340 MILLIONMONEY OFF COUPONS

REDEEMED IN THE UK

LAST YEARSOURCE: VALASSIS 2012

3 7 % M O R ECONSUMERS ARE LOOKING

F O R P R O M O T I O N A L

OFFERSSOURCE: GFK NOP POLL 2012

REDEMPTION UP 31%

YEAR ON YEAR

COUPON

SOURCE: VALASSIS 2012

PROMOTIONS4 . 5 % I N C R E A S E

SALES

SOURCE: BELLWEATHER 2012

C O M P A N I E S H A V E

C U T M A R K E T I N G

BUDGETS

23% OF

SOURCE: BELLWEATHER 2012

IS THE LEADING FIXED

FEE PROMOTIONAL RISK

M A N A G E M E N T C O M P A N Y

H A V E B E E NP R O V I D I N GMARKET LEADINGFIXED FEE PROMOTIONS

...AND SINCE THEN

MASSIVEAT A LOW COST

fixed fee promotions

are the best way to offer

PRIZE FUNDS

IMAGINEa way to...

£3.5million

...offer your clients

prize fund

of just £90kwith a budget

Fixed feeHow does it

work?

Not every prize will be claimed!

1.

Using our experience

2.

+

We calculate how many people will claim their promotional reward.

3.

People claiming

FIXED FEE

=COST

And if more peopleclaim their reward

thanwe have expected

will coverthe extra cost…

In summaryYou pay an agreed fixed fee

which includes prizes, handling, postage &

packaging, storage and stock re-ordering.

FIXED FEE

offers a...

SERVICE

The

HUGE

RANGE OF

FIXED FEESERVICES

CAN PROVIDE YOU

W I T H . . .

SOLUTIONTHE COMPLETE

BESPOKE

with

EVERYTHINGfrom...

FINANCIAL

• Create a consumer journey

• Work to your budget

• REDEMPTION PROBABILITY

FORECAST

BIGGERto create

HEADLINES

PLANNING

•Concept

•MECHANIC

•Visual

•Multi Language

IMPLEMENTATION

• Legal

• URN creation

• PREMIUM SOURCING

• Warehousing

• Stock control

• Promotional websiteback end

FULFILMENT

• Claim validation

• RESPONSE DATA HANDLING

• Despatch

• Reporting

• Customer service

100with overYEARS

COMBINED

EXPERIENCE

OUR DEDICATED TEAM

OF FIXED FEE EXPERTS

PROVIDE THE HIGHEST

QUALITY SERVICE

AND SUPPORT!

to deliver risk free promotions that

amplify your budget

whilst protecting your interests

WE GUARANTEE

Include...

CLIENTS

We’ve worked on...

PROJECTS

WORLD CUP 2010

Brief:

Cement John Smith’s association with the

Grand National and increase sales in the

on-trade.

Solution:

With every John Smiths pint purchased,

consumers received a free game card.

Each card delivered a different forecasted

race result with an associated reward.

Fotorama created a prize pool allowing

for a £1million prize Fund.

PRODUCT GIVEAWAYJohn Smith’s

Brief:

Maximise number of backpacks to be won

per day, thus creating an enticing

message with ideal prize for the start of

school term.

Solution:

Unique Random Numbers printed on

packaging of Actimel 12-packs. 500

winning codes allocated per day for 63

promotional days with total liability of

£787,500.

Fixed Fee covered the cost of all claimed

backpacks, microsite build and hosting,

supplier sourcing and stock management.

INSTANT WINActimel Backpack for Danone

Brief:

Increase market penetration for Chinese

restaurants and takeaways.

Solution:

Offer to try the Amoy Sauces for free.

Boxes with sauce had a claim form on the

inside which the restaurants had to send

back to receive their money back.

TRY ME FREESAmoy Sauce for Westmill Foods

Brief:

To increase delivery sales and distinguish

Pizza Hut creatively from their

competition.

Solution:

Scratch card attached to pizza delivery

boxes. Every scratch card had the

potential to be a winner. In addition

winners received money off coupons to

drive future delivery sales.

SCRATCH CARDSPizza Hut

Brief:

Increase frequency of purchase and

engage new consumers.

Solution:

Consumers were offered a chance to

claim Squirrel of Hedgehog soft toy by

sending three tokens from packs plus

£1.99 to cover P&P.

SELF LIQUIDATINGCountry Life for Dairycrest

Brief:

Increase sales and price competitiveness

without the full cost of price cuts.

Solution:

Cash back offer for specific laptop models.

Consumers were offered money back if

they sent their invoice within 28 days of

purchase.

CASH BACKToshiba

Brief:

Entice new consumers to their re-

launched and new products, and

strengthen the perception of products’

quality.

Solution:

Satisfaction guarantee or your money

back offer. Any unsatisfied consumer can

claim their money back by sending till

receipt and a short statement of why they

didn’t like the product.

PRODUCT GUARANTEEMaybelline

Brief:

Increase the frequency and weight of

purchase.

Solution:

Promotion offering prizes on instant win

basis. Every entry had an option to

download and print money off coupons

through secure on-line printing platform.

MONEY OFF COUPONSPrimula Cheese for Kavli

Brief:

Increase frequency of booking for their

meeting room facilities.

Solution:

Promotion where people who book the

meeting rooms have an option to claim

new iPad, Kindle or iPod as long as they

collected set amount of points. One point

was awarded for every pound spent on the

meeting room booking.

COLLECTOR SCHEMESIntercontinental Hotels