NASA GlennBranding

Fourth of JulyLetterpress

The Modern ElectricBranding

Off The MarkEditorial Design

NutellaBranding

NASA Glenn Research CenterFlexible Brand Identity

A flexible brand developed for NASA Glenn Research Center in Cleveland, Ohio. The Glenn Research Center is home to NASA research facilities as well as a visitor center that is open to the public. The identity of Glenn Research Center communicates both the experience of space as well as the progression of time and technology. Through layering and transparency, the graphic elements create a sense of space, while the typography and photography recall the awe-inspiring vastness that exists beyond our planet. The circles and lines that are essential to this flexible identity speak to the continuation of time into the present and into the future, with emphasis placed on the here and now. At once, the brand is exciting, scientific, dramatic, bold, and inspiring; it speaks to the Center’s reputation of excellence in research but is still approachable and appealing to visitors of all ages. Additionally, the identity can be used in conjunction with NASA’s existing logo, as the facility is a division of NASA.

1.

Fourth of JulyLetterpress Lyrics Poster

A letterpress poster featuring the lyrics of the Sufjan Stevens song “Fourth of July.” Letterpress printing offers me the opportunity to work outside of the digital realm, to create through a tangible process, and to force myself beyond the perfectionistic boundaries I tend to set for myself. The physical and mental challenges of setting many lines of 10pt type by hand and experimenting with the transparency of ink greatly improved my craft and allowed me to better appreciate the history behind this hand medium. The resulting print is a physical, typographic expression of the song’s emotion and meaning to me.

2.

The Modern ElectricBranding & Album Design

An album design and branding that evokes the nostalgic, silver-screen feelings of The Modern Electric’s unique music. The Modern Electric are a cinematic pop band from Cleveland, Ohio, who music is as inspired by love as it is by classic movies. Based on their aesthetic of nostalgia, vintage, and memories, I designed a new cover for their self-titled release from 2009. Fuzzy, aged vintage photographs of lovers are combined with movie credit-inspired typography to create an album design that feels like love as it is in the movies (and in The Modern Electric’s music). The packaging’s design is also built out into other promotional collateral, promoting the themes of The Modern Electric’s music in one cohesive brand.

3.

The Modern Electric | Inspiration & Mood Board

MUSIC SH OW SA BOUT ST OR EC ON TA CTNE WS

No w PL AY IN GSpreading cinematic pop fr om Cle veland ,

Oh io t o lo vers across t he count ry

Show s »

Li fe ’s SOUNDT RA CKDownlo ad a nd s tream The Modern

Electric Õs comple te c olle ct ion

Music »

Yo urs to KE EPPurchase ex clusiv e me morabili a

from t he online stor e

Store »

Join our f an c lub for th e la test new s abou t Th e Modern E le ctri c an d to r ec eiv e a s pecial m ix ta pe : Enter email here ENTER

Th e Modern E le ctri c © 20 09

St arring G ar re tt K om ya ti , Ma tt he w Pule o Chil de rs , Br ya n W illia m Leck y & Mich ae l O ’B rien

Reac h th em a t info@t he modernel ec tric .com

Off The MarkDesign Essay Anthology

A collection of six essays compiled into a custom-designed anthology titled Off The Mark. Each of the essays selected addresses the central theme of how a designer’s intentions do not always align with those of the end user. Sometimes this disconnect between intention and usage creates a conflict, which drove the design of my anthology. The tight margins, bold colors, and contrast in the scale of elements work to create a visual representation of the abstract tension. This project in particular was a challenge to push beyond my comfort zone and resulted in a compelling play between chaos and structure.

4.

NutellaBrand Refresh

A rebranding of Nutella’s wordmark and hazelnut spread label design, in addition to a new peanut butter label and a magazine ad. Nutella has reached a level of international cult status, so I sought to create a new look for Ferrero’s classic brand that was bold, authoritative, iconic, and emphatic. The new wordmark highlights the definitive status of Nutella, and the clean, simple packaging allows the product to sell itself and stand out among other nut spreads on the shelf. Hierarchy of information was a challenging consideration for the rebranding, but the end result is ultimately bold and innovative new direction for Nutella to pursue.

5.

NET WT 26.5OZ (750g)

hazelnut spread with cocoa. haselnuss aufstrich mit kakao.

NET WT 26.5OZ (750g)

creamy peanut butter. cremige erdnussbutter.

new! n eu !

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