PuneConnect 2012 Proposal

By Fortune Cookie

Fortune Cookie: Overview• Fortune Cookie was formed with a mandate to provide design strategies to organizations at

all levels of their business growth. It has the Vision of “There should be a little bit of

Fortune Cookie in every success story”

• Fortune Cookie Marketing Solution incorporated as Private Limited company in November

2008

• From its inception have worked with 63 customers pan India in last two years with 32

active customers presently

• Have started actively interacting with Global Prospects for BIT and UX

• Office presently in Pune, planning to expand to Bangalore & Delhi• Office presently in Pune, planning to expand to Bangalore & Delhi

21 employees 6 Board of

Advisors

32 Active customer

Fortune Cookie Verticals:

•Branding

•User Experience

•Business Incubation & Transformation(BIT)

4 years of Market Experience

Fortune Cookie- Offerings

Fortune Cookie plays in a large playground while providing design based service offerings of:

Branding User Experience

BIT(Business

Incubation &

Transformation)

Branding

Marketing

Training

Advertising/ PR

User Interface

UX Design

Mobile/ tablet/Portal

Marketing

Distribution Management

Market Research

Handholding & product

Strategy

Value proposition

Case Study- Onvelop

Product by AgreeyaProduct by Agreeya

Mobility

Case study - onvelop

Shweta Prioritizes idea over data. As the Director of

Fortune Cookie Shweta has built and delivered ground

breaking strategies, built brands that jump out of the pages

of newspapers and magazines to attract your attention and

capture your imagination, executed ideas that are backed

with rock solid market research.

Senior management team – Shweta Shalini

with rock solid market research.

With over 12 years experience in Sales, Marketing, design

Strategy, Shweta holds a post graduate degree in

advertisement and communication, an associate degree in

interactive design and new media and is also by the way

an engineer !

13 years of achievement in communications

(mass media, One-on-One, below the line and

public relations) Blending leadership, creative

and analytical abilities along with Marketing

Communications in India – including 2 start-ups

Senior management team – Akanksha Patankar

Communications in India – including 2 start-ups

and 2 MNC’s. Akanksha has worked on

communication strategies for diverse categories

of clients. Akanksha’s strength lies in

strategizing and delivering a timely, sustained,

result-driven plan that influences relevant

stakeholders on company objectives

Taral is Post Graduate Diploma in Design

from NID.He Specialization in Software

and User Interface Design.

Senior management team – Taral

Taral has been instrumental in building user

experience practice and competency

frameworks (interaction design, visual

design and interface design) in various

MNCs. At Fortune Cookie Taral is

mentoring “Right people” for the “Right

Requirement”.

Team

• Shweta – Founder

• Shilpa – Director – Operations

• Akanksha – CEO

• Taral Kulkarni- UX mentor

• Vidhika – UX Mobile

• Prasanna – UX -Web

Executive Team

Advisory Board

• Manoj Kunkalienkar- B.Tech, M.

Tech IIT Mumbai.Founder -Traccion

• Mohan Kumar– Partner,NVP

• Arvind Singhal – CEO and Founder,

Growth Synergizers, Ex – MD

Hugglunds, IIT Roorkee

• Sushanta Misra – CEO, Nicefit• Prasanna – UX -Web

• Siddharth- UX –Business Development

• Sonam Agarwal- Client Servicing

• Sushanta Misra – CEO, Nicefit

Technologies, Director – Motorola,

IIT Kharagpur

• Col (retd) Shishir Kumar – Dean,

DIT Dehradun/ GreaterNoida

• Krish Kupathil –CEO -AgreeYa

Mobility, Serial Entrepreneur

Formulated Advisory Board for Fortune Cookie

Sep‘10

Jun ’10 - Crossed 35

Started UX Vertical and won first client in UX

Jan‘11

The Growth Story till now…

Crossed 63 Customers and 3 Customers in UX vertical

Nover”12

…And still growing to create our vision of “In every success

story a little bit of Fortune Cookie” True

Nov ‘08 - Formation

of Fortune Cookie

Second Retainer for a period of 4

years with a European

manufacturing major

Jun‘09

May‘09 - First Retainer customer for a

period of 14 Months signed

Started with communications,

branding and marketing strategy

May’09

Dec’09 - Crossed 20 customers

with 6 retainer clients

Jun ’10 - Crossed 35

customers landmark,

Entered real estate

market with KUL

First Customer -

European Major in

Manufacturing

Dec’08

Apr‘09 – Signed numerous customers

and built a self sufficient design team

Fortune Cookie is a Strategic Design House. We design a complete range of branding, marketing communication and User experience (UX) design services. From research based strategy and creative inputs, to detailed on- ground execution of the same; from ideation to implementation; all with a dash of inspiration, a rush of adrenaline, and a lavish helping of good old, old-fashioned fun – that is what you get when you choose to work with us for your branding & UX requirements. We offer ideas, insights and

Blog Posts

work with us for your branding & UX requirements. We offer ideas, insights and imperatives. We postulate, plan and even plot your successes. We take your brief and subject it to the most painstaking scrutiny. What results are solutions that are customized, creative, innovative, long-lasting and unfailingly effective. We are a team of highly experienced creative, marketing and media professionals. that can alchemize magic from the mundane; that deliver high octane creatives and high impact tactics, all driven by the power of one word – IMAGINE. And we work with some of the best people in the industry – people like you.

Marquee Customers

• Branding and product development

• Positioning, customer research

• Advertising and PromotionsLate stage Start-ups

• Branding, product packaging and communication design

• Product differentiation by User experience

• User research analysisTelecom Companies

• Creating interaction design, home screens, out of box experience and support Mobile Solutions support

• Solutions in geographic specific designs and colours

• User Research

Mobile Solutions

• Internal and External Branding

• Social Media marketing through innovative and interactive mediums

IT/ITES

•Market Research

•Distributor appointment

•Promotion schemes and POP branding

•Marketing collaterals, positioning and advertising

Industrial Majors

Fortune Cookie Logo

THANK YOU

A Fortune Cookie presentation