footwear.ppt

7/31/2019 footwear.ppt

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Rakesh NarwaniMBA 2ND SEMSEC = A

Prof: Rashmi Farkiya

Prof: Neha Jhanjhariya


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Decision Making in

Purchasing

WOMANS FOOTWEAR


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CONTENTS

Introduction Need recognition

Decision criteria Information research Short listing of products Evaluation of alternatives

Purchase decision SWOT analysis Post Purchase Behavior Suggestions


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Introduction

Ashoe is an item of footwear intended toprotect and comfort the human foot whiledoing various activities. Shoes are also used

as an item of decoration. The design ofshoes has varied enormously through timeand from culture to culture, withappearance originally being tied tofunction. Contemporary footwear varieswidely in style, complexity and cost.


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Need Recognition

Stylish look.

Flexibility.

Durable.

Protect from unpleasant things.


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Decision Criteria

Price

Range Between Rs 200-3500

All sizes protect our feet from sharp objects.

Extra Facilities

Stylish.Durable.

Life of the footwear


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Footwear Heels and Soles

Safety Shoe Upper

Shoe Buckles

Shoe Laces
http://www.indiamart.com/rrplastic/industrial-components.htmlhttp://www.indiamart.com/exceedousinternational/shoe-upper.htmlhttp://www.hhindustries.org/designer-buckles.htmlhttp://www.trimworld.net/footwear-accessories.htmlhttp://www.trimworld.net/footwear-accessories.htmlhttp://www.hhindustries.org/designer-buckles.htmlhttp://www.indiamart.com/exceedousinternational/shoe-upper.htmlhttp://www.indiamart.com/rrplastic/industrial-components.html


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INFORMATION RESEARCH

Bata Showroom

Mr. Rajendra

Opposite Gurudwara, Jawahar Marg Indore( M.P).

Contact no.9229413041. Adidas showroom

Treasure Island Mall Indore.

Internet:

Sales executives.

Friends.

Customers.


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Brands availableADIDASManufactured by-ADIDAS INDIA MARKETINGPVT. LTD.PRICE: 399-3099.

PUMAManufactured by-PUMA SPORTS INDIA PVT LTD.PRICE: 2,990

NIKE

Manufacture by-Nike India Pvt. LtdPRICE: 1,275

REEBOKManufacture by-Reebok India Pvt. Ltd.

PRICE: 3,087.


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BATA

Manufactured by- BATA INDIA PVT. LTD

PRICE: 300-1000.

CATWALK

Manufactured by- CATWALK MARKETING INDIA PVT. LTD

PRICE:1095.

CLASSIC

Manufactured by- CLASSIC INDIA PVT. LTDPRICE: 200-650.

FILA

Manufactured by- FILA PVT. LTDPRICE: 300-1500.

LAKHANI

Manufactured by- LAKHANI SHOE CO. PVT.LTD

PRICE:300-1000.


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LEVIS

Manufactured by- LEVIS STRAUSS INDIA PVT. LTD

PRICE:280-2500

LIBERTY

Manufactured by- Liberty Shoes Pvt. Ltd. Karnal.PRICE: 200-1000

LOTTO

Manufactured by-LOTTO Pvt .LtdPRICE: 299

METRO

Manufactured by-Metro Shoes Private Limited.PRICE:1,495

WOODLAND

Manufactured by- WOODLAND INDIA PVT.LTD

PRICE: 2,695


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Sales

Addidas

Bata

Catwalk

Classic

FilaLakhani

Levis

Leberty

Lotto

Metro

Nike

Puma

Reebok

Woodland

8%

11%

4%

2.6

3.2%

6%

2.2%

5%3%3.8%

7%

9%

2%

30.9 %


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SHORT LISTED PRODUCTS

Adidas.

Bata.

Lakhani. Levis.


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FEATURES

OF THE PRODUCTS

Stylish looks.

Wide variety.

Available in all colours. Durable.

Flexibility.

Keeping feet safe. Puncture resistance.


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Adidas

Competitive Pricing.

Available in all colours.

Wide variety. Durable.

Customer Satisfaction.

High Quality.


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Bata

Good Quality in lowest range.

Puncture Resistance.

Durability.


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LakhaniMinimum price.

High quality.

Stylish look.


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Levis

Stylish Look.

Comfortable.

High Price.


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LottoLowest Price.

Less Durability.

Less Stylish.

Low Customer Satisfaction.


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EVALUATION TABLEFEATURES ADIDAS BATA LAKHANI LEVIS LOTTO

PRICE Rs. 399-3099 Rs.300-1000 Rs.300-1000 Rs.280-2500 Rs.299-999

BENEFITS

(discount)

Upto 50% 20-40% 10% Upto 40% -

DURABILITY YES YES YES YES NO

COLOURS YES NO NO YES YES

WARRANTY

(condition apply)

6 months 6 months 3 months - -


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PURCHASE DECISION

Bata has been holding a unique place in the heartsof Indians for the last 77 years, Bata has redefined

the modern footwear industry in India. It hasestablished a leadership position in the industryand is the most trusted name in brandedfootwear.

On my evaluation, I would like to purchase BATA.


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SWOT ANALYSIS

Brand nameDurability

easily available at all dealer points.

Stronger distribution network

variety available.

Strength-


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SWOT ANALYSIS CONT

High cost structure Limited product line Less Stylish

Weakness-


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SWOT ANALYSIS CONT

Opportunities- if they increase there salespromotion activities then definitely they can havecomplete control over the footwear market byunderstanding the taste of customer as perchanging the generation and fashion,style.


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SWOT ANALYSIS CONT

Threats

Price cuts and reduced margins, spurred

by competitors. Addition of latest style, looks and

durability are provided by competitors .


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POST PURCHASE BEHAVIOR

Customers enjoy s the new looks of footwear and

Satisfied with the customer services.


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SUGGESTIONS

Bata should increase there sales promotion activitiesin the market.

It has the potential to capture the whole footwearmarket but for that they need to promote theremarket activities aggressively.

footwear.ppt

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