foreign promotion of the handicraft sector elder chong díaz programs & communication department...
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Foreign Promotion of the Handicraft sector
Elder Chong Díaz Programs & Communication Department - IPEX
Castilla-La Mancha Region
Area: 79.463 Km2
Population: 2,1 millions, 4, 46% of Spain’s population. During the last years (2000-2010), the population growth rate has been higher than the national average: 21%.
Average growth rate GDP since 2000 until 2009: 2,46%, above national average. GDP per capita 2009: 17.208 €
Composed of 5 provinces: Albacete, Ciudad Real, Cuenca, Guadalajara, Toledo
Privileged geographical position in the center of the Iberian Peninsula
Important historical, cultural and natural heritage.
Varied gastronomical supply of quality products with D.O: wine, cheese, lamb, saffron, olive oil, garlic and onion, melon.
Important industry in sectors like: shoes, furniture, textile and buildings (materials and doors).
Importance of the renewable energies and aeronautics sectors
Craftwork in CLM: social and political importance
More than 3.000 craftmen in CLMMore than the half of them (53,2 %) in Toledo province
Craftworker profile:- Self employed worker- 70% men- More than 60% between 37 and 54 years old- Focused on local and regional markets basically- New technologies impact is still weak - 97% sell directly their product.
Products:
Pottery = 22 % Embroidery = 9,1 % Forge and iron = 6,8 % Wood = 6,1% Joinery and cabinet work = 5,6 % Damasquinage = 4,5 %
Foreign Trade Institute of Castilla-La Mancha
(IPEX) Organization of the Regional Government of Castilla-La Mancha,
Established in 2002
Subordinated to the Regional Ministry of Economy and Treasury
Mission: Promote and support the internationalization of the enterprises and the region of Castilla-La Mancha
Functions: - Promotion- Information- Training- Programs - Foreign offices
Direction
Economic-finance
PromotionPrograms and
CommunicationForeign offices
* Programs* Information Services* Training / Scholarships* Communication
By sector:* Food / Wine* Industrial and Consumer goods / ServicesHabitat Handicraft
Craftwork sector foreign promotion
In coordination and collaboration with other Regional Government Departments, specifically, the General Direction of Handicraft and Tourism, and other representative institutions of the sector, like the Regional Federation of Handicraft, Mezquita de Tornerias Foundation, amongst others.
PROMOTION:Organization and financial support to the joint participation of craftworkers in fairs and missions Fair Fair Ambiente FrankfurtAmbiente Frankfurt:: One of the most important in the gifts
and decoration sectors. In two pavilions: table top /gifts. Since 2006.
Fair Fair NYIGFNYIGF: United States: market. Since 2008. Handicraft and Gift pavillions.
Fair Index Dubai: gifts and decoration sector.
Fair L´Artigiano Milan. In 2010.
Business mission of potential international buyers and journalists. Business mission of potential international buyers and journalists. From 20 to From 20 to 30 people come every year to FARCAMA. Since 2006.FARCAMA. Since 2006.
PROGRAMSExport Promotion
GTP Program
Program of pre-initiation to export
Operation: Some companies from different sectors share at the same time an export manager.
Targets: - Incorporate Castilla-La Mancha SME´s into the international markets and exports.- Create a structure of export managers with experience in foreign trade and a good knowledge of the region’s companies, in order to retain talent in Castilla-La Mancha.
Since 2006: There is a professional appointed for the handicraft sector
UAE Program
Target: Promote cooperation among companies of the region, to have a joint offer of products to determined foreign markets.
• Since 2007 • Identification of potential participants within a project• Methodological and specialized support.
Experiences developed and consolidated in furniture, doors and food sectors.
TRAINING Sentisitation and education. Seminars and workshops about the main exports aspects: Export prices, main foreign markets, use of new technologies, among others.
INFORMATION- Craftwork’s sector Internet guide, a disposal of regional craftworkers. - Other resources (importers´ listings)
FOREIGN OFFICES 15 International Representatives (promoters and trainees) in IPEX Offices and Spanish Trade Representations. Individual support and requests.
