Ralph Romero- 7539District Sales Manager – Your Success Partner

Avon Fragrance FactsAvon Fragrance Facts

• 97% of women wear fragrance on a regular basis.

• Some of the most precious and special ingredients are used in Avon fragrances.

• Avon began as perfume company in 1886.

• Each year over 1,000 women participate in testing Avon fragrance creations. The final selections are those the consumer rates highest against leading competitive fragrances for overall appeal and purchase interest.

• Avon has won numerous “Fifi” awards for outstanding package design from the International Fragrance Foundation

Choosing the right Fragrance Choosing the right Fragrance • A scent is just as important as any jewelry or accessory…it needs to work with you and your style. Choosing the

perfect perfume is not as primitive as Men do. Men opt for any scent that their partner recommends or buys regardless of the occasion, feeling, or style.

• Perfume for women is a little more of a delicate choice. Take time smelling fragrances …Perhaps ask for a sample so you can try the perfume out at home and on a night out. What fragrance do you get excited about? Is it a floral, woody or fruity one. Does it fit into the occasion? Women's perfume should represent the person that they are. Try on the perfume - not too many on yourself!

• Put it on your wrist and let it blend. Remember less is more. One of the best ways to wear a perfume is to spray a fine mist of the fragrance in the air and walk through - allowing the scent to wrap around you. This way the perfume is not too overpowering. Make a note of how many people comment on the fragrance that you are wearing. The perfume needs to become you. A good scent is worth the wait. It is not as simple as a man's after shave. Women's perfumes are special - something to treasure and be proud of the you have found that something that makes you feel special when you wear it - the right choice in perfumes.

Reasons for choosing a Fragrance Reasons for choosing a Fragrance

Image And Scent

Let’s look at Image…Let’s look at Image…

• The information is there for the customer– Brochure– Packaging– Descriptive words– Designer or spokesperson– Shape, color and feel of the bottle

Lets look at Scent.. Lets look at Scent..

• Linked to wishes and fantasies, emotion and memories• Helps with expressing who they aspire to be.• Does it fit the occasion• Does it flow with your style and who you are

Women’s Fragrance Families Women’s Fragrance Families FRAGRANCE TYPE ATTRIBUTES AVON FRAGRANCE OTHER FRAGRANCE

Floral Sheer

Fruity

Creamy Floral

Light, Translucent blend of floral notes

Floral notes with added fresh or sweet fruit notesFruit notes with added floral

Blend of floral, creamy musky notes

Haiku, Smile, Goddess

Always, Shine

Today, Rare gold, pearl

Oriental Sheer

Chypre (She-pra)

Light blend of traditional oriental notes, often with sparking tip note

Composition of woody and citrus accords balanced with sweetness of traditional oriental notes

Tomorrow, Far away

Imari,

Eau de Toilettes Delightfully fruity, zesty and juicy clean, crisp and refreshing, luxuriously floral fragrance, warm, creamy,

rich and cozy

Men’s Fragrance Families Men’s Fragrance Families

FRAGRANCE TYPE ATTRIBUTES AVON FRAGRANCE OTHER FRAGRANCESFougere (fu-ghair)

FreshAromatic

Woody

A blend of lavender , oak moss and musk with a fresh air, outdoor note

Fresh and watery with woody undertones

History, Blue Rush, Interact

Wild Country, Pro Sport, True Force

RPM

Chypre (she-pra) A sporty, masculine composition of dry-smoky, woody notes

PD, PDII, Perceive , Paradigm, Driven

Black

OrientalAmbery

A blend of ambers and wood with a hint of spicy and soft leathery notes

Black Suede, Mesmerize

Olfactory Wheel

1. From the training tab on youravon.comClick on ”Product Reference Guide”.

Finding the Olfactory Wheel

2. Click on “Fragrance” as your category of interest.3. On the next screen, click on “OlfactiveSelling Wheels”.

4. Choose your fragrance.

Perfumes types reflect the concentration of aromatic compounds in a solvent. The concentration by percent/volume of perfume oil.

•Perfume - The purest expression of a fragrance. Has the highest concentration of perfume oils 15-40% aromatic compounds

•Eau de Parfum (EDP) Parfum de Toilette (PDT) 10-20% (Typically 15%) Next level of concentration.

•Eau de Toilette (EDT) 5-15% (Typically 10%) Less intense than Eau de Parfum, But stronger than colognes.

•Eau de Cologne (EDC) Chypre citrus types perfumes 3-8% (Typically 5%)

•Splash and Aftershave 1-3%

Men's fragrances are rarely sold as EDP or perfume extracts; equally so, women's fragrances are rarely sold in EDC concentrations

Fragrance FormsFragrance Forms

Fragrance CompositionFragrance CompositionFragrance goes through three main stages, in which its intensity changes and different elements of its composition emerge. The stages of Fragrance are called Top, Mid and Base Notes

TOP NOTES:The top note is the first impression of a Fragrance and because of this, top notes are very important in the selling of Fragrance.

•Gets yours attention right away, make an impression•Strong but evaporates quickly •Common top notes – citrus, fruity, and green notes

MID NOTES: As the top notes gradually fade away a Fragrance intensifies and becomes richer as the mid notes become apparent.

•Appears 10-20 minutes after application•Form the heart or body of a Fragrance•Give a Fragrance overall character•Common mid notes – Floral and spices

BASE NOTES:The base notes give the Fragrance its foundation and lastingness or what a Fragrance developers call tenacity

•Noticeable 15 minutes after application•The final scent to emerge from a Fragrance•Bring depth and solidness as a Fragrance fades•Common base notes – woods, musk, amber and vanilla

1. Cleansing - shower gel

2. Moisturizing – body lotion

3. Freshening – talc, deodorant

4. Perfuming – fragrance form – Apply on pulse points/erogenous zones

5. Boosting – reapplying to refresh

When customers understand fragrance layering, it’s great for add-on sales.

5 Steps of Fragrance Layering5 Steps of Fragrance Layering

Scent SecretsScent Secrets

• Can Spoil over time – Keep your Fragrance in a cold and shady place. New perfumes could be kept for three years. If you used to apply perfume very often, keeping in refrigerator (on the lowest shelf) will prolong its life even more.

• Body Chemistry - If your skin is oilier than dry, perfume will be kept on it better.

• Food • Rubbing – If you apply a Fragrance to your wrist, never rub as it bruises the scent

• Weather – Leaving your fragrance in the heat will damage the scent

• Hair - your hair keep smells even better than your skin does. That is why spray some perfume on your brush and run over your hair for a couple of times or rub some fragrance into your hair.

Fragrance doesn’t last long enough.

Recommend different fragrances and give samples. Tell customer that fragrance mixes with the individual’s body “chemistry”. Experiment until she finds a good match.

Use the information and descriptions from the fragrance charts and get the customer to try and Avon fragrance.

Recommend layering or applying the Fragrance on hair or pulse points. If you apply to the hair, sprits the brush and do not apply directly to the hair. Great pulse points are your elbows and behind your knees

Fragrance doesn’t smell good on me.

I wear a different company’s fragrance.

Handling Objections:Handling Objections:

Thank you for coming…

“Your success is my success”