Ford’s MyKey

Arianna Campos10/08/09

MyKey

A chip will be installed in 2010 Ford models’ ignition key to control car settings for concerned parents who lend the car to

their teens drivers.

What settings??

Parents Top 3 Concerns

- Speed- Seat Belts- Audio System Volume

How it Works• Teen gets the key that is

programmed which is called the MyKey

• Speed would be limited to 80mph*

• Alerts if exceeds 45, 55, or 65mph

• Alerts every 6 sec if seat belt is not on*

• Volume lowers if too high• http://video.aol.com/video

-detail/switched-fords-mykey-system/104644432

Parents Vs. Teens• 75% say it is positive• Safe• Reliable• Alert effective• More likely let teens use

their vehicles with the system.

“Our message to parents is, hey, we are providing you some conditions to give your new drivers that may allow you to feel a little more comfortable in giving them the car more often“

• 67% dislike• Will not learn on their own• Parental Control

"I wouldn't want my parents to have that much control over how I'm driving," she said. "If your parents are holding your hand, you're never going to learn."