2 years since launch.

Available in 14 countries, plus Duty Free shops

Top scorer cachaça at the Beverage Testing Institute of Chicago

First cachaça to be auctioned at Christie’s

For the second time, the world’s best selling spirit in the period of a month in Heathrow airport

Theme of the BBC documentary “The Birth of a Global Brand”

Multi-distillation process, The evolution of Cachaça…

About Sagatiba…

Drink of the year by Wallpaper Magazine

First Premium Cachaça

SAGATIBA IN WORDS

The name Sagatiba comes from the combination of the Nordic suffix “saga” or “legendary search”,

with the Brazilian native Tupi-Guarani word “tiba”, meaning “infinite”.

Highly appropriated considering Sagatiba’s constant search for quality and passion on good things

in life.

SAGATIBA IN WORDS

The result of a shared vision that an exceptionally pure cachaça could be enjoyed throughout the world

“ “

Sagatiba was born out of the ideal of starting a Cachaça category to compete with the

best spirits in the world.

Sagatiba has invested in technology, quality and brand building.

A mix of technology and modernity with almost 500 years of Cachaça tradition.

OUR BRAND

Essence: Lust for life

Positioning: pure spirit of brasil

Brand personality: daring and innovative

Special characteristics: youth spirit and high quality

Values: open, genuine and spontaneous

OUR BRAND

Pure spirit of Brasil

At Sagatiba we are lovers of life. We dive headlong into every day with passion. We know

that when a new day dawns we will greet it with energy and optimism. Our attitude to life is

uniquely Brasilian.

Sagatiba represents the pure spirit of Brasil, distilled into its purest form. Therefore, to drink

it is to connect with the essence of Brasil.

Our positioning offers that connection to everybody that seeks it, the world over.

Lust for Life

Our essence is lust for life. Our product is the distilled spirit of Brasil in its purest form. So

our brand essence must be a distillation of everything that is unique to Brasil. That’s the

passion, the energy, the diversity and the sheer vitality of our land and our people.

Brand essence is the heart of our brand. Everything we do must come from this and be true

to it. Our essence and our values together bring our brand to life and give it shape and form.

Sagatiba is proud to represent a Brasil that is:

• Modern

• Sophisticated

• Trendy

• Internationally recognized

• Vanguard in the World

• Relaxed attitude to life

OUR BRAND

OUR PORTFOLIO

Sagatiba Pura is a premium multi-distilled Cachaça, which uses the highest possible production standards to guarantee a world class product.

Sagatiba Velha is a selection of the finest Brasilian Cachaças, pot still produced and slowly aged in noble wood barrels.

Sagatiba Preciosa is a beautiful, rare andprecious aged cachaça, discovered in the cellarsof the oldest distillery in São Paulo. Preciosa wasdistilled to perfection in 1982 and has sinceremained quietly resting in French oak barrels.

93pts.

96pts!

92pts.

SAGATIBA PRECIOSA

“ “Preciosa is a beautiful, rare andprecious aged Cachaça

Sagatiba Preciosa is one of the best spirits in the world.

Top scorer cachaça at the BTI –Beverage Testing Institute of

Chicago worldwide famous spirits ranking – 96 points out of a

possible 100 – being the only cachaça considered a Superlative

Spirit.

Preciosa’s official launch happened at the first Cachaça

auction in the history of renowned house Christie’s, in London.

Versatility at its best.

Sagatiba and some of the world’s finest bartenders have developed unique recipes made

with Sagatiba to fit every occasion and taste.

VERSATILITY

Caipirinhas, cocktails, martinis, long drinks, light drinks and hot drinks

“ “

Brasil

USA

French Polynesia

Índia

Europe

SAGATIBAIN THE WORLD

Portugal

Norway

UnitedKingdom

Ireland Germany

Italy

France

Holland

Switzerland

Greece

Índia

Sagatiba is present in 14 countries and at the Duty Free shops

BEST PLACES

Sagatiba can be found in the best top outlets in the world

“ “

SirenaMaresias

MeltRio de Janeiro

ARCAmsterdam

LabLondon

Piscina SolariMilano

Feliz ClubBergen

Restaurant Club Jackie Rotterdam

Paris, FRABologna, ITA

Manchester, ENGEdinburgh, SCO

Fernando de Noronha, BRAForte dei Marmi, ITAOslo, NOR

Lisbon, POR

Genova, ITALeeds, ENG

Frankfurt, GERGeneve, SWI

New York, USABerlin, GER

Salvador, BRAUtrecht, HOL

Great agencies/partners to spread a great brand around the world

“ “

Key advertising agency

Branded content agency –Saatchi’s new global content division

MARKETING

Sagatiba’s word spread through competent PR agencies worldwide

“ “

MARKETING

PR agency for the UK

PR agency in NY for the USA

PR agency for Germany

Global PR agency

MARKETING

Launch campaign in Brasil: “What is

Sagatiba?”

TV, Print, Online and Outdoor media

Sagatiba CampaignsIn Brasil and Europe, since launch

Launch Campaign in Europe:

“Pure spirit of Brasil”

Print and outdoor media,

guerrilla.

MARKETING

Campaign for Brasil, USA and European countries:

Pure spirit of Brasil ���� Print and Outdoor media

Sagatiba CampaignsIn Brasil and Europe, since launch

Campaign for Brasil in 2006/07: Eterna Busca (Seu Jorge)

Radio, Online, Mobile, Print, outdoor and trade media and guerrilla marketing.

Summer ad aired in Brasil.

Spring ad aired in Italy and the UK

Print Media

Special occasions advertisement

MARKETING

Trade ad aired in Brasil and Europe

Carnival and Summer ads aired in Brasil.

MARKETING

World’s best magazines are published with Sagatiba ads

International website containing and

supporting all activities promoted by Sagatiba.

Sagatiba Website

MARKETING

Complete Drinks Guide

Best Places and Happy

Hour Sessions

All about Sagatiba

Content Marketing

MARKETING

Pure spirit of Brasil documentary,

globally broadcasted by important

channels, such as BBC and CNBC.

Sagatiba provides content for

trend-setter communication channels.

Example of article

published in Vogue

magazine, with content

provided by Sagatiba.BBC produced and aired a

documentary about the birth

of a new Global Brand.

VOGUE

BBC + CNBC BBC

EventsLaunch event – Selfridges in London

Sagatiba launching was at Selfridges in

London.

In May 2004, Selfridges created a whole

Rio scenario to evoke the famous Brazilian

destination and called it “ Brasil 40”.

Sagatiba became the best selling spirit in a

period over a month in Selfridges history.

MARKETING

Brazil / Europe / USA

Jack Johnson tour in Brazil

TIM Music Festival Club Med Open Itaparica

Bahia, Brasil

Sagatiba is present in important events that take place in Brazil,

Europe and the USA

MARKETING

Events

Valentino´s Party at the Gramercy Park Hotel, New York.

Pure Spirit of Brasil - Cannes Launch Party

During the Cannes Film Festival, to launch the

Sagatiba film Pure Spirit of Brasil.

MARKETING

May 2006.

At Pierre Cardin’s summer residence –

Palais Bulles.

Guests from the scenes of TV, movies,

music, football and other arts.

Events

Events

MARKETING

Barshow MilanoMay 2006

Barshow London – June 2006

Taste of London – June 2006

AWARDS

BTI – Beverage Testing Institute – ChicagoOne of world’s most important awards for a Spirit

Pura: 93Exceptional

Velha: 92Exceptional

Preciosa: 96Superlative

Pura:Gold Medal

Velha:Double Gold Medal

Sagatiba Wallpaper:Drink of the Year 2004

Wallpaper MagazineOne of world’s foremost design / fashion

magazines

San Francisco World Spirits CompetitionOne of world’s most important awards for a Spirit

PUBLICATIONS

WALLPAPER MAG INSERT

Sagatiba prepared a16-page

insert showcasing Brasil

and it’s huge diversity,

celebrating the Drink-of-the-

year award.

Cachaça brochure

exploring the

evolution of

Cachaça and

curiosities about it.

Authentic Mixes

Guide - more than

50 cocktail recipes.

Sagatiba Brand Book,

containing guidelines

for brand application.

PUBLICATIONS““Anyone who believes in living Anyone who believes in living

with passion, who also has a lust with passion, who also has a lust

for life for life –– shares our spirit shares our spirit ””

end