters of respondents state that fresh vegetables take at least three days to fully consume after opening and more than a fifth claim that fresh vegetables are fully consumed two days after opening.

Figure 81 How long respondents normally take to consume pre-prepared foods after the first use (base 432)

37.5

15.3 16.4

30.3

0.50

10

20

30

40


perc

enta

ge o

f re

spon

dent

s

Nearly four in ten respondents consume chilled pre-prepared food on the same day as opening. Three in ten however claim that this type of food takes three days to consume after opening.

Figure 82 How long respondents normally take to consume fresh meat after the first use (base 710)

38.2

23.720.7

16.8

0.70

10

20

30

40

50


perc

enta

ge o

f re

spon

dent

s

Nearly four in ten respondents consume fresh meat on the same day as opening and nearly a quarter on the next day. A further fifth claim that fresh meat is consumed after two days from opening and 16.8% state that this type of food takes three days to consume after opening.


Figure 83 How long respondents normally take to consume fresh fish after the first use (base 560)

54.5

19.814.1 11.3

0.40

20

40

60


perc

enta

ge o

f re

spon

dent

s

More than half of all respondents will eat fresh fish on the same day as opening; a further fifth after two days. A quarter of respondents report that fresh fish takes at least 2-3 days to fully consume.

Figure 84 How long respondents normally take to consume sliced meats after the first use (base 709)

2.5

11.8

38.2

45.8

1.60

10

20

30

40

50


perc

enta

ge o

f re

spon

dent

s

Nearly half of respondents will take three days to consume sliced meat after first use and four in ten of all respondents believe this to be two days from opening. Only one in six respondents will consume the sliced meats on the same day or within one day.

Figure 85 How long respondents normally take to consume tined foods after the first use (base 614)

6.2

43.8

30.6

17.3

0

10

20

30

40

50

same day 1 day after first use 2 days after first use 3 days after first useperc

enta

ge o

f re

spon

dent

s

Half of respondents will consume unused tinned products on the same day or the next. The other half believe that tinned products are consumed between two to three days after opening.


Figure 86 How long respondents normally take to consume cooking sauces after the first use (base 350)

6.0

41.7

29.7

21.7

0.90

10

20

30

40

50


perc

enta

ge o

f re

spon

dent

s

Nearly half of respondents will consume unused cooking sauces on the same day or the next. The other half state that cooking sauces are consumed between two to three days after opening.

Figure 87 How long respondents normally take to consume leftovers after the original meal (base 511)

11.7

53.6

22.9

10.4

1.40

10

20

30

40

50

60


perc

enta

ge o

f re

spon

dent

s

One in ten respondents will consume leftover food on the same day as the original meal. More than half of all respondents will consume leftovers on the following day. A third of respondents state that leftover food is consumed after two or three days from the original meal.


3.3 The consumption of leftover food Of those respondents that reported leftovers being produced, two thirds stated that these were eaten always or most times. Of the remaining third, a quarter felt these were sometimes eaten and one in ten stated that these were rarely or never eaten.

Figure 88 Extent to which respondents ensure any leftovers are consumed (base 608)

65.1

25.0

6.3 3.6

0

20

40

60

80

always/most times sometimes rarely neverperc

enta

ge o

f re

spon

dent

s (b

ase:

819

)

3.4 Keeping food fresher for longer 3.4.1 Improvements to packaging Respondents were asked how food packaging could be improved to keep food fresher for longer and the responses to this question are contained in Appendix I. However it is clear that the most common improvement to packaging that respondents feel would aid food storage is resealable packaging. There are other issues raised by respondents such as reducing the amount of packaging and changes to consumer behaviour. Many of these responses suggest a lack of understanding of the role packaging plays in protecting and preserving food, and of the complex issues surrounding food, packaging and sustainability. Further analysis is contained in the table below.

Table 1 How respondents think packaging could be improved Improvements to packaging Frequency of response % of respondents

Better resealing methods 334 42.1

Less packaging 229 28.9

None/no idea 71 8.9

Less plastic 43 5.4

Paper packaging, especially for fruit and veg 34 4.3

Vacuum packing 31 3.9

Food doesn't need to/shouldn't be made to last longer 30 3.7

More food should be available loose 24 3.0

Ziploc bags 21 2.6

People should shop more frequently 19 2.4

Food should be able to breathe 15 1.9

Airtight packaging 14 1.8

More packaging should be recyclable/recycled 14 1.8

Consumer should store food better 13 1.6

Food should be locally produced-not such a long journey to the shops 10 1.3

People should repackage food themselves 10 1.3

Biodegradable packaging 8 1.0

Stronger packaging material 7 0.9


Improvements to packaging Frequency of response % of respondents

Packaging should be reusable, like tubs 7 0.9

Foil wrapped 6 0.7

Smaller portions should be available 6 0.7

More natural packaging 5 0.6

Get rid of flimsy packaging 5 0.6

More emphasis on practicality than prettiness 4 0.5

Expiry dates should be longer 3 0.4

Better quality food 3 0.4

Bread wrapping is rubbish 3 0.4

Information on storage 3 0.4

Greaseproof and waxed paper 2 0.2

Food should be wrapable once opened 2 0.2

Shrink wrapping 2 0.2

Aren't there bags that keep food fresh for longer? 2 0.2

Colour coding 1 0.1

Glass packaging 1 0.1

More plastics 1 0.1

More packaging on cheese 1 0.1

Packaging should be driven by health and safety 1 0.1

Gas flushing 1 0.1

Figure 89 How useful respondents would find food packaging that provides clear instructions on how the food should be stored to prolong its shelf life (base 983)

45.9

30.2

14.59.4

0

10

20

30

40

50

very useful quite useful not that useful not at all usefulperc

enta

ge o

f re

spon

dent

s (b

ase:

983

)

Respondents were asked whether they would find food packaging that had instructions on how food should be stored to prolong its shelf-life useful. Three quarters of respondents felt this would be very or quite useful and nearly half (45.9%) considered this very useful. Only one in ten felt this would be not at all useful and a further 14.5% considered that provision of such information not that useful. It should be remembered that this was a generalised question and there may be some food products for which food storage information would be of more value to respondents.


3.4.2 The use of resealable packaging (specifically designed to be resealed with a zip-lock, stick strip or other sealing device?

The following charts illustrate whether or not respondents purchase different types of foods in resealable packaging. Respondents not buying that type of food are excluded from the analysis.

Figure 90 Do respondents usually buy bread in resealable packaging (base 977)

14.9

3.9

17.1

1.9

15.3

5.111.1

30.7

0

10

20

30

40

buy inresealable

pack

no, tooexpensive

no, notavailable

no, foodgets eatenin one go

no, unawareof it

no, itdoesn't work

other no, noreasongiven

perc

enta

ge o

f re

spon

dent

s

Surprisingly only 14.9% claimed to be already purchasing resealable bread despite many manufacturers products having stick strips. One in six stated that bread in unavailable in resealable packs. Three in ten just do not look for bread in resealable packaging.

Figure 91 Do respondents usually buy cakes and pastries in resealable packaging (base 609)

7.63.8

24.3

3.4

15.1

3.3

11.7

30.9

0

10

20

30

40

buy inresealable

pack

no, tooexpensive

no, notavailable


no, unawareof it

no, itdoesn't work


perc

enta

ge o

f re

spon

dent

s

A quarter of respondents stated that cakes and pastries are not available in resealable packs and a further one in six are unaware of resealable options. Three in ten just do not look for cakes and pastries in resealable packaging.


Figure 92 Do respondents usually buy pre-prepared salads in resealable packaging (base 399)

14.8

5.8

16.5

2.8

14.3

4.3

10.8

30.8

0

10

20

30

40

buy inresealable

pack

no, tooexpensive

no, notavailable


no, unawareof it

no, itdoesn't work


perc

enta

ge o

f re

spon

dent

s

Nearly one in six respondents currently purchases pre-prepared salads in resealable packaging, roughly the same amount state that either resealable packaging is not available or they are not aware of it. Three in ten just do not look for pre-prepared salads in resealable packaging.

Figure 93 Do respondents usually buy loose salads in resealable packaging (base 958)

4.5 4.0

24.5

1.4

16.8

4.5

11.9

32.5

0

10

20

30

40

buy inresealable

pack

no, tooexpensive

no, notavailable


no, unawareof it

no, itdoesn't work

other no, noreason given

perc

enta

ge o

f re

spon

dent

s

A quarter of respondents stated that loose salads are not available in resealable packs and a further one in six are unaware of resealable options. Three in ten just do not look for loose salads in resealable packaging.

Figure 94 Do respondents usually buy dried foods in resealable packaging (base 964)

23.7

4.3

13.6

1.0

11.75.5

11.3

28.9

0

10

20

30

40

buy inresealable

pack

no, tooexpensive

no, notavailable


no, unawareof it

no, itdoesn't work


perc

enta

ge o

f re

spon

dent

s

Nearly a quarter of respondents currently purchase dried foods with resealable packaging. Just over one in ten respondents do not believe that they are available or are unaware of resealable options. Just under three in ten do not look for resealable packaging for dried foods.


Figure 95 Do respondents usually buy sliced meats in resealable packaging (base 714)

12.1

4.8

19.5

1.6

13.6

6.312.0

30.1

0

10

20

30

40

buy inresealable

pack

no, tooexpensive

no, notavailable


no, unawareof it

no, itdoesn't work


perc

enta

ge o

f re

spon

dent

s

Two in ten respondents do not believe that resealable packaging is available for sliced meats and a further 13.6% is unaware of this option. Just over one in ten respondents is currently purchasing sliced meat in resealable packaging but three in ten do not currently look for resealable sliced meats.

Figure 96 Do respondents usually buy fresh meat in resealable packaging (base 942)

4.5 4.5

21.7

5.5

14.3

5.5

11.6

32.5

0

5

10

15

20

25

30

35

buy inresealable

pack

no, tooexpensive

no, notavailable


no, unawareof it

no, itdoesn't work


perc

enta

ge o

f re

spon

dent

s

Two in ten respondents do not believe that resealable packaging is available for fresh meat and a further 14.3% is unaware of this option. Three in ten do not currently look for resealable fresh meat.


Figure 97 Do respondents usually buy fresh fish in resealable packaging (base 744)

3.5 3.8

22.2

5.9

13.0

5.5

12.8

33.3

0

5

10

15

20

25

30

35

buy inresealable

pack

no, tooexpensive

no, notavailable


no, unawareof it

no, itdoesn't work


perc

enta

ge o

f re

spon

dent

s

Two in ten respondents do not believe that resealable packaging is available for fresh fish and a further 13.0% are unaware of this option. A third of respondents do not currently look for resealable fish.

Figure 98 Do respondents usually buy dairy items in resealable packaging (base 988)

29.5

3.5

11.4

1.0

10.0

4.5

10.9

29.1

0

5

10

15

20

25

30

35

buy inresealable

pack

no, tooexpensive

no, notavailable


no, unawareof it

no, itdoesn't work


perc

enta

ge o

f re

spon

dent

s

Three in ten respondents indicated that they currently buy dairy items in resealable packs. One in ten respondents do not believe that resealable packaging is available for these foods and the same proportion are unaware of this option. Three in ten respondents do not currently look for resealable dairy items.


Figure 99 Overview of types of foods that respondents usually buy in resealable packaging

3.5

4.5

4.5

7.6

12.1

14.8

14.9

23.7

29.5

0 10 20 30 40 50 60 70

fresh fish (744)

fresh meat (942)

loose salads (958)

pastries & cakes (609)

sliced meats (714)

pre-prepared salads (399)

bread (977)

dried foods (964)

dairy items (988)


Three in ten respondents stated that currently buy dairy items in resealable packaging when buying these foods. More than a fifth of respondents that purchase dried food do so in resealable packaging. Of the respondents that purchase bread, one in seven buys it in resealable packaging and a similar number purchase pre-prepared salads in resealable packaging. A little more than one in ten respondents that purchase sliced meats will purchase it in resealable packaging and just less than one in ten respondents purchasing cakes and pastries will do so in resealable packaging. Of respondents that purchase fresh meat and loose salad, 4.5% of each will obtain it in resealable packaging and 3.5% of respondents who purchase fresh fish will buy it in resealable packaging.


3.4.3 Respondents that specifically look for resealable packaging Respondents that currently buy perishable foods in resealable packaging were asked if they specifically looked for different types of food items in such packaging when food shopping.

Figure 100 Foods that respondents specifically look for in resealable packaging (base 244)

0.4

1.2

2.5

2.9

3.7

3.7

5.7

6.1

11.5

11.9

12.7

13.9

15.2

19.3

23.0

36.5

0 10 20 30

fresh fish

cream

fresh meat

milk

cereals

pastries and cakes

yoghurt

loose salads

pre-prepared salads

rice

pasta

sliced meats

all dried foods

all dairy

bread

cheese


40

The most common product sought after in resealable packaging is cheese (36.5%). The second most desirable product looked for in resealable packaging is bread (23.0%). All dairy products are looked for in resealable packaging by a fifth of respondents. All dried goods and sliced meats are each looked for by around one in seven respondents and pasta, rice and pre-prepared salads are each looked for by a little over a tenth of respondents. The number of respondents that look for resealable packaging falls to around one in twenty for other foodstuffs, although it should be noted that the availability of resealable packaging for different types of food may influence the findings. 3.4.4 Purchasing food with a longer shelf life Respondents were asked whether they would consider purchasing various food products that had a longer shelf-life if they cost a little more. Throughout this next section there seem to be about four in ten respondents that are willing to pay more for food with a longer shelf life. Of those that are not willing to pay more the key factors that mitigate against this are perceptions of preservatives and chemicals, wanting ‘fresh’ food and for some budget concerns. People do seem quite polarised in respect of those that are definitely happy to pay more or would not buy – there are clearly some deep seated issues that both sides are basing their decisions on and these will need addressing if longer shelf life food is an option that is pursued. The verbatim comments on this section are contained in Appendix P.


Figure 101 Relative likelihood of respondents purchasing different types of long-life foods compared to the price currently paid

3.0

3.1

3.1

3.1

3.1

3.1

3.1

3.1

3.1

3.2

3.3

2 3

pre-prepared salads (373)

sliced meats (714)

loose salads (901)

dairy items (930)

chilled pre-prepared foods (577)

bread (923)

pastries and cakes (570)

fresh vegetables (916)

fresh fruit (923)

fresh meat (877)

fresh fish (687)

mean average score(2=buy if cost a little more, 3=buy if same price, 4=would not buy

4

The above chart illustrates the mean scores for each food item with respect to respondents’ willingness to purchase a long-life version. The analysis excludes those that do not currently purchase that type of food. The most likely foods that respondents are currently willing to consider purchasing with longer shelf life even if it costs a little more are pre-prepared salads, sliced meats, loose salads and dairy items. The least acceptable items are fresh meat and fish. It should be noted that further investigation will be necessary to test this proposition in more detail.

Figure 102 Would respondents buy long-life bread and at what price compared to usual purchase (base 923)

42.4

3.7

54.0

0

10

20

30

40

50

60

if it cost just a little more if it was same price would not buy

perc

enta

ge o

f re

spon

dent

s

More than four in ten respondents would buy long life bread if it cost a little more and just over half would not buy longer life bread.


Figure 103 Would respondents buy long-life pastries and cakes and at what price compared to usual purchase (base 961)

42.3

3.0

54.7

0

10

20

30

40

50

60


perc

enta

ge o

f re

spon

dent

s

More than four in ten respondents would buy long life cakes and pastries if it cost a little more and just over half would not buy longer life cakes and pastries.

Figure 104 Would respondents buy long-life pre-prepared salads and at what price compared to usual purchase (base 373)

48.0

2.1

49.9

0

10

20

30

40

50

60


perc

enta

ge o

f re

spon

dent

s

Nearly half of respondents would buy long life pre-prepared salads if it cost a little more and just over half would not buy longer life pre-prepared salads.

Figure 105 Would respondents buy long-life loose salads and at what price compared to usual purchase (base 901)

44.5

2.8

52.7

0

10

20

30

40

50

60


perc

enta

ge o

f re

spon

dent

s

More than four in ten respondents would buy long life loose salads if it cost a little more and just over half would not buy longer life loose salads.


Figure 106 Would respondents buy long-life dairy foods and at what price compared to usual purchase (base 930)

43.5

3.0

53.4

0

10

20

30

40

50

60


perc

enta

ge o

f re

spon

dent

s

More than four in ten respondents would buy long life dairy foods if it cost a little more and just over half would not buy longer life dairy foods.

Figure 107 Would respondents buy long-life fruit and at what price compared to usual purchase (base 923)

41.2

3.3

55.6

0

10

20

30

40

50

60


perc

enta

ge o

f re

spon

dent

s

More than four in ten respondents would buy long life fruit if it cost a little more and just over half would not buy longer life fruits.

Figure 108 Would respondents buy long-life vegetables and at what price compared to usual purchase (base 916)

41.3

3.6

55.1

0

10

20

30

40

50

60


perc

enta

ge o

f re

spon

dent

s

More than four in ten respondents would buy long life vegetables if it cost a little more and just over half would not buy longer life vegetables.


Figure 109 Would respondents buy long-life chilled pre-prepared foods and at what price compared to usual purchase (base 577)

43.0

2.9

54.1

0

10

20

30

40

50

60


perc

enta

ge o

f re

spon

dent

s

More than four in ten respondents would buy long life chilled pre-prepared foods if it cost a little more and just over half would not buy longer life chilled pre-prepared foods.

Figure 110 Would respondents buy long-life sliced meats and at what price compared to usual purchase (base 714)

45.2

2.4

52.4

0102030

405060

if it cost just a little more if it was same price would not buyperc

enta

ge o

f re

spon

dent

s

More than four in ten respondents would buy long life sliced meats if it cost a little more and just over half would not buy longer life sliced meats.

Figure 111 Would respondents buy long-life fresh meats and at what price compared to usual purchase (base 877)

38.9

2.6

58.5

010203040506070


perc

enta

ge o

f re

spon

dent

s

Nearly four in ten respondents would buy long life fresh meat if it cost a little more and nearly six in ten would not buy longer life fresh meat.


Figure 112 Would respondents buy long-life fresh fish and at what price compared to usual purchase (base 687)

36.0

2.3

61.7

010203040506070

if it cost just a little more if it was same price would not buyperc

enta

ge o

f re

spon

dent

s

More than a third of respondents would buy fresh fish if it cost a little more and nearly two thirds would not buy longer life fresh fish. 3.5 Storage of food in a fridge/ freezer 3.5.1 Ownership of a fridge or freezer

Figure 113 Respondents’ ownership of a freezer to store food items (base 1001)

98.5

1.50

20

40

60

80

100

have a freezer do not have a freezer

perc

enta

ge o

f re

spon

dent

s

Figure 114 Would respondents keep their freezer (base 986)

80.4

19.4 25.1

0

20

40

60

80

100

kitchen other room in house garage/outbuilding

perc

enta

ge o

f re

spon

dent

s

Respondents were asked whether they had a freezer to store food items and nearly all confirmed that they did (some had more than one). 8 in 10 respondents had a freezer in the kitchen and a quarter stated that there was a freezer in the garage/ outbuilding. A fifth reported they had a freezer in another room.


3.5.2 Usage of the freezer

Figure 115 How full respondents say there freezer is with food items (base 977)

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Nearly nine in ten respondents keep their freezer between full and two thirds full at all times. A quarter stated that the freezer was between two thirds and half full. 12.1% of respondents keep their freezer less than half full.

Figure 116 How often respondents take food out of their freezer to consume (base 983)

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When questioned on the frequency of the use of the freezer, three in ten respondents claim to use their freezer everyday and a further one in six use it every other day. More than a third use their freezer every three or four days. Only 2.5% of respondents do not take food from their freezer at least weekly.


Figure 117 Frequency with which respondents forget about food in their freezer and have to throw it away (base 976)

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Respondents were asked if they ever forgot that they had food in the freezer and ended up throwing it away. Nearly three quarters of respondents claimed that they rarely or never threw away food from the freezer. A fifth admitted that they sometimes forgot food was in the freezer and ended up throwing items away but only 8.3% of respondents stated that this happened a lot of the time. 3.5.3 Fridge temperature

Figure 118 Do respondents have a working fridge thermometer that gives the temperature in degrees (excludes dials) (base 993)

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Respondents were asked whether they had a working fridge thermometer (excluding dials) and roughly half stated that they did not. This conflicts with data gathered in another research study by Brook Lyndhurst (WRAP Food Behaviour 01/07) in which the ‘yes, no, don’t know’ responses to this question were 36%/60%/4% respectively. There are two possible explanations; either that some people are unable to distinguish in their mind the difference between fridge temperature regulators and thermometers or that the sales of the new ‘American style’ fridges with inbuilt displays have accounted for the increased numbers of fridges with thermometers.


Figure 119 Do respondents use the thermometer to check and control the temperature of their fridge (base 468)

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Of those that claim to have a fridge thermometer more than eight in ten respondents state that they use this to check and control the temperature in the fridge. Respondents that did not use the thermometer to check the temperature of the fridge were asked why and the responses are tabulated overleaf. Some responses show some ignorance of the correct conditions inside the fridge or an assumption that they have the necessary knowledge. Many respondents admit that they can’t be bothered or forget to check the correct temperature of the fridge.

Figure 120 Would respondents without one buy a thermometer for £1 so they can set the temperature to 3-5 degrees to help reduce the amount of food wastage (base 492)

47.2

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very likely quite likely not at all likely not very likely don't know

Those respondents that did not have a fridge thermometer were asked whether they would be prepared to purchase one for a pound to check and monitor the temperature and reduce food wastage. Nearly three quarters of respondents felt that they were very or quite likely to purchase an inexpensive fridge thermometer for this purpose. Just over a quarter of respondents without fridge thermometers currently would be unlikely to consider purchasing one even at nominal cost.

Table 2 Why respondents do not use their thermometer to monitor fridge temperature

Comments on why, if a thermometer is owned, it is not used to monitor the fridge temperature Can't be bothered to check the temperature. Don't know how to use it. Food is used too quickly for me to bother with temperature checking. I did not realise a thermometer could be useful. I don't give it much thought, as the food in the fridge tends to be ok. I don't know what the temperature should be. I gauge the fridge temperature by hand. I just leave the fridge at one temperature, the one its at. If food were going bad then I would check the fridge. Water would be on the floor if the fridge was not working properly. We only check the fridge if we notice that something has gone off particularly quickly. Would notice if the fridge was too warm or cold. You can feel if a fridge is cold or not.


Comments on why, if a thermometer is owned, it is not used to monitor the fridge temperature I am 71 I think by now I know how cold my fridge should be. I am happy that my fridge is cold enough. I am not obsessed with the temperature of the fridge. I can't be bothered. I do forget to check the temperature though. I do not check the fridge because it seems to be ok. I don't feel the need to check my fridge. I don't have enough time to monitor my fridge temperature. I don't see the need to keep checking the fridge. I forget the thermometer is there. I forget the thermometer is there. I forget to check and the thermometer is located in an awkward position in the fridge. I forget to check the temperature of the fridge. I forget to check. I have never had a problem and so never felt the need to check the thermometer in the fridge. I have never really given it much consideration. I have never really given it much notice. I just don't get around to checking the fridge temperature. I just don't think about it. I just don't. I just trust the fridge. I never check the thermometer. I never think to look. I rarely remember to check the fridge temperature. I rely on the digital read out. I rely on the fridge to control the temperature. I tend to forget to check the fridge. I think it would be too much effort to monitor the fridge temperature but I would check if it looked unusual. I use a little dial inside the fridge. It just stays one temperature. Mine doesn't work. My food is fine so I don't check. My fridge doesn’t have a thermometer marked in degrees but it does say 'too hot' or 'too cold', I feel that this is sufficient. My fridge thermometer doesn't work. My husband deals with fridge temperature, I am not really bothered with it.

3.6 Food that is thrown away after first use by household composition Respondents were asked whether they threw away various unfinished food after first use. The following table details the findings when separated by household composition. Leftovers and cooking sauces are likely to be thrown away by all groups. Shared, non-related households are more likely to throw away fresh fish than any other items, and more likely than respondents in other groups. Single occupancy households in general throw away more food after its first use than the other groups and are much more likely to throw away leftovers. Caution: Interpretation of the findings when dealing with segments or demographics is very much dependant on

the number of respondents in each segment. As a rule of thumb, 200 respondents would provide much more confidence than that of 50 respondents. Where the number of respondents dips below 50, caution should be used in interpreting the results and they should be viewed at best as indicative rather than statistically valid.


Figure 121 The different types of foods that are thrown away after first use by different types of households

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fresh fruit

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cooking sauces

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family with children family only adults shared, unrelated single occupancy


4.0 Conclusions The aims of this research were to obtain insights relating to, and data on, consumer behaviour and attitudes around packaging and food storage. Currently we have little knowledge of how consumers interact with packaging post-purchase, how they store food once at home (in particular once the primary pack is opened) and what approaches they may take to preserve product shelf-life once opened. 4.1 Factors influencing purchase decisions For the products looked at in this research, as might be expected participants stated that taste / quality was the primary factor influencing any decision to purchase, followed by pack size and shelf-life – both of which were cited as being “very important”. 4.2 Storage location of products prior to first use Evidence from this research suggests that significant numbers of consumers are storing certain foods in a manner that could reduce shelf-life in the home, for example:

9.3% would store bread in the fridge

23.6% would store cakes in the fridge

24.5% would store eggs outside of the fridge

Only 22.9% would store fresh fruit in the fridge

Only 52.6% would store fresh vegetables in the fridge

Bread and cakes will go stale quicker if stored in the fridge, eggs should be stored refrigerated and most fresh fruit & vegetables benefit from storage in the fridge. 4.3 Storage and “packaging” prior to first use Most products are stored as purchased prior to first use, but of particular interest is that:

83% would store fresh fruit loose

66% would store fresh vegetables loose

For the UK as a whole the majority of fresh fruit & vegetables are bought packaged, so the above suggests (consistent with other research done for WRAP) that many consumers may be removing packaging from fresh fruit & vegetables before storage and first use. 4.4 Storage following opening As above, evidence from this research suggests that significant numbers of consumers are storing certain foods in a manner that could reduce shelf-life in the home, for example:

21.2% would store bread “un-sealed” or loose after first use

17.1% would store cakes “un-sealed” or loose after first use

8.0% would store cheese “un-sealed” or loose after first use

12.2% would store dried foods “un-sealed” or loose after first use

12.6% would store sliced meats “un-sealed” or loose after first use

13.8% would store tinned foods in the tin after opening and first use

Not sealing food properly after opening, particularly in the dry atmosphere within a fridge, could significantly reduce freshness and shelf-life.


4.5 Storage location following first use This tends to follow where foods are stored before opening, for example:

11.1% would store bread in the fridge

18.9% would store cakes in the fridge

Only 28.5% would store fresh fruit in the fridge

Only 57.0 % would store fresh vegetables in the fridge

4.6 Time taken to eat product after opening The research gives details of the proportion of different food types that are fully consumed on the day of opening, and the amounts that are eaten on subsequent days or not at all. Bearing in mind that as described above storage conditions may not be ideal, it is interesting that many products are not fully used until 3 or more days after opening (if at all), for example:

48.7% would take 3 or more days to eat bread after opening

30.2% would take 3 or more days to eat cakes after opening

45.8% would take 3 or more days to eat sliced meats after opening

4.7 What might help? When asked whether storage instructions would be useful, the majority of participants replied positively (45.9% “very useful”; 30.2% “quite useful). Respondents were asked how packaging could be improved:

Better resealing methods (334)

Less packaging (229)

Paper packaging for fruit and vegetables (34)

Vacuum packing (31)

Loose food should be available (24)

Ziploc bags (21)

People should shop more regularly (19)

It is clear that the most common improvement to packaging that respondents feel would aid food storage is resealable packaging. There are other issues raised by respondents such as reducing the amount of packaging and changes to consumer behaviour. Many of these responses suggest a lack of understanding of the role packaging plays in protecting and preserving food, and of the complex issues surrounding food, packaging and sustainability. Significant percentages of consumers do look for re-sealable packaging when purchasing foods (particularly cheese, bread, other dairy products), but there was also evidence of a lack of awareness of the availability of such packaging, and \ or a belief that in some cases these were not very effective. Increasing the shelf-life of food would be of interest for many participants, but there were also concerns raised about how this might be achieved. There does seem to be some demand for pre-prepared salads that last longer, followed by sliced meats, loose salads and dairy items. Interestingly bread (despite its known propensity to contribute to uneaten waste) does not seem to be a product that is immediately of concern. Fresh meat and fish are the most unlikely products that would be purchased with a longer shelf life. This initial piece of research provides insights that will help develop and direct PR \ guidance for consumers (e.g. around the recommended storage of specific food types), target strategic discussions with retailers, manufacturers and trade bodies (for example in the application of resealable packaging, appropriate portions and the provision of in-home storage materials) and guide the selection of future innovation projects. It is likely that subsequent research will be needed to probe in more detail consumer perceptions of functional packaging and the triggers and barriers to the purchase \ use of foods packaged in this manner.


Appendix A: Comments on the importance of factors when buying cheese

Comments on the importance of factors when buying cheese A local origin to cheese is good. I would like individually wrapped parts. Ability to reseal the packaging is not always an option, and organic local produce is not always available. All bought local. Although resealable cheese would be nice I tend to wrap it up in cling film/foil anyway. Buying British is important, but not something I check for. Buying British is important. Buying organic is actually cheaper. Cheese will usually last a long time. Comparisons on the cost and weight are important. Dependant on needs. Don't really look at the weights. Due to disability my daughter does the shopping. Fair trade is too expensive. Good cheese is expensive which is annoying. Grated cheese is available as a resealable packet, but it is far too expensive. How the product looks is important. I always look for a long date on the product. I am diabetic so I have to be careful what I buy. I am happy to re-pack items. I am more concerned with the taste than whether or not it is fair trade or organic. I don't worry about the shelf life of cheese as it gets eaten quickly. I am prepared to pay more for something I enjoy. I buy a lot of cheese. I buy my cheese from a farm in Cheshire. I buy my cheese from a local butcher. I buy organic cheese; if fair trade cheese were available I would buy it. I buy some cheese from a local cheese farm. I buy special offers. I buy what I need. Reseals on packs don't work. I do prefer certain brands. I don't believe fair trade exists. I don't like buying larger packs. I don't look at kilograms. I don't think cheese does go off. I don't think organic is as good as everyone makes out. I eat my cheese quickly. I find cheese stays pretty fresh. I generally wrap cheese in a food bag or foil when we have used some, being able to reseal a pack is not very important to me. I have a gluten allergy so brand is important to me. I have a large family so nothing stays around for long. I have a large family. I have a large family. Whether or not I buy organic / fair trade cheese depends on the price. I have three children so need as big a portion as possible. I just buy what I know I like. I like British cheese. I like British cheese. I like French and Italian cheese. I like good cheese and I buy separate bags. I like my usual cheese, dates aren't important to me and cost depends on my mood. I like to let cheese breathe. I live alone so the size of the packet has heightened importance. I live on my own so will only buy small portions. I look for fair trade cheese. I look for the offers. I look for value for money. I look for cheese that stays fresh for a fortnight. I love foreign cheeses. I only buy a small amount of cheese. I only buy cheese from the farmer's market, never processed. I only buy low cholesterol cheese. I only buy one brand, it is locally produced and the best tasting.


Comments on the importance of factors when buying cheese I only buy Scottish Cheddar. I have three sons so cheese doesn't last long. I only eat British cheese. I only eat one kind of cheese. I own a resealing machine. I prefer fair trade cheese. I eat a lot of cheese so it doesn't need to last long. I prefer local cheese to organic. I prefer local food. I prefer local produce or fair trade. I prefer locally produced produce. I prefer to buy British. I prefer to buy half fat cheeses. I like to see what the cheese looks like too. I rarely buy cheese, as none of the family likes it. I run a catering company. I shop regularly. I think a smaller size pack keeps fresher. I try to buy local cheese. I use up my cheese quickly. I will always buy Cathedral City. I will buy from certain trades. I am also careful about my preservatives and my money. I will buy from smaller shops. I will buy local where available, but not all products are produced locally. I will buy the supermarkets own brand. I will buy vegetarian cheese only. I will only buy English cheddar. I will only buy organic cheeses. I will put items in my own sealed bags. I will reseal items myself. I will try to buy only Fair Trade cheeses. I would like a better way to reseal cheese. I would not buy for just a long shelf life, I buy what I want. If Fair Trade or organic is not too expensive then I will try and buy it. If organic is available then will try to buy it, if not open to trying new brands and always check the shelf life. It normally depends on what is on offer. Like variety so smaller portions would be preferable. Local organic produce is the best. Local would be better as organic is preferable. Look for special offers. My husband is not keen on organic or fair trade cheese. I only look for the ability to reseal a pack on larger packets of cheese. My main way of choosing cheese if it is locally made or at least British. None of the family likes cheese. Normally will buy the biggest product. Not bothered by organic. Only one person in the family eats cheese. Only real concern is with the price. Organic food is over-rated. Organic foods are too expensive. Organic is a marketing scheme. Organic is too expensive, but Fair Trade products are good. Prefer to reseal the packaging myself. Resealable does not work. The ability to reseal the pack I consider to be of importance. The ability to reseal the pack is always helpful. I do like foreign cheeses. The dates are not that important to me. The most important thing about cheese for me is that it is Welsh cheddar. The taste of cheese is my top priority. I sometimes find it difficult to get smaller portions of cheese. The type of cheese is the most important factor when I buy it. The way a product tastes is the most important factor. There are only two of us so we try and buy only what we will use. This person shops at Waitrose. To buy British is the best. Try to buy British. Normally look for size over cost. Usually only buys Tesco's own brand for cooking etc. Usually only buy cheese that will stay fresh for a while. Very strong on buying organic. Wasting food is not something that I am happy with. We buy a lot. We eat a lot so the food does not stay long. We eat cheeses quickly. We will only buy low fat resealable cheese. We will put things in Tupperware to keep them fresh. Will buy organic on special occasion unless lots more expensive. Will


Comments on the importance of factors when buying cheese buy what is cheap. Will buy as small as possible. Will buy British if available. Will buy British or Fair Trade where possible. Will buy British where available. Cost is also to consider but the quality of the product is more important. Will buy from the local shop. Will buy only British. Will buy organic depending on the price. Will buy organic if it is affordable. Will buy organic or Fair Trade where possible. Will buy Tesco's own. Will buy Welsh. Will look at the cost but it is not all-important. Will look to buy Fair Trade. Will only buy Scottish. Will try to buy British where I can. Will try to buy Fair Trade.


Appendix B: Comments on the importance of factors when buying sliced meats

Comments on the importance of factors when buying sliced meats Ability to reseal the pack saves on cling film and foil. Again, British is important, but only buy sliced meats occasionally. Again, do not look at kilograms. Again, the only real concern is with the price. Again, will buy British where available. Bernard Mathews only I will buy. Cheese and sliced meats are bought from the deli counter. Do not look at the cost per kilo, only the overall cost. Don't look at the cost per kilo. Fair trade / organic products are not economic for a large family. Generally meat only lasts two or three days in our house so as long as the pack shuts I am happy. I'm a vegetarian. I'm a vegetarian. I'm a vegetarian. I'm a vegetarian. I'm a vegetarian. I always check the dates. Also suffer from allergies so the branding is very important. I am a vegetarian so I don't buy sliced meats. I am a vegetarian. I am a vegetarian. I am a vegetarian. I buy for one week at a time. I buy from a butcher so if my meat is from the end of a joint I know I have to use it quickly. I buy from a local shop. I buy lots of smaller packs so it keeps better. I buy my sliced meat from a butcher. I like Norfolk meat. I buy what is on offer. I buy my sliced meat from a local farm as I think the taste is far more important then the price. I buy my sliced meats from a deli counter. I buy sliced meat from a deli. I buy sliced meat from a deli. I buy sliced meat only from an organic farm shop. I buy sliced meat from a deli. I don't believe in sell by dates. I don't buy any meat from a supermarket. I don't buy often enough to comment. I don't like anything foreign. I like British food. I don't think British are really what they say. I had food poisoning from sliced meat and now I don't buy them. I like a good brand. I never really know whether the meat I buy is organic or not because it is bought from the deli counter. I only buy British. I only buy loose meat. I only shop for one week. I only buy meat from the deli counter so it is never resealable. I only buy sliced meats sometimes. I only look for the ability to reseal bacon. I prefer British or locally made sliced meats. I prefer loose Wiltshire ham. I prefer organic sliced meats, as there are no chemicals. The ability to reseal a pack of sliced meat isn't important in deciding what to buy but it is nice if it's an option. I prefer to buy English sourced meat. I prefer to buy organic or free range where possible. I specifically like Irish beef. I think quality is more important than cost for sliced meat. I think the pack size and cost is important with sliced meats. I use the butchers. I will always buy meat from the deli counter for that day. I will buy fresh. I will buy locally for a large family. I will buy meats from the deli counter. I will buy meats from the local butcher. I will buy sliced meats loose.


Comments on the importance of factors when buying sliced meats I will not buy meat from the supermarkets. I only buy one type of ham from the supplier. I will only buy from the organic butchers. I will only buy meats from the deli counter. I will only buy packs of things, never loose, preferably 'buy one get one free' deals. I will shop for sliced meats on a Sunday so they last the week. I will try and buy British where available. I will try to buy local and organic from the farm shop. I would not buy Bernard Mathews. I would prefer more fair trade products available. I prefer locally produced meat. I wrap up my sliced meats myself so am not concerned with a pack that can be resealed. If I could find sliced meat in resealable packs I would buy it. If I have the time whilst shopping then I will look for organic. If I like the look of a product then I will buy it. If it were a special occasion then I would buy organic and British produce. Look for low fat foods and those lacking gluten so we are restricted with meat. Meat is bought from the deli counter. Meats are bought at the deli counter. Meats are bought from the deli counter. Meats are bought from the deli counter. Meats usually bought from the deli counter so shelf life is important. Meats will be bought from the deli counter. Meats will be bought from the deli counter. Meats will be bought from the deli. Most is bought from the deli counter; I will buy whatever looks freshest. If pre-packaged I will go for the 'finest' range. Not likely to buy big packs of meat as it goes off too quickly. Often place sliced meat into a Tupperware box. Only shop at Marks and Spencer. Will buy Fair Trade when I can afford it. The ability to reseal packaging does help to keep it fresh. Only the children eat meat and I will buy it fresh rather than packaged. Organic produce is important, but only if available. Rarely sought and only buy when needed from the local butcher. Sliced meat takes a plastic taste if you have to put it in to containers. Sliced meats tend to be full of preservatives so I don't buy them. Taste is what is important. The appearance of sliced meats is a factor when I buy them. The brand is not important, but due to specific dietary requirements for my son I will choose food carefully. The cheapest sliced meats seem to be the same quality as the others. The quality is important, as the product will be less fatty. The reseal packets of meat never work. The shelf life is very important. The taste and quality is the most important thing to look for. The taste of the food is more important than the cost. The whole family are vegetarians. Try to buy British, and will also look for resealable if available. Try to buy British. Would like more resealable options with sliced meats. Vegetarian. We tend to buy meats from the deli counter. We will buy meat from the local butcher. Will always buy Tesco's own. Will buy as small as possible. Will buy Fair Trade if possible. Will buy meat from the butchers so branding is not that important. Will buy meat from the deli counter so don't often pay attention to many of these things. Will buy organic or Fair Trade where possible. Will not buy Bernard Mathews. Will not buy Dutch meat. Will try to buy local produce. Will use my own resealer. You cannot always tell whether something is local or not. You have to be more careful in your choice of meat than other products. You have to be fussier with meat.


Appendix C: Comments on the importance of factors when buying pre-prepared salad

Comments on the importance of factors when buying pre-prepared salad Again, it is taste that is the important factor. Again, will not look at the cost per kilo. All pre-packaged salads taste the same. Always buy smaller portions so would not look at the weight. As long as the quality is consistent I’d be happy to buy smaller packs. Depending on what is bought, the product may be resealable. Don't like to buy foreign foods due to the travelling and shipping times. I am concerned about the additives in such products. I buy from a deli and have to choose from what is available there. I buy resealable pre-prepared salads when they are available. I choose what looks good to me. I do not buy pre-prepared salads because of what may have been added to them. I do not eat salads at all. I don't keep pre-prepared salad for long. I don't think shelf life is relevant in prepared salads. I go for smaller sizes. I grow my own salad items. I grow my own salads in the summer. I just buy enough for me. I don't leave it in the pack except coleslaw. I like unwashed salad as it lasts longer and there are fewer chemicals. I look for a packet to be foldable at least. I look for bagged salad with carrots. I make my own salads. I only buy one week at a time. I only buy salad for a day or so at a time. I only buy what I need at the time. I only tend to buy watercress and rocket, as these are not available loose. I prefer fair trade pre-prepared salads. I shop daily. I tend to make my own coleslaw and salads so I know what goes into it. I think quality is always important. I throw away a lot of salad, as it doesn't last long enough. I use salad so quickly that shelf life doesn't concern me. I will always look for the longest shelf life. I will buy organic if it is available. I will only buy organic salads. I will only buy sliced meats and pre-prepared salads very rarely so have chosen not to comment. I will shop on the high street for salads and pack straight into my own bag. Salad should always be organic. I wonder about the use of pesticides and distrust the fact that food lasts so much longer than it used to. It has become a worry. I would always need to buy smaller quantities because there is only two eating. I would not buy foods just because they are on special offer. If available, the ability to reseal the pack would be quite important. In summer I buy more pre-prepared salad. Like value when buying pre-packed salads. Makes own salads. My wife will buy a few things, but I cannot say what as I do not eat them. Not too much packaging. Only recently started buying pre-packed salad. Pre-packaged salad does not last. Pre-packaged salads do not last long anyway. Pre-packed salads are sometimes washed in chlorine so no good for your health. Also, pre-packaged items tend not to be designed for single people so greater waste. Society is so wasteful now that I see the situation as unlikely to ever change. Some salads don't taste nice. Salad portions can be too large however so smaller portions would be desirable. Tend to buy what is available or on offer rather than being brand specific. Often buy the supermarkets own. The ability to buy organic is a big factor. The look of a product is the most important aspect. The presentation of a product is important. The size of the pack is very important, as it tends to go quickly. This is something I will only buy occasionally. Try to buy British. We buy more pre-prepared salads in the summer.


Comments on the importance of factors when buying pre-prepared salad We only buy pre-packaged salads in the summer. We only buy sliced meats every so often. We tend to eat sliced meats in a couple of days so the ability to reseal the pack is not important. We try to buy smaller packets, as there is only two in the house. Will buy British if possible. Will buy organic or Fair Trade if it is available. Will make own salad. Will only buy pre-packaged salads once or twice a year for barbeques.


Appendix D: Comments on where food is stored after purchase

Comments on where food is stored after purchase All bread and pastries are stored on the kitchen work surface, pastries in a tin. The vegetables are stored in the veg rack. All pastries are eaten on the same day as purchase. Bread is placed in a bread bin in the cupboard. Bananas are stored separately on their own. Bananas will be left out; other fruit will be stored in the fridge. Bread is kept on the side in the kitchen. Bread and cakes will be stored in the microwave, eggs in the greenhouse. Bread and eggs are stored on the work surface. Bread and meats will also get frozen if not used straight away. Bread and pastries will be stored on top of the microwave. Bread and pastries also stored in the fridge. Bread is also stored in the bread bin. Bread is just kept on the work surface. Bread is kept on the work surface. Bread is left on the work surface. Bread is put in the conservatory. Salads and vegetables are stored in the cellar. Bread is stored in the bread bin. Bread is stored on the worktop whilst the fruit and veg go into a basket in the fridge. Bread not in use will be frozen. Bread that is not frozen is stored in the bread bin. Bread will also be frozen for further storage. Bread will also be frozen. Some meat will be stored in the fridge. Bread will also be kept in the bread bin. Bread will also be kept in the fridge. Bread will also be stored in the bread bin. Bread will also be stored in a bread bin. Bread will also be stored in the freezer. Bread will also get frozen for later consumption. Bread will also get frozen for later use. Some dairy products will go in the cupboard. Some meat also gets frozen. Bread will also go into the bread bin. Bread will also go into the bread bin. Bread will also go into the freezer. Milk will also be frozen for later use. Bread will be stored in the bread bin. Bread will be stored in the bread bin. Bread will be stored in the bread bin. Bread will be stored in the bread bin. Bread will be stored on the worktop. Bread will go on top of the microwave. Cakes are stored in a cake tin. Some pre-prepared foods will be frozen for later that week. Cakes will get stored in a cake tin. Cakes will go into a cake tin. Carrots will be stored in the fridge. Some meat will be frozen for further storage. Chicken will be put into the freezer along with bread. Chilled pre-prepared foods are also stored in the freezer. Vegetables are kept on a special rack in the shed. Chilled pre-prepared foods may also be frozen for later use. Chilled pre-prepared foods will also get frozen. Depending on the type of vegetable, they may also be stored in the cupboard. Depending on the type, veg may be stored in the fridge. Will also freeze fresh fish and meats. Dried foods and bread are kept in a special draw. Dried foods are stored in the garage. Eggs are kept in the egg compartment of the fridge. Eggs are left out on the side. Eggs are placed on the kitchen worktop. Eggs are stored on the work surface. Eggs will be left in their box. Eggs will be stored on the work surface. Eggs will be stored on the worktop. Eggs will be stored on the worktop.

Eggs will be stored on the worktop. Eggs will remain in their carton. Eggs will remain in their egg box. Fish and meat may also be stored in the freezer. Fish and meat may be frozen for later consumption. Dried foods will be split between the fridge and the cupboards.


Comments on where food is stored after purchase Fish and meat will also be portioned into the freezer for further storage. Fish and meat will also be stored in the freezer for use later that week. Fish and meat will also be stored in the freezer if needed at a later time. Fish and meat will also get frozen for later consumption. Fish and meat will also get frozen for later use. Fish and meat will also get frozen. Fish and meat will be frozen for later use. Some fruit will also go into the fridge, as will some loose salads. Fish and meats will also get frozen. Fish will be kept out until used. Pastries go into a separate box to the bread. Fish, meat and pre-prepared foods will also be frozen along with the bread not in use. Fish, meat and pre-prepared foods will also get frozen for later use. Fish, meat and pre-prepared foods may be frozen for later use. Fresh fish also gets frozen. Fresh fish and meat may also get frozen for use on another day. Fresh fish and meat may be frozen for later use. Fresh fish and meat will also get frozen for later use. Fresh fish and meat will also get frozen for storage. Fresh fish and meat will also get frozen if it is not being used that day. Fresh fish and meat will also get frozen, and bread occasionally stored in the fridge. Fresh fish and meat will also get frozen. Fresh fish and meat will also get stored in the freezer. Fresh fish will also be frozen for later use, as are some dairy items. Fresh fish will also get frozen, as will certain dairy items. Fresh fruit and veg are stored in the pantry. Fresh fruit and veg can go in the fridge depending on the type, and chilled and pre-prepared foods also get frozen. Fresh fruit and vegetables are stored in the porch. Some bread will be frozen in order to store it for longer. Fresh fruit and vegetables will also get stored in the fridge. Fresh fruit and vegetables, depending on the variety, may also get stored in the fridge. Bread will also be frozen for later. Fresh fruit is kept in a bowl. Fresh fruit is kept in the bedroom. Fresh fruit is stored in a salad bowl within the fridge. Fresh fruit kept on the sideboard. Fresh fruit will also get stored in the fridge. Fresh fruit will go into the larder. Bread is kept on the work surface. Fresh meat also stored in the freezer. Fresh meat and fish also get frozen. I place the eggs in the egg holes in the fridge. Fresh meat and fish will also get stored in the freezer. The vegetables are stored in the garage. Fresh meat and fish will also go into the freezer for later use. Fresh meat is also put in the freezer. It is only cream cakes that are eaten at once. Fresh meat may be frozen for later use. Bread, if not frozen, will be kept on the work surface. Fresh meat will also be frozen for later use. Fresh meat will also get frozen for later consumption. Fresh meat will also get frozen for later use. Fresh meat will also get frozen. Fresh meat will also get frozen. Fresh meat will also get frozen. Bread is kept in the utility room. Fresh meats and fish are also frozen if not required immediately. Fresh meats will also get frozen for later use. Fresh meats will also get frozen. Fresh veg also kept in the fridge. Fresh veg is stored in a cold room. Only chicken will go into the fridge. Fresh vegetables are bought daily. Fresh vegetables are kept in the utility room. Fresh vegetables are kept outside the house and meat sometimes stored in the freezer. Fresh vegetables are stored in the garage. Fresh vegetables are stored in the garage. Fresh vegetables pastries and cakes also get refrigerated. Fresh vegetables tend to go off so I buy frozen. Fresh vegetables will also be stored in the fridge. Fresh vegetables will also be stored in the garage, as will some fish. The bread will also be stored in the bread bin. Fruit also kept in a container in the dark and fresh meat is also frozen as well as being refrigerated. Fruit and veg are stored in a special rack. Fruit and veg will also get stored in the fridge while fresh fish will get frozen. Fruit and veg will be placed into a container in the fridge. Fruit and vegetables are stored on the shelf in the fridge. Fruit is also stored in the fridge as are some of the vegetables. Fruit is kept in a bowl in the fridge. Fruit is stored in the fruit bowl. Fruit rests in the fruit bowl. Fruit will be kept in the fruit bowl


Comments on where food is stored after purchase I’m very fussy about storage. I also freeze chilled prepared foods. I also keep some fresh fruit in a fruit bowl. I also keep some fresh fruit in the fridge and I also freeze some pre-prepared foods, fresh meat and fresh fish in the freezer. I bake my own bread and cakes. I buy fresh meat daily. I keep some fresh vegetables in the fridge. I buy my fresh meat monthly. Warburtons bread in natural paper lasts ten days. I catch my own fish. I cook my fresh fish straight away. I do not buy chilled pre-prepared foods. I put cakes and pastries in the fridge if they contain cream. I don't own a freezer. I don not buy pre-prepared salads. I freeze some fresh meat and sliced meats. I grow my own fruit and veg where possible for freshness. I grow my own salad items. I put fresh fruit in a bowl. I grow my own vegetables. I have a special fridge for fruit and vegetables. I also have five fridges in all. I have a special fridge with units for cooked meat and veg / salad. I keep bread in a metal bin. I keep loose salad and vegetables in the fridge drawer. I keep sliced meats in a special drawer. I keep my cakes and pastries in a dome. I keep my cakes and pastries in a tin I keep my cakes and pastries in a tin. I keep my cakes and pastries in a tin. I keep my eggs and veg outside. I keep my eggs in an egg box. I keep my eggs in an egg tray. I keep my fresh fruit in a bowl. I keep my eggs in an egg box. I keep some fresh fruit and vegetables in the fridge. I keep some fresh meat and fish in the freezer. I keep my eggs in the egg box in the fridge. I freeze some bread. I keep my eggs in the pantry. I keep my eggs in the porch. I keep my eggs loose. I keep my fresh meat and fish in the freezer. I keep my fresh vegetables in the conservatory. I keep my fresh vegetables under the stairs. I keep my fruit in a fruit bowl. I keep my fruit in a fruit bowl. I keep my fruit in a fruit bowl. I keep my fruit in a fruit bowl and my vegetables in a vegetable drawer. I keep my loose salad in the utility room. I keep my salad in a salad tray. I keep my soft fruit in the fridge. I keep some vegetables in the fridge and some in pots in the cupboard. I keep my veg in a veg rack. I keep my vegetables in a veg rack. I keep my vegetables in a vegetable rack. I keep pastries and cakes in cake tins. I keep pizza in the freezer. I keep dairy items on the side. I keep some bread and chilled pre-prepared foods in the freezer. I keep some bread and chilled pre-prepared foods in the freezer. I keep some bread and fresh meat in the freezer. I keep some bread and fresh meat in the freezer. I keep some bread and fresh meat in the freezer. I keep some bread in the bread bin. I keep fresh fruit in a bowl. I don't keep potatoes in my fridge. I keep some bread in the freezer. I keep some bread in the freezer. I keep some bread in the fridge and the freezer. I keep some bread, fish and chilled pre-prepared foods in the freezer. I keep some cakes and pastries in a container in the light. I keep some veg in the fridge. I keep some chilled pre-prepared foods in the freezer. I keep some chilled foods in the freezer. I keep some chilled pre-prepared foods and fresh meat in the freezer. I keep some chilled pre-prepared foods in the freezer. I keep some chilled pre-prepared foods in the freezer. I keep some chilled pre-prepared foods, fresh meat and fish in the freezer. I keep some chilled pre-prepared foods, fresh meat and fish in the freezer. I keep some dairy items in the fridge. I keep some eggs on the side. I keep some fresh fish in the freezer. I keep some fresh fish in the freezer. I keep some fresh fish in the freezer.


Comments on where food is stored after purchase I keep some fresh fish in the fridge. I keep some fresh fruit and pre-prepared meals in the fridge. I keep some fresh fruit and vegetables in the freezer. I keep some fresh fruit and vegetables in the fridge. I keep some fresh fruit in a fruit bowl. I keep some fresh meat and bread in the freezer. I keep some fresh meat and fish in the freezer. I keep some fresh meat and fish in the freezer. I keep some fresh meat and fish in the freezer. I keep some fresh meat and fish in the freezer. I keep some fresh meat and fish in the freezer. I keep some fresh meat and fish in the freezer. I keep some fresh meat and fish in the freezer. I keep some fresh meat and fish in the freezer. I keep some fruit and veg in the fridge. I keep some fresh meat and fish in the fridge. I keep some fresh meat in the freezer I keep some fresh meat in the freezer. I keep some fresh meat in the freezer. I keep some fresh meat in the freezer. I keep some fresh meat in the freezer. I keep some fresh meat in the freezer. I keep some fresh meat, fish and sliced meat in the freezer. I keep some fresh vegetables in the freezer. I keep some fresh vegetables in the fridge. I keep some fresh vegetables in the garage. I keep some fresh meat and fish in the freezer. I keep some frozen fish in the freezer. I keep some fruit and veg in the garage. I keep some fruit and vegetables in the fridge. I keep some fruit in a fruit bowl. I keep some meat, fish and chilled pre-prepared foods in the freezer. I keep some milk in the freezer. I keep some pastries and cakes and chilled pre-prepared foods in the fridge. I like organic eggs. I make my own bread and cakes. I grow my own fruit and vegetables. I make my own bread. I make our own bread. I only buy six eggs at a time. I portion up my meat into stay fresh longer bags from Lakeland. I put cream cakes in the fridge. I remove the bread from the freezer as and when I need it. I shop locally, almost every day; I only visit supermarkets once a month so I don't keep food long. I buy all my dried food loose from health shops. I tend to put what won't get eaten immediately in the freezer. I will also freeze fresh vegetables. I will buy frozen vegetables. I will store carrots in the cupboard. If lots of meat and pre-prepared foods then will freeze some. If pre-prepared salads are bought or made up then they will go in the fridge. In winter, the bread goes into the bread bin. Bread will also get frozen for later use. Loose salad is also stored in the fridge. Fresh meat and fish not to be used instantly are frozen. Loose salad is stored in a cool bin. Vegetables go into a cool box. Loose salad, fruit and vegetables are all stored in the garage. Meat and bread will also be frozen for later consumption. Meat and fish will also be frozen for further storage. Meat and fish will also be stored in the freezer. Meat and fish will also be stored in the freezer. Meat and pre-prepared food will also get frozen for later consumption. Meat will also get frozen. Fresh vegetables will also be kept in the cupboard draw. Meat will also be frozen for later use and some vegetables stored in the fridge. Meat will also be frozen for use at a later date. Meat will also be refrigerated, as will some of the fresh fruit. Meat will also get frozen for later use. Meat will also get frozen for later use. Some fresh veg is also stored in the fridge. Meat will also get stored in the freezer, as will bread. Meat will also get stored in the freezer. Meat will go straight into the freezer, as will any fish not being used that day. Meat, fish and any pre-prepared foods may also get frozen for further storage. Meat, fish and pre-prepared foods will also get frozen if not being used that day. Some fresh fruit will also go into the fridge. Meats and fish may also be frozen if not eaten on that day. Meats and fish may be frozen for later consumption.


Comments on where food is stored after purchase Meats will also be stored in the freezer. My mother will not buy meat. Fresh fruit will also get stored in the fridge. One loaf of bread will be stored in the bread bin, the rest in the freezer. Some vegetables also get stored in the fridge. Pastries and cakes are also stored in the cupboard. Pastries and cakes may also be stored in the cupboard / drawer. Pastries and cakes may also be stored in the fridge. Pastries and cakes may also be stored in the fridge. Portions of meat may also be frozen for later use. Potatoes are kept in the garage. Potatoes are kept in the garage. Also catch fresh fish to eat. Pre-prepared foods and fresh meat will also be frozen for later consumption. Pre-prepared foods and fresh meat will also be stored in the freezer. Pre-prepared foods and meat will also be stored in the freezer. Some bread will go into the fridge. Pre-prepared foods are only bought rarely. Pre-prepared foods may also be frozen for longer storage. Pre-prepared foods may also be stored in the freezer. Pre-prepared foods may also get frozen for later use. Pre-prepared foods will also be put into the fridge for storage. Pre-prepared foods will also get frozen; vegetables are in a container within the fridge. Sliced meats get used immediately. Bread is also stored in the fridge and the freezer. Some bread will also be stored in the fridge. Some bread will be frozen for further storage, as will some meat and pre-prepared foods. Some bread will be frozen for later use. Some bread will be stored in the bread bin. Some bread will be stored in the freezer to allow for greater storage time. Some dairy products will be stored in the cupboard. Some dried goods will be kept in jars. Some fish and meat will also be stored in the freezer. Vegetables are stored in the garage. Some fish and meat will be frozen for use another day. Some fish and meat will be frozen if not all used. Some fresh vegetables will be stored in the fridge. Some fish and meat will be frozen upon returning home. Pastries may be stored in the fridge. Some fish and meat will be frozen. Bread and pastries are kept on the work surface. Some fish and meats will also be frozen for use at another time. Some fish and meats will also be frozen; some fresh fruit is put in the fridge. Some fish will be stored in the freezer, and dried goods get put away in the cupboard. Some fish will be stored in the freezer. Bread that is in use will go into the bread bin. Some fresh fish and meat will also be stored in the freezer. Some fresh fish may be put into the freezer, as will some bread for later use. Some fresh fish will also be stored in the freezer. Some fresh fruit and vegetables will also be stored in the fridge. Some fresh fruit and vegetables will be stored in the fridge. Some fresh fruit will also be put into the fridge. Some fresh fruit will also be stored in the fridge. Some fresh fruit will also get stored in the fridge. Fresh meat will also be frozen for later consumption. Some fresh fruit will be stored in the fridge. Some fresh fruit will go into the fridge. Some fresh meat will also be stored in the freezer. Some fresh meat will also be frozen for later use. Some fresh meat will also get frozen for later use. Some fresh meat will also get frozen. Some fresh meat will be frozen if not in use on the day of purchase. Some fresh meat will be frozen to eat later. Some fresh meat will be stored in the freezer. Some fresh meat will go into the freezer for later consumption. Some fresh meat will also be frozen for later consumption. Some fresh meat will also be stored in the freezer for use at a later date. Some fresh meat will be frozen for later use. Some fresh veg will also be stored in the fridge. Some fresh veg will also be stored in the fridge. Some fresh veg will also be stored in the fridge. Some fresh veg will also go into the fridge. Some fresh veg will be stored in the draw in the cupboard. Some fresh vegetables will also get stored in the fridge. Some fresh vegetables will also go in the fridge. Some fruit and veg will also be stored in the fridge. Some fruit and veg will also be stored in the fridge. Some fruit and veg will be stored in the fridge. Bread will also get frozen to extend its longevity. Some fruit and vegetables will be stored in the fridge. Some fruit will also be stored in the fridge. Some fruit will be stored in the fridge.


Comments on where food is stored after purchase Some meat and fish will also be put into the freezer. Some meat and fish will also be stored for a later date. Some meat will also be stored in the freezer and some of the vegetables will be stored in the larder. Some meat will also be stored in the freezer. Some meat will also get frozen for later use. Bread is left on the work surface. Some meat will be frozen for later consumption. Some meat will be stored in the freezer alongside bread. Some meat will be stored in the freezer for later use. Some meat will be stored in the freezer. Some meats and fish will also be frozen for later use. Some meats and fish will be frozen if not being used that day. Some meats and pre-prepared foods will be frozen. Some fresh vegetables will also be kept in the fridge. Some meat will also get frozen. Some of the vegetables will also be stored in the fridge. Some pastries and cakes will also be stored in the fridge. Some pastries and vegetables will also be stored in the fridge. Some pastries may be stored in the freezer. Some portions of fish and meat will be frozen for later use. Some pre-prepared foods and meats may also be frozen for further storage. Some pre-prepared foods will also be frozen for later use. Some pre-prepared foods will be frozen for later use. Some pre-prepared foods will be frozen for later use. Some pre-prepared foods will be frozen, as will bread that is not in use. Some pre-prepared meals will be frozen. Some pre-prepared foods will be frozen for later use. Some salad will be stored in the fridge. Fresh veg is also split between being stored loose, in the fridge, and a container in the dark. Meat will also be frozen for later use. Some veg will be stored in the cupboard and eggs are kept loose on the side. Some veg will be stored in the fridge. Some vegetables also get stored in the cupboard. Some vegetables are also stored in the garage. Some vegetables will also be stored in the fridge. Sometimes meat will be frozen for use later in the week. Some vegetables will also be stored in the vegetable rack. Some vegetables will be stored in the cupboard draw whilst eggs are kept on the work surface. Some vegetables will be stored in the cupboard. Some vegetables will be stored in the freezer. Some vegetables will be stored in the fridge. Some vegetables will be stored in the fridge. Some vegetables will go into the fridge and some meat will be frozen until required. The bread is stored in the bread bin. The eggs stay within their box. Fruit is placed in a fruit bowl. The fresh meat and fish to be consumed straight away will simply be kept in the fridge; the rest is frozen for later use. The vegetables are kept outside. Vegetables are kept in the shed. Vegetables are stored in the garage. Vegetables are stored in the garage. Vegetables are stored in the garage. Bread is kept on top of the microwave. Vegetables are stored in the garage. Fruit goes into a fruit bowl. Vegetables are stored in the garage. Some fish is frozen for later consumption. Vegetables are stored in the shed. Vegetables go into the rack. Vegetables will also be kept in the fridge and some fish will be frozen. Vegetables will also be stored in the garage. Vegetables will also be stored in the shed. Vegetables will be stored in a cold area of the house. Bread, when not frozen, is stored in the bread bin. We also freeze bread and chilled pre-prepared foods. We also freeze chilled and pre-prepared foods. We prefer takeaway meals. We will buy in bulk and freeze bread. We will make our own bread; half of the bread will go in the fridge, the other half into the freezer. Will also freeze bread and pastries along with fresh fish and meat. Will also freeze fresh fish and store certain dairy items in the cupboard. Will also freeze pre-prepared foods. Will also store bread in the freezer.


Appendix E: Comments on how food is stored after purchase

Comments on how food is stored after purchase Being a large family the food tends to get eaten quickly. Bread also gets stored in the bread bin. Bread and pastries may be transferred to a food/freezer bag. Bread goes into the breadbin. Bread is stored in the bread bin whilst salad is placed into the salad draw. Bread is stored in the bread bin. Bread is stored in the bread bin. Bread will also be stored in the bread bin. Bread will be double bagged. Bread will be left in its packet, but stored in the bread bin. Bread will be stored in the bread bin. Bread will get stored in the bread bin as well. Bread will sometimes be transferred to a freezer/food bag. Cakes also stored in Tupperware and freezer bags for the frozen meat. Cakes and pastries go into a tin. Cakes get stored in a tin. Cakes occasionally stored in Tupperware. Cheese and dried goods will be left in their packaging if not transferred to a food bag. Fresh vegetables may be left in the store packaging. Cheese and sliced meats will be wrapped in foil. Cheese is also kept in the pantry and meats and fish are always bought fresh. Cheese is stored in a cheese dish. Cheese is stored in the cheese box. Cheese will also be kept in Tupperware. Cheese will also be placed into a freezer bag. Cheese will also be placed into Tupperware. Cheese will also be put into Tupperware. Cheese will also remain in its original packaging. Cheese will be wrapped up in tin foil. Cheese will go into a cheese holder. Do not buy that much fish. Dried foods will be stored in jars. Dried goods are stored in jars. Fresh vegetables are put on the shelf. Dried goods may also be moved to a sealed container. Dried goods may get transferred to Tupperware. Dried goods will also be stored in a jar. Dried goods will be stored in glass jars. Dried goods will be stored in jars. Dried goods will be stored in tins. Dried goods will be switched to containers. Eggs will remain in their egg box. Fish and meat may be placed into Tupperware. Fish and meat may also get transferred to other food/freezer bags. Fish and meats may get transferred to a food bag. Fish may be stored in Tupperware. Fish will be eaten on the day of purchase. Fish will be kept on a plate. Flour is kept in a jar. Pastries and cakes are stored in a tin. Fresh bread is placed into a bag. Fresh fish and meat are also stored in freezer bags where appropriate. Fresh fish is put onto a plate. Fresh fish will also get placed into a food bag. Fresh fruit and veg will get stored loose within their original packaging. Fresh fruit and vegetables will also be stored loose. Fresh fruit will also be kept in a bowl. Fresh fruit will also get stored loose. Cheese will also get stored in Tupperware. Fresh fruit will be stored in the salad drawer. Fresh meat and fish will be placed on a plate. Fresh meat is sometimes stored in freezer bags. Fresh meat may be stored in a food bag. Some salads are stored loose. Fresh meat may be transferred to a freezer bag. Fresh meat will also be stored in food/freezer bags. Fresh meat will be kept on a plate. Fresh meat will be stored on a plate and bread kept in the bread bin.


Comments on how food is stored after purchase Fresh meat will either be stored in its original packaging or moved to a freezer bag. Fresh meat will occasionally be stored in freezer bags. Fresh meats will be repackaged in foil. Fresh veg will also be stored loose. Fresh veg will also get stored loose. Fresh vegetables are stored in a clothesbasket. Fresh vegetables may get stored within their original packaging. Fresh vegetables will also be stored loose. Fresh vegetables will also get stored loose depending on the bag in which it is packaged. Fresh vegetables will also get stored loose. Fresh vegetables will be stored loose within their original packaging. Fresh vegetables will be stored loose within their original packaging. Fresh vegetables will sometimes be left in their original packaging. Fruit and veg are stored loose in the bottom of the fridge. Fruit and vegetables will also be stored loose. Fruit goes into the fruit bowl and vegetables into the veg rack. Bread goes into the bread bin. Fruit is often hard on the outside but bruised and rotten in the middle, is this to do with the packaging? Fruit will be stored in a fruit bowl. Fruit will be stored loose within its original packaging. I also store some fresh vegetables loose. I am disabled and I put most meat straight into the freezer, I also put some bread in the freezer. I buy a lot of ready meals as I live by myself. I buy meat most days. I cook fresh meat and fish on the day of purchase. I don't leave fresh meat in plastic. I freeze some fresh vegetables. I keep cheese and chilled pre-prepared foods in cling film. I keep cheese in cling film. I keep fresh bread in a bag. I store some fresh meat and fish in a freezer bag. I wrap sliced meats in their original packaging in cling film. I keep fresh meat and fish uncovered on a plate. I keep fresh meat, fish and leftovers covered on plates. I keep my bread and dried foods in containers. I keep my bread in a bread bin, my salad in a salad drawer and my fruit in a fruit bowl. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my fruit in a fruit bowl. I keep my bread in the bread bin. I keep my loose salad in the salad drawer. I keep my fresh fruit in the fruit bowl and my fresh vegetables in the vegetable rack. I keep my cheese and loose salad in film. I keep my cheese in a cheese box and my dried food in jars and tubs. I keep my cheese in a cheese container. I keep my cheese in a cheese dish. I keep my cheese in the fridge in the manufacturers packaging. I keep my cheese in tin foil. I keep my sliced meats in the parlour. I keep my cheese, chilled pre-prepared foods, fresh meat, fresh fish and sliced meats in foil. I keep my dried foods in a bottle. I keep my dried foods in jars. I keep my fish on the side but it is used on the same day. I keep my fresh fish and sliced meats on plates. I keep my fresh fish in foil. I keep my fresh fruit and vegetables in racks. I keep my fresh vegetables in a vegetable rack. I keep my fruit in the fruit bowl and my vegetables in the salad drawer. I keep my loose salad in a salad tray. I keep my fresh fruit in a fruit bowl. I keep my fresh vegetables in a vegetable tray. I keep my loose salad in bags. I keep my loose salad in the chiller drawer. I keep my sliced meats in the chiller drawer. I keep my loose salad in the salad drawer. I keep my pastries and cakes in the cookie jar. I keep my salad in a box in the fridge. I keep my salad in a drawer. I keep some bread in a freezer bag or food bag. I keep porridge in a glass jar. My vegetables are stored in a vegetable rack. I keep some bread and dried foods in freezer / food bags. I keep some bread in Tupperware. I keep some cheese in a food bag. I keep some dried food in jars. I keep some dried foods in Tupperware. I keep some fresh fruit and veg loose.


Comments on how food is stored after purchase I keep some fresh fruit loose. I keep some fresh meat in a freezer / food bag. I keep some fresh meat in freezer / food bags. I keep some fresh meat, fish and sliced meats in freezer / food bags and loose. I keep some fruit in a fruit bowl. I keep some loose salad in the freezer. I keep some loose salad loose. I keep some loose salad loose. I keep some salad loose. I keep some sliced meats in Tupperware or food bags. I keep some vegetables loose. I leave everything in the packaging. I put cheese in bags recycled from fruit and vegetables. I keep my salad in a drawer. I put dried food into a container and then use what is left in the pack first. I put my bread in a bag. I put some fresh meat and fish in freezer bags. I recycle my vegetable peels. I sometimes keep dried food in jars. I store my fresh fruit in a bowl. I store my fresh meat and fish in a dish. I store some fruit loose. I store some loose salad loose. I take the plastic from loose salad. I take the plastic off my cheese. I use fresh meat on the day of purchase. I use special green preserving bags to keep food fresh. I will buy food in as little packaging as possible. I will re-pack all foods after purchasing. I will take meat out of its packaging in order to save space. I will wrap cheese up in silicone paper. If meat and fish is not pre-packaged then it will be stored loose. Cheese may also be transferred to a sealed container. Loose salad is kept in its packaging but still stored loose. Loose salad is kept in its packaging but stored loose within this in the kitchen. Loose salad is kept in the fridge drawer. Fresh vegetables are kept in the fridge drawer. Loose salad is stored loose within its original packaging. Loose salad is usually wrapped, especially cucumber although I don't know why it is needed. Loose salad may also be stored in Tupperware. Loose salad will be wrapped in a paper towel as this has proven an effective way of keeping them fresh. Loose salad will be wrapped in a tea towel. Loose salad will get stored loose within its packaging. Loose salads will be stored loose within their original packaging. Meat and fish may be stored in a food bag. Meat and fish will be stored on a covered plate. Meat and fish will get stored on a plate. Meat and fish will go onto a plate in the fridge. Pastries get stored in a tin. Meat may be removed from its original packaging and stored in freezer bags. Salad will also get stored loose. Meat may be transferred to a food bag and veg is stored loose within its original packaging. Meat will be stored on a plate. Meats and fish also get wrapped in cling film. Most dried foods will be left in their original packaging. Most vegetables I will buy loose and use the bags in store. Only tomatoes are stored loose, the rest remains in its original packaging. Bread is stored in the bread bin. Pre-prepared salads may be put into a food bag. Vegetables are also stored loose. Salad and vegetables are also stored loose. Salad and vegetables are stored loose within their packaging. Salad is also stored loose. Salad is stored in a salad drawer. Salad is stored in the salad drawer. Salad will also be kept loose within the original packaging. Salad will also be stored loose. Salad will be stored in Tupperware boxes in the chiller draw of the fridge. Salad will be stored loose within the fridge. Salads will also be stored loose within the original packaging. Salads will also be stored loose, as will some of the vegetables. Salads will also be stored loose. Salads will also be stored loose. Salads will also be stored loose. Salads will also be stored loose. We try to buy meat and fish from either the butchers or fish counter. Sliced meats and dried foods will, on some occasions, be transferred to Tupperware or another suitable container. Sliced meats may also be put into a food bag, as will cheese. Sliced meats will be wrapped in cling film. Sliced meats will go onto a covered plate.


Comments on how food is stored after purchase Some dried foods will also get moved to Tupperware. Some dried foods will be moved to a glass jar. Some dried foods will be stored in jars. Some dried foods will be stored in Tupperware. Some dried goods will also be stored in jars. Some dried goods will be transferred to jars. Some fish and meats may get transferred to a food bag and some fruit stored loose. Some fresh fruit will also get stored loose. Some fresh vegetables also get stored loose. Some of my fresh fish is kept in the freezer. Some pastries will be left in their original packaging. Some pre-prepared salad will be stored in Tupperware boxes, as will some sliced meats. Some salad will also be stored loose, such as the tomatoes. Some salad will also get stored loose. Some salads may be left in their original packaging. Some vegetables and salads will be left in the store packaging. Some vegetables will be left in the store packaging. Some vegetables will be left in the store packaging. Some vegetables will be left in their store packaging. The bread gets stored in the bread bin. The fish gets frozen in portions so we only need to get out what is required that day. The fruit and vegetables will also get stored loose. The packaging around meat takes up too much room. The vegetables are bought daily so only stored in pots. The vegetables will also get stored loose, usually in paper bags. The vegetables will be stored loose within their original packaging. There is no point in changing the packaging. Vegetables will also be stored loose, as will some salad. Vegetables are kept in an organic veg box and the bread is stored in the bread bin. Vegetables may be left in their original packaging. Vegetables will also be left in the packaging in which they came. Vegetables will also be left in their original packaging. Vegetables will also be stored loose. Vegetables will be stored in open bags. Vegetables will be stored loose outside. Some sliced meats also get put into Tupperware. Vegetables will still be left in their original packaging however. We have special bags that the vegetables go into. We remove the cling-film from mushrooms. Pre-prepared foods get moved to Tupperware once open. Will also store cheese in food bags and salads loose in a bowl. Will buy as much English produce as is possible. Will buy meat in bulk from the butchers and freeze the correct portions upon purchase. Will make own cakes and pastries. Will make the salad and then store it in Tupperware ready for daily consumption.


Appendix F: Comments on how food is stored after its first use

Comments on how food is stored after its first use After I open it I keep my cheese, chilled pre-prepared foods, fresh meat, fresh fish and sliced meats in foil. After their first use I keep my tinned food, cooking sauces and leftovers in bowls. All leftovers are thrown away. Cheese is wrapped in greaseproof paper to help keep it fresh. All of our leftovers go into the compost bin or it is fed to the birds. It is rare that we just throw something away. All our leftovers are given to the dog. Also keep sliced meats in Tupperware and regularly use glass jars for storage. Any food I take out of the original bag has the date written on to the new container or bag. Any leftovers from meals are either put into pies or pasties or fed to the cat. Any tinned food or leftovers will be covered for later consumption. Anything not eaten goes to the dogs. Cheese is wrapped up in foil. Bread goes into the breadbin. Bread is returned to the bread bin. Bread is stored on the worktop. Bread is stored on top of the fridge. Bread is taken from the freezer, as it is needed. Bread that is not in use will be stored in the bread bin. Bread will also be wrapped in a food bag. Bread will also get put out for the birds. Bread will be returned to the bread bin. Bread will be stored in the freezer until it is needed. Bread will stay in its original packaging but will be stored in the bread bin. Bread will stay in the bread bin and cakes in the tin. Cakes and pastries will also be placed into a cake tin. Cheese also gets kept in Tupperware. Leftovers are recycled. Cheese and dried goods may also be left in their original packaging. Cheese and sliced meats may be wrapped in foil to prolong freshness. Cheese is also wrapped in foil and sliced meats, if not all eaten, are stored in its original packaging. Cheese may also be moved, once open, into a food bag. Cheese may also be wrapped up in foil or film. Cheese may be left in the original packaging if still intact. Pre-prepared foods may be wrapped in foil to preserve freshness. Cheese may be moved to a food bag for further storage. Cheese may be moved to a freezer bag. Cheese may be wrapped in foil once opened. Cheese may be wrapped in foil. Cheese may have to be moved to a food bag, sliced meats may be covered in foil once opened along with leftovers. Cheese will also be stored in a small container to prolong freshness. Cheese will also be stored in Tupperware or a small box. Cheese will also be stored in Tupperware. Cheese will also be wrapped in foil. Cheese will also be wrapped in foil. Cheese will also be wrapped in foil. Cheese will also get put into Tupperware in order to preserve it. Cheese will also get stored in an airtight container. Cheese will also get stored in Tupperware, as will fresh fish. Cheese will also get wrapped in a food bag. Cheese will also get wrapped in foil or film. Cheese will also get wrapped in foil to help it stay fresh. Cheese will also get wrapped in foil. Cheese will also occasionally get stored in a food bag. Cheese will be wrapped in foil also. Cheese will be wrapped in foil if the original packaging becomes unsuitable. Cheese will sometimes be placed into a food bag. Cheese, salads and dried foods will also be stored in food bags. Chilled and pre-prepared salads are also kept in Tupperware tubs, as are fresh meats. Chilled or pre-prepared food not used at the time is often thrown away. Cooking sauces and tinned foods will also be wrapped up. Cooking sauces are stored in a jar. Cooking sauces may also be covered in foil. Cooking sauces, if left and not in the original container will be covered in foil. Cucumber is wrapped in tin foil. Depending on the food item, tinned goods and cooking sauces will be covered in foil. Don't usually end up with many leftovers. Dried foods and cheese may get moved from their original packaging into Tupperware.


Comments on how food is stored after its first use Dried foods may be moved to Tupperware. Dried foods may be transferred to Tupperware. Dried foods may get stored in Tupperware. Dried foods will also be left in their original packaging. Dried foods will also be wrapped in foil. Dried foods will also get stored in Tupperware. Dried foods will be split also into Tupperware. Dried goods may also be stored in jars. Dried goods may get transferred to Tupperware or another container. Dried goods will be stored in jars. Fish and meat will be wrapped in paper to help prevent the food from sweating. Fresh fish will also get wrapped in foil. Fresh fruit and veg will also get stored loose. Fresh fruit and vegetables are also stored loose. Fresh fruit is left loose on the side, although still in its packaging. Fresh meat may also be wrapped in foil to retain freshness. Pastries and cakes are stored in a tin. Fresh meat not eaten goes into freezer bags whilst sliced meats are wrapped in foil. Fresh meat, if not placed into Tupperware, will be instead covered in foil. Fresh veg will also be stored loose. Fresh veg will also be stored loose. Fresh vegetables are stored loose within their packaging. Tinned food and cooking sauces are not kept if not all used. Fresh vegetables will also get stored loose. Fruit and veg will also be stored loose. Fish and meat will also be covered in foil, as will any leftovers. Fruit and veg will still remain in its original packaging. Fruit is kept in a bowl and the vegetables in a rack. Halal meat is bought and eaten on the same day. Husband hates all packaging. I also put some leftovers in the green bin. I am a diabetic. I eat my pre-prepared salads on the day. I am diabetic so I am limited on what food types I can buy. I am very fussy about leaving food as I used to clean student flats. I bin anything left from a tin I haven't used in one go. I de-frost my bread. I do not like to keep food for too long. I do not mind paying extra for organic if it is bought from a market or farm shop. Supermarkets are dubious however as you cannot trust it to be entirely organic. I double wrap my loose salad. I keep fresh meat, fish and sliced meats covered on plates. I eat my pastries and cakes very quickly. I keep my dried food in jars. I keep my fresh fruit in a bowl. I keep my tinned foods and cooking sauces in jars. I keep my leftovers on a plate. I feed my leftovers to the cat or put them in the bin. I feed my leftovers to the cat or put them on the compost. I feed my leftovers to the cats. I feed my leftovers to the dog. I feel wasteful for not keeping the leftovers or any sauces. I give my leftovers to the birds. I give my leftovers to the dog or the cat. I give my leftovers to the dog. I give my leftovers to the dog. I give my leftovers to the dog. I grow a lot of my own vegetables, some are frozen and some are used on the day. I have a clip to reseal opened packaging. I have a lid to cover opened tins. I keep all my bread in the freezer and take out what I need each day. I keep dried food in jars. I keep dried foods in jars. I keep leftovers on a plate. I keep some cheese in foil / film. I keep some salad loose. I keep loose salad in a green bag. I defrost bread, as I need it. I keep some leftovers in foil / film. I put all my veg into green Lakeland stay fresh bags. I buy meat in bulk from Costco and freeze it in portions. I keep my bread in a sealed container. I keep my fresh fruit in the salad drawer. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a cupboard. I do not buy pre-prepared salads. I wrap my loose salad in film in the fridge. I keep my cheese in the fridge. I store my dried foods in the garage. I don't buy chilled pre-prepared foods. I keep my bread in the bread bin. I keep my fruit in the fruit bowl. I make my own cooking sauces. I keep my bread, cakes and pastries in the bread bin. I keep my cheese and my sliced meats in a sealable bag. I keep my cheese in waxing paper. I keep my dried food in jars. I keep my dried foods in tins. I keep my tinned foods, cooking sauces and leftovers in a bowl.


Comments on how food is stored after its first use I keep my fresh fruit in a basket. I keep my fresh vegetables in paper sacks. I keep my fruit and vegetables in a bowl and I keep my leftovers in a bucket. I keep my fruit in a fruit bowl and my vegetables in a vegetable tray. I keep my leftovers on a plate with a lid over them. I keep my leftovers on a plate. I keep my leftovers on a plate. I keep my leftovers on a plate. I keep my open tinned foods and cooking sauces in covered bowls. I give my leftovers to the dog. I keep my pastries and cakes in the cookie jar. I keep my sauces in resealable glass bottles. I keep my tinned food in a bowl after its first use. I keep my leftovers in dish after their first use. I keep my tinned food, cooking sauces and leftovers in a bowl when they have been opened. I keep opened tins in the fridge. I give my leftovers to the dog. I keep rice in Tupperware. I keep some cheese in a food or freezer bag. I keep some cheese in Tupperware. I keep some cheese resealed in a bag. I sometimes keep dried food in tins. I keep some cheese, chilled pre-prepared foods, fresh meat, fresh fish and sliced meats in foil / film. I keep some cooking sauces and leftovers in Tupperware of foil / film. I keep some dried food in Tupperware. I keep some dried foods in Tupperware. I keep some dried foods in Tupperware. I give my leftovers to the dog. I keep some dried foods in Tupperware. I keep some salad loose. I keep some dried foods stored loose. I keep some dried fruit in Tupperware. I put my leftovers in a food disposal bin. I keep some fresh fruit and veg loose. I keep tinned food in a dish. I keep some fresh meat in a freezer bag. I keep some fresh meat in Tupperware. I keep some fruit and veg in foil / film. I keep some fruit and veg loose. I keep some leftovers in Tupperware. I keep some leftovers in Tupperware and some in foil / film. I keep some cheese in film / foil. I keep some leftovers in Tupperware. I keep some pastries and cakes in Tupperware. I keep some pastries and cakes in Tupperware. I keep some sliced meat in Tupperware. I keep some sliced meats in Tupperware. I keep some things loose. I keep some tinned food and leftovers in foil / film. I keep some tinned foods, cooking sauces and leftovers in foil / film. I leave meat and fish in the original pack and wrap them in a food bag. I like to buy organic vegetables, which come in recyclable brown paper bags. I make an effort to never have leftovers. I make my leftovers into baby food. I make my own bread. I make my own compost and I only buy small tins. I only buy a small amount of bread. I keep leftovers, meat and fish on a plate. I only buy enough for one meal. I pick my homegrown fruit and vegetables when they are in season and freeze some for later use. I prefer butcher’s meat. I always eat my leftovers. I put my leftovers in the fridge or in the recycle box. I put my tinned foods in a cup or a tin. I don't often have leftovers. I put my cheese in a bag and my fruit in a bowl. I put pre-prepared salads in a box. I put some pre-prepared salads and some fresh fruit into green bags. I keep some fresh fruit and veg loose. Green bags keep food fresher for longer. I recycle coffee jars as storage. I rest the lid on the top of open tins. I keep my leftovers on a plate. I store some leftovers in foil / film. I store some sliced meat in foil/film. I store vegetables in bags in the shed. Leftovers will normally be thrown away. I take out the bread that I need from the freezer. I would eat chilled pre-prepared food cold. I tend to buy as I need and cook what I know will be eaten so there isn't normally any food leftover. I throw away my leftovers. I throw my leftovers to the birds. I throw out tinned food, cooking sauces and leftovers that is not all used on the first opening. I try and cater for my appetite. I usually eat all of something if I open it. I usually give my leftovers to the dog. I will buy fish in bulk once a month and separate this into portions, which get frozen.


Comments on how food is stored after its first use I will buy fruit to eat daily on my lunch break. I will freeze half a loaf of bread to minimise wastage. I will only keep the leftovers if there is a lot. I will only use a plate to cover food, never plastics or foil. I will put my own dates on various foods once they have been opened. I will store everything in Tupperware where possible. I will store rice in a container because of fear of insects. I will try to buy single units or portions. If a cooking sauce is not used then it will be thrown out. If a whole chicken has been cooked then the leftovers will be kept for sandwiches etc. If foods are not wrapped up they are left in their original packaging. If meat is put in the fridge then it is left in its original packaging, otherwise it is transferred to a freezer bag. If not eaten, leftovers will only go in the bin. If tinned food is not finished then it will stay in the tin until used. Cheese may also be wrapped in a food bag. If we have any leftovers in a tin we tend to just throw them out. Items will be stored in food bags over the manufacturer’s packaging. Leftovers are normally thrown in the bin. Leftovers are often given to the dog. Cheese is occasionally placed in a new freezer bag. Leftovers will be wrapped in foil. Leftovers are eaten the following day. Cheese is kept in a cheese dish. Bread and pastries are stored in their original packaging, which has been clipped shut. Leftovers are fed to the dog. Leftovers are fed to the dogs. Leftovers are kept in a bowl. Leftovers are often fed to the dog. Leftovers are placed onto a plate and covered in foil. Leftovers are recycled to the animals. Cheese will also get wrapped in foil. Fresh fruit and veg left in original packaging but stored loose. Leftovers are sometimes fed to the dog. Cheese will sometimes be stored in a freezer/food bag. Leftovers are stored on a plate in the fridge. Leftovers get thrown away. Leftovers get thrown away. The meat and fish get taken out of the freezer as and when required. Leftovers go in the bin. Bread is removed from the freezer when it is needed. Leftovers go into the brown waste bin. If cheese cannot be resealed it will be put into another bag. Leftovers go into the composting bin and bread occasionally stored in Tupperware. Leftovers go onto the compost tip. Leftovers go the dogs. Leftovers may also be covered by foil or film to maintain freshness. Leftovers may also be divided into Tupperware or wrapped in foil. Leftovers may also be wrapped in foil. Leftovers may also get wrapped in foil. Leftovers may be fed to the dog. Leftovers may be left on a plate and covered in foil. Leftovers may be wrapped in cling film for further storage. Leftovers may be wrapped in foil, as will cheese and some tinned foods if not all used that day. Leftovers often given to the dog. Leftovers tend to be fed to the dog. Pre-prepared salads, if not all eaten, are left in their original container. Leftovers will also be covered in foil. Leftovers will also be stored in Tupperware boxes. Fresh veg will be stored loose within its packaging, and some dried goods will be moved to Tupperware. Leftovers will be eaten by the dog. Leftovers will be fed to the dog. Leftovers will be fed to the dog. Leftovers will be fed to the dog. Leftovers will be fed to the dog. Leftovers will be fed to the dog. Cheese, if not placed in a food bag, will be wrapped in foil. Leftovers will be fed to the dog. Dried goods will get stored in a jar. Leftovers will be fed to the dog. Fish and meats may also be transferred to sealed containers. Leftovers will be fed to the dog. Some dried goods will also be stored in jars. Leftovers will be fed to the dogs. Leftovers will be fed to the dogs. Leftovers will be fed to the foxes. Leftovers will be given to the dog. Leftovers will be put into a bowl. Leftovers will be stored if not all eaten. Leftovers will either be eaten later or thrown out. Leftovers will get frozen for storage. Leftovers will go either to the dog, or onto the compost heap. Loose salad will also be stored loose, cheese wrapped in foil, and not all cooking sauces kept for further use. Leftovers will go in the bin.


Comments on how food is stored after its first use Leftovers will go into the compost bin. Leftovers will go on the compost bin. Leftovers will go to the dogs. Leftovers will just get thrown away. Leftovers will not be kept, simply put in the bin. Leftovers will often be fed to the dog. If not suitable then they go in the bin. Cheese will also, in some instances, be wrapped in a food bag. Loose salad will also be stored loose and some dried goods transferred to sealed containers. Loose salad will often go into a salad bowl. Loose salad, cheese and bread will also be wrapped to prolong their lives. Meat and pre-prepared foods may also be stored in food bags. Leftovers will be wrapped in foil if not in a container. My leftovers are recycled. My leftovers only last for a few hours. My loose salad is kept in the chiller drawer. I only cook enough for what is needed. My meat goes in one meal. I put leftovers out for wild animals. I buy fresh vegetables daily. My partner takes sandwiches to work six days a week so we get through a lot of perishables. Occasionally leftovers will be fed to the dog. Occasionally I just put the saucepan straight in the fridge with the unused contents. Only two people in the house so very rarely end up with leftovers. Pantry is used for bread and pastries. Pastries and cakes are kept in a tin. Pastries and cakes may also be stored in Tupperware and cheese wrapped in foil. Pastries and cakes may be stored in Tupperware and cheese will be wrapped in foil. Pastries and cakes may be transferred to a sealed container, veg may be left in its packaging, and leftovers may be stored in a sealed container. Pastries will also be stored in Tupperware. Cheese will go into a food bag, as will some sliced meats. Pre-prepared salads and chilled foods also get stored in freezer bags. If suitable, leftovers are fed to the cats. If not they are thrown in the bin. Remaining tinned food will also get stored in Tupperware. Salad and vegetables will also get stored loose. Salad will also be stored loose. Salad will also be stored loose. Salad will be placed in the salad draw. Leftovers get fed to the dogs. Salad will be stored loose in its original packaging. Salads will also be stored loose and cheese wrapped in foil. Salads will be thrown away if not all used in the one meal. Sliced meats also get stored in tin foil. Sliced meats also stored in freezer bags. Sliced meats and fish may be left in their original packaging if still suitable. Sliced meats may also be wrapped in foil once opened. Leftovers will either be placed into a container or covered in foil. Sliced meats may also get wrapped in foil. Fruit and veg will also be stored in an unsealed container. Sliced meats may be put into a food bag for further storage. Sliced meats will also be wrapped in foil if appropriate. Sliced meats will also be wrapped in foil, as will some pre-prepared salads. Sliced meats will also be wrapped in foil. Sliced meats will sometimes be kept in their original packaging. Sliced meats will sometimes be placed into Tupperware boxes, and salad is also stored loose. Some dried foods will get moved to a jar. Pastries and cakes will get stored in a tin. Some dried goods will be moved to a sealed container or Tupperware. Some dried goods will be moved to Tupperware or another storage container. Some dried goods will be split into jars. Some dried goods will be stored in jars. Some dried goods will be transferred to a sealed container. Some dried goods will remain in their original packaging. Some fish and meat will be left in its original packaging. Some leftovers may get stored in a sealed container, as will some dried goods. Some leftovers will be thrown away, if suitable they will be placed in Tupperware for the next day. Some leftovers will simply be covered in foil. Pastries will also get stored in food bags. Some of my leftovers go in the recycling bin. Some pastries and cakes will be stored in Tupperware boxes. Some salads will remain in their packaging until required. Some sliced meats may instead be stored in a food bag. Some sliced meats will be left in their original packaging. Some sliced meats will be placed into a freezer bag. Some sliced meats will be put into separate food bags. Some tinned food will be placed in Tupperware, as will dried foods. Some tinned foods will also be stored in Tupperware and cheese wrapped up in a food bag. Some tinned foods will be moved into a sealed container. Some vegetables will be left in their original packaging. The cakes that are not used are stored in a tin.


Comments on how food is stored after its first use The cat will eat leftovers if suitable. The cats will eat most of the leftovers. The dog gets fed any leftovers from the evening meal. The dog will eat leftovers. The dog will eat the leftovers. The dog will eat the leftovers. Cheese may also be stored in a container. Tinned food and cooking sauces will be stored in a covered bowl. Tinned food and leftovers will also be covered by foil or film. Tinned food and leftovers are stored on a plate. Meat will be put in the freezer if it is not all being used. Tinned food and leftovers will get wrapped in foil or film. Cheese is kept under a glass dome. Tinned food may be transferred to another container. Tinned food may occasionally be stored in an unsealed container. Tinned food not consumed will be stored in Tupperware. Cheese will also be placed into a food bag. Pre-prepared food will be stored loose. Tinned food once open will be transferred to a plate and covered in foil. Tinned food will be covered with cling film. Tinned food will be kept on a china dish once opened. Tinned food will be put into a dish once opened and meat will be frozen in its container. Tinned food, cooking sauces and leftovers will be thrown out if not all used. Tinned food, if not used, will be stored on a covered plate. Tinned food, once opened, will be covered in foil. Tinned foods and cooking sauces will all be used. Bread goes into the bread bin. Tinned foods and cooking sauces may be transferred to a container. Cheese is sometimes put into a food bag. Tinned foods may be transferred to Tupperware after opening in order to store the food for longer periods. Tinned foods, once opened, may be stored in Tupperware. Tinned foods, sauces, and leftovers will be put into a bowl. Uncooked leftovers are composted. Fish would be stored in the fridge if it wasn't going to be cooked that day. Unless the leftovers are meat, in which case it is fed to the cats, anything left over will go in the bin. Veg will also be stored loose. Salad will also be stored loose or wrapped in foil. Vegetables may be left in their packaging. Vegetables will remain in their original packaging but I will tear it open so they don't sweat. We don't get many leftovers, but if there are, they get binned. We have a banana tree. We keep bananas separate. We never keep any leftovers; they get put into the compost or the bin, depending on what is left over. We only prepare what we need to eat at the time. Will recycle tins and cans.


Appendix G: Comments on where food is stored after its first use

Comments on where food is stored after first use Again, fresh veg will be split between the container and the fridge. All food is put back where it was originally stored, except tinned food. All food will be put back where it was originally stored. All leftover food will go towards composting. All leftovers are fed to the dog straight away. All leftovers will go into the recycling box. All perishables will be used quickly as my daughter often brings friends home for lunch. Also make use of the pantry for breads and pastries. Any leftovers are fed to the dog. Meat and fish may also be stored in the freezer. Bread also contained in the bread bin. Bread and cakes will be put in the bread bin while fruit and vegetables are stored loose. Bread and pastries are stored in the bread bin. Bread and pastries are stored in the bread bin. Bread and pastries get put into the bread bin. Bread and pastries go into the bread bin. Bread and pastries will be kept on the side in the kitchen. Bread and pastries will be kept on the work surface. Bread and pastries will remain in the bread bin. Bread and pastries, once in use, will be returned to the bread bin. Bread goes back into the bread bin. Bread goes back into the bread bin once opened. Bread goes back into the bread bin. Bread goes back into the bread bin. Bread goes into the bread bin. Bread goes into the bread bin. Bread goes into the bread bin. Bread goes into the bread bin. Bread goes into the bread bin. Bread goes into the bread bin. Vegetables are stored in a basket. Bread is always stored in the bread bin and cheese kept in the pantry. Leftovers are occasionally frozen. Bread is kept on the work surface. Bread is left on the kitchen side. Bread is left on the work surface. Bread is left on the worktop. Bread is placed back in the bread bin. Bread is placed into the bread bin. Bread is put back in the bread bin. Fruit goes into a bowl and veg into the racking. Bread is put back into the bread bin when in use. Bread is put back into the bread bin. Bread is returned to the bread bin if it is open. Bread is returned to the bread bin once opened. Bread is returned to the bread bin when in use. Bread is returned to the bread bin, and vegetables stored outside. Bread is returned to the bread bin. Bread is returned to the bread bin. Bread is returned to the bread bin. Bread is returned to the bread bin. Bread is returned to the bread bin. Bread is returned to the bread bin. Bread is returned to the bread bin. Bread is returned to the bread bin. Bread is returned to the bread bin. Bread is returned to the bread bin. Bread is returned to the bread bin. Pastries and cakes continue to be stored on the side in the kitchen. Bread is returned to the work surface. Bread is stored in the larder. Bread is split between the bread bin and the freezer. Bread is stored in a bread bag. Bread is stored in the bread bin. Bread is stored in the bread bin. Bread is stored in the bread bin. Bread is stored on the kitchen work surface. Bread is then stored in a bread bin.


Comments on where food is stored after first use Bread is thrown into the garden if not all used. All the other food gets burnt on the coal fire. Bread remains in the bread bin. Bread remains on the worktop. Bread returns to the bread bin. Bread that is not in use will be stored in the freezer. Bread that is unused will get thrown in the bin. Bread will also be stored on the work surface. Bread will be frozen if not used for a while. Cheeses will be stored for Christmas. Depending on the leftovers, they may also be frozen. Bread will be left on the side in the kitchen. Bread will be left out on the work surface. Bread will be moved to the bread bin. Bread will be placed back in the bread bin whilst unused meat will be frozen for another day. Bread will be placed back into the bread bin until again needed. Bread will be returned to the bread bin once in use. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the bread bin. Bread will be returned to the breadbin. Bread will be stored in the bread bin once taken out of the freezer. Bread will be stored in the bread bin. Bread will be stored in the bread bin. Bread will be stored in the bread bin. Bread will be stored in the bread bin. Bread will be stored in the bread bin. Bread will be stored in the bread bin. Bread will be stored in the bread bin. Bread will be stored in the bread bin. Bread will be stored in the bread bin. Bread will be taken out of the fridge as and when it is needed. Bread will be thrown out if not all used. Bread will continue to be stored in the microwave. Bread will go back into the bread bin. Bread will go back into the bread bin. Bread will go back into the bread bin. Bread will go back into the bread bin. Bread will go back on top of the microwave. Bread will go in the bread bin while cakes and pastries are stored in a tin. Bread will go into the bread bin when not being used. Bread will go into the bread bin, cakes into the cake tin. Bread will go into the bread bin, pastries into their container. Bread will go into the bread bin. Bread will go into the bread bin. Bread will go into the bread bin. Bread will go into the bread bin. Bread will go into the bread bin. Bread will go into the bread bin. Bread will go into the bread bin. Bread will go into the bread bin. Bread will go into the bread bin. Bread will go into the bread bin. Bread will go into the bread bin. Bread will remain in the bread bin. Bread will remain in the bread bin. Bread will return to the bread bin. Bread will stay on the work surface. Bread will then be moved to the bread bin. Bread, once in use, will continue to be stored in the bread bin.


Comments on where food is stored after first use Bread, when in use, is kept in the bread bin. Breads and pastries stored in the pantry. Cheese will be kept on the cheese board. Chilled and prepared foods also go in the freezer. Cooking sauces may go back into the fridge. Fruit and vegetables are stored in the pantry. Don't keep the leftovers. Dried foods will mainly be stored in the cupboards. Dried goods are stored in the pantry. Dried goods will stay in their tin. Everything goes back where it came from. Everything is put back where it was before. Fish and meat may go back into the freezer; fruit and veg may be stored in the fridge. Fish and meat will also be stored in the freezer. Fish and meat, if not all used, may go back into the freezer. Food waste is a crime in my mind. Food waste is wrapped in plastic and put in the bin. Fresh fish and meats are also stored in the freezer to prolong their life. Fresh fish and meats are usually used on the day of purchase. Tinned foods and cooking sauces will be used up. Fresh fruit and veg will also get stored in the fridge. Fresh fruit and veg will be stored in the utility room alongside the bread. Fresh fruit and vegetables will be stored in the pantry. Fresh fruit is kept in a bowl placed in the fridge. Fresh fruit is kept in a bowl. Fresh fruit is kept in a bowl. Fresh fruit kept on the worktop. Fresh fruit may be refrigerated. Fresh fruit will also be stored in the fridge. Fresh fruit will be divided between the fridge and loose storage. Fresh fruit, if not stored in the fridge, will be displayed in a bowl. Fresh meat and fish is also occasionally frozen. Fresh meat and fish may be stored in the freezer if not being consumed that day. Fresh meat, fish and sliced meats will also get frozen. Fresh veg is kept in the pantry. Fresh vegetables and pastries stored in the fridge. Fresh vegetables are in a container in the fridge. Fresh vegetables are stored in the larder. Fresh vegetables are stored outside. Fresh vegetables will also be stored in the cupboard. Fresh vegetables will also be stored in the fridge. Fresh vegetables will be kept in the garage. Fresh vegetables will be stored in the garage. Fruit and veg also get stored in the fridge. Fruit and veg remains in the porch. Fruit and veg will also be stored in the fridge. Fruit and vegetables are stored loose and bread is returned to the bread bin. Fruit is grown on a tree. Fruit is kept on the worktop. Fruit will be stored loose. Generally all my fresh meat is used up. Grapes will be put in the fridge. I also keep some leftovers in the freezer. I also store some fresh meat and fish in the freezer. I am a foster carer I have to be careful and I don’t keep food. I compost my leftovers. I don't buy pre-prepared salad or chilled pre-prepared foods. I don't keep bananas in the fridge. I feed my leftovers to the dog. I keep some chilled pre-prepared foods in the freezer. I freeze some fresh meat. I give my leftovers to the dog. I keep bread in a bread bin and cakes in a tin. I keep bread, cakes and pastries in the bread bin. I usually throw away the remainder of tins, cooking sauces and leftovers. I keep my bread and dried foods in the larder. I keep my fresh fruit in a bowl. I keep my bread in a bread bin and my cakes and pastries in a tin. I keep my bread in a bread bin and my cakes in a tin. I keep my bread in a bread bin and any fruit in a bowl. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin.


Comments on where food is stored after first use I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I keep my bread in a bread bin. I compost my leftovers. I keep my bread in a bread bin. I keep my dried foods and fresh veg in the pantry. I keep my bread in a bread bin. I keep my dried foods in jars. I keep my bread in a bread bin. I keep my dried foods in jars. I keep my vegetables in a veg rack. I keep my bread in a bread bin. I keep some fruit in a fruit bowl and some veg in the veg rack. I keep my bread in a wooden box. I keep my bread in the larder. I keep my bread on the side. I keep bananas separate. I keep my bread on the worktop. I keep my bread, cakes and pastries in a bread bin. I keep my bread, cakes and pastries in the bread bin. I keep my bread, cakes and pastries in the bread bin. I keep my fresh fruit and veg on the side. I keep my cheese in a cheese bell. I keep my dried foods in the larder. I keep my fresh fruit in a bowl. I keep my fresh fruit in a bowl. I keep my fresh fruit in a bowl. I grow my own vegetables. I keep my fresh fruit on tables. I keep my fresh veg in the garage. I keep my fresh veg in the utility room. I keep my fresh vegetables in a cool place. I keep my fresh vegetables in an outhouse. I keep my fruit and veg loose. I keep my fruit in a bowl. I keep my loose salad outside. I keep my vegetables on the worktop. I keep my cakes in a tin. I keep some bread and leftovers in the fridge. I keep some dried foods in the cupboard, it depends if they have been cooked or not. I keep some fresh fruit in a fruit bowl. I keep some fresh fruit in the fridge and some fresh vegetables in the garage. I keep some fresh fruit in the fridge. I keep some fresh fruit in the fridge. I keep some fresh meat and fish in the freezer. I keep some fresh meat and fish in the freezer. I keep some tinned food in a cupboard / drawer. I keep some fresh meat, fish and leftovers in the fridge. I keep some fresh meat, fish and sliced meats in the freezer. I sometimes freeze leftovers. I keep some fresh veg in the fridge and some in the cupboard. I keep some fresh vegetables in the fridge and some in pots in the cupboard. I keep some fresh vegetables in the fridge. I keep some fruit and veg in the fridge. I keep some fruit in the fridge. I keep some leftovers in the freezer. I keep some leftovers in the freezer. I keep some fresh vegetables in the fridge. I keep some leftovers in the fridge. I keep some veg in the fridge. I keep some fresh fruit in the fruit bowl in the kitchen. I keep some fresh vegetables in the garage. I keep my bread in the bread bin or in the fridge. I make my own sauces. I never have leftovers from meals just cans sometimes. I only buy the fresh meat and sliced meat that I need. I put my bread in a breadbin. I put my leftovers in the bin. I put my leftovers in the freezer not the fridge. I put some bread in the freezer. I rarely have any leftovers.


Comments on where food is stored after first use I will buy small portions so only have to store a small amount after opening. I will often save leftovers for the following days meal. I will very rarely buy tinned food. I won't keep the leftovers from food but will try to recycle all the packaging. I would rather chuck food out than risk poisoning. If bread is not all used quick enough it will go in the bin. If there are any leftovers they will go in the fridge. If there are leftovers they will be stored in the fridge. If there is a small amount of pasta or rice left in a bag then it will be thrown away. If we know we are not eating the leftovers they will be put straight into the freezer. Just get out of the freezer what is needed for the day. Leftovers often get thrown away. Leftovers and scraps will go to the dog. Leftovers are eaten the next day whilst bread is also refrigerated and frozen. Leftovers are fed to the dog. The bread returns to the breadbin. Leftovers are made into a meal for the following day. Leftovers are sometimes thrown out, sometimes fed to the dog. Leftovers are thrown away. Leftovers get fed to the birds. Leftovers go into composting. Leftovers may be frozen for later use. Leftovers may be frozen to be used again. Some fresh fruit is also stored in the fridge. Leftovers may go into the fridge, meats and pre-prepared foods will be frozen and bread is put into the bread bin. Leftovers will also be frozen. Leftovers will be kept on a covered plate. Leftovers will be left on the work surface and covered. Leftovers will sometimes be frozen. Pastries and cakes will be stored on the work surface. Leftovers, if suitable, will be fed to the dog otherwise they go straight into the bin. Loose salad will also be placed in the fridge. Meat and fish may also be stored in the freezer. Meat and fish will also be frozen if needed at a later date. Meat and fish will go back into the freezer, as will bread. Meat will be defrosted for that days use. Meat will be left on a plate because it is always used up very quickly. Meat, fish, vegetables and tinned foods are usually eaten on the day of purchase. Pastries and cakes will be kept in a tin. Bread is stored in the bread bin. Pastries will also get stored in the cupboard. Pastries and cakes will be stored in tubs, as will the veg. Fruit goes into a bowl. Potatoes are kept in a big storage jar. Pre-prepared foods will also get frozen for later consumption. Salads will also get frozen for later use. Some bread will also be frozen for later use. Some bread will be frozen in order for it to last longer. Some bread will be frozen to use at a later time. Some dried foods will be stored in the cupboard. Some fish and meat will be frozen is a large enough portion. Leftovers, if kept, will go into the fridge. Some fresh fruit and veg will also be stored in the fridge. Some fresh fruit will go into the fridge. Some fruit and veg will also be stored in the fridge. Some fruit or veg will be returned to the fridge. Some fruit will be kept in the fridge. Some leftovers will be frozen for later use. Some leftovers will get frozen and finished over the next couple of days. Some leftovers will get frozen for later use or the next day’s meal. Some leftovers, depending on what they are, may get frozen. Some leftovers, if suitable, will be stored in the freezer. Some of the bread will also go into the fridge. Some pastries may instead be stored in the fridge. Some pre-prepared food will be frozen. The bread is returned to the top of the microwave. Some vegetables are also stored in the garage. Some vegetables are kept in the cupboard. Unused bread will be thrown out. Some vegetables are kept in the fridge and some are stored in the garage. Some vegetables will also be stored in the garage. Bread will be returned to the bread bin. Some vegetables will be kept in the fridge. That which is not used gets thrown out. The bread, once in use, will be stored in the bread bin. The dog will eat all leftovers. The fresh meat and fish will be completely used in one mealtime. The fruit and veg will also be stored in the freezer. The house does have recycling bags but they don't tend to get used out of laziness.


Comments on where food is stored after first use The leftovers from the meals and cooking are thrown out each day. The leftovers get fed to the birds and wildlife. The vegetables will be stored in a vegetable rack. There is a special drawer in kitchen for fruit and vegetables. Unused bread will be put in the bin. Unused pastries or cakes will go in the bin. Veg also stored in the fridge. Veg is stored in a veg rack. Veg will stay in the veg rack while bread returns to the bread bin and cakes into the cake tin. Vegetables are stored in a bag outside. Vegetables are stored in a bin in the garage. Bread is returned to the bread bin. Vegetables are stored in the rack in the shed. Vegetables stay in a cool box; bread goes into the bread bin. Vegetables will go in the rack. Vegetables will remain in cold storage. We also freeze fresh meat and chilled prepared food. We are a large family so do not often get leftovers. We have a rack in the garage where it is quite cold so fruit and veg are stored out there along with some salad. We rarely keep leftovers as they are mostly thrown away. We very rarely have leftovers. Will cook the correct portions in order to avoid waste. Will freeze food a lot and get out what I need when I need it. Will keep half a loaf of bread out and the other half frozen until required. Will not keep leftovers. Will sometimes freeze leftovers. Will store fresh meat if it is for a roast. Bread will be either frozen or placed into the bread bin. With four adults in the house there are very rarely leftovers, as it will be eaten at some point.


Appendix H: Comments on how long it takes to use food after its first use

Comments on how long it takes to use food up after opening All dairy and dried goods will last about a week. All food is consumed quickly. All food will usually be eaten before their expiry date. All fresh goods, dairy and produce, tend to last about a week as do the cooking sauces and prepared loose salad. All peelings and waste that are biodegradable go into the compost. Any food waste goes into the compost bin. Any leftovers will be used for lunch the following day. Any leftovers will go into the green recycling. As a single parent usually shop once a week. As long as food is still in date it will be eaten. Bananas are really hard to keep, I have tried them in the utility room, the fridge and on the side but they still only last a day. Bread will be returned to the bread bin. Bread will last all week. Eggs and dairy items until the 'sell by' date. Bread will stay in the freezer until all used, as will the meat. Dried foods will last about a month with veg lasting up to two weeks. Cheese will last up to two weeks and will freeze fresh meat if it is not all used. Sometimes freeze leftovers. Cheese will last weeks. Dairy and fresh produce will last around a week, as will the sliced meats. Chilled foods, meats and fish will all be used before the expiry date. Chilled or pre-prepared foods will be consumed before the expiry date whilst dried goods will be eaten within a week. Chilled pre-prepared foods and dried goods will all be kept until the 'sell by' date unless consumed before. Cooking sauces, when used, will last up to two weeks; likewise the dried goods. Cooking sauces may be stored in the freezer. Dairy and dried foods are kept until the 'use by' date. Fruit will be kept until it has gone off. Dairy and fresh produce usually lasts a week. Dairy items and dried foods are kept as long as possible. Dairy items and dried foods will be consumed in about ten days. Dairy items and dried foods will be used before their expiry date. Dairy items and dried foods will generally last a long time however. Dairy items and dried goods are usually consumed within ten days, while fruit will last about five. Dairy items and dried goods will last until their expiry date. Dairy items and eggs will keep until the expiry date. Dried goods will be used within two weeks. Dairy items and fresh foods will last up to a week. Dried foods are kept until the 'best before' date. Dairy items and fruit will last about a week. Dried goods will keep for a couple of months. Dairy items last for two weeks, eggs for one week. Dried foods are kept until the date expires whilst tinned foods and cooking sauces are consumed within 4/6 weeks. Dairy items will be kept until the expiry date. Dairy items will last for up to two weeks while dried goods will be stored until used. Dairy items will last up to two weeks whilst dried goods are bulk bought when required. Dairy products and dried foods get used by the 'use by' date. Dairy products will last the week while dried goods will be consumed within the month. Dairy, dried, and chilled goods will all last over a week, the dried goods indefinitely. Also I will only buy enough for the week. Dairy, fruit and veg will all last about a week. Dried goods will be stored for up to a month. Dairy items will be judged by their 'sell by' dates, as will pre-prepared foods and cooking sauces. Dried food keeps for a long time. I only buy fresh meat for my grandchildren. I only keep meat leftovers. Dried food lasts a while in jars. Dried foods always have a long life. Dried foods and chilled pre-prepared foods all last until the 'use by' date. Dried foods and dairy items will be consumed within their shelf life. Dried foods and fresh fruit will last a few weeks. Dried foods and loose salads will be stored for up to a week. Dried foods are normally consumed within 2-3 weeks. Dried foods are normally consumed within a month and dairy items within a week. Tinned food is consumed within the month. Dried foods are stored and eaten before their expiry date. Dried foods are usually eaten within two weeks. Dried foods can be kept for up to three months whilst eggs and fruit keep for up to two weeks. Dried foods last over a week and fresh vegetables are consumed in around six days. Dried foods usually consumed within two weeks. Dried foods will always keep a long time. Dried foods will always last a long time. Dried foods will always last a long time. Dried foods will be consumed within one week. Dried foods will be eaten before the 'sell by' date.


Comments on how long it takes to use food up after opening Dried foods will be eaten before the expiry date. Dried foods will be eaten before the expiry date. Dried foods will be eaten in two weeks. Fresh meat remains frozen until required, as does the bread. Dried foods will be eaten within 2/3 weeks. Dried foods will be eaten within two weeks. Dried foods will be kept for up to three weeks. Sliced meats until the 'use by' date. Dried foods will be kept for up to two weeks. Dried foods will be stored for up to a month. Dried foods will be stored for up to one month. Dried foods will be stored for up to two months. Dried foods will be stored until expiry, as will sliced meats when bought. Dried foods will be stored until their 'use by' date. Dried foods will be stored until they are used. Having a large family means there are practically no leftovers. Dried foods will be stored until they expire. Any leftovers will be fed to the dog. Dried foods will be stored until they pass their expiry date. Dried foods will get stored for up to 4 months. Eggs will last for two weeks. Dried foods will be stored until all used. Dried foods will keep for up to a month. Fresh fruit and veg are bought weekly. Dried foods will keep for up to three weeks. Dried foods will keep indefinitely. Dried foods will keep until expiry while frozen foods will keep until needed. Dried foods will keep until the 'best before' date. Dried foods will last 2/3 weeks. Dried foods will last a couple of weeks. Dried foods will last about two weeks. Dried foods will last around 2/3 weeks. We are a large family so food will be consumed fairly quickly. Dried foods will last indefinitely. Eggs will be stored until they pass their expiry date. Dried foods will last up to a month. Dried foods, dairy, fruit and veg will all be kept until the food begins to go off if it has not been used. Dried goods and dairy items are used before the expiry date. Dried goods and dairy products will keep until they pass their expiry date. Dried goods and eggs will be used by the expiry date. Dried goods and eggs will last until the 'sell by' date. Dried goods and fruit will be consumed before the expiry date. Dried goods are stored indefinitely. Dried goods are stored until the 'use by' date. Sliced meats and dairy products will usually last a week. Dried goods can be stored until the 'sell by' date. Dried goods can be stored until their expiry date. Dried goods can last up to a month. Dried goods get stored until the 'use by' date. Eggs will last a week. Dried goods kept until out of date. I will go through the cupboards once a fortnight to check the dates on all items. Dried goods will always get used before the expiry date. The only leftovers will be meat and they will go towards the next day’s meal. Dried goods will always last a long time. Dried goods will always last a long time. Dried goods will always last a long time. Dried goods will always last a long time. Eggs will be used within their 'use by' date. Dried goods will be consumed before the end of the month. Dried goods will be consumed before their 'sell by' date. Dried goods will be consumed within 3/4 weeks. Dried goods will be consumed within a couple of weeks. Dried goods will be consumed within a month. Dried goods will be consumed within a month. Dried goods will be consumed within a month. Dried goods will be consumed within two weeks. Dried goods will be eaten before the expiry date. Dried goods will be eaten before their expiry date. Dried goods will be eaten before they expire. Dried goods will be eaten before they expire. Dried goods will be kept for a very long time. Dried goods will be kept in the house for up to two weeks. Dried goods will be kept until the expiry date, fruit until mouldy, and the dairy items usually last about two weeks. The dog eats the scraps and we recycle as much packaging as possible. Dried goods will be kept until they expire. Dried goods will be kept until they expire. Dried goods will be monitored by their expiry date. Dried goods will be stored for a long time. Dried goods will be stored for a month and fresh fruit and veg will last for up to two weeks. Dried goods will be stored for a month. Dried goods will be stored for one month.


Comments on how long it takes to use food up after opening Dried goods will be stored for up to a month while eggs will last a couple of weeks. Dried goods will be stored for up to a month. Dried goods will be stored for up to six months. Dried goods will be stored for up to three months. Fresh fruit and vegetables will last approximately one week. Dried goods will be stored for up to three years. Dried goods will be stored for up to two months. Dried goods will be stored for up to two weeks. Dried goods will be stored indefinitely or until used. Dried goods will be stored until expiry. Dried goods will be stored until past their expiry date. Dried goods will be stored until their 'use by' date. Dried goods will be stored until their expiry date. Dried goods will be stored until their sell by date. Dried goods will be stored until they expire. Dried goods will be stored until they expire. Dried goods will be stored until used, and eggs will keep for a long time, as they are bought fresh. Dried goods will be stored until used. Dried goods will be used before the expiry date. Dried goods will be used before the expiry date. Dried goods will be used before they expire. Dried goods will be used before they expire. Dried goods will be used before they expire. Dried goods will be used by their 'sell by' date. Dried goods will be used in about a month. Dried goods will be used in about two weeks. Dried goods will be used up before they expire. Dried goods will be used within a month or two. Dried goods will be used within a month. Dried goods will be used within a month. Dried goods will be used within a month. Most food is consumed within a week at the most. Dried goods will be used within a two-month period. Dried goods will be used within their expiry date. Dried goods will be used within two months. Sliced meats are used by the 'sell by' date. Dried goods will be used within two weeks. Fresh fruit and veg will usually last a fortnight. Dried goods will keep for a month or two, while dairy items will be used within the shelf life. Dried goods will keep for a month. Dried goods will keep for a month. Dairy items will be stored until they are either all used or pass their expiry date. Dried goods will keep for up to a month. Dried goods will keep for up to a week, as will the fresh fruit, veg and meat. Dairy items will be stored for 4/6 weeks. Dried goods will keep for up to two months. Dried goods will keep until expiry. Dried goods will keep until the 'sell by' date. Fresh fruit and veg are bought weekly. Pre-prepared food will last a few weeks. Dried goods will keep until the 'sell by' date. Will also freeze any food prepared after two days. Dried goods will keep until their 'best before' date. Dried goods will keep until their 'sell by' date. Dried goods will keep until they pass their expiry date. Dried goods will last a long time in storage. Dried goods will last a long time, as will leftovers sometimes. Dried goods will last a long time. Dried goods will last a long time. Dried goods will last a long time. Dried goods will last a long time. Dried goods will last a long time. Dried goods will last a long time. Eggs and other dairy items will keep for up to a week and a half. Loose salad will be stored for a week. Dried goods will last a long time. Eggs will last a week as will the vegetables. Dried goods will last a long time. Sliced meats are used for sandwiches. Dried goods will last a long time. With two teenage boys most food gets consumed quickly. Dried goods will last a month and eggs for several weeks. Dried goods will last a month, eggs and dairy until their 'sell by' date, and fruit for up to two weeks. Dried goods will last a month, whilst the majority of the fresh produce will keep for up to two weeks. Dried goods will last about a month. Dried goods will last about a month. Dried goods will last about a month. Dried goods will last about two months. Dried goods will last about two weeks. Dried goods will last around a month, and eggs until their 'sell by' date. Dried goods will last around two weeks. Dried goods will last around two weeks. Dried goods will last for about a month.


Comments on how long it takes to use food up after opening Dried goods will last for about two weeks. Dried goods will last forever and dairy items a long time also. Dried goods will last forever. Dried goods will last indefinitely whist pre-prepared foods are good until the expiry date. Dried goods will last until expiry. Dried goods will last until the 'sell by' date. Dried goods will last until their 'sell by' date. Loose salad and eggs will last for up to two weeks, as will vegetables. Dried goods will last until their 'sell by' date and dairy items will keep for up to a week. Dried goods will last up to a month. Dried goods will last up to three weeks. Dried goods will last us for a couple of weeks. Dried goods will seemingly last forever. Dried goods, fruit and vegetables will last two weeks. Due to living alone the right amount is always cooked in order not to create leftovers. Dairy items and fresh fruit and veg will all last around a week. Eggs and dairy items tend to last for one week. Eggs and dairy items will be kept until gone off. Eggs and dairy products will keep until their 'sell by' date. Eggs and dried goods are kept until their 'sell by' date. Eggs and dried goods will be kept until the expiry date. There will be no leftovers. Eggs and dried goods will be stored until they are used. Eggs and dried goods will be use within the 'sell by' date. Eggs and dried goods will be used before the expiry date. I shop once a week so will throw away most things after 5-6 days. Eggs and dried goods will be used before they expire. Eggs and dried goods will both last a month. Eggs and dried goods will keep until their 'sell by' date. Eggs and dried goods will keep until their expiry date. Eggs and dried goods will last until the expiry date. Eggs and dried goods will last until they expire. Eggs and fruit will last for two week. Most dried goods will last a long time. Eggs and salads will get eaten in 5 days. Fresh fruit and veg will last about two weeks. Eggs usually last a long time. Eggs will be kept for a week and cheese up to a month. Dried goods will keep for two months. Eggs will be kept for up to two weeks, whilst dried goods will last approximately three. Sliced meats will be kept for two weeks. Eggs will be kept until their 'sell by' date. Eggs will be stored until past their expiry date. Eggs will be stored until they expire. Eggs will be stored until their 'sell by' date whilst dried goods will last a long time. Eggs will be used before their 'sell by' date. Eggs will be used before their 'sell by' date. Eggs will be used before they expire. Eggs will be used within a week and dried goods will be stored for up to a month. Eggs will be used within their expiry date. Eggs will keep for 3/4 weeks whilst dried goods will be stored for up to a month. Eggs will keep for a couple of weeks whilst dried goods can last up to a month. Onions will keep for longer than other fresh goods. Eggs will keep for a couple of weeks, dried goods for a month, vegetables for two weeks, and pre-prepared food for a month. Eggs will keep for one and a half weeks; dried goods will be consumed within two weeks. Eggs will keep for seven days whilst dried goods will be stored until their 'use by' date. Eggs will keep for ten days, dried goods for a month. Eggs will keep for three weeks, dried goods for up to a month. Eggs will keep for two weeks, dairy items for one, and fresh fruit and veg will be kept until mouldy. Dried goods are stored until the expiry date. Eggs will last for a week. Dried foods will be consumed before the 'sell by' date. Eggs will last one week whilst the dried goods will last a month. Eggs will last one week, whilst the dried foods are usually consumed within two weeks. Leftover bread is fed to the birds. Eggs will last ten days and dried goods indefinitely. Eggs will last until their 'sell by' date whilst dried goods can be stored for a couple of months. Eggs will last until their expiry date. Eggs will last until they expire. Dried goods are usually consumed within two weeks. Eggs will last up to a week; dried goods will be consumed within a month. Eggs, dairy and dried goods all get used before the expiry date. Eggs, dairy and dried goods will all last until they expire. Eggs, dairy items and dried food will all keep until their expiry date. Eggs, dairy items and dried foods will all be consumed before they pass their 'sell by' date. Eggs, dairy items and dried goods will all be consumed within the expiry date. Eggs, dried goods and fruit will be kept until no longer edible. Eggs, dried goods, and chilled pre-prepared foods will all be kept until the 'sell by' date. Everything will be eaten before the expiry date.


Comments on how long it takes to use food up after opening Everything will be eaten within the week and if it is not then it will be thrown out. Fish and meat may be bought for that days use. If not it is used within a few days if not frozen. Fish and meat will be eaten within the shelf life, which can vary. Fish will be frozen if it is not used on the day of purchase. Eggs will last one week and dried goods until expiry. Food that is not all eaten tends to get fed to the animals. For sliced meats I am governed by the sell by date. Four pints of milk will last two days. Fresh fish and meat will be stored for one month due to freezing. Dried goods and dairy items will keep for a week. Fresh fish and meats are usually consumed within the week. Loose salad will last 3-5 days. Fresh fruit and vegetables. Fresh fruit and vegetables will be bought on demand. Fresh fruit is bought twice a week. Dried goods will keep forever. Fresh fruit will be bought two or three times a week. Fresh fruit will last about a week. Fresh fruit, dairy items, and dried goods will all last a long time. Fresh meat and fish can remain frozen for up to three months. Dried goods will keep until expiry. Fresh meat and fish will be used by the expiry date. Fresh meat is consumed within the week. Dairy products will last around two weeks. Loose salads will be eaten within the week. Fresh meat will be frozen if not needed. Fresh produce will be consumed the following day if any is left over or remains unused. Prepared food can last up to a month in the freezer. Fresh vegetables will last for weeks. We don't store bananas with other fruit. Fruit and vegetables often get thrown out and forgotten. Fruit and vegetables will always go onto the compost heap. Eggs will be used before expiry. Fruit and vegetables will be eaten within a week. Fruit and vegetables will last up to two weeks. Fruit will be bought daily. Fruit will last up to ten days whilst dried goods will be consumed within a month. Eggs can last up to ten days also. Fruit, bread, and dried goods will all last a week. Generally food will be used by the expiry date. Give the bread to the birds after 3 days. Dairy usually lasts due to prioritising the 'use by' date over the 'sell by' date. Nervous about fish and meat going off. I'm quite keen to stick to 'use by' dates. I always throw meal leftovers away. I put some bread in the freezer. I am fanatical about 'sell by' dates. I am wary about keeping food over a long period. I buy 40kg bags of rice. Dried foods will be used within a month. I buy food frequently so it usually gets used fairly quickly. I buy just enough fresh fruit. I buy my dried food in really big bags so that they last for a long time. All leftovers are eaten on the day I buy vegetables one day at a time. I only buy eggs for what I need. I use dried foods within two weeks. I can keep some dried foods for months. I check for expiry dates and eat things up. I don't buy pre-prepared salads. I keep eggs for ten days. I seal dried food in jars and keep for a few weeks. I don't like to keep food for a long time. I don't tend to check the dates to test the freshness, will go on look, smell etc. I don't tend to waste much as I will freeze what is not in use and make smaller portions. I eat 6 eggs a week. I keep my dried food for up to two weeks. I keep my sliced meats for up to a week. I sometimes feed leftovers to the cat. I eat up my dairy items before the expiry date. I don't keep my fresh vegetables for long as I buy what I need when I need it. I ensure that all food is eaten before the expiry date. I feed my salad to the rabbit. I follow sell by dates or keep things until mouldy. I follow the best before date on my dried foods. I follow the best before dates on most things. I follow the expiry date on most food. I follow the expiry date on most items. I follow the expiry date on my dairy items. I follow the sell by date on eggs, dried foods, chilled pre-prepared foods, tinned foods and cooking sauces. I follow the sell by date on most food. I follow the sell by date. I follow the sell by date. I follow the use by date on dried food and tinned food. I follow the use by date on my dried foods. I follow the use by date on some items. I follow the use by date on some things. I follow the use by dates on food. I freeze a lot of food to prolong its life. I freeze my bread and just get a few rounds out a day, it lasts for two weeks by doing this.


Comments on how long it takes to use food up after opening I freeze my bread. I get a pint of milk a day. I give my fresh fruit to the rabbit. I give my leftovers to the baby the following day. I give my leftovers to the dog. I give my leftovers to the dog. I go shopping once a week for the fresh items and they last until the next shop. I have a family of eight so food is eaten quickly. I keep eggs until the sell by date. I keep dried foods for a long time. I keep an eye on the expiry date of eggs and dairy items. I keep bread as long as it is needed. I keep bread for weeks. I keep loose salad for a month. I keep eggs for ten days. I top up my dairy items as I go. I keep fresh fish for one to two weeks. I keep tinned food for a week at most. I keep cheese up to a couple of weeks. I throw bread away a lot. I keep fresh fruit until it goes off. I keep chilled pre-prepared foods for up to six weeks. I keep dairy items and dried foods for a long time. I keep dairy products and eggs for up to a week and dried foods up to the expiry date. I keep dried foods and chilled pre-prepared foods until the expiry date. I keep dried foods for a long time. I keep dried foods for a month. I keep dried foods for up to a month. I keep dried foods for up to three weeks. I keep dried foods for up to two weeks after first use. I keep dried foods for up to two weeks. I keep dried foods indefinitely. I keep milk for up to a week and cheese for up to ten days. I keep dried foods until the expiry date. I keep dried foods until they are all used. I keep dried foods until they are used up. I keep dried foods up to a month. I keep eggs, fruit and veg up to a week. I keep dried foods up to two weeks. I keep dried foods up until the expiry date. I keep dried foods up until the use by date. I keep eggs and dairy products until the sell by date. I tend to read packets for sell by or use by dates. I keep eggs and dairy items up until the expiry date. I keep eggs and dried foods up until the sell by date. I keep some fresh fish and meat in the freezer. I keep eggs for a while. I keep dried foods for two weeks if it is wrapped. I keep eggs for two weeks or until the expiry date. I use dairy items and dried foods within the expiry date. I keep eggs for up to one week. I keep dried foods for up to two weeks. I keep fresh vegetables for up to one week. I give my leftovers to the dog. I keep eggs until the use by date. I keep fresh fruit and veg for a week. I keep eggs up to three weeks after their first use. I keep dried foods until they are finished. I keep eggs, dairy items and dried food up until the sell by date. My leftovers go in the recycling bin. I keep fresh fruit up to two weeks after their first use. I keep fresh veg up to two weeks after their first use. I keep fruit and veg up to a week and a half. I keep dried foods up to a month. I keep eggs and dairy items up to a week. I keep meat until it goes off or I freeze it. I keep my dairy items until the use by date. I keep my dried food until the sell by date. I keep my dried foods for a couple of weeks after their first use. I keep my dried foods for a month. I keep my dried foods until the expiry date. I keep my dried foods until they are all used up. I keep my fresh fish in the freezer. I don't keep my leftovers. I keep eggs and dairy items until they are all used up. I keep my dried foods up until the sell by date. I keep my eggs for a week and my dried items until they are used. I keep my eggs until the sell by date. I keep some dried foods for over two weeks. I keep some chilled pre-prepared foods for up to one week. I keep some cooking sauces for up to two weeks. My leftovers go in a food waste bin. I keep my fresh fruit and vegetables for up to a week. I keep some dried food up to three years. I keep some things for a week. I keep things until the sell by date. I keep two loaves of bread in the freezer. I like to shop for fresh food. I often shop by day. I make my own cooking sauces. The only waste I have is inedible waste. I never have leftovers. I never keep leftovers from the meals; they will always go in the bin. I only buy enough eggs and dairy items for what I need. I buy fresh meat to use right away. I put some leftovers in the green bin. I only get enough meat, fish and vegetables for the day. I prefer to buy food every two days but more when my son is visiting. I put my leftovers in a wormery.


Comments on how long it takes to use food up after opening I put some things in the freezer so I don't worry about sell by dates. I put uncooked food leftovers on the compost. I shop often so the food tends to be used up straight away. I shop regularly and buy in small portions. I shop three to four times weekly at the local Sainsburys. I think fruit goes off due to long distance from growth to sold. I try and use things up before the best before date. I try to buy just enough to last one week. I try to shop for a weeks worth of food. I use eggs up until the use by date. I use dried food up until the sell by date. I use dried foods for over ten days after first used. I use dairy items and eggs up to a week after first use. I use dried foods up to seven weeks after first use. I use eggs up until the sell by date. Dried foods keep for months. I use green vegetables in less than three days. I use eggs within a week of first use. I use dried foods and chilled pre-prepared foods within the sell by date. I use eggs within a week of first using them. I use dairy products and sliced meats up until the sell by date. I use eggs within a week. I use dairy items within a fortnight. I use dried foods between a month and six weeks after first use. I use chilled pre-prepared foods within a week of first use. I use eggs, fresh fruit and fresh vegetables within a week. I use dried foods within ten to fourteen days. I feed my leftovers to the dog. I use most things in three to four days. I use my eggs and fresh vegetables within one week. I use my dried foods, fresh fruit and cooking sauces within two weeks. I use my tinned foods within two months. I use pastries and cakes up to a week after first use as I put them in a tin. I use eggs up to three weeks after first use. I use pastries and cakes, loose salad, fresh fruit and fresh vegetables within one week. I use eggs and dairy items between seven and ten days after purchase. I use dried foods within a month of purchase. I usually eat my dried fruit within a couple of weeks. I usually end up throwing some of the lettuce away. Leftovers will go towards other meals. I watch the expiry date on my eggs. My dried foods last a while. I will always eat leftovers, as I can't stand to leave waste. I will buy food in smaller portions and often in order not to create much waste. I will get out enough bread to last the one day. I will never keep leftovers. I will always throw them away wrapped in paper as I feel this is more biodegradable. I will only buy enough food to last a few days as storage is limited and I don't want to waste food. I will only buy small packs of cheeses. Some leftovers will be frozen. I will shop every couple of days so buy in smaller portions to prevent waste. I will store vegetables in a cool place so that they last longer. I will try to have a plan for any leftovers so that they get used up quickly. I work away every other week so I will try to buy food that lasts. If any food is not eaten the day of its first use it will be thrown out. If eggs are nearing their expiry date then I will boil them and put them in the fridge to prevent them from going off. If food is not eaten then it will be fed to the chickens or the dogs. If it has not been used by the expiry date then the food will be thrown out. If salad is not eaten on the same day then it will be thrown out. It can be hard to buy what the family needs. I am concerned about freshness and the quality of food for the children. It depends on the size of the cakes and pastries on how long it takes for them to be used after the first use. Leftovers and fresh fruit sometimes don't get all eaten. Leftovers and meats will be frozen if not all eaten after the first use. Leftovers are given to the dog. Leftovers are often fed to the dog. Leftovers go to the dog everyday. Leftovers will always be used. Leftovers will be eaten the next day. Tinned food will last up to a month, as will dried goods. Leftovers will be fed to the dog. Leftovers will be fed to the dog. Dried foods always keep a long time. Leftovers will be frozen for another meal. Leftovers will be kept for a long time. Leftovers will be stored in the freezer. Dried goods will last a long time. Fresh fruit and vegetables are bought three times a week. Leftovers will be stored in the freezer. Eggs will normally end up in the bin. Leftovers will be thrown in the bin. Leftovers will be used after a maximum of three days. Leftovers will either be blended into a soup or fed to the dog. Leftovers will either be used the nest day or go into the compost bin. Leftovers will get frozen and used within a month. Loose salad and eggs are consumed within 5 days, and dried food will keep indefinitely. Fresh fruit and veg will last a week. Loose salad will be kept until it goes off. Loose salad will keep for a week, eggs for two weeks, and dried goods for up to a month. Meat is normally eaten on the day if there is lots left I put it on a plate covered in cling film in the fridge. Meat, fish, fruit and vegetables don't always all get eaten.


Comments on how long it takes to use food up after opening Meats and fish will be frozen and sub-divided into portions. Eggs and dried goods will be used within their expiry date. Meats will be used for pies or sandwiches. Milk will last for two days, butter for one week. Milk will sometimes get wasted. Most dried goods will last about 2/3 weeks, such as pasta. Most dried goods will last several weeks until they expire. Most is fresh fruit is normally eaten. I normally freeze leftovers. Most things are eaten before the use by date. Most things are used by the best before date. My children eat all the cakes and pastries. I use salad and eggs up until the sell by date. I use dried food up to a month after first use. I use fresh fruit and vegetables within a week of first use. My eggs and dairy items are used within a week. My leftovers always go to the dog. My leftovers go to the dog. My rye bread lasts a week. I give my leftovers to the dog. My sliced meats are kept for no longer than a week. Never seem to use all the bread so some very often gets thrown away. Normally all the food gets used before it passes its expiry date. Normally we end up throwing some of the salad in the bin. Leftovers will be stored for up to two weeks in the freezer. Obsessed by sell by dates, so any product passed this date will go in the bin. Pastries and cakes tend to last no longer than three days. Pastries and cakes will last up to two weeks, eggs one week, and fresh fruit and veg will keep for just over a week. Pastries are always eaten before they reach their expiry date. Potatoes and onions will last 4/5 weeks. Pre-prepared foods and dried goods will be kept until their expiry date. Pre-prepared salads don't all get eaten so get thrown away. Fresh fruit will be kept for two weeks, if not eaten it will also be thrown out. Rarely buy eggs. Dried foods will keep for a long time. Milk and cheese will stay in the fridge until eaten. They never get thrown away. Salad and fruit hardly ever all get used and so are thrown away regularly. Salad will last all week if it is ok. Dairy and dried items will be used by the 'use by' date. Shops are open all the time so we shop every couple of days. Sliced meats are the only foods that are forgotten. Sliced meats can last up to a month if unopened. Sliced meats that are not all eaten will be fed to the dog. Sliced meats will last until expiry, as will dried goods. Some fresh fish is frozen. Some fresh fruit will be forgotten, as will some salads. Some fresh vegetables are kept for up to two months. Some of my fruit and vegetables don't get eaten. Some vegetables will last up to two weeks. Dried foods will be stored indefinitely. Some weeks the eggs just don't get used. That tends to be the only wasted food. Sometimes the bread does not get all eaten. Sometimes the leftovers will be frozen and these will be used within one week. Sometimes we have to throw out yoghurt that has gone out of date. The cheese will last 2/4 weeks. Dairy products tend to be used in a week. Soya milk will last several weeks. The cost of food is very important and meat is bought from the butchers. The dairy products, along with the fruit and veg will last about a week. Dried foods will keep a month. Not many leftovers due to children. The dairy products, along with the fruit and veg, usually last about a week. The dried foods are consumed within a month, chilled and pre-prepared food in 3/4 weeks, and fresh meat that has been frozen is used within a month. The eggs are eaten quickly. Dried food will always last a long time. The eggs are usually consumed within two weeks, and the fresh fruit within one week. The eggs will keep for 2/3 weeks, as will some other dairy products. Dried goods are used by the 'sell by date'. The fruit will not always all get eaten. The remains of salads and vegetables go to the rabbits. There are eight in the family so leftovers are a rarity. Even dried foods will be eaten within the week. Tinned food and cooking sauces are usually consumed within a month. Sometimes freeze leftovers. Tinned food and cooking sauces do not always get finished. Tinned food and sauces can be stored for up to a month. The dairy products usually last a week. Tinned food will be used by the 'use by' date. Most of the fresh food and dairy last about a week. Tinned food, sauces and leftovers all get thrown out. Two of my children are at university so it depends who is home how fast things get eaten. Uncooked waste will be put into the compost bin. Vegetables and eggs will last up to two weeks. Dried foods will last a long time. Vegetables are bought frequently and dried goods will always last a long time. We are a large family so have to shop often. Dried foods will last until their 'sell by' date. We are a large family so have very few leftovers. Dried goods and eggs will last until their 'use by' date. We are a large family so there is not much waste.


Comments on how long it takes to use food up after opening We don't get much food waste. We don't have many leftovers. Dried foods will be stored for up to a month, and fresh vegetables will last ages. We don't tend to get much waste, if there is it gets recycled. We eat cold vegetable sandwiches. We have a home compost bin to put waste in. We rarely have leftovers, as I'm careful with serving portions. We rarely throw stuff away. We sometimes use up leftover meat in sandwiches the next day. We try to eat leftovers on the same day. We try to use food before it expires but this is not always possible. We use very little bread. Dairy items will keep for a week while dried foods will keep until their expiry date. Will also freeze fresh meat. Will buy long life dairy products where possible. Will buy local eggs and they will last 2/3 weeks. Dried foods can be stored for a long time. Vegetables will keep for 1 1/2 weeks. Not all the pulses get eaten as we store many types due to having a vegetarian in the family. Will buy long life bread. Will check the dates printed on the dried food. Will do only a few days shopping at a time. Will eat one loaf every three weeks. Dried foods will be consumed within two weeks. Will keep foods until they go mouldy or pass their 'sell by' date if they have not already been eaten. Will shop only for a week at a time. Will use 6 eggs per week. Dried goods and dairy products will be consumed before the 'use by' date.


Appendix I: Respondent suggestions for packaging to keep food fresh

How packaging could be improved to keep food fresher for longer

A lot less packaging is needed. People could always shop more.

A lot of packaging could be reduced.

A lot of packaging is not needed.

A lot of reseal packs do not reseal well, for instance a salad pack which should reseal will go off in a day, the lettuce will go brown but when I buy an iceberg lettuce it will last a week.

A need for more reasonable containers.

Airtight packaging could help the product.

All packaging should be resealable.

All packaging should be resealable.

All preservatives should be taken out of food and people should shop more. There is also far too much packaging, especially on Asda's flap jacks.

As little packaging as possible would be preferable.

Believe in scaling back packaging.

'Best before’.

Better quality bags that you could reseal.

Better resealing packaging on food would help it stay fresh for longer especially with cold meats.

Better sealing packets would be good. Packaging also does not need to look pretty for the food to be cooked.

Better seals would be good.

Biodegradable paper or air tight resealable bags would be an advantage.

Bread, fruit and vegetables should not be kept in plastic. I can't often reseal food.

Can't think of any method they could implement, generally food stays fresh as long as it can.

Cartons and boxes could be made to be more easily resealable.

Cheese and meats should all be in resealable packaging.

Cheese should be wrapped in greaseproof paper.

Clearer guidelines with resealable packaging.

Clingfilm style packaging should have air holes to allow the product to breathe.

Colour coding could be introduced.

Cooked meats should come in resealable packaging.

Cost is more important than the packaging. I usually buy things loose.

Cut down on the amount of packaging.

Cut down on the existing amount of packaging and return to paper bags.

Cut down the amount of packaging.

Cut down the amount of packaging.

Cutting down on packaging in general and making more use of resealable packaging.

Depending on the food more resealable packaging could be implemented.

Do not need products with a longer shelf life as the food will get used.

Don't know if it can be packaged better, it is down to the consumer to store and use food properly to maximise the freshness.

Don't transport in food from abroad and more people should grow their own.

Either sealed containers or resealable containers would keep food fresh for longer.

Everything could be vacuum packed.

Everything is consumed fast within the house so packaging is not an issue.

Everything should be in recyclable packaging, there is far too much of it and this is a waste of space and resources.

Foil rather than plastic packaging which is awful.

Foil wrapping or resealable would be an improvement. Resealable only seems to be an option in the big supermarkets.



Food could be kept fresh for longer if less packaging was used, and if the packaging was more natural. I would then shop more times to save the environment and have more natural food.

Food could be kept in zip bags.

Food could be placed in resealable packages to make it easier for people, e.g. children who always leave food unwrapped!

Food does not need to last longer. More resealable packaging would be good. Packaging should be recyclable and simplified with people shopping for fresh goods more often. Food can be stored properly at home, society should recycle more.

Food doesn't need to last longer, just buy less. Get food to the shops sooner.

Food generally lasts long enough now. There is too much packaging, but pictures are important for consumer interest.

Food has too much packaging when bought from supermarkets.

Food is currently over packaged. If anything, less packaging could be used to allow the products to breathe.

Food is currently over packaged.

Food packaging could be improved by having more resealable options.

Food packaging could do with general improvement, but not necessarily to keep it fresher for longer.

Food quantities are often far too big for the smaller family. We would like to buy smaller portions and I believe this to be more important than packaging.

Food should only last its natural life.

Food would stay fresh for longer if the expiry dates were longer.

Food would stay fresher if more packaging had resealable zips.

Food would stay fresher if the packaging was easier to reseal.

Food would stay fresher it was easier to wrap up when opened.

Foods are currently over-packaged.

Foods don't keep well in polythene.

Freezer containers.

Fresh meat should come in smaller, stronger packaging.

Freshness is not the issue, but the quality of the food.

Fruit and veg should not be kept in plastic.

General packaging is fine, but bread wrapping is rubbish.

Get rid of flimsy packaging.

Get rid of plastics as these are no good for food or the environment. Plastic is the scourge of mankind.

Get rid of plastics, they do not help to keep food fresh.

Get rid of polythene, the food inside is only made to sweat.

Have not given packaging any thought.

Having less packaging would help. Too much and it becomes problematic. I believe food was a lot fresher when it wasn't wrapped in two or three layers. Having properly sealed and vacuum packed goods would be an aid. Get rid of the unneeded excess packaging.

I am happy with current food shelf life / freshness.

I am happy with packaging and there is no need for improvements.

I am more concerned about food mileage than about trying to keep fresher for longer.

I am more concerned with how recyclable packaging is.

I am not fussed by packaging.

I am very anti-packaging in general.

I believe the packaging to be quite good as it is.

I believe there is too much emphasis on packaging. There is far too much of it anyway without adding more.

I buy a lot of fresh food.

I buy food online and you get what they send. I do insist on all packaging being air tight however.

I buy local produce so I’m not that interested in packaging.

I buy stuff loose from the shelf so think that there is too much packaging already.

I buy to eat, not to keep.

I can't really think of any improvements that could be made.

I can't think of anything beneficial.

I disagree with prolonging food life; I buy my food when it is needed.



I do not know how packaging can be improved.

I do not think polythene is good for food.

I do not want any foods packaged.

I don't agree with the amount of plastic being used at the moment. Less packaging is needed with more resealable options.

I don't buy any foods with too much packaging.

I don't buy pre-packaged items so this is of no concern to me.

I don't find packaging too much of a problem.

I don't have a problem with how things are currently packaged.

I don't know how packaging could be improved as I only eat fresh food.

I don't like certain foods in plastics as it makes them sweat. More packaging is not necessarily a good thing.

I don't like most food packaging. There is far too much.

I don't like plastic wrapping on everything, cheese sweats in plastic wrapping.

I don't like to have food that lasts longer than two days so don't know about packaging really.

I don't look at the 'sell by' date.

I don't think about keeping food for longer periods. Of greater concern is the amount of packaging. There is too much of it all the time and environmentally this is not good. Most foods should be consumed fairly quickly anyway.

I don't think food can be kept fresh. There is too much packaging on food.

I don't think food can be kept fresher for longer without being full of additives and then you don't know what you are eating.

I don't think food needs to stay fresh for longer.

I don't think food packaging can be improved.

I don't think food should be made to stay fresher for longer. I try to use farm shops as I am fed up of supermarkets.

I don't think improvements are needed as packaging has greatly improved over the past few years.

I don't think it should stay fresh any longer.

I don't think packaging can be improved further.

I don't think packaging can be improved further. People should do it when they get home.

I don't think packaging can be improved.

I don't think packaging can be improved.

I don't think packaging can be improved. There is too much of it, this is why we all have to recycle.

I don't think packaging can improve any further.

I don't think packaging could be improved.

I don't think packaging has much of an effect, it is the temperature it is stored at that matters.

I don't think packaging should be improved further. This is using the Earth's resources.

I don't think that packaging helps to keep food fresh.

I don't think the packaging makes any difference once the product has been opened.

I feel that packaging has become too complicated. Paper would suffice for most items but that is impractical for the modern transportation of goods between supermarkets.

I feel there is far too much packaging which is damaging the environment. Perhaps zips on bags could help.

I hadn't thought about it.

I hate pre-packaged fruit and veg. It leads to mishandling in the store and so undergoes a loss of freshness and a reduction in quality.

I have given it no thought.

I have just come from Florida where everything is in resealable packaging.

I have no complaints over packaging. This is the best I have ever seen it.

I have no idea, but there is too much of it.

I have no ideas and no interest in this matter.

I have not had a problem keeping food fresh.

I have not thought about it. Sealed bags?

I like resealable items.

I like resealable zip locks.



I prefer food to be left open; I believe it stays fresher that way. I eat my leftovers the following day.

I prefer less packaging, fresher foods, and for people to be more environmentally friendly. I will recycle what I can.

I prefer to buy fresh foods so I don't think altering the packaging is the answer.

I prefer to buy fresh so I have no real opinion on this.

I prefer to buy things loose so there is no waste.

I prefer to buy loose food.

I repackage most things myself I just wish they were easier to open.

I shop frequently.

I source food locally in order for it to last longer.

I tend to place my goods in paper, but more resealable packaging would be a good idea.

I think air tight packaging would improve the length of time food stays fresh. I think it is better to repackage food yourself.

I think air tight packaging would keep food fresh for longer. I think it be helpful if packs were easier to open.

I think all packaging should be resealable, such as zip seals.

I think breathable packets on fruit and veg would keep them fresh for longer and resealable packaging on other things.

I think consumers could buy more of their own resealable packaging.

I think food is over packaged.

I think food is overpacked.

I think food stays fresh better in resealable bags.

I think food would stay fresh longer if the packaging was resealable. Lots of packaging is over sized, we don't need it all.

I think food would stay fresher for longer if it had tin foil wrapping. There is currently too much packaging on food.

I think glass packaging would be better.

I think good quality packaging material would keep food fresh for longer.

I think it is as good as it can be, I tend to think it is too much packaging and not much content.

I think it is up to the individual to take care with resealable packaging.

I think it would be better if root vegetables weren't pre-wrapped.

I think less packaging and paper bags for vegetables would prolong the freshness of food.

I think less packaging material is needed and more of it should be resealable.

I think less packaging would be an improvement.

I think less packaging would be better for the environment, go back to paper wrapping and the days of old where they bartered for fruit and veg.

I think more foods having resealable packaging would keep food fresh for longer.

I think more resealable packs would improve the length of time food stayed fresh.

I think more resealable packaging should be available.

I think more resealable packaging should be available.

I think more resealable packaging would improve freshness of food.

I think more resealable packaging such as zip locks would keep food fresh for longer.

I think more resealable packaging would keep food fresh for longer.

I think packaging is as good as it gets and it the food that needs to be changed to last longer, I would rather buy more frequently.

I think packaging is fine as it is.

I think packaging is ok as it is.

I think paper packaging on food would improve freshness and is biodegradable so could go on the compost afterwards.

I think resealable / foil packaging keeps food for longer.

I think resealable / vacuum packs for sliced meat would keep it fresh for longer.

I think resealable packaging allows food to stay fresh for longer.

I think resealable packaging could be of a better quality.

I think resealable packaging keeps food fresh for longer.

I think resealable packaging on food keeps it fresh for longer. I think there should be less packaging on food.



I think resealable packaging on more products would help to keep food fresh for longer.

I think resealable packaging with no extra charge. Some items have too much packaging.

I think resealable packaging would keep food fresh for longer.



I think resealable packs would keep food fresh for longer.

I think resealable plastic as wrapping on food would keep it fresh for longer.

I think resealable tops and bags would keep food fresh for longer.

I think resealable packaging available with more food types would keep food fresh for longer.

I think resealable packaging would keep food fresh for longer. There is too much packaging that is not recyclable, we should use paper bags to store food rather than plastic.

I think sealed packs would keep food fresh for longer.

I think teabags are over packaged. I do not like cheese in plastic.

I think that food is ok as it is.

I think that food packaging has improved greatly and I don't think there is much more they could do.

I think that food should be fresher with less packaging.

I think the green bags keep food fresh for longer.

I think there is currently too much packaging.

I think there is too much packaging already.

I think there is too much packaging on food already and would prefer to see less.

I think there is too much packaging on food.

I think there is too much packaging on food.

I think there is too much packaging.

I think there is too much plastic in food packaging.

I think there should be less packaging especially plastics.

I think there should be less packaging on food.

I think there should be less packaging on items but more resealable packaging.

I think there should be less packaging.

I think there should be less wrapping and food should be more natural. I would rather shop everyday to have fresh food.

I think there should be more recyclable packaging.

I think they already do as much as they can.

I think vacuum packs are best for keeping food fresh for longer.

I think vacuum packs are better, I think less packaging in general would be an improvement.

I think zip top packets on more items like you find on some cheese packets.

I want something that can reseal easily.

I will buy my vegetables and meat loose and unpackaged.

I wish there was no packaging.

I wish they would use less packaging, preferably none.

I would be concerned about preservatives if food was made to stay fresh for longer.

I would like less of it.

I would like less packaging on food.

I would like packaging that was easier to get into.

I would like resealable packaging on sliced meats. I get annoyed by sugar packaging, it goes everywhere.

I would like to see better tins.

I would like to see less packaging especially cardboard. I think zip bags work well at keeping food fresh.

I would like to see less packaging.




I would like to see less plastic.

I would like to see more foods in resealable packaging.

I would like to see more locally grown food so that it retains freshness.



I would like to see more resealable items with less packaging.

I would like to see more resealable items.

I would like to see more resealable items.

I would like to see more resealable packaging and more vacuum packed goods.

I would like to see more resealable packaging that works. Apart from that there tends to be too much packaging.

I would like to see more resealable packaging with proper fastening devices.

I would like to see more resealable packaging with zip devices.

I would like to see more resealable packaging.













I would like to see more resealable packaging. I do repackage items when I get home, but if the initial packaging was better then there would be no need for this.

I would like to see more resealable with devices such as ziplocks.

I would like to see packaging that is easier to reseal.

I would like to see proper packaging, resealable packaging, less rubbish packaging and stop things being cheap, this would keep food fresh for longer.

I would like to see resealable packaging that actually works.


I would not want food hanging around.

I would prefer less packaging.

I would prefer longer dates on food.

I would rather have less packaging and shop more often.

I would rather pay less for clever packaging than more for biodegradable.

I would rather see less wrapping on items.

I would rather there was no packaging on food as it makes food spoil and is a waste of resources.

I wouldn't want food to last longer.

I wouldn't want packaging to make food last longer.

I wouldn't want to keep food for longer and besides there is too much packaging already.

If food is bought fresh then it will last as long as I need it. I buy what I will use.

If food was sold in smaller quantities it would stay fresh for longer.

If packaging on food was less awkward and didn't break it would keep food fresh for longer.

If resealable packaging worked better it would keep food fresh for longer.

If sliced meat could be resealable it would stay fresh for longer.

If sliced meat had a proper seal then this would be better.

If the journey time of food was shortened then there could be less packaging.

If the sticky on pasta would stick it would stay fresh for longer.

If they reduced the packaging then people would be more thoughtful as to where they store their goods.

I'm happy with packaging as it is.

I'm not sure as packaging changes all the time. I do prefer resealable items however.

I'm satisfied with packaging as it is.

It can't last longer and be called an improvement.

It could not be improved.



It seems ok as it is.

It should be up to the consumer to store their food correctly.

It would be good to see decent resealable packaging.

It would be good to see more resealable packaging.

It would be good to see resealable items that actually work but at no extra cost. Most sealing devices are expensive and pointless.

Keep a longer date on them.

Less cardboard and packaging would create less waste.

Less packaging but more resealable packaging would keep food fresh for longer.

Less packaging in general but more natural packaging.

Less packaging in general but more resealable bags would improve the freshness of food.

Less packaging in general and more resealable options.

Less packaging is better for prolonging the life of food.

Less packaging is required. Food should be bought loose.

Less packaging on food would improve freshness.

Less packaging should be used and people should shop more often for food to remain fresh.

Less packaging should be used which is easier to recycle.

Less packaging should be used with people shopping more often.

Less packaging such as plastic would improve food freshness.

Less packaging that is resealable would keep food fresh for longer.

Less packaging would be an improvement. People should buy things when they need them and not a few weeks ahead.

Less packaging would be better.

Less packaging would be great and more thought into what the consumer buys.

Less packaging would improve how long food stays fresh.

Less packaging would make food fresher.

Less packaging, more resealable, and allow the food to breathe in some instances to stop it from sweating.

Less plastic could be used.

Less plastics should be used. I will buy only loose where possible.

Less plastics would be good.

Less plastics, more foils.

Less polythene would be good. I also do not like to buy too far ahead.

Like to buy food fresh so improved packaging is of no concern.

Make all packaging resealable.

Make seals on all packaging.

Manufacturers should cut down on the amount of packaging.

Manufacturers should store food in more sympathetic packaging.

Maybe make more use of containers.

Maybe more instruction on removing the packaging and self storage.

More air holes for packaging. Smaller portions would also help prevent waste.

More air holes, the product should be allowed to breathe.

More airtight / vacuum packs would keep food fresh for longer.

More and better quality resealable packs would keep food fresh for longer.

More and better resealable packaging or vacuum bags would keep food fresh for longer.

More and better resealable packaging would keep food fresh for longer.

More availability of resealable bags would improve the freshness of food.

More care over the handling of goods.

More food sold loose would improve food freshness.

More foods, meat in particular, should be in resealable packaging.

More freezable foods with less packaging. Zip-lock bags are good.

More meat could be in either sealed up, or in resealable packaging.

More meats could be resealable.

More packaging could be resealable, sticky strips and ziplocks.

More packaging should be biodegradable.



More packaging should be resealable.





More packing on cheese.

More plastics.

More resealable and reusable packaging would keep food fresh for longer.

More resealable bags would be great.

More resealable bags would keep food fresh for longer.

More resealable objects would be good for the consumer.

More resealable options should be available to the public. More should be made of re-usable bags also, such as the canvas bags in various supermarkets.

More resealable packaging at the same price would be good.

More resealable packaging available would help to keep food fresh for longer.

More resealable packaging could be good.

More resealable packaging could be good. Although there is often too much packaging.

More resealable packaging especially on meat slices would keep food fresh for longer.

More resealable packaging especially with cheese would keep things fresh for longer.

More resealable packaging in order to keep food fresher for longer.

More resealable packaging might work better.

More resealable packaging on food would be good.

More resealable packaging should be implemented.

More resealable packaging that actually works would be nice.

More resealable packaging that actually works.

More resealable packaging would be a good idea.

More resealable packaging would be beneficial.

More resealable packaging would be beneficial.

More resealable packaging would be better.

More resealable packaging would be good for the consumer.

More resealable packaging would be good, especially for meat.

More resealable packaging would be good, especially for salad.

More resealable packaging would be good.



More resealable packaging would be good. In particular, for ham.

More resealable packaging would be great.

More resealable packaging would be great. Boxed foods should be improved, more air tight packaging possibly.

More resealable packaging would be of benefit, particularly for cold meats.

More resealable packaging would be useful so goods would not have to be transferred to another container once you get them home.

More resealable packaging would be useful.



More resealable packaging would enable food to stay fresh for longer. More re-usable packaging would be helpful as well.

More resealable packaging would help keep food fresh for longer.

More resealable packaging would improve the freshness of food.

More resealable packaging would keep food fresh for longer, at the same cost though.

More resealable packaging would keep food fresh for longer, I wouldn't want this on fresh vegetables though.

More resealable packaging would keep food fresh for longer.






More resealable packaging would keep food fresh for longer. Less packaging should be used as well as it is a waste of resources.

More resealable packaging, pots with lids would also be good.

More resealable packaging, such as grapes.

More resealable packaging.

More resealable packaging. Also packaging that can breathe for fruit and veg.

More resealable packets that are better at resealing would keep food fresh for longer.

More resealable plastic tubs as opposed to weaker plastics.

More resealables.

More resealable packaging would improve food freshness.

More resealable packaging would improve food’s freshness.

More reseals on food packaging would keep the contents fresh for longer.

More reseals on food packaging would keep the contents fresh for longer.

More sealable packs would make food fresher.

More seals on food.

More self sealing packaging would be great.

More single or smaller portions to cater for people who live alone.

More sticky labels should come with packaging to allow the customer to reseal the item.

More sturdy and resealable packaging.

More types of food should be available in resealable packaging.

More vacuums packed goods would be an advantage.

More vacuums packed merchandise would be of benefit.

More vacuum packed goods.

More ziplocks bags would be a good idea.

Most food is not fresh to begin with so that is a question that cannot be answered.

Most food would last longer if it was in resealable packaging.

Most foods are reasonably packed already.

Most of the packaging available is ok already.

Most packaging is ok as it is.

Most packaging is quite well sealed all ready.

Never thought about it.

No packaging would be better than too much.

Not keen on packaging anyway so would prefer to have fresh food in paper bags.

Not plastic. Paper bags should be used.

Not sure how packaging can be improved, but the quality is less than before.

Not sure how packaging could be improved.

Not sure how packaging could be improved.

Not sure I would want packaging altered further.

Not sure that packaging can be improved that much further.

Once opened, resealable options need to be better and actually work. So more resealable would be good.

Once you open the packaging food does not last long anyway. Perhaps packaging should be resealable.

Only buy what you need.

Packaging can not be improved. If it could be improved then it would have been.

Packaging could be designed for keeping food fresh rather than selling it.

Packaging could be reduced.

Packaging does not keep food for longer, additives do and because of that i'm not interested.

Packaging does not need to be improved. Food should be bought fresh and eaten soon after.

Packaging for food should be more recyclable.

Packaging is adequate as it is.

Packaging is fairly good already. More resealable cheese would be good for the consumer.



Packaging is fine as it is, except luxury items which go a bit crazy on packaging. Maybe more resealable options.

Packaging is fine as it is.

Packaging is fine as it is.

Packaging is getting better, but the seals need changing.

Packaging is mostly ok as it is.

Packaging is not important.

Packaging is not the problem, the transportation times and methods are the problem.

Packaging is ok as it is and needs no improvement.

Packaging is ok as it is and needs no improvement.

Packaging is ok as it is.



Packaging is ok as it is. Why do they need changing?

Packaging is pretty good as it is, but more resealable options would be nice.

Packaging is quite adequate as it is.

Packaging is too thick and cannot be shut again properly.

Packaging needs a good seal.

Packaging on salads could be improved to make them resealable.

Packaging seems ok as it is.

Packaging should be air tight and resealable. Some things do have a stupid amount of packaging.

Packaging should be air tight.

Packaging should be driven by health and safety.

Packaging should be easier to open so that it does not tear, particularly cheese.

Packaging should be easier to open so you don't destroy the packet upon opening.

Packaging should be easier to open.

Packaging should be easier to open.

Packaging should be easier to seal.

Packaging should be kept to a minimum.

Packaging should be less of and more efficient.

Packaging should be made easier to open.

Packaging should be more usable.

Packaging should be reduced and easier to open.

Packaging should be reduced. Maybe make packaging tighter with more resealable options.

Packaging should be resealable and stronger; most rips very easily.

Packaging should be resealable; maybe greater use of containers could be implemented.

Packaging should be resealable.



Packaging should be reusable. Such as the tubs fresh pasta comes in.

Packaging should be simplified. More paper than plastic.

Packaging should be tighter and resealable. Packaging should help prevent the drying of foods.

Packaging should have better reseal devices and be airtight.

Packaging should have better seals.

Packaging should have clear wrappers so you can see the food. More paper should be used over plastic to prevent food from sweating.

Packaging wouldn’t need to be better if there were less additives in food in the first place.

Packets are too hard to open and tend to break upon trying. Stronger packaging would be an advantage.

Packets of meat curl once opened, due to the weakness of the plastic the packaging has to be resealed with sellotape which is not effective.

Packing items suitably would improve their freshness, for example bread packed in paper.

Paper packaging instead of plastic would improve how long food stays fresh.

Paper, not plastic, for vegetables. The plastic makes them sweat.



Pasta should come in containers.

People can usually sort their food for themselves.

People should aim to eat food within its natural time limit. It is not natural to keep trying to prolong the shelf life of food.

People should buy smaller amounts more often. This stops wastage and would help lead to less packaging and prevent the need for longer shelf lives.

Perhaps easy to use resealable packaging would be good.

Perhaps more vacuum packed goods would work.

Perhaps more zippers could be introduced. I bought cheese with this once and it was very good.

Plastic around bread only leads to it becoming soggy. Paper wrapping would be best.

Plastic containers that are vacuumed could be used.

Plastic containers would be very useful, such as those you receive from Chinese takeaways.

Plastic is used too much.

Plastic, resealable bags would be useful.

Possibly more zip top bags.

Products should be easier to get in to. Resealable would be great, but only if not at any greater cost.

Proper sticky reseals should be used.

Put more food in brown bags.

Reseal devices that work!

Resealable and vacuum packs keep food fresh. There is too much pointless packaging. We should buy in paper and store in resealable containers at home.

Resealable bags that actually work more effectively. When I have bought resealable, it barely works. Resealable bags would be useful but not if they cost more. For a single parent family the cost is very important.

Resealable bags would improve the freshness of food.

Resealable containers would be good, also willing to pay a little more for such packaging.

Resealable lids or zips with less, but stronger plastic.

Resealable or vacuum packaging would be good for foods.

Resealable or vacuum packaging would keep food fresh for longer.

Resealable packaging could be an option, less packaging that is easier to open, and clearer lettering.

Resealable packaging does not work.

Resealable packaging for salads and better resealable packaging for dried foods.

Resealable packaging for sliced meat.

Resealable packaging is useful, but probably more expensive with the need for greater resources so probably not environmental.

Resealable packaging keeps food fresh for longer.

Resealable packaging keeps food fresh.

Resealable packaging of some form would keep food fresh for longer.






Resealable packaging on all bagged food would be brilliant.

Resealable packaging on dried foods would be beneficial.

Resealable packaging should be more readily available.

Resealable packaging would be good that does not rip.

Resealable packaging would be good, zips and sticky strips.

Resealable packaging would be good.

Resealable packaging would be good.

Resealable packaging would be good. Would also like to see better packaging that is easier to recycle.

Resealable packaging would be great.

Resealable packaging would be useful.

Resealable packaging would be very useful.

Resealable packaging would help reduce waste.



Resealable packaging would help.

Resealable packaging would keep food fresh for longer.



Resealable packaging would keep food fresh for longer. There is sometimes too much packaging.

Resealable packaging would make food stay fresh for longer.

Resealable packaging, but only if it did not add to the cost.

Resealable packaging.

Resealable packets especially on meats and cheese would keep food fresh for longer.

Resealable packets should be more readily available.

Resealable packs would allow food to stay fresh for longer.

Resealable packs would increase food freshness.

Resealable packs would keep food fresh for longer.

Resealable packs would make food stay fresh for longer.

Resealable salad bags, for example the iceberg lettuce. Awful.

Resealable zip tops on food packaging would improve food freshness.

Resealable, vacuum packed goods would be an advantage.

Resealable containers would be good.

Reseals need to be easier to use, and work.

Salad items have their life shortened due to plastics and too much packaging.

Sealed bags would help the consumer.

Self contained resealable packaging would be welcomed.

Self sealing bags would be helpful.

Self sealing packaging would be good as would biodegradable.

Selling items loose helps protect their freshness.

Shops could introduce more resealable items which are airtight.

Should go back to paper bags rather than plastic.

Should make more products resealable, cheese and meats for example. We also need better quality packaging.

Shrink wrapping may help food storage.

Simplify the system. Sometimes there is just too much packaging.

Sliced meat could have a resealing lid.

Sliced meats need to be available in resealable packaging.

Smaller bags and reusable containers would improve packaging.

Smaller packets for single people.

Some foods sweat in plastic so with these paper packaging would keep freshness.

Some items could be foil wrapped to keep them fresher for longer.

Some wrappers are impossible to close once opened and the consumer needs another form of storage. Edam cheese is bad for this.

Sometimes there is too much packaging. Also better resealable packaging would improve the freshness of food.

Stop using plastic packaging.

Storage is ok as it is.

Stronger packaging would be good.

Supermarkets should avoid freezing fresh fruit before it goes on display as this only shortens its shelf-life.

Surely the easiest way would be shrink wrapping?

The ability to reseal a pack would improve the freshness of food.

The consumer needs less packaging with more resealable options.

The consumer should be able to reseal the packaging better.

The majority of people will buy food to use it within their 'sell by' date so this really doesn't apply.

The manufacturer could make sure all packs are resealable.

The packaging bread comes in makes it sweat.

The packaging is not important as it is the additives that make food last longer.



The packaging is the right amount, just not the right kind.

The packaging makes no difference once it has been opened. I would rather see less packaging.

The packaging of cheese could be better produced. More resealable packaging would also be beneficial.

There are now bags that keep food fresh for longer, can they use these?

There are too many plastics in packaging.

There aren't too many vacuum packs about.

There could be less packaging, most of it is just silly.

There could be more foil used in packaging.

There could be more resealable items and less foil containers.

There could be more resealable options.

There could be more resealable packaging.

There could be more resealable zip devices.

There could be more vacuum packed goods with resealable options for the consumer. Food is not meant to stay fresh for ages. We should go back to paper bagging.

There could be more vacuum sealed products, but this is not good for all types of food.

There is all ready too much packaging.



There is already too much packaging. More use of tubs could be implemented.

There is already too much packaging.



There is already too much packaging. I would like to see more resealable items.

There is already too much packaging. More bio-degradable packaging would be great, so brown paper bags maybe?!

There is currently too much packaging.







There is currently too much packaging. More resealable items could be good.

There is currently too much packaging. Not too bothered about keeping food fresh. There is currently too much packaging. The consumer should make more use of reusable containers at home.

There is far too much packaging already; more recycled packaging should be used.

There is far too much packaging as it is.

There is far too much packaging at the moment.

There is far too much packaging on food.

There is far too much packaging, crazy amounts of packaging. There should be more recyclable and resealable goods.

There is far too much packaging, it is hard to open some packaging, you can't see the quality of the food. The whole scenario needs to be re-thought.

There is far too much packaging.

There is far too much packaging.

There is far too much packaging. For instance, my local Tesco only sells pre-packaged tomatoes, most of which end up as waste.

There is far too much packaging. It should be resealable and recyclable.

There is far too much packaging. We should go back to brown paper bags and get rid of plastics.

There is just too much packaging.

There is nothing they can do.

There is sometimes too much packaging. There should also be more resealable options.

There is too much emphasis placed on packaging, things should be wrapped loose.

There is too much food packaging already.



There is too much food packaging at the moment.

There is too much packaging already, sometimes two or three layers.

There is too much packaging already.

There is too much packaging already, such as cards and plastics.

There is too much packaging already. A return to paper.

There is too much packaging and it all goes to waste. Food should be bought fresh.

There is too much packaging and it is bad for the environment.

There is too much packaging and people are being hindered in that not all of it can be recycled by the local authorities. This does not encourage people to bother.

There is too much packaging and too many plastics that are non-recyclable.

There is too much packaging and we need to cut down on the use of plastics.

There is too much packaging at the moment and it is such a waste.

There is too much packaging at the moment that can't be recycled. People should buy loose so packaging is not important.

There is too much packaging at the moment.

There is too much packaging at the moment. Maybe vacuum pack items.

There is too much packaging in general.

There is too much packaging in the supermarkets. I only buy food that I will use soon.

There is too much packaging making products too hard to open.

There is too much packaging on food today.

There is too much packaging on food.

There is too much packaging on food.

There is too much packaging on products.

There is too much packaging on some foods.

There is too much packaging on some things. I don't want food to stay fresh for longer.

There is too much packaging, especially plastics.

There is too much packaging.













There is too much packaging. Although resealable would be beneficial.

There is too much packaging. I prefer to buy things fresh every couple of days.

There is too much packaging. It should be made biodegradable with more paper and card.

There is too much packaging. Lets have more resealable jars.

There is too much packaging. Long life foods are not good as it discourages people from buying fresh.

There is too much packaging. More resealable options should be available.

There is too much packaging. People should buy less and use what they actually buy more.

There is too much packaging. Stop selling small items in big packaging.

There is too much packaging. There should be more resealable items.

There is too much packaging. We don't need sleeves over everything.

There is too much packaging. We should go back to basics.

There is too much packaging and we should return to using paper and buying items loose.

There is too much plastic in food packaging.

There is too much plastic.



There is too much unnecessary packaging on food.

There need to be more air holes in plastics to allow the food to breathe.

There needs to be better seals on more items. I think I noticed seals only on bread, pasta and cheese.

There needs to be less packaging. People should use their own resealable items.

There needs to be fewer plastics, preferably no packaging at all.

There needs to be more resealable packaging.

There seems to be too much outer packaging.

There should be a greater variety of resealable options. Maybe a stressed plastic spring which curls back over the top.

There should be better quality packaging with more resealable options that actually work.

There should be better seals.

There should be easier to use resealable bags on food.

There should be less and smaller packaging.

There should be less packaging on products and more biodegradable items.

There should be less packaging on products and more resealable options available.

There should be less packaging to allow goods to breathe and to reduce the storage space required.

There should be less packaging which should be made biodegradable.

There should be less packaging with fewer plastics.

There should be less packaging with more paper bags.

There should be less packaging, more paper bags, people buying fresh and shopping more often. Supermarkets should sell more loose items.

There should be less packaging.

There should be fewer plastics.

There should be more air tight packaging and more resealable options.

There should be more clasps on packaging. Bread should definitely have a better reseal.

There should be more packaging like that which accompanies a Chinese take-away.

There should be more resealable air tight packaging.

There should be more resealable bags for salad and veg to prevent sweating.

There should be more resealable bags with ziplocks. Less packaging with fewer plastics would be beneficial.

There should be more resealable bags.

There should be more resealable containers with less plastic and more paper packaging.

There should be more resealable items and less packaging.

There should be more resealable items with fewer plastics.

There should be more re-sealable items.

There should be more resealable items.

There should be more resealable options on packaging.

There should be more resealable options.



There should be more resealable packaging available.



There should be more resealable packaging that actually works.

There should be more resealable packaging to eradicate the need for Tupperware.

There should be more resealable packaging with containers with lids on.

There should be more resealable packaging, like the zips found on some cheeses.

There should be more resealable packaging.














There should be more resealable packaging. Also, packaging either seems to be crammed or not full enough. Where is the middle ground?

There should be more resealable packaging. Maybe more packaging like you receive with a takeaway meal. Tinned foods should have twist caps instead to allow for further storage and better covering.

There should be more resealable packaging. Perhaps extra wrapping would help keep foods fresher.

There should be more resealable products available.

There should be more resealable products.

There should be more resealable ziplocks.

There should be more resealable.

There should be more seals on packaging.

There should be more vacuum packaging.

There should be more vacuum packed goods.

There should be more zip seals like on cheese.

There should be more ziplock packaging.

There should be more ziplock style packaging. I am fed up with tearing packets open.

There should be natural packaging with no plastics.

There should be no packaging so that the consumer can wrap goods up as they wish.

There should be re-seal devices on everything.

There should be resealable packaging for all foods that don't get finished in one meal, e.g. cheese, veg etc.

There should be smaller packs with better labelling and storage instructions. Technology should be used to enhance shelf life.

There should be thicker packaging on meat because it often leaks.

They should use gas flushing.

Too many foods are over packaged. More paper packaging should be implemented.

Too much packaging already, most of which is unnecessary.

Too much packaging already.

Too much packaging as it is.

Too much packaging sometimes. Location can be a factor in how long something stays fresh.

Traditional waxed and greaseproof papers would keep food fresh for longer.

Unless people repackage foods when they get home there is not much more that can be done.

Unsure how packaging can be improved.

Use less packaging.

Using air tight containers would keep food fresh for longer.

Vacuum packaging and resealable packaging could be an advantage.

Vacuum packaging could be more widespread.

Vacuum packaging could be used more. Not on cheese however, it causes it to sweat.

Vacuum packaging could be used, but once the product is open it would make very little difference. It is down to the consumer to store foods properly.

Vacuum packed foods would help seal in the freshness.

Vacuum packed goods could stay fresher for longer. Sometimes there is too much packaging however.

Vacuum packed meats tend to last a lot longer.

Vacuum packed packaging would be better for the product.

Vacuum seals could be more widely available. There is far too much packaging.

Vegetables should be wrapped in paper bags and pre-packed salads should be in air tight bags to keep them fresh for longer.

We could do with a bit less packaging.

We could do with less packaging. Perhaps foil instead of card.



We could do without packaging. Some items do require packaging, but I would like to see the return of the paper bag.

We need to start looking at using a lot more recyclable packaging.

We should cut down on the amount of packaging and then storage would be better and easier.

We should get rid of supermarkets and go back to local shops where food does not need to be wrapped.

Would like more products in resealable packaging.

Would like resealable if possible, but would not pay extra for it.

Would like to see less packaging rather than altered packaging. Food should be left alone.

Would like to see packaging simplified.

You could do without most packaging.


Appendix J: Comments on the usefulness of instructions on packaging about how to store food

Comments on the usefulness of instructions on packaging about how to store food A lot of food already has clear instructions. A lot of food storage is common sense. A lot of foods are dated too short and this leads to people throwing them out before they have gone off. A lot of people probably need educating so this would be of help. Again, younger people can learn how to store food properly (demise of home economics). Any instructions would have to be very clear. Any label should be clearly marked. As long as the instructions were given with clarity. Basic information should be taught at home. Bigger writing on the packaging would be helpful. Bigger writing would be good. Bigger writing. Bigger writing. But a simple reminder is always useful. But information could be useful for people who have not been taught. But only upon first purchase, after that you would know how to store the food! Common sense approach. Common sense should apply. Common sense should apply. Common sense should be used. Common sense should prevail, but can also see that with today's society it greater instruction might be needed. Common sense should prevail. Do not need to be told how to store food. Does not read. Due to buying mostly unpackaged food, this question does not apply. Food already has enough information on it. Food storage instructions on packaging would be useful on some products. Food storage is common sense. For me it would probably be useful, but I rarely see anyone looking at the back of packaging in supermarkets. Generally packaging all ready contains useful information. Having a large family I cannot afford to waste food and I also grow my own vegetables and own a chicken. How many people would actually take notice of any instruction printed on the packaging? I'm a chef! I'm quite happy as it is. I'm sure more information would be useful to some people. I'm sure people know how to store food. I already know how to store food correctly. I already know how to store food. I always read the literature on the packaging. I am already aware of food storage however instructions may be of use to younger people. I am stuck in my ways and I know how to store food. I can see the value for some people in food storage instructions on packaging. I can see why people would need better instructions however. I do not bother reading instructions. I don't think the colour code is good enough. I think instructions should be in bigger writing. I don't want many preservatives in my food. I follow common sense and don't read the storage instructions on food packaging. I generally know how to store food. I have my own system of packing. I have worked in the food industry for many years so storage instructions wouldn't help me but the average Joe public is quite thick and it might help them. I imagine this would help young people. I know how to store food already. I know how to store food and it doesn't usually last long in our house anyway. I like to see the expiry date. I probably wouldn't read this. I tend to use my own discretion. I think all young people should have to do domestic science. I think food storage comes down to common sense. I think food storage is common sense.


Comments on the usefulness of instructions on packaging about how to store food I think food storage is common sense. I think food storage is common sense. I think I know how to store food by now. I think lots of people would find these instructions useful. I think most people know how to store food. I think other people may find it useful to have food storage instructions on the packaging. I think that food storage is common sense. I think this is political rubbish. I use my own methods of storage. I usually go on food’s appearance or smell. I work in a kitchen. I would be interested in seeing clear storage instructions on packaging. I would find a more comprehensive list of the ingredients useful. Makes it tough for people with allergies. I would like to see less packaging on items. I would not read the information to be honest. I would read information if it were printed on the packet. I would read manufacturers comments on food storage. I wouldn't look at storage instructions on food packaging. I wouldn't look. I wouldn't read instructions for storage on food packaging. If directions for food storage were clearly printed on packaging I would find them essential. If I have fruit that is starting to go off then I will freeze them until later where I will make a sauce out of them. If it was clear it would useful if food packaging had storage instructions on it. If the print was large storage instructions would be useful. In large print storage instructions would be very useful. Information in large print on storage would be useful. Information needs to more visible and tell you more than just 'consume within three days'. Instructions on food storage are quite clear. Instructions on food storage would be very useful and would cut down on food waste. Instructions on food storage wouldn't be useful to me but it would be for other people. Instructions on storage would be particularly useful on meat. Instructions should be printed larger for older/weaker-sighted persons. It is imperative that food has clear storage instructions. It is imperative to have all the information necessary. It would be dependant on what information is actually put onto packaging. It would be useful as a guideline. It would not particularly benefit me. Large writing, possibly picture would be useful. Leftovers will be either thrown out or fed to the dogs. If something is about to go out of date I will cook it and feed it to the dogs. Less packaging would allow more to be stacked. Lots of students are very wasteful, you should know how to store food but instructions may help reduce this. Many people don't know about food although much of it is common sense. Men need instructions! More common sense is important. More information on storing food would be useful as all the packaging currently tells you is how quickly the food should be consumed. More information on the packaging would be useful. More people should follow the instructions available. Most information is useful already; there is no need for more. Most manufacturers are on the cautious side of providing instruction for food storage anyway. Most of it is common sense so there is no need for instructions. Most of it is common sense. Most of it is common sense. Most of this is common sense. Most of this is common sense. Most of this is common sense. Most of this is common sense. Most packaging already has general advice on storage and best before date. Most people tend to know how food is stored. As there is only two of us most of the food gets eaten during the week. Most people tend to know how to store food. This information could be useful however. Much of it is down to common sense. Nearly blind so cannot see any instructions. Not decided. Not really thought about packaging. Packaging needs easier and clearer instructions to read. People are over cautious and I don't tend to go by the sell by dates. People tend to know how to store food, especially as they get older. Some packets give plenty of information, others need more clarity. Some people wouldn't have time to read instructions.


Comments on the usefulness of instructions on packaging about how to store food Sometimes the packaging can leave you unsure, so more and clearer instructions would be useful. Stop telling us to consume everything within three days. This panics people into wasting food. That would be ideal. The allergies of my son make me very careful with what I buy; this takes importance over every other consideration. The majority of food storage is common sense. The more information provided the better for the consumer. The packaging could contain larger writing. The text on food packaging could be bigger. There is all ready enough information printed on the packaging. There is enough information on food packaging already. This could especially be good for younger people. This could help to educate people on food storage. This information should, however, be common sense. This is common sense. This is normally quite useful. This should be common sense. This should be common sense. This should be common sense. This would be best in large print. This would be best in large print. This would be useful but most people have a fairly good idea how to store food anyway. This would be useful to get the maximum life out of food. This would not be very useful for us, but I recognise why it would for others. To certain people this may be very useful. To me this is common sense but to others it might be useful. Use your own common sense. We rarely have leftovers, but if it is a curry or something then it will be kept for the next day. Would be good for many people, lots of whom are unaware how to properly store food. Would be useful for others, such as younger persons. Would definitely find better instructions more useful. Writing should be seen clearly. You can usually guess how to store something. You should buy what you know and like. Younger people would find food storage instructions useful.


Appendix K: Reasons for purchasing (or not) food in resealable packaging

Reasons for purchasing (or not) food in resealable packaging I'm happy to repackage products myself. All bread has a seal, as does most milk, butter etc. Also some dried goods such as rice, pasta and tea bags. Apart from this reseal is a waste of time as the seals are always crap. All of these products would become too costly if given special packaging. And none of it works. Apart from cheese, I usually buy the cheapest options, which are very rarely resealable. Apart from pre-prepared salads I do not buy resealable items. Because I’m a vegetarian I’m careful about storage. Bread and dairy items are the only things I worry about keeping fresh. Buy goods from the market so resealable consumerists foods are non-applicable. Cost doesn’t make any difference. Cost is an issue but I probably wouldn't mind if the difference was not too much. I would have to balance the cost with the potential longevity to see if this was worth it. Do not buy resealable packaging. Do not look for fresh meats and fish in resealable packaging. Do not need fish or meats in resealable packaging. Do not really look for resealable packaging. Don't particularly look for resealable packaging. Dried foods like pasta will be bought. We do not need resealable packaging for meat and fish. Even though it does cost more I will buy resealable where available. Even though it does cost more I will try to buy resealable. Food doesn't last long in my household. Food gets eaten quickly in my house. Food gets eaten quickly in my household. Food is eaten quickly as there are four adults in the household. Food stays fresher in Tupperware containers. Fresh fish and pastries are eaten straight away. Generally, resealable packaging costs more and is less effective or does not work. Grapes are resealable. Grapes are the only thing available as a resealable package. Grated cheese is available in resealable packaging, a block of cheese isn't. Ham is supposed to be in a resealable packet but it never works. Happy to buy sliced meat without the option of resealable packaging. Have not encountered resealable packaging. Have not seen any resealable packaging for these objects. I'm happy to repack everything myself. I’m happy to seal things properly myself. I'm not bothered by resealable packaging. I'm not bothered by resealable packaging. I'm not bothered by resealable packaging. I can always reseal something myself. I'm not bothered whether or not packaging is resealable. I'm not interested as I re-wrap and seal everything myself. I'm not keen on using foods that have been open a little while. I’m not particularly interested in resealable items. I always re-wrap my own goods so I don't see the point in buying resealable. I am fed up with buying packs that break so I won't buy reseals that don't work again. I am happy to repack items myself. I am happy to repack my food. I am happy to repackage goods myself. I am happy to reseal items but would prefer to see less packaging. I am happy to reseal items I use once I get home. This kind of packaging also takes too long to find. I am happy to reseal my food myself so I don't look for resealable packaging. I am happy to reseal products myself when I get home. I am happy to store things myself. I am more comfortable storing food myself. I am more concerned with quality in my food and as I eat it quickly I don't worry about resealing it. I am not bothered about resealable packaging as I use bags. I am not bothered about resealable packaging. I am not bothered about resealable packaging. I am not bothered about resealable packaging. I am not bothered about resealable packaging. I am not bothered about resealable packaging. I am not bothered about resealable packaging.


Reasons for purchasing (or not) food in resealable packaging I am not bothered about resealable packaging. I am not bothered about resealable packaging. I am not bothered about resealable packaging. I am not bothered by having resealable packaging. I am not bothered by resealable goods, as they are usually expensive anyway. I am not bothered by resealable packaging. I am not bothered by resealable packaging. I am not bothered by resealable packaging. I am not bothered by resealable packs. I am not interested in resealable packaging. I am not really concerned with resealable packaging. I am not too fussed by resealable packaging as I can wrap everything myself when I get home. I am quite capable of repacking things myself. I am too set in my ways to look for brands that reseal. I buy all sliced meats loose. I buy cheese in resealable packaging. I buy frequently so do not need resealable items. I buy from the butchers etc; so resealable packaging is not particularly something I think about. I buy fruit and veg and cooking sauces in resealable packaging. I buy lettuce in resealable packaging. I buy locally and paper does not seal. I buy most food loose but I can stick it together with tape if I need to. I buy my bread from a bakery. I buy my own resealable bags to put food in. I buy my own resealable bags but if it was available on other items I would consider buying them. I buy my shopping every two days from the local Co-op. I buy resealable food bags to repackage items when I get home. I buy resealable grapes, as they are available. I buy resealable grapes. I buy resealable where I can and only when it is not more expensive than the product would otherwise be. I buy the same brands every week so I don't look for certain types of packaging or other brand name products. I buy whatever I like without regard for the packaging. I can't find much available in resealable packets. I can't see the point. I am quite happy to repackage it myself as I see fit. I can't work most reseals properly so I will not look for them. I definitely will not buy resealable if it costs more. I disagree with the amount of packaging there is. I do a lot of my shopping in the smaller local shops where resealable is rarely an option. I do not buy food in resealable packaging as I shop frequently. I repack food to keep space. I do not buy food in resealable packaging. I do not buy food in resealable packaging. I do not buy food in resealable packaging. I do not buy food in resealable packaging. I do not buy food in resealable packaging. I do not buy my food in resealable packaging. I do not buy resealable packaging as I pack for myself. I do not buy resealable packaging on food. I do not buy resealable packaging. I do not buy resealable packaging. I do not buy resealable, it is a waste of money. I do not buy resealable. I do not buy resealable. I do not buy resealable. I do not have the time to look for resealable products. I do not look for or buy any resealable products. I do not look for resealable foods. I would prefer no packaging at all. I do not look for resealable items. I do not look for resealable packaging but I consider it a bonus if it is available. I do not look for resealable packaging on food. I do not look for resealable packaging on food. I do not look for resealable packaging. I do not look for resealable packaging. I do not look for resealable packaging. I do not look for resealable packaging. I do not look for resealable packaging. I do not look for resealable packaging. I do not look for resealable packaging. I do not look specifically for resealable items but if it is available in the brand that I like then I will buy it. I do not need to reseal any packaging due to our food being used quickly. I do not particularly wish for my food to be resealable.


Reasons for purchasing (or not) food in resealable packaging I do not seek resealable packaging for items other than dairy products and dried food. I do not trust resealable packaging. I do not usually buy resealable. I do not want too much packaging; I would rather repack items myself. I don't believe there is much difference with resealable packaging but would try it if it were available. I don't buy anything resealable, as this is lazy. I don't buy food in resealable packaging. I don't buy food in resealable packaging. I don't buy food in resealable packaging. I don't buy food in resealable packaging. I don't buy food in resealable packaging. I don't buy food in resealable packets. I don't buy food in resealable packets. I don't buy resealable as I buy to cook that day. I don't buy resealable packaging as I recycle other packaging. I don't buy resealable. I don't buy things in resealable bags. I don't eat much bread. I don't find many resealable options. I don't go out of my way to find food that is resealable. I don't have time to look for specific types of packaging. I don't keep food for long. I don't like food hanging around so I would really need to purchase resealable packaging. I don't like to keep food. I don't look for resealable packaging, as there are plenty of alternatives. I feel that packaging in stores is to protect the food in the store and are therefore dirty. I don't look at the packaging to see if it is resealable or not. I don't look for any resealable packaged products. I don't look for resealable food packaging. I don't look for resealable foods when I shop. I don't look for resealable packaging as I generally use my own tubs. I don't look for resealable packaging, as I know how to store things myself. I don't look for resealable packaging as I shop quite regularly. I don't look for resealable packaging, as I tend to do this myself. I don't look for resealable packaging as it usually costs more and doesn't work. I don't look for resealable packaging as this can be done myself. I don't look for resealable packaging however if it could be used repeatedly I would. I don't look for resealable packaging; it is just a bonus if it is available. I don't look for resealable packaging. I don't look for resealable packaging. I don't look for resealable packaging. I don't look for resealable packaging. I don't look for resealable packaging. I don't look for resealable packaging. I don't look for resealable packaging. I don't look for resealable. I don't look for resealable. I don't look for resealable food packaging. I don't look for them as I have my own methods of keeping food fresh. I don't look specifically for resealable. I don't look to buy resealable, I can do that myself, or just eat the product. I don't mind a bit of extra cost but it would depend on whether the particular product was useful for me. I don't need it to be resealable; my own methods tend to work better. I don't need resealable items. I don't need resealable packaging. I don't really buy anything resealable as I use food bags. I don't really buy resealable packaging especially if it costs more. I don't really have a need to buy resealable products. I don't really look for it but if it is on something I want for the same price I will buy it. I don't really look for recyclable packaging. I don't really think resealable packaging on dried foods is necessary. I don't see any need for resealable packaging on sliced meats, fresh meat and fish. I don't see many resealable items. Some frozen veg is resealable. I don't see much resealable packaging. I don't see much resealable packaging but if I did I would buy it. I don't seek it out but for the same price I would buy items in resealable packaging. I don't seek out any resealable packaging on food. I don't specifically look for any resealable packaging. I don't specifically search for resealable packaging and it also depends on the price. I don't take any notice of resealable packaging.


Reasons for purchasing (or not) food in resealable packaging I don't tend to buy resealable as I have storage boxes in my fridge. I don't tend to buy resealable, but it could be useful. I don't tend to look for these kinds of items. I don't think about resealable packaging. I don't think resealable packaging is necessary. I don't think that resealable packaging is important. I don't think that resealable works. I don't usually buy anything resealable. I don't usually look for resealable. I don’t think resealable packaging is needed for bread. I seal my fresh meat and fish myself. I eat my bread, pasties and cakes on the day. I feel that all packaging is resealable if you stick it down with sellotape. I find resealable items difficult to use sometimes. If it is available then I will buy it. I find that resealable packaging does not work. I find that the seals on food packaging often do not work. I grow my own veg and buy most things fresh from the butchers. I hadn't considered looking for resealable packaging on most items. I have a large family so I buy fresh food and that isn't normally around for long and anyway I store things my own way. I have my own storage methods. I have my own Tupperware boxes so there is no need for resealable packaging. I have never bought anything in resealable packaging. I have never heard of resealable packaging. I have never seen much resealable packaging. I have never seen resealable packaging. I have never seen resealable products but they would be very useful. I have never thought to buy resealable. I have no need to shop for resealable items as food is eaten quickly. I have not looked for resealable packaging and have my own methods anyway. I have not really seen any resealable packaging, but then I don't really look. I have not really seen any resealable packaging. I have not really seen many resealable items on display. I have not seen anything in resealable packaging. I have only seen grapes in a zip lock bag. I have plenty of bags to reseal myself and prefer to buy fresh. I haven't the time to look for resealable. I just buy the food; I can seal goods once I get home. I just buy what I like however it is packaged. I just buy what I want and if it is resealable then I consider that a bonus. I just buy what is handy at the time. I just buy what looks nice and don't worry about resealable packaging. I just do not buy resealable. I just don't buy it. I just don't buy resealable packaging. I just don't buy resealable, mainly due to shopping online. I just don't buy resealable. I just don't look for resealable. I just look for nice foods. Resealable is not something that is widely available. I just purchase the foods that I like. I keep frozen food in resealable packs. I know resealable exists; I just don't bother buying it. I like old-fashioned packaging. Only look for cheese and milk in resealable packaging. I like to cook fresh items. I like to reseal a lot of products myself and this method works. I like to use food in one go rather than keep anything hanging about. I make my own bread. I use sliced meats the day they are opened. I never buy resealable foods as you can always wrap them yourself. I never keep food for long. I never see the food I buy in resealable packaging. I not aware of that many foods being in resealable packaging. I only buy cheese and cooked meats in resealable packaging. I only buy cheese in resealable packaging. I only buy dried fruit in resealable bags. I only look for dairy items and sliced meat in resealable packaging, if I saw others I might buy. I only look for dried items. I prefer to buy all my goods fresh to eat. I prefer to re-pack everything myself. I prefer to reseal food myself. I prefer to reseal items myself. I prefer to seal things in my own containers. I prefer to use my own bags and resealing machine. I prefer to use my own methods.


Reasons for purchasing (or not) food in resealable packaging I prefer to use my own Tupperware and pots. I prefer to wrap my own foods. Will only look for grated cheese in resealable packaging. I purchase what I fancy and don't specifically look for resealable packaging. I put dried food in to containers. I put everything into my own packets with the exception of percolator coffee. I re-wrap food in cling film. I re-wrap my bread myself. I would like to see more resealable packaging. I repack my shopping once I get home. I repackage the food myself. I reseal my food my own way. I reseal my food myself. I seal my own food and I don't see any resealable packaging for most things. I shop weekly so don't really look for resealable items. I sometimes buy dried foods with resealable packaging. I store loose salad loosely. I tend to repack a lot of foods myself. I think food is fine as long as it is wrapped well and of good quality. I think resealable packaging is a good idea. I think things last better in resealable bags and even if it cost more I would buy it. I try not to buy food with packaging. I use freezer bags; it is cheaper than wasting money on resealable packaging. I use rubber bands to seal goods. Most foods are not available in resealable packaging anyway. I use stay fresh bags so I don't need resealable bags. I will always repack my food if it is needed. I will always buy salad fresh. I will always try to buy resealable. I will always try to buy resealable. I will buy Cathedral City cheese. I will buy dog biscuits in resealable packaging. I will buy dried foods in resealable packaging. The supermarket does not supply much however. I will buy dried fruit in resealable packaging. I will buy from local shops. I will buy grapes in resealable packaging. I will buy grated cheese in resealable packaging. I will buy pre-grated mozzarella. I will buy resealable dairy items where available. Fresh meat and fish are eaten on the day so resealable packaging would be unnecessary. I will buy resealable dog biscuits. I will buy resealable if it is not too much more expensive than what I would otherwise purchase. I will buy resealable if it is on offer, but do not specifically look for it. I will buy resealable if the cost is not too great. I will buy resealable items if the cost is not too great. I will buy resealable packaging if it is the same price as the normal packaging. I will buy resealable packaging where available. I will buy resealable when I can but it is not always available. I will buy resealable when I see it and if the cost is not too great. I will buy resealable when I see it. I will buy resealable where I can depending on the price. I will buy resealable where it is available. I will buy resealable where possible, but it should be more widely available. I will buy resealable where possible. I will buy resealable where possible. I will buy resealable where possible. I will buy resealable where possible. I will consider buying resealable if the price is right. I will just buy the food that I like. I will just buy the things that I like. I will keep all packaging to recycle. I will look for cheese in resealable packaging. I will look for most food items to be available in resealable. I will look for dried fruit in resealable packages. I will look for offers rather than resealable packaging. I will look for resealable as long as it is not too expensive. I will look for resealable items but they can be hard to find. I will look for resealable packaging if I can. I will look for value, but if it is resealable and not too much more expensive then I will consider buying it. I will look to buy resealable as often as possible even where it is more expensive. I will look to buy resealable if it is not too expensive. I will not buy resealable because of the price. I will only buy Warburtons bread. I will sometimes buy resealable, but not often as the cost is too high.


Reasons for purchasing (or not) food in resealable packaging I will try to buy resealable even though it does cost more. The only exception is if non-resealable items are on offer. I will try to look for resealable items. I will use my own food bags once I get home. I will use resealable when it is available over other brands. I would be more inclined to buy resealable where it isn't too expensive. I would buy it for the same price. I would buy more resealable if it were more widely available at an affordable cost. I would buy more resealable items if they were available. I would buy more resealable packs if I saw them; the cost is not an issue. I would buy most things in resealable packaging if it were available or not too overpriced. I would buy resealable if it were not too expensive. I would buy resealable packaging even if it cost more to insure food lasted longer. I would buy resealable packaging for the same price if it were available. I would buy resealable, but not sure if I’m willing to pay more for that service. I would buy resealable packaging on items but it depends on the cost. I would like to see dried foods in resealable packs. There seems to be very few items available in resealable packs. I would look for other resealable packs if they were better quality. I would look for resealable packaging but not if the cost is more. I won't pay for packaging. I would not actively look for resealable packaging on most foods. I would not be bothered with resealable packaging as I have a system of rotating so I don't keep things for long. I would not spend time looking. I would not usually look for resealable packaging but I do think it is a good idea. I would not want resealable packaging. I would possibly buy resealable packaging, but not at any greater cost. I would rather have not much packaging and reseal things at home. I would rather less packaging than resealable packaging. I would rather use my own little plastic clips than spend time and money on resealable. I would rather use my own repackaging methods than buy resealable. I would worry that other people would have touched the food I was buying if it was in resealable packaging. I wouldn't bother to buy resealable items. I wouldn't buy any of these items as they cost more and quite often don't work. I wouldn't buy resealable as I shop from the local butchers, green grocers and farm shops. If I see resealable and the price is the same then I will purchase that item. If it remained the same price I would consider buying it. If it was something I was looking for then I would buy the resealable option, but not if it cost more and quality must be retained. If more products came in resealable packaging I would buy it. If resealable items are the same price then I will try to buy them. If resealable packaging cost more, then I would not buy it. But if it were simply more widely available then I would look for it. If resealable packaging is available then I will buy the product. If resealable packaging is needed and there is a little more cost it is ok. I don't look for resealable packaging. If resealable packaging is not more expensive then I will buy it. If resealable packaging on food was the same price I would buy it otherwise I can use stuff at home. If resealable packs were available I would definitely buy them. If resealable was the same price then I would buy it. If the food is available and the same price then I will buy it. If the price was the same then yes, I would be interested in buying. If the pricing remained the same then I would buy resealable, but most of it is too dear. If there are resealable packaging options available at the same price I will go for them. If you tried only to shop for resealable packaging you would end up with a fairly empty cupboard. In my experience resealable packaging does not work. It all depends on the price as to whether or not I can buy resealable. It does depend on the cost but I generally don't look for resealable packaging. It is always a problem putting a 'best before' date on own containers. It is by chance that a favourite brand product is resealable. It is handy to have resealable packaging but I am not really bothered by it. It is not necessary. All food should be bought fresh. It takes too long to find resealable items. It would be nice to reseal food but it is too much hassle. It would be pointless to have pre-packaged salads that reseal. I will only buy certain resealable products if they are on offer. Just do not buy reseal. Just do not. Loose salads will be stored in Tupperware. I will repackage meats and fish myself to seal them in Tupperware. Make more resealable items! Many items are simply not available in resealable packaging. More items should be available in resealable packaging. Most of it is not available; even if it were available it would be too expensive. Most of our food is fresh. Most resealable packets cannot actually remain resealed. My decisions on what food to buy are not dictated by the ability to reseal the packaging. The price is also a factor.


Reasons for purchasing (or not) food in resealable packaging My husband would buy resealable if available. Never really noticed resealable packaging as being available. Never think to look for resealable packaging. No I do not. No, as I usually re-package food myself. No, but would like more resealable options. Not all of these items are available in resealable packaging. With the ones that are available you are expected to pay a lot more. Not bothered by foods in resealable packaging. Not bothered by resealable goods. Not bothered by resealable packaging. Not bothered by resealable packaging. Not particularly bothered by resealable foods. Not particularly bothered by resealable packaging. Not particularly bothered by resealable packaging. Only buy grated cheese as a resealable item. Only rice is resealable. Or not aware of the product being available. Quorn products are not resealable and I wish they were as they are very hard to keep. Reseal packaging is terrible. Resealable is useful if you live on your own because products would last longer. Resealable is useful on dried fruit as it keeps it moist and fresh. Resealable items tend to be too expensive. Especially cheese. Resealable often means more plastic, which I dislike. If it needs re-sealing I will do it myself. Resealable options would be ok if they did not cost a lot more. Resealable packaging is not important, as the food will get used. Resealable packaging is only useful if travelling, e.g. fruit snacks. Resealable packaging puts the prices up and half of it does not work. And it makes food sweat because the packaging is plastic. Resealable packaging would be very useful on sliced meats. Shopping is such a chore that I can't be bothered to look for resealable objects. Sliced meats would be better if offered in resealable packaging. Sometimes I buy resealable, depending on the price. Teabags and crisps have reseals. The brands I tend to buy don't have resealable options. The brands that I buy are never available in a resealable option. The cost, and having little time, means I do not look for resealable. The food gets used quick enough so it is not that important. The foods I buy do not seem to come in resealable packaging. The foods that I buy don't tend to be available in resealable packaging. The reseals on meats and pasta do not tend to work. There are not enough resealable products available. There aren't enough items available in resealable packaging. There does not seem to be much resealable packaging about. There is very little resealable packaging available. This will depend on price. Too old to start altering shopping habits. Will buy favoured brands. Unwilling to buy resealable as I tried it once and it did not work. Was not aware that you could purchase resealable packets. We do not buy anything resealable. We do not buy resealable items. We just shop for the items that we like. We tend to repack our own goods. We use either our own resealer or containers. We use our own resealable tubs. When I see a packet that has the ability to reseal I think that is good and will probably purchase it, but I do not specifically look for these items. Where I shop resealable packaging is not available. Why would I want my food wrapped up in restricted layers? Meat in particular would be left to hang in the fresh air. Will buy anything in resealable packaging if seen. Will buy fresh meat and fish from the butcher. Will buy loafs of bread from the bakery. Will buy resealable if available. Will buy resealable if available. Will buy resealable if it is available. Will buy sliced meats in resealable packaging where available. Will buy the brand I like and stay with that product. Will definitely buy resealable if it is not more expensive. Will look for everything to be resealable. Will not buy food just because it is resealable.


Reasons for purchasing (or not) food in resealable packaging Will only buy cheese in resealable packaging. Will only buy cheese in resealable packaging. With regard to pre-prepared salads I only buy coleslaw. You could always just re-tie the top of the packaging.


Appendix L: Reasons for purchasing (or not) longer life food

Reasons for purchasing (or not) longer life food

You would not know what has been put into the food and I don't like the idea.

Yes, if food lasted a bit longer it would be worth the extra cost.

Would wonder what they did to the product in order to make it last longer so would therefore avoid buying the product.

Would try any product designed to last longer.

Would rather have fresh products.

Would probably not buy food with an even longer than present shelf life. Definitely could not afford to spend more.

Would not trust what ingredients the manufacturer would use in order to prolong a product’s life.

Would not buy the food if they added even more preservatives than they currently do. Not to be trusted.

Would not buy preserved products. Preference for the item to be fresh and would still maintain consumerist habits even if given another choice.

Would not buy due to the concern over the additives.

Would not buy due to not knowing what had been added to the food in order to prolong its life further still.

Would not buy any of these products because food should be fresh and organic. These items would need additives to last any longer.

Would consider buying products with a longer shelf life, but it is dependant on what the product is.

Would consider buying most things if it had a longer shelf life. Would have to try the product and decide then whether or not to continue purchasing.

Would consider buying dairy items at a slight increased cost, although this is not guaranteed.

Would be willing to try it.

Would be concerned about what had been added to the food in order to make it last longer.

Working in catering I like food to be fresh and would not want to purchase anything with an even longer shelf life.

With such a large family it is difficult to find food with a long enough shelf life.

Will stay clear of foods with a longer shelf life as the consumer does not know what has been added to allow this.

What would be added? I tend to use food on the day that I buy it.

What is wrong with the system now? Why do things need to change?

We would not consider storing items for a long time.

We use meat and fish very quickly.

We use food quite quickly so we don't need it to have a longer shelf life.

We shop daily and everything lasts long enough.

We make our own bread so would not pay extra for that.

We eat most things before they start to lose freshness.

We eat food quickly.

We don't eat much anyway. I would also be worried about the amount of preservatives in the food types.

We buy what we need when we need it. If anything needs to be stored it can be frozen.

We buy what we can eat each week.

We buy fresh all the time.

We are a large family that gets through food quickly and the cost is important.

We are a family of adults only so this would allow us to buy more and shop less.

Too many preservatives and additives, it is unhealthy. People should buy food more often.

Too many additives would be needed.

This would save time shopping.

This would save time on shopping.

This would not be natural. It does not sound good and the public would be uninformed as to what would have been added to prolong its life.

This would not be natural and would be full of bad stuff.

This would mean less shopping would have to be done.

This would lead to poorer quality food which had been irradiated.

This would help with the shopping.



This would help to save time on shopping.

This would be unnecessary. All the food gets eaten within the 'best before' date anyway.

This would be good providing that no preservatives had been added.

This would be helpful as you could shop less often.

This would be good for all types of food.

This would be a good idea, but I don't check the dates anyway.

This would be a good idea to help reduce wastage.

This would be a good idea for all types of food.

This would be a good idea for all foods.

This would be a good idea for all foods.

This type of food would probably have too many additives.

This food would be full of additives.

This all depends on whether the food would have anything added to it to achieve this effect. I like my food to be natural and not messed around with.

There would too many additives in this kind of food.

There would be too many preservatives.

There would be too many preservatives in order to make the food last.

There would be less waste.

There would be far too many un-nutritious ingredients added to the food, reducing taste and raising the cost.

There would be far too many additives.

There would be far too many additives in such food.

There would be far too many additives in food of this nature.

There should be a return to natural farming with no additives.

There is no point in this; I would not want to eat it as it is not natural.

There is no need to make food last any longer than it already does.

There is no need to add further preservatives and additives to all our food.

There is no need for such foods. People don't need preservatives pumped into them or their food. This is unnatural and quality would be sacrificed. I can't imagine taste being enhanced by this.

There is no need for food to last longer. We eat most of it on the same day anyway.

There is no need for food to last longer. This would be ok for some people but I wouldn't like the additives and chemicals.

There is no need for food to have a longer shelf life. Supermarkets should sell more unripened fruit to allow it to last longer in the consumer's home.

There is absolutely no reason to keep playing with food.

There could be savings overall, such as less trips to the shops.

There are too many preservatives in foods already. I would rather buy fresh.

There are too many preservatives in food that lasts longer.

There are already too many additives added to food.

The price is important and I would not want food lying around for ages.

The loose salad, fruit and vegetables all get used. Pastries and cakes don't last so resealable packaging would not be an advantage.

The freezer will prolong the life of most foods.

The food would contain more additives which are not good for my children.

The food gets eaten within its shelf life anyway.

The dates for most foods are already long enough.

The cost is important.

The cost is important therefore I would not be willing to pay any more.

The cost is important as I live on disability benefit.

The consumer does not know what has been added to food to preserve its shelf life.

The bread gets frozen anyway so it does not need a longer shelf life.

The addition of pesticides would be off-putting.

Sounds like GM to me.

Some things I would rather not have preservatives on.



So long as the product had a lengthy shelf life I would not mind making up the extra cost.

Salads especially, they don't last very long at all.

Salad, fruit, vegetables, fish and meat should all be bought fresh and I prefer to buy these items fresh.

Salad and vegetables would be good because they go off too quickly. I usually end up throwing away half a lettuce head.

Preservatives are a major concern. A longer shelf life often means more chemicals.

Preservatives and additives would be a major concern.

Preference to local produce bought as and when it is needed.

People should shop as they need to, freshness in food is more important.

People should buy locally grown food that lasts longer.

Pastries and cakes get eaten fast anyway.

Pastries and cakes do not keep long enough. Fresh fruit and veg can't last long without destroying the taste.

Pastries and cakes are only bought to eat on that day.

Pastries and cakes are only bought for that day. Only tend to buy what is needed and no more.

Pastries and cakes are eaten straight away. Fish is bought on the day of use.

Pastries and cakes are bought to eat straight away.

Pastries and cakes would not keep. Pre-prepared foods I usually eat on the day of purchase.

Pastries and cakes will get eaten straight away.

Other items I would not buy as I have a high turnover of food and would be worried about what I was feeding the children.

Only if the product was at the same price as we use food fairly quickly.

Only if the foods were at the same price would I be interested. I can not afford to pay any more.

Only if not too many additives were introduced to the foods.

Only buy the dairy items I need at the time. Pastries and cakes would still not last that long.

One is a contradiction of the other. Something cannot be of the same quality if it lasts forever. The supermarkets know this. They add all sorts to our food and it is outrageous.

On a tight budget so I could not afford to spend extra.

Nothing needs to change. I only eat a small amount anyway so it is of no real concern.

Not sure if I would trust the manufacturers and their process of making food last longer. Nor do I want to pay more for something completely unnatural and unneeded.

Not sure due to the enjoyment of fresher, natural foods.

Not if it is filled with crap and additives.

Not at all would I be interested in these kinds of food. I would be weary of what had been added as you don't know what is in it. I usually buy as I need anyway.

No, I buy what I will use in a week.

No, because we eat our food within a week.

No, because I cannot see how that would work. Rubbish would be added in order to prolong its life.

No need for foods with a longer shelf life. Grow a lot of own produce and keep livestock.

No foods need that long a shelf life. It would be dubious as to what had been added.

No desire for the extra preservatives and chemicals.

My wife buys what we need for the week.

My food gets used quickly.

My food doesn't stay on the shelf long with two children and the dog around.

My bread gets eaten and I wouldn't like the taste.

Most of our food gets eaten fairly quickly. I would not need it to last any longer. I would trust that the quality had been maintained however.

Most foods we use regularly so would not need them to have a longer shelf life.

Most foods last until I use them.

Most foods can be frozen so this is not necessary. Also, longer shelf lives can not be natural so I would not buy them.

Most foods are used quickly enough and I am happy with the shelf life of most products.

Messing with the natural way of food is spooky, it shouldn't be allowed.

Meats and produce already last long enough.

Maybe, if it was the same quality. Things get eaten anyway so would not need this.



Longer lasting foods could be useful. I would definitely try a new product once to test the quality for myself.

Longer food life would mean the addition of additives making food unhealthier.

Like to buy bread fresh and use up pre-prepared foods quickly.

Keeping salad a long time would be horrible. I prefer meat to be natural and fresh.

Just shop more often. Food like this will be filled with additives and would taste nasty. If this is so then it can not possibly be of the same quality.

It would you give you more freedom if food lasted longer, you could eat things when you wanted it.

It would save me from going to the shops so often.

It would save another trip to the shop.

It would mean less shopping.

It would mean less shopping.

It would depend what was in it for me to buy longer lasting food.

It would be very good if food could be made to last longer, I would definitely buy it.

It would be helpful with small children as I don't always have time to plan meals.

It would be handy; I would try to see what went in it.

It would be handy to have long life food but I wouldn't like the idea of it and food doesn't last long in this house anyway.

It would be handy if meat had a longer life.

It would be dubious as to what additives have been put into the food. There are already far too many preservatives.

It would be dependant on the product actually lasting.

It would all depend on how much higher the cost was.

It seems a little dubious but I would try a new product.

It is not necessary for some items to last longer, such as pastries.

It is not necessary for fruit and vegetables to have a longer shelf life.

It is not important; food will last long enough on its own.

It depends what was used to make the food last longer.

In Holland you can get bread with a longer shelf life.

I'm wary of additives.

I'm retired so like to shop daily.

I'm not willing to pay more as I’m already on a tight budget.

I'm not willing to pay more and I would be concerned about the chemicals.

I'm not willing to pay any more.

I'm not particular about how I shop.

I'm not interested, only dried goods last any length of time.

I'm not interested in it. I like my food to be fresh.

I'm not interested in food lasting even longer. I would suspicious of what has been put into it.

I'm a pensioner so therefore don't buy a lot of food.

If the food was of the same quality then I would not mind. I would probably only get what I needed.

If packaging helped to achieve this then yes, I would be interested, but it will probably be the addition of even more preservatives to make the food last.

If I’ve not used it then it will be thrown out.

If it was really the same quality I would at least buy it to try it for the same price.

If it didn’t last too long, it also depends what was in it.

If food were to last longer it would have more additives in it.

I would be worried about what was in it to make it last longer.

I wouldn't trust what was in it.

I wouldn't trust what was done to longer lasting food, it is not natural.

I wouldn't trust longer shelf lives due to the chemicals.

I wouldn't trust longer lasting food as I would expect them to have chemical additives.

I wouldn't pay more, might try some food that lasted longer but I wouldn't trust it.

I wouldn't pay more for food with a longer shelf life as I think the current shelf life is good enough.

I wouldn't like to keep meats and fish a long time.

I wouldn't buy food with a longer shelf life due to the additives used.

I wouldn't buy food with a longer shelf life as it may be full of additives.



I wouldn't buy food that lasted longer due to additives in it.

I wouldn't buy food that lasted longer as it is full of rubbish preservatives and stuff, never pay more for bad food.

I wouldn't buy food that lasted longer as I wouldn't know what was in it.

I wouldn't buy food made to last longer as it would not be fresh and could have anything in it.

I wouldn't buy food made to last longer as I wouldn't know what was in it.

I wouldn't be keen on chemicals being added to food.

I wouldn't be interested in food that lasted longer due to preservatives.

I would worry about what has been added to the food.

I would worry about what had been put into the food.

I would worry about the amount of preservatives in the food.

I would worry about the additives.

I would worry about the additives.

I would worry about how the food had been made.

I would wonder what had been done to the food as they should not have such a long shelf life.

I would want this for meats only really as they go off quite quickly.

I would try longer lasting products as it would save money in the long run.

I would try longer lasting foods as long as no chemicals were added to them. I want the food fresh.

I would try it and check the ingredients.

I would try a new product depending on the cost but bet it would be rubbish.

I would try a new product at least once.

I would try a longer lasting product but would be sceptical of the companies adding strange things to the ingredients. I don't think this is a good idea.

I would trust the manufacturers enough to try a new product, but I would be slightly dubious. I usually buy what we need only in terms of fresh foods.

I would still have reservations about the additives.

I would rather have fresh food than longer lasting.

I would rather eat food in shorter periods than it have a longer shelf life.

I would rather buy more often and know what is in the food.

I would rather buy fresh.

I would probably try most new products, I would trust them enough.

I would probably test any new product to see what it was like.

I would prefer to use up meats and fish quickly.

I would prefer to shop every few days than have a product with an artificially induced shelf life.

I would prefer smaller amounts of food to use up in a shorter space of time and do more shopping.

I would possibly try new products, but I don't know if I would trust them to be of the same quality.

I would possibly buy things with a longer shelf life but I wouldn't totally trust it.

I would possibly buy such goods. I would at least see what a new product was like.

I would pay extra as long as the product did not become too expensive.

I would only want the natural shelf life as I don't believe in preservatives.

I would only use such foods if they did not add more preservatives.

I would only pay a little more for food that lasted longer.

I would only just decide to pay more due to expecting twins and already having two teenagers. Cost is very important.

I would only buy longer lasting foods if there weren't many additives in it.

I would only buy lettuce if it lasted a bit longer.

I would only be interested in sliced meats that lasted longer as I prefer everything else fresh.

I would only be interested if the longer shelf life was not due to a high increase in preservatives.

I would not want to try longer lasting food as you would not know what has gone into it.

I would not want to buy such products due to the concern over what chemicals or additives that may have been incorporated into the ingredients.

I would not want to buy meat with a longer life.

I would not want to buy foods with a long shelf life as I would be concerned with the quality of the product.

I would not want to buy food that lasts for ages as this is not nice and I would be concerned about what had been added to it.



I would not want food to last.

I would not want food to have a longer shelf life as it needs to decompose.

I would not want food to be treated with additives and preservatives.

I would not want fish and meat to last forever.

I would not trust what was in the food. If it is lasting longer it is probably because of something that is not good for you.

I would not trust what has been added to the food.

I would not trust this kind of food. It is not right.

I would not spend more on longer lasting food as I would be rather dubious as to what has been added.

I would not need meat and fish to have a longer shelf life as we freeze what we don't immediately use.

I would not need food to last any longer. I would rather have it fresh than sat in the house forever.

I would not look for food that had a longer shelf life.

I would not like to keep meat longer.

I would not like to keep food for too long.

I would not like the additives in dairy foods.

I would not like food to last as I shop frequently.

I would not fancy food that had been hanging around the supermarket shelves and my shelf for longer than it ever should. What is wrong with how things are now? What is the point in trying to change everything and make food even worse than most of it is?

I would not eat anything that has been kept for longer than a week.

I would not consider food that lasted longer as I wouldn't like it.

I would not choose this type of product over fresh foods. If it was cheaper than the usual I would try it however.

I would not buy these foods as they would be full of chemicals.

I would not buy such food out of concern for the preservatives that would have been added.

I would not buy it. I don't want food full of additives.

I would not buy food that lasted longer as there would be chemicals in it.

I would not buy food that lasted longer as it should not be played with.

I would not buy food that lasted longer as I would be concerned about additives.

I would not buy food like this as I do not like it hanging around the house.

I would not buy due to additives.

I would not buy any product like this as you would not know what preservatives are in the food. Especially hydrogenated fats. These aren't even shown in the ingredients.

I would not be willing to pay more for any food; food is all ready far too expensive.

I would not be willing to pay more and the food would be full of preservatives.

I would not be interested in food with a longer shelf life.

I would not be interested as there would be far too many preservatives in the food.

I would like to see longer life on frozen foods but apart from that I prefer to buy fresh.

I would like it if food could be made to last longer as there are things we like that we don't buy as they go out of date before we can eat them.

I would have trust issues with what had been added to the food but I would try a new product.

I would have to double check what was in longer lasting food.

I would have to be certain that it did not contain any harmful chemicals as my children eat these products. Fresh items seem to be more risky than bakery foods.

I would have reservations over the preservatives and additives.

I would have concerns over the preservatives and the radiating of fruit etc.

I would have concerns over the preservatives and additives in the food.

I would have concerns over the number of additives in the food.

I would freeze pre-prepared foods and meat anyway.

I would feel bored eating the same thing. I would only consider buying cream cakes that had a longer shelf life but cost a little more.

I would expect it to have loads of additives.

I would especially look for ham.

I would definitely try a new product as I end up throwing away a lot of fresh produce. This would also probably save us money.



I would definitely trust enough to try and I would see what was in it.

I would definitely not want long life foods as I would be concerned about what had gone into it.

I would definitely be interested in a longer shelf life for food.

I would consider trying such food, it might be useful but it would be dependant on what was added to the food.

I would consider trying longer life food.

I would consider buying such foods but do not need this as an option. I probably would not buy it anyway as I would be paranoid of all the preservatives.

I would consider a longer shelf life to be an advantage. Hopefully I could trust the supermarkets to accurately tell the consumer what is in the product.

I would buy longer lasting versions of any food that wasn't freezable.

I would buy food with a longer shelf life if it didn't contain additives.

I would buy food that lasted longer if I could trust it was of the same quality as normal food.

I would be worried by the number of preservatives being used in the food.

I would be worried about what was in the food.

I would be worried about what these foods contained.

I would be worried about what had been added to the food. If it was just a matter of storage that would be different.

I would be worried about the preservatives.

I would be worried about the amount of preservatives they would have to add to the food. I don't want food to last that long.

I would be worried about the additives in the food.

I would be worried about some long lasting items.

I would be worried about E numbers and additives.

I would be willing to try new products but I would not know what is in them. I would be cautious of additives and I do prefer fresh food.

I would be willing to pay slightly more for food that lasted longer especially fruit and veg.

I would be willing to pay a little more if food lasted longer.

I would be wary of what they had used to make the food.

I would be wary of the additives.

I would be wary of preservatives however.

I would be very worried about the chemicals and preservatives in the food so would not even consider trying it.

I would be very concerned about additives in longer lasting food.

I would be unsure as to what was in the product.

I would be unsure about additives in some things.

I would be too concerned over the additives put in the food.

I would be too concerned about what would have been added to the food.

I would be suspicious of what was in longer lasting food.

I would be suspicious of what was in food that lasted longer.

I would be suspicious of what had been added to the food. It would probably have lots of crap in it.

I would be suspicious of what had been added to the food.

I would be suspicious of preservatives and additives.

I would be suspicious of chemicals being added, there are too many additives in food anyway.

I would be suspicious of chemicals being added to the foods to make them last longer.

I would be really concerned about the preservatives in the food.

I would be quite happy to have longer life food.

I would be prepared to pay slightly more for all round food types that have a longer life.

I would be prepared to pay more for most things depending on what was put in to it. I am used to brands so I probably wouldn't change anyway.

I would be interested as long as the foods were not overloaded with preservatives.

I would be happy to keep food longer.

I would be happy for everything to be a bit larger and would be happy to pay a little more.

I would be concerned with additives in food that stayed fresh for longer.

I would be concerned over what preservatives had been added to the food. Food should be fresh.

I would be concerned over too many additives.



I would be concerned over the chemical added.

I would be concerned over the adding of more preservatives or the prolonging of a food's life.

I would be concerned how food was made to last longer.

I would be concerned about the way food is made to last longer.

I would be concerned about the number of chemicals and additives so I would not spend more on such goods.

I would be concerned about the chemical put into the food.

I would be concerned over the preservatives going into these foods.

I would assume that the food has had stuff put in to preserve it even longer.

I would always wonder what had been put in the food to preserve it beyond anything natural. This would put me off buying it.

I work for an organic supply company so would not want much food to be preserved.

I work for a bakery company. I eat fresh meat and fish on the day.

I will think about longer lasting food, I wouldn't spend extra money on it though.

I will buy fresh as much as I can for that days use. I grow my own fruit and buy dairy products daily.

I will buy fresh and shop every two days.

I will buy food fresh so the shelf life is not so important.

I will always buy food fresh so not really interested in a longer shelf life.

I use up food fairly quickly so would not need to buy anything with a longer shelf life.

I use two loaves of bread a day so I have no need for bread to last longer.

I use the fresh fruit and veg and the loose salad straight away.

I use some things within a day.

I use most items quickly so a longer shelf life wouldn't be needed.

I use food quickly so would not need it to have a longer shelf life.

I use food quickly anyway so would not want it lasting a long time.

I use bread too quickly to warrant it having an extended shelf life.

I try to keep food fresh for the children.

I throw food away after one week so really would not need it to last longer.

I think we should stick to what we know.

I think this would result in poorer quality food with more preservatives.

I think that there are too many additives in food already and this is only likely to worsen the problem.

I think that if food is lasting longer it is due to the chemicals and preservatives that have been added to the product, not the packaging being good.

I think I would be willing to pay a little more as you would probably save in the long run.

I think food lasts long enough at the moment and I would be dubious of what was put in to food to make it last longer.

I think food lasts long enough already.

I think bread keeps okay as it is.

I tend to use what I buy and don't want my food to be full of preservatives.

I tend to eat pastries and cakes straight away. I would pay more for loose salad, dairy items and fresh vegetables if they stayed fresh longer if they were British.

I suppose if you pay slightly more for longer lasting food it pays for itself.

I still worry about what has been put into food.

I should think that these foods had additives in them to make them last longer.

I shop weekly so there is no need for me to buy goods that will last longer than they do now. This doesn't sound good at all.

I shop weekly and some things last that long.

I shop weekly and so buy only what I need. I wouldn't trust the preservatives and various chemicals added to the food to prolong its life.

I shop weekly and food lasts that long already.

I shop three times a week so I don't need food that has a longer shelf life.

I shop regularly so I don't need to pay more for items with a longer shelf life.

I shop regularly so I don't need food with a longer shelf life.

I shop regularly so I don't need food to have a longer shelf life.

I shop regularly so I don't have a need for food to last longer.



I shop regularly and like my food fresh.

I shop once a week so cannot see the need for food to last longer.

I shop locally and regularly.

I shop frequently so would not need this option. I would also be worried about the preservatives.

I shop frequently so would not be interested in this.

I shop frequently and have a lot of fresh food so a longer shelf life would not be of interest.

I shop for two to three days at a time.

I shop for the week and use within the expiry date.

I shop daily and I would be concerned about preservatives in food that had a longer shelf life.

I really can't afford to be paying any more than I already do. I would also be concerned about the extra additives.

I would be worried about preservatives.

I put some bread in the freezer. I don't buy cakes and pastries very often. I prefer to buy cheaper salad.

I prefer to buy fresh items every day.

I prefer my food fresh.

I prefer to freeze most food as this creates less waste and is reliable. I'm not bothered by packaging or longer shelf lives as this is more costly. I am happy to put it all in the freezer.

I prefer to buy fresh for salads, veg, and meats. Pre-prepared foods have long dates anyway.

I prefer to buy fresh food. I don't want it sat around waiting to be eaten.

I prefer to buy fresh and this would have too many additives in it.

I prefer to buy food fresh and use within a couple of days.

I prefer to buy food fresh and regularly.

I prefer some food to be natural.

I prefer my fruit and vegetables to be fresh. I only buy my fresh meat and sliced meat as it is needed.

I prefer my food to be fresh.

I prefer my food fresh.

I prefer fruit and vegetables to be fresh.

I prefer fresher foods with less additives.

I prefer fresh salads.

I prefer fresh food.

I prefer fresh food without preservatives.

I prefer fresh food with no additives.

I prefer fresh food so not interested in food with a longer shelf life.

I prefer fresh food and I am deeply suspicious of food that has a very long shelf life.

I prefer all my food to be fresh.

I only want food that lasts one week so I would not need food with a longer shelf life.

I only like to store meats for a few days so would not buy it just on the basis of it having a longer shelf life.

I only like fresh and natural food.

I only eat fresh organic or home grown food.

I only buy what I need.

I only buy what I am sure I will eat soon so I have no need for foods to have a longer shelf life.

I only buy fresh food so would not be interested in food lasting longer.

I might try food with a longer shelf life but I wouldn't trust it.

I make my own bread. I don't think fresh fruit needs a longer shelf life. I eat my fresh vegetables quickly so I don't think it would be necessary to give them a longer shelf life.

I look for more fresh food and would be suspicious of food that lasted any longer.

I live on my own so this would probably result in me throwing less away.

I live near a Tesco and would prefer to go in there to buy fresh foods.

I like to shop and like to buy fresh foods. I like to meet friends when shopping so would miss the social aspect by having long life foods.

I like to shop and eat fresh plus I grow my own foods.

I like to have fresh fruit and vegetables every two or three days.

I like to eat fresh and never have leftovers.

I like to cook food from fresh, price is most important to me. I freeze bread.



I like to buy what I need rather than store items for a long time.

I like to buy organic, or foods with less chemicals.

I like to buy fresh foods.

I like to buy fresh food. There would be too many additives in food that lasted longer.

I like to buy foods fresh.

I like to buy foods fresh so would not need or want them to last longer.

I like to buy food fresh.

I like the way I shop and do not wish to change.

I like my meat and fish to be completely fresh.

I like my food to be natural so I wouldn't buy food with a longer shelf life.

I like my food to be fresh.

I like my food to be fresh so a longer shelf life through means of chemicals, preservatives, and other various additives is not appealing.

I like my food fresh, therefore would not buy anything with even more packaging, chemicals and pesticides.

I like most of my food to be bought fresh.

I like meat and fish to be fresh.

I like fresh foods. I would not trust what had been added to the products and do not think it is a nice idea.

I like fresh foods.

I like fresh food. I used to shop online but that resulted in a lack of variation in our diet.

I like fresh food so I wouldn't buy it with a longer life.

I like food to be fresh.

I like fish and meat to be fresh.

I like bread as fresh as possible. Sliced meats are already too expensive and fresh produce lasts long enough

I like a quick turnover of food and would be concerned about the preservatives that would have been added.

I just would not trust what has been added to the food.

I have too fast a turnaround of food.

I have heard it is already available and horrible.

I have hang-ups about food having a long life, but if it were proven that this could work then I could be persuaded.

I have got access to shops all the time so if something goes off I can replace it.

I have allergies so am very careful about food and its storage.

I have a quick turnover of food and buy daily but would like a longer shelf life on some foods that are never totally consumed.

I have a carer that will buy food for the week.

I have a budget to keep to so I wouldn't pay more for food that lasted longer.

I hate the thought of additives and preservatives added to my food, I would prefer everything to be natural.

I hate the idea of preservatives.

I hate shopping so anything that would lead to less of it would be a good idea.

I freeze most things that aren't used by the expiry date.

I freeze a lot of foods so there would be no need for me to buy products with even longer shelf lives.

I feel there are too many preservatives in food as it is. This causes the body to decompose slower than it otherwise would.

I eat most of what I buy so I see little point in paying more.

I doubt food that lasted longer would be of the same quality and it is not natural.

I don't want food played with, it should all be natural. Unless the food has been genetically modified to make it last even longer.

I don't use enough bread, sliced meats and fresh meat to need it to last longer.

I don't understand how meats, fruits and vegetables can be made to last longer without preservatives. The quality will be affected and I would only buy these items if they were not full of preservatives and chemicals.

I don't think this is necessary.

I don't think there is any need to extend further the life of food.

I don't think there is any need for longer lasting salad, fruit, vegetables and fresh meat.

I don't think that meats and fish should have a longer shelf life.

I don't think I would fancy buying anything like this. I usually consume food quickly anyway.



I don't think I need food that lasts longer but I would try it.

I don't think bread, pastries and cakes and fresh fruit need to last longer.

I don't think bread needs to last longer. I would be concerned about chemicals added to prolong shelf life.

I don't tend to stockpile so having food last longer would not be a benefit to me. I wouldn't want food cluttering up the place.

I don't take notice of sell by dates.

I don't stockpile food.

I don't see the need for most food types to last longer.

I don't really eat many cakes and pastries. I don't use many dairy items and chilled pre-prepared foods. I only buy sliced meat as I need it.

I don't need food with a longer shelf life.

I don't need food to last any longer.

I don't like this idea. It is not an important issue to me.

I don't like things lasting beyond their natural life as you would not know what has been added to it.

I don't like the idea of food lasting longer. I would only want that in dairy items and meat because they are expensive anyway.

I don't like the idea of chemicals added to food even for a longer shelf life.

I don't like the flavour of long life bread due to the additives to prevent the eggs from going off.

I don't like my food being messed about with.

I don't like food lying about.

I don't like buying things that won't move very quickly.

I don't keep food for extended periods.

I don't have food sitting around

I don't buy many cakes anyway. I don't think fruit and veg should have a longer life as they would no longer be fresh produce.

I don't buy food to keep, it always gets used quickly.

I do not want food that is pumped full of preservatives.

I do not want extra preservatives in food.

I do not think it is necessary for food to have a longer shelf life.

I do not see the need for this.

I do not need my food to last longer.

I do not like to waste food.

I do not believe that food should be kept for longer periods of time.

I do a weekly shop so there is no need for food to last any longer.

I do a weekly shop and all is eaten so the shelf life is not a problem and I wouldn't be able to carry more shopping if it did last longer.

I could not afford to pay any more for food.

I could not afford to buy anything at extra cost.

I cook traditionally so would not want too many additives in the food.

I cook and freeze most things or give them to the dog.

I consume quickly and like to buy food fresh. I would try these foods, but don't know if I would consistently buy.

I can't store any more food.

I can't see the point. This would benefit the elderly that can't get to shop regularly.

I can not afford to pay any more. Food is expensive enough as it is.

I buy what I need.

I buy what I need.

I buy what I need to use.

I buy what I need for the week.

I buy weekly and prefer fresh but would consider longer life goods if the price was right.

I buy to eat that day so all food gets consumed quickly.

I buy to eat so would not want food sitting around.

I buy the quantity needed so longer life food would not be beneficial.

I buy the cheapest and live off that, basic economics.



I buy regularly and fresh so this issue is not important.

I buy my bread from a bakers.

I buy most things in smaller amounts so having it last longer would not be necessary. I shop around every two days.

I buy most things fresh and only what I need.

I buy meat from a butcher and bread from a bakery.

I buy large packs when possible so a longer shelf life would be a great idea.

I buy fresher foods and would have concerns over the preservatives and additives.

I buy fresh meat to use not to store.

I buy fresh meat and fish and freeze it.

I buy fresh fruit often.

I buy fresh cakes and pastries as I live next to a shop. I like fresh salad, fruit, vegetables and meat.

I buy fresh and the food is better as fresh. It also gets eaten quickly enough.

I buy food when I want to eat, not to store indefinitely. I don't like the idea of tampering with food to make it last longer, I like foods to be fresh. The preservatives would be a worry.

I buy food every couple of days so it would be of no use.

I buy food based on a reasonable price not on shelf life.

I buy bakers bread.

I believe I would try something new. I would have to check what had been added to the product however.

I am very keen on this idea as food would last longer leading to less wastage.

I am sceptical of what would be put in food to make it last longer.

I am on a budget so would only pay for meals that are already expensive to begin with.

I am not sure about food that lasted longer, my instincts say no as you don't know what’s in it. Food isn't supposed to last forever, it is not natural.

I am not interested in resealable packaging.

I am happy with what I buy. I don't like to keep things for too long.

I am happy with the shelf life with most products.

I am happy with the shelf life of products.

I am happy with the current shelf life of food.

I am happy with shorter life food. I don't want it lying about indefinitely.

I am happy with how long food lasts already.

I am happy with how long food currently lasts.

I am happy with foods now.

I am happy with current shelf life and I wouldn't want to pay more.

I am happy buying food at the current rate so would not need it to last longer.

I am doubtful I would buy food that lasted longer as I would be sceptical about what was in it.

I am disabled and would appreciate a longer shelf life in food.

I am dead against any kind of messing about with food. I think this is to blame for the kids today growing so tall and reaching puberty so fast. There is something in the food!

I am concerned what would be put in to food to make it last longer.

I am concerned what would be done to food to improve the shelf life.

I am against GM foods.

I am a pensioner and I do not have a car so I would not want to buy large quantities of food.

Having three children the food does not last long.

Having a large family food does not stay in the house long. I would not want this either.

Fruits and vegetables last long enough by themselves, as do fish and meats.

Fruit and vegetables should be bought fresh, as should fish and meat.

Fresh fruit and vegetables are not important to me.

Fresh vegetables will keep in the freezer. Pastries and cakes don't tend to last long anyway.

Fresh meats and fish would not be worth the extra shelf life as I use them too quickly.

Fresh food is more important to me than shelf life.

Fresh food is more important than shelf life.





Fresh food is more important and I would be concerned with what was keeping the food "fresh".

Fresh fish will get eaten straight away.

Fresh fish and meat should remain fresh without the addition of preservatives and chemicals.

Food will last long enough.

Food will get eaten quickly enough anyway. The additives are also a concern.

Food turnover in the household is high with three adults and one child so I do not need food to last longer.

Food that lasted longer would not be fresh and I would be worried what was added to it.

Food tends to be used up quickly.

Food should not be made to last longer than its natural life as this means more packaging with more preservatives.

Food should be natural and fresh, not messed about with.

Food should be fresh and products with even more additives and preservatives would be horrible and not to be trusted.

Food should be bought fresh to eat fresh.

Food like this would not be natural. You would have to wonder what had been added.

Food is too expensive already.

Food is too expensive already.

Food is never in the house long enough for me to worry about how long it lasts.

Food is expensive enough already!

Food is eaten quickly so there is no need for me to waste money on food that will last longer when I know it will get eaten.

Food in my household gets eaten.

Food doesn't need to last longer as it gets eaten quickly in my household.

Food does not stay in the house long.

Food does not stay in the house long so I shop every 3-4 days per week.

Food can be used quickly. I can't see the point in keeping items longer.

Food already has a long enough date on it without trying to alter it further.

Due to not wanting food being stored for too long.

Don't want food hanging around so I buy what I will use.

Don't buy too many vegetables anyway.

Don’t like the idea of fish with a longer shelf life.

Disabled so this would be an advantage.

Depending on the price I would try a new product at least once.

Dairy items should not have longevity. This would be useful for people living alone but not so useful for larger households that will just consume the food fairly quickly anyway.

Customers want fresh food.

Cost always comes before longevity.

Concerns over what would be added to the product.

Concerns over pesticides and the already expensive cost of certain items

Concerns about what they add to food to make it last longer.

Chilled pre-prepared foods last just long enough.

Certain foods get eaten quickly so there is no need for them to last longer.

But we don't need to keep items long being a large family.

But I would like to know that no preservatives had been added to achieve this.

Bread, fruit and veg, and fish and meat are all fine without trying to prolong their shelf lives.

Bread will get eaten very quickly.

Bread should be used within two days, for it to stay fresher for longer it has to be sprayed.

Bread lasts long enough. I shop once a week and everything I buy lasts that period.

Bread does not last long enough to go off.

Bread does not last long enough for me warrant it having a longer shelf life. I prefer to buy fresh.

Because it would cost more.

Because I freeze bread upon purchase I would not need it to last any longer.

As long as the price increase was within reason.

As long as the food was Fair Trade and definitely of the same quality then yes I would try such goods.

As long as the cost was not too much more.



As long as nothing had been added to the food I would try it. I would fear what had been added however and would not trust the product.

As long as nothing had been added to it.

As I am a shift worker time is important.

Anything I need to keep that I don't eat immediately is frozen.

All food in our house won't last more than 24 hours.

All food gets eaten quickly.

Additives are not good. Food should be as natural as possible.

A lot of what I buy is used within a few days so it doesn’t need to last longer.

A longer shelf life would be useful due to shift work.

A longer shelf life for fruit and veg would be beneficial.

A few more pence would be worth it for longer lasting food.


Appendix M: Comments on how often the freezer is used

Comments on how often the freezer is used Both sets of white goods are kept in the pantry. Every other day generally. Frozen herbs especially. I prefer fresh so only occasionally. Ice cream is used more frequently than every one to two days. Most of the food we use from the freezer is homegrown. My system is to move food from one fridge to another. Only occasionally, such as peas to go with fresh meat. Tend to buy stuff and put it in the freezer without using up the existing stock, which gets buried and forgotten about. The freezer is not so full now the kids have gone to university. The freezer is stored in the conservatory. Usually it is meat that is used from the freezer. We use the freezer monthly. Will only use the freezer if there is no fresh produce available.


Appendix N: Comments on how often food in the freezer is forgotten about and thrown away

Comments on how often food in the freezer is forgotten about and thrown away All the food in our freezer gets used. Always check the freezer. Because food will be stored in the freezer it does not go off. If frozen straight away, food will stay good for a long time. Because we often forget food in the freezer so just throw it away. Every 6 months I have a clear out of the freezer and usually find something that should be thrown away. Every so often something gets forgotten. Food does not get thrown away, but occasionally forgotten about. Food in the freezer is easy to forget. Food will be forgotten every three months or so. I always keep the freezer checked. I am confused by dates after things are frozen. I check my freezer every three months. I check on the freezer often. I date everything myself when I put it in the freezer. I don't forget about food, just don't get to use it. I forget about food in the freezer most weeks. I forget food in my freezer about once a week. I keep a list of use by dates and check often. I keep on top of my freezer. I mainly use the freezer for veg. I make sure all the dates are checked. I rarely buy frozen, as I prefer fresh goods. I rotate everything in the freezer. I rotate my freezer. I rotate my freezer. I throw away loads of things from the fridge. I try to rotate my freezer I usually look for buy one get one free offers on fresh food and then it gets frozen. I very rarely forget about food in the freezer. I very rarely throw away food. I watch my money closely. I will always check the freezer so we do not waste much. I will buy too much food over the winter, especially when people mention bad weather. I will go through the freezer every six months and throw away food that is out of date. I will rotate the food regularly. I work shifts and tend to forget about food in the freezer. I would love to have time to empty out the freezer, as I don't have room for more food. It is bought to be eaten. Maybe a few items a year will get forgotten. Maybe once or twice a year something will be forgotten. Maybe once per week. Maybe three times a year something will be thrown out from the freezer. Maybe twice a year there will be a clean out of the freezer. My sister is frantic about hygiene. Normally it is only bread that will be thrown away and this is given to the birds. Normally keep checking the freezers contents. Once or twice per year. Once the 'sell by' date has been reached. Only once or twice a year. Quite frequently. The food doesn't last long enough, it all gets eaten. The freezer is stored in the cellar. Unless the freezer breaks. Used to shop weekly, but this created loads of waste and so now I shop every other day. Very careful with food. Very often food gets left. Very rarely does frozen food get wasted. We do try to rotate what is in the freezer. We have three freezers; the third is an upright freezer in the kitchen 2/3-full capacity. We throw away a lot when we have a clear out every few months.


Comments on how often food in the freezer is forgotten about and thrown away We try to rotate the freezer every three months. We will rotate food in the freezer. We will rotate food regularly.


Appendix O: Reasons for not using a fridge thermometer to monitor the temperature

Comments on why, if a thermometer is owned, it is not used to monitor the fridge temperature Can't be bothered to check the temperature. Don't know how to use it. Food is used too quickly for me to bother with temperature checking. I am 71 I think by now I know how cold my fridge should be. I am happy that my fridge is cold enough. I am not obsessed with the temperature of the fridge. I can't be bothered. I did not realise a thermometer could be useful. I do forget to check the temperature though. I do not check the fridge because it seems to be ok. I don't feel the need to check my fridge. I don't give it much thought, as the food in the fridge tends to be ok. I don't have enough time to monitor my fridge temperature. I don't know what the temperature should be. I don't see the need to keep checking the fridge. I forget the thermometer is there. I forget the thermometer is there. I forget to check and the thermometer is located in an awkward position in the fridge. I forget to check the temperature of the fridge. I forget to check. I gauge the fridge temperature by hand. I have never had a problem and so never felt the need to check the thermometer in the fridge. I have never really given it much consideration. I have never really given it much notice. I have three different types of thermometers to make sure the fridge is at the right temperature. I just don't get around to checking the fridge temperature. I just don't think about it. I just don't. I just leave the fridge at one temperature, the one its at. I just trust the fridge. I never check the thermometer. I never think to look. I rarely remember to check the fridge temperature. I rely on the digital read out. I rely on the fridge to control the temperature. I tend to forget to check the fridge. I think it would be too much effort to monitor the fridge temperature but I would cheque if it looked unusual. I use a little dial inside the fridge. If food were going bad then I would check the fridge. It just stays one temperature. Mine doesn't work. My food is fine so I don't check. My fridge doesn’t have a thermometer marked in degrees but it does say 'too hot' or 'too cold', I feel that this is sufficient. My fridge thermometer doesn't work. My husband deals with fridge temperature, I am not really bothered with it. Never thought it necessary. No, it is just there and I don't really look. The fridge does not work. The fridge has a regulator. The fridge is just left at the same temperature. The fridge self regulates. The temperature of the fridge is set. This is not necessary. Water would be on the floor if the fridge was not working properly. We only check the fridge if we notice that something has gone off particularly quickly. Would check the temperature if the fridge felt like it was wrong. Would instinctively notice if the fridge was set to too high a heat. Would notice if the fridge was too warm or cold. You can feel if a fridge is cold or not.



Appendix P: The questionnaire Section 1: Purchasing food items with a short-life

Yes

1 Go to Q1b 1a. I am going to ask you to think about different types of short-life products that you buy when food shopping and reasons for choosing the types that you buy. Firstly, do you regularly purchase cheese for the household?

No 2 Go to Q1c

1b. When you buy cheese how important are the following in your decision regarding which type you buy? Very

important Somewhat important

Not important

Explanation / comments

The brand 1 2 3 The taste or quality 1 2 3 Origin eg local produce, British, EU 1 2 3 Whether it is organic/fair trade 1 2 3 Total cost of the pack (probe for if cheapest or on special offer)

1 2 3

The cost per kilo (if a larger pack is cheaper per kilo than a smaller one)

1 2 3

Size of pack / portion (do they buy only what is required?)

1 2 3

Ability to reseal the pack 1 2 3 The shelf-life / food date / how long the food is likely to stay fresh

1 2 3

Other/comments

Yes 1 Go to Q1d 1c. And do you regularly purchase sliced meats such as ham, corned beef and so on for the household? No 2 Go to Q1e

1d. When you buy sliced meats how important are the following in your decision regarding which type you buy? Very


Not important



1 2 3


1 2 3


1 2 3


1 2 3

Other/comments

Yes 1 Go to Q1f 1e. And do you regularly purchase pre-prepared salads (such as tubs of coleslaw or

pasta salads and bagged leaves) for the household? NB excludes loose salad items like tomatoes/lettuce/cucumber etc

No 2 Go to Q2

1f. When you buy pre-prepared salads how important are the following in your decision regarding which type you buy? Very


Not important



1 2 3


1 2 3


1f. When you buy pre-prepared salads how important are the following in your decision regarding which type you buy? Very


Not important



1 2 3


1 2 3

Other/comments

Section 2: Storage of food items that have been purchased

Always / most times

1

Sometimes 2

Rarely 3

2. When you go food shopping, how often do you consider how you will store perishable items so that they stay fresh?

Never 4

3. I’m now going to read out a list of food types. Thinking about what you do when you get home with your shopping, please tell me where you normally store each type. (if ‘it depends’ probe) Not

bought Cup-

board/ drawer

Dedicated container bread bin /fruit bowl /veg rack in

daylight

Dedicated container in cupboard/d

ark

Fridge Freezer Other (write in)

Bread 1 2 3 4 5 6 Pastries & cakes 1 2 3 4 5 6 Pre-prepared salads 1 2 3 4 5 6 Loose salad (tomatoes, lettuce) 1 2 3 4 5 6

Eggs 1 2 3 4 5 6 Dairy items (cheese, yoghurt, cream, milk) 1 2 3 4 5 6

Dried foods (rice , cereals, pasta) 1 2 3 4 5 6

Fresh fruit 1 2 3 4 5 6 Fresh vegetables 1 2 3 4 5 6 Chilled pre-prepared foods such as ready meals (like lasagne, shepherds pie), pizzas, pies and quiches

1 2 3 4 5 6

Fresh meat 1 2 3 4 5 6 Fresh fish 1 2 3 4 5 6 Sliced meats such as ham and corned beef 1 2 3 4 5 6

Other/comments

4. I’m now going to read out a list of food types. Thinking about what you do when you get home with your shopping, please tell me how you normally store it. For example if you keep it in its original packaging or if you take it out and store it in some other container or bag. (FOR FOODS BOUGHT IN Q3) Not

bought Leave in manu-

facturer’s packaging

Leave in packaging obtained in

store

Remove packaging and put in

food/ freezer bag


Tupperware or similar

Any packaging removed & stored loose

Other (write in)/details

Bread 1 2 3 4 5 6

Pastries & cakes 1 2 3 4 5 6

Pre-prepared salads 1 2 3 4 5 6

Loose salad (tomatoes, lettuce)

1 2 3 4 5 6

Cheese 1 2 3 4 5 6

Dried foods (rice, cereals, pasta) 1 2 3 4 5 6

Fresh fruit 1 2 3 4 5 6

Fresh vegetables (inc loose salad) 1 2 3 4 5 6


4. I’m now going to read out a list of food types. Thinking about what you do when you get home with your shopping, please tell me how you normally store it. For example if you keep it in its original packaging or if you take it out and store it in some other container or bag. (FOR FOODS BOUGHT IN Q3) Not

bought Leave in manu-

facturer’s packaging

Leave in packaging obtained in

store


food/ freezer bag


Tupperware or similar

Any packaging removed & stored loose

Other (write in)/details

Chilled pre-prepared foods- ready meals, pizzas

1 2 3 4 5 6

Fresh meat 1 2 3 4 5 6

Fresh fish 1 2 3 4 5 6

Sliced meats such as ham and corned beef 1 2 3 4 5 6

Other/comments

5. When you first open the following types of food that I read out, please tell me do you normally store any remains that are not used at the time? (FOR FOODS BOUGHT IN Q3 PLUS PINK SHADED)

N/A

, All

eate

n

NO

T st

ored

or

kept

In o

rigin

al

pack

agin

g -

seal

ed

In o

rigin

al

pack

agin

g -

not

fully

se

aled

Put

in fo

od/

free

zer

bag

Put

in

Tupp

ewar

e or

si

mila

r

Put

in

unse

aled

co

ntai

ner

Any

pack

agin

g re

mov

ed &

st

ored

loos

e

Wra

p in

foil

/ fil

m

Oth

er (

writ

e in

)

Bread 1 2 3 4 5 6 7 8 9 Pastries & cakes 1 2 3 4 5 6 7 8 9

Pre-prepared salads 1 2 3 4 5 6 7 8 9

Loose salad -toms, lettuce) 1 2 3 4 5 6 7 8 9

Cheese 1 2 3 4 5 6 7 8 9 Dried foods (rice cereals, pasta)

Fresh fruit 1 2 3 4 5 6 7 8 9 Fresh veg inc loose salads 1 2 3 4 5 6 7 8 9

Chilled pre-prepared foods ready meals,pizzas

1 2 3 4 5 6 7 8 9

Fresh meat 1 2 3 4 5 6 7 8 9 Fresh fish 1 2 3 4 5 6 7 8 9 Sliced meats such as ham and corned beef

1 2 3 4 5 6 7 8 9

Tinned food 1 2 3 4 5 6 7 8 9

Cooking sauces 1 2 3 4 5 6 7 8 9

Cooked food not eaten-leftovers

1 2 3 4 5 6 7 8 9

Other/comments

6. And once the food has been first opened, please tell me where you normally store the food that is not used at the time? (FOR FOODS STATED IN Q5) N/A Cupboard/

drawer Dedicated

container bread bin, fruit bowl, veg

rack in daylight

Dedicated container in cupboard/

dark


Bread 1 2 3 4 5 6 Pastries & cakes 1 2 3 4 5 6 Pre-prepared salads 1 2 3 4 5 6 Loose salad -toms, lettuce) 1 2 3 4 5 6


6. And once the food has been first opened, please tell me where you normally store the food that is not used at the time? (FOR FOODS STATED IN Q5) N/A Cupboard/

drawer Dedicated

container bread bin, fruit bowl, veg

rack in daylight

Dedicated container in cupboard/

dark


Cheese 1 2 3 4 5 6 Dried foods (rice , cereals, pasta)

Fresh fruit 1 2 3 4 5 6 Fresh vegetables (inc loose salad) 1 2 3 4 5 6

Chilled pre-prepared foods ready meals pizzas, 1 2 3 4 5 6

Fresh meat 1 2 3 4 5 6 Fresh fish 1 2 3 4 5 6 Sliced meats such as ham and corned beef 1 2 3 4 5 6

Tinned food 1 2 3 4 5 6

Cooking sauces 1 2 3 4 5 6 Cooked food that is not eaten - leftovers 1 2 3 4 5 6

Other/comments

7. I’m now going to read out a list of food types. For each one, please tell me how long it usually is before all of it gets eaten? (if ‘it depends’ probe) N/A Same

day 1 day after

first use 2 days after

3 or more days

Doesn’t all get eaten

Other (write in)

Bread 1 2 3 4 5 6 Pastries & cakes 1 2 3 4 5 6 Pre-prepared salads 1 2 3 4 5 6 Loose salad -toms, etc 1 2 3 4 5 6 Eggs 1 2 3 4 5 6

Dairy items (cheese, yoghurt, cream, milk) 1 2 3 4 5 6

Dried foods (rice , cereals, pasta)

Fresh fruit 1 2 3 4 5 6

Fresh vegetables (inc loose salad) 1 2 3 4 5 6

Chilled pre-prepared foods ready meals, pizzas 1 2 3 4 5 6

Fresh meat 1 2 3 4 5 6

Fresh fish 1 2 3 4 5 6

Sliced meats such as ham and corned beef 1 2 3 4 5 6

Tinned food 1 2 3 4 5 6

Cooking sauces 1 2 3 4 5 6

Cooked food that is not eaten - leftovers 1 2 3 4 5 6

Other/comments

If have leftovers go to Q8, if never have leftovers go to Q9

Always / most times 1

Sometimes 2

Rarely 3

8. When you have left over food from a previous meal, to what extent do you make sure that they are used in a subsequent meal rather than creating a new meal from other food items?

Never 4


Section 3: Keeping foods fresh for longer

9. How do you think food packaging could be improved to keep it fresher for longer?

Very useful 1

Quite useful 2

Not that useful 3

Not at all useful 4

10. How useful would you find food packaging that provides clear instructions on how the food should be stored to prolong its shelf-life?

Don’t know 5

COMMENTS

11. Do you usually buy any of the following food products in resealable packaging (by resealable I mean packaging that is specifically designed to be resealed with a zip-lock, stick strip or other sealing device)? And if not, why not? (Do not prompt) Not

bought YES

reseals NO

Not worth extra cost

NO Not

available

NO Gets eaten in one go

NO Didn’t know

available

NO Doesn’t work

Other (write in)

Bread 1 2 3 4 5 6 7

Pastries & cakes 1 2 3 4 5 6 7

Pre-prepared salads 1 2 3 4 5 6 7

Loose salad -toms, etc) 1 2 3 4 5 6 7

Dairy items (cheese, yoghurt, cream, milk)

1 2 3 4 5 6 7

Dried foods (rice , cereals, pasta)

1 2 3 4 5 6 7

Sliced meats - ham /corned beef

1 2 3 4 5 6 7

Fresh meat (eg bacon, mince, chops)

1 2 3 4 5 6 7

Fresh fish (eg salmon fillets) 1 2 3 4 5 6 7

Other/comments

If no items bought in resealable packaging go to Q13, otherwise go to 12

12. You said that you usually buy the following food products in resealable packaging. Would you say that you specifically look for <<food mentioned in Q8a>> that is in packaging that can be resealed after opening? Tick those that apply (*delete not applicable)

Bread 1 Pastries & cakes 2 Pre-prepared salad 3 Loose salad 4

Cheese/yoghurt/cream/milk* 5 Rice/cereal/ pasta* 6 Sliced meats 7 Fresh meat 8

Fresh fish 9Other (write in

13. Some retailers are developing new packaging formats that could extend the shelf-life of food. If the following foods were available with a longer shelf life and offered the same quality as you have now, under what circumstance would you consider buying them? N/A

don’t buy

If it cost a little more

If it was the same price

I would not buy (state why)

Bread 1 2 3 4

Pastries & cakes 1 2 3 4

Pre-prepared salads 1 2 3 4

Loose salad -toms, etc) 1 2 3 4

Dairy items (cheese, yoghurt, cream, milk) 1 2 3 4

Fresh fruit 1 2 3 4


13. Some retailers are developing new packaging formats that could extend the shelf-life of food. If the following foods were available with a longer shelf life and offered the same quality as you have now, under what circumstance would you consider buying them? N/A

don’t buy

If it cost a little more

If it was the same price

I would not buy (state why)

Fresh vegetables 1 2 3 4

Chilled pre-prepared foods such as ready meals, pizzas, pies and quiches

1 2 3 4

Sliced meats - ham /corned beef 1 2 3 4

Fresh meat 1 2 3 4

Fresh fish 1 2 3 4

Other/comments

Section 4: Storage of food in a fridge or freezer

Yes 1 Go to Q15 14. Do you have use of a freezer to store food items? No 2 Go to Q18

15. What type of freezer(s) do you use to store frozen foods, where is it located and how full is it normally? LOCATION CAPACITY USE

Kitchen Other room in house

Garage/ outbuilding

Full to 2/3

2/3 to half

Half to 1/3

Less than 1/3

Combined fridge/freezer 1 1 1 2 3 1 2 3 4

Combined fridge/freezer 2 1 1 2 3 1 2 3 4

Chest freezer 1 1 1 2 3 1 2 3 4

Chest freezer 2 1 1 2 3 1 2 3 4

Other/comments

Every day 1

5-6 days a week 2

3-4 days a week 3

1-2 days a week 4

16. How many days of the week do you tend to use food stored in the/a freezer?

Less than weekly 5

VERBATIM

A lot of the time 1

Some of the time 2

Rarely 3

17. How frequently would you say that you forget you have food in the freezer and end up throwing it away?

Never 4

VERBATIM

Yes 1 Go to Q19 No 2 Go to Q21

18. Do you have a working thermometer (built in or separate) in your fridge that tells you the temperature of the fridge in degrees? (EXCLUDES DIALS)

Don’t know 3 Go to Q21

Yes 1 Go to Q22 19. Do you use the thermometer to check and control the temperature in the fridge? No 2 Go to Q20

20. Why do you not use the thermometer to check and control the temperature in the fridge? Write in

Go to Q22

Very likely

1

Quite likely 2

Not very likely 3

Not at all likely 4

21. Setting your fridge at the correct temperature which is between 3 and 5 degrees can help to reduce food waste. How likely would you be to buy a fridge thermometer if it cost around a pound?

Don’t know 5

Section 5: Convenience and choice

22. I am going to read out some statements to do with convenience and choice when food shopping. Please tell me the extent to which you agree or disagree with each. Strongly

agree Agree Dis

agree Strongly COMMENTS disagree

I would like to have a greater choice of convenient foods or pre-prepared meals available

1 2 3 4

I prefer or would prefer to buy vegetables that have been washed and peeled to reduce the amount of wastage and are quick and easy to cook

1 2 3 4

I am or would be prepared to pay slightly more for food that is environmentally friendly

1 2 3 4

I trust the supermarkets to judge how environmentally friendly food is

1 2 3 4

Convenience and choice is more important than the availability of food that is environmentally friendly

1 2 3 4

I just want to go out and buy whatever food I want without being bothered by environmental messages

1 2 3 4

Section 6: Household demographics and further information

Own outright 1 Own with mortgage 2Other (write in)25. Do you own your house or

are you currently renting? Rent- private Rent – council/HA 3 4

Single occupancy 1 Shared, non-related 2number26. As well as yourself, how many

other occupants are there in the house?

Family, only adults Family with children 3 4

>5 5-15 16-24 25-34 35-44 45-54 55-64 65+ Respondent

Partner

27. And what is your age (and the age of your partner & children if applicable) Children (number)

28. What is the occupation of the household’s main earner? (Full details. If retired give previous job)

FULL TIME PART TIME DETAILS OF JOB SELF-EMPLOYED RETIRED NOT ECONOMICALLY ACTIVE

White 1 Black 2 Asian 329. What is your ethnic origin / country of origin? Mixed other Chinese 4 5

THANK AND CLOSE


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