Mike Ramseyer Founder & CEO

A presentation to

THE MARKET THE BRANDS THE MEDIA 3rd February 2015

our pedigree & heritage

• Deliver solutions to 90% of the beauty market

• Recognised as the industry standard for market insight

• Set a standard by which others are measured

• Real time data from 80M websites

• 10 years of historical data from 600 publications

• Constantly evolving and developing products to meet our clients needs

• Historical pricing and promotional data across retailers

• Building digital communities

who do we work with?

….plus quite a few more….

COLLECT CLARIFY CONNECT

DISTILLING KNOWLEDGE FROM THE NOISE

Print media marketing

9 years of fragrance editorial

2499 2415

2921

2590 2788 2849 2838

2470

2279

800

1300

1800

2300

2800

3300

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2006 2007 2008 2009 2010 2011 2012 2013 2014

Consumer & national press fragrance mentions

For clarity within the graph the values shown are only for the number of mention’s peaks

9 years of fragrance advertising

Consumer & national press fragrance ad spend est at rate card

£22,004,465

£29,093,756 £30,064,343

£25,496,509

£27,737,822

£30,969,199 £30,530,226 £28,118,066 £28,555,023

£5,000,000

£10,000,000

£15,000,000

£20,000,000

£25,000,000

£30,000,000

£35,000,000

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2006 2007 2008 2009 2010 2011 2012 2013 2014

For clarity within the graph the £s values shown are only for the spending peaks

2014 v 2013 fragrance PR / advertising

2014 fragrance new products

765

2006 to 2014

2006 v 2014 fragrance consistency

2014 PR 2014 ADV

1 Estee Lauder Companies 1 Procter & Gamble Prestige

2 LVMH 2 Coty UK Ltd

3 Coty UK Ltd 3 Kenneth Green Associates

4 Kenneth Green Associates 4 L'Oreal Group

5 L'Oreal Group 5 LVMH

6 Procter & Gamble Prestige 6 Puig UK

7 Chanel 7 Chanel

8 Puig UK 8 Estee Lauder Companies

9 Elizabeth Arden Inc

86% 68%

2006 v 2014 fragrance consistency

2006 to 2014 fragrance cumulative

CONSUMER PRESS PUBLISHERS

PR PAGES ADV REVENUE

1 Hearst Conde Nast

2 Bauer Hearst

3 Conde Nast IPC Southbank

4 IPC Southbank Bauer

5 IPC Media ShortlistMedia

6 Hello Limited Hello Limited

7 Northern & Shell IPC Media

8 ShortlistMedia Redwood Publishing

9 Harrods Media Harrods Media

10 Wonderland Magazine Northern & Shell

2014 fragrance consumer titles

1st = PR mentions 1st = Ad spend

2014 fragrance top products / consumer press

1st= for PR mentions 1st for ad spend

2015 fragrance PR January

+7%

2014 fragrance innovation for Christmas

Your initials here

Advert with the viewer’s name + initials on bottle

Interactive advertising + alert where ad will appear

+ directions to nearest stockists

203,000 followers

#myburberry:

188,428,209

retweets: 1,173

2014 fragrance innovation for Christmas

First use of a # in a Chanel ad

#theonethatiwant

#theonethatiwant:

38,039,732

2014 fragrance innovation for Christmas

#debslovestory

Pont des Arts Paris

Create your own ‘lock’

#debslovestory:

3,132,608

2015 innovation for the fragrance industry

www.rise.global/beauty #beautyindex

Promotion Discovery Q4 2014

October to December top line findings*

1 x company 32% of SKUs on promotion

2 x retailers 35% of time running promotions

1 x retailer 42% was average discount

December *

Boots Flat-lined

TFS 3.68% increase

6 x retailers 6.71% increase

*Sample: Female EDP 30ml 6 companies 8 brands

2,000 fragrance SKUs in 8 retailers

Discover

Share

Buy

Understand the consumer’s shopping intent

Reviews, wish lists , friends, pricing alerts

5,000 retailer partners

86,000 beauty products

14,000 fragrance products

2015 monthly insight reports