for personal use only - asx · effective measure is a leading provider of digital audience, brand,...
TRANSCRIPT
Pureprofile Ltd | ABN: 37 167 522 901 | Address: Level 1, 35 Reservoir Street, Surry Hills, NSW 2010 Telephone: +61 (0) 2 9333 9700 | [email protected] | www.pureprofile.com
23 February 2016 ASX Announcement
Pureprofile Acquires Assets of Effective Measure in Australia & New Zealand
• Assets consist of client and publisher contracts, and consumer behavioural data
• Complements PPL’s existing operations and provides platform to grow PPL’s consumer profiles
• Effective Measure lists Australia Post, Roy Morgan and Mamamia amongst its clients
• Publisher contracts give PPL access to behavioural tracking data from over 100 websites across Australia & New Zealand
• Minimal cash outlay – PPL will purchase assets only without incurring any additional staffing or
overheads costs Big data technology and programmatic media company Pureprofile Limited (ASX: PPL or The ‘Company’), is pleased to report the strategic acquisition of the Australia and New Zealand assets (the Assets) of Effective Measure International Pty Ltd (Effective Measure).
Effective Measure is a leading provider of digital audience, brand, and advertising effectiveness measurement and targeting solutions, with a global footprint that services ANZ clients including Australia Post, Roy Morgan, and Mamamia. It also has relationships with over 60 online publishers including Yahoo!7, The Economist and Groupon Australia.
The Australia and New Zealand assets of Effective Measure are highly complementary to PPL’s current big data and programmatic media offerings. As well, they strengthen the group’s client base and significantly broaden the media platforms, including over 100 websites, from which consumer behaviour can be sourced.
The Assets consist of Effective Measure’s existing client and publisher contracts as well as its online panel members and inventory of anonymous consumer behavioural data.
Under a separate engagement with Pureprofile, Effective Measure will develop an optimised data collection and storage technology to accelerate Pureprofile’s publisher and programmatic media offering. Combining large volumes of data sourced from a broader range of publisher sites and a more robust technology platform, Pureprofile will be able to create more nuanced insights and accurate programmatic media targeting.
CEO Commentary Pureprofile CEO, Paul Chan said: “Effective Measure’s business and data management capabilities, and its excellent client base and publisher reach, are very impressive, and they represent a unique bolt-on opportunity for PPL. For a very small outlay, we have acquired assets that allow us to significantly scale up our existing suite of F
or p
erso
nal u
se o
nly
Pureprofile Ltd | ABN: 37 167 522 901 | Address: Level 1, 35 Reservoir Street, Surry Hills, NSW 2010 Telephone: +61 (0) 2 9333 9700 | [email protected] | www.pureprofile.com
services. As part of PPL’s larger business, Effective Measure offers very near term organic revenue growth opportunities which we are well placed to capture.
“This acquisition allows us to accelerate our market-leading and technology-driven offering, and deliver products that benefit consumers and publishers by providing them with a deeper, richer data insights experience.”
Graham Plant, CEO of Effective Measure said: “With Effective Measure’s future focus primarily on the Middle East and African markets where it is the established leader in audience measurement, it made perfect sense to sell the Effective Measure Oceania assets to Pureprofile.
“The Pureprofile team have been very impressive and I am confident that our clients will be pleased with what Pureprofile can offer their business.”
Pureprofile has acquired the assets of Effective Measure only without incurring staffing, office or other overhead costs. The contracts will be immediately integrated into the Company’s operations and managed by an existing team. PPL will release its audited half-year results on 25 February 2016. - ENDS -
For more information please contact:
About Pureprofile (ASX: PPL)
Pureprofile is a data insights and programmatic media company. It sits at the heart of where programmatic media, big
data and quantitative research converge. Through its deep connection with real people, Pureprofile delivers the next
generation in marketing solutions for brands, publishers and researchers.
Media
Laura Simpson Content & Communications Director Pureprofile Limited [email protected] +61 403 794 194
Investors
Geoff Nesbitt Chief Financial Officer Pureprofile Limited [email protected] +61 2 9333 9700
For
per
sona
l use
onl
y