forest of bowland - aggregate blog

Download Forest Of Bowland - Aggregate Blog

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Don't Panic Guide to Social Media Conference.Forest of Bowland Aggregate BlogHetty Byrne

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  • 1. Background ! Lancashire Green Tourism project www.lancashiregreentourism.com ! Tourism businesses working towards Green Tourism Business Scheme accreditation ! Accreditation awarded to businesses operating in a sustainable way including monitoring/reducing energy consumption, waste, water but also promotion of sustainable activities to visitors - walking, cycling, bird watching and foremost: marketing of green messages
  • 2. Background ! Through the project businesses develop their websites and marketing of their green credentials ! Wildlife wonderful area for wildlife and visitor opportunities common theme for businesses ! So emerged the Bowland Wildlife Blog ! An aggregate blog bringing together postings from individual business blogs into one website: www.bowlandwildlife.org.uk
  • 3. Set-up ! Each business sets up their blog, integrated or linked from their individual website ! Free tools - such as Google or Word Press ! www.blogger.com ! http://wordpress.org ! Launched in March 2009 ! 14 businesses currently contributing
  • 4. Example 1
  • 5. Example 1
  • 6. Example 2
  • 7. Example 2
  • 8. Bowland Wildlife Blog
  • 9. Bowland Wildlife Blog
  • 10. Bowland Wildlife Blog
  • 11. Bowland Wildlife Blog
  • 12. User statistics ! Unique visits: ! March 2009 493 ! April 2009 843 ! May 2009 1,441 ! June 2009 1,521 ! July 2009 1,334 ! August 2009 1,288 ! September 2009 1,468
  • 13. Benefits to businesses ! More opportunities for listings in search engines ! Opening up to new and niche markets e.g. hare watching holidays ! Marketing potential for new types of visitors and younger age group ! Talking point with visitors ! Joint promotion between businesses = greater impact ! A group can more effectively promote a visitor destination or activity ! Generates positive competitiveness the last person to post is listed at the top! ! Provides a useful resource to wildlife enthusiasts a description of wildlife sightings across a large geographical area. But also offering uniqueness at different businesses
  • 14. Business Feedback ! Business quote: Last week I had somebody from the RSPB staying with me who was doing a fish and aquatic plant survey. He said he was really impressed with my Blog so perhaps I have more followers than I think. Grisdale Farm B&B, Leighton Moss
  • 15. Key to success ! Regular postings and updates ! Keeping posts concise and interesting ! Including images ! Adding a link to your website in each posting ! Quirky/niche topics generate most interest ! Useful to have key driver(s) enthusiastic individuals encouraging others to contribute and providing ideas and guidance on good practice
  • 16. Next steps ! Encourage further businesses to engage ! Develop www.lancashirewildlife.org.uk Watch this space Contact: hetty.byrne@lanashire.gov.uk Or barrie@ribblesdale.net

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