Forest Flakes

About PostFounded in 1895 by Charles

William PostHistory of nutritious, high-quality

cereal products◦Included wheat, nuts, and flakes

The Forest Flakes ConceptForest Flakes aims to

FF Concept cont

Pre-Release: Week 1

Day 1: Post and portal websites open with pre-launch commercial

Day 2: Pre-launch commercial starts to air on TV◦Commercial will air until the end of

Week 3

Weeks 2 and 3

Final preparations for both websites should be ready for launch at the beginning of Week 4

First batch of promotional plush toys should begin and be ready by the end of Week 5

“Sprouting”: Week 4

Cereal released in stores – promotional displays set up

Post and portal sites running

Post-launch commercial airs

Weeks 5 and 6Web advertisements will be

completed and hosted on all chosen sites◦After Week 13, only a select amount

of sites will continue hosting web ads

Weeks 7 and 8Processing of plush toys will

begin

New story should be added to the portal site

Contest will be introduced

Week 9Newspaper advertisements will

be printed in all chosen newspapers

Add more later?

Week 10Processing of the contest entries

will begin

A new story will be added to the portal site

Weeks 11 and 12Begin preparations for new

versions of newspaper and web advertisements

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Week 13Winner of the contest announced

New story will be added to portal site