francesco venier- future forum 2013
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COME LAVOREREMO (E VIVREMO) NEL FUTURO? Scarica la presentazione da: http://bit.ly/futureforum2013venier
FRANCESCO VENIER +39 040 9188 103
www.checovenier.com
Docente di Social Media Strategy and Personal Branding @ MIB School of Management www.mib.edu Docente di Organizational Behavior and Design @ Università di Trieste www.units.it
What is going on under our eyes
Some data on an healthy economy
3.0%
2.5%
0.5%
0.0% -
Annu.al Ptr·oductivity· ~Cha tnge in the INion-·fa1rm Business. S.ector b~y De·cade,1·9S0s-2000s
2.7%
2.2% 2 .1%
L7% 1.6%
1950-59 1960-69 1970-79 1980-89 1.990-99
2.5%
2000-09
Fii·gure 3 .. 1: Productiv ity g1rowth has been growing. Source~ BurHau of Labor Statisti1cs.
+71% in 15 years
+13% in 40 years
-o o ... Il
a.n ...... Ql ... -x ai
'"a r: -
l 1n ~dex ~o~f ~Gr~o,wth in U.S~. Rea1l GDP per Cap~ita1 a1nd 190 IR~e,al Mledia1n Hlous~eho~ l ~d lll nc~ome,, 119'75~2008~
170
160
150
140
130
120
110
100
Real GDP per Capita
..... -.... .,. ' .... ... """ ' R··e"a. l
/ --- '\
l l l l l l l l l l l l l l
1975 197'8 1981 1.984 1987 1990 1993 1996 1999 2002 2005 2008
Medlian !Householdl ~n come
Fiigure 3,.3: Reali GD,P per ~ca[pita has ~grown s iigJniifica.ntly f 'aster than reali median household incom1e. Source: Bureau of Labor Statistics ..
45%
35%
-o h 2 ·if'IL)./ > . V 7'0 il!l c.. E .. 15% 4!
* z lo&J6 .§ G.! lbO 1: 5% (1111
é ::.E: G 0%
-5% 1
l l
J
("
l . J-.;'' , . l ...._
/ _,~ l
' l - l l \ ~~
l ' )'v / ~
2 3 6 Year ~n Decade
,.,. ,...,, \ . / "" ,- r "\t l940s~, 37.7 %
7
,. ,.. ,. 1960s, 31.1% ,
";' -- -19705, 27.6% ,. ,..!' ., _,.. , , 1950s, 24. 7%,
/ l
8 9
19:80.s, 20~2%
1990s, 19. a%
2000s, -1.1%
10
Figu re 3 .4~: In tlhe ne'W mi~ lenni um, j ~ob g r~owt:h stallls. Sou ree: BtJrea u of Labor StatDsties_
$1,600
$1,400
$1,200
$1,000
'Ili
.fi $800 = ·-11:1:1
$f!()0
$400
$200
$0
U,.S. IRe,al C~orp~orate Pr~ofits, AfterTa1x, 19~9~0-·2010
(·with lnv~entory va~lua1tion a1 1n~d Capitai ~consum~pti~on Adjustm1ents )1
198'0 1995 2000 2005 2010
Fiigu r·e 3 .. 6:: Proflits soar in 'the curtr~ent re~co·v·ery. Sour~oe: Bureau of Economie Analys~s.
US Manufacturing, 1970-2010 Value Added vs Employment
2,000 25,000
1,800 -- ~
~ c: c: .Q o 1,600 20,000 ·-- ~ a5 -'(/). 1,400 ... - c: 'tl OJ OJ E 'tl 1,200 15,000 'tl > < .9 OJ Q.
:l 1,000 E nJ w > a.Q
c: a.Q 800 10,000 'i: c:
' i: :l ... :l v ... 600 ('IS v --5 :l
c: c: 400 5,000
('IS
('IS ~ ~ ~
200 :::>
o o 1970 1975 1980 1985 1990 1995 2000 2005 2010
IIÌ(Ir
'" ' llliQ 111!1
3: : .. ':li 'r!i:ir
,~,
=::
0.6
0.5
0.4
IIIQ 0.3· IQ!r ~l
'iiii
'"' D::
-0.1 1963
Changes irn Wa;ge~s for F1uiiii-T'ime, F1uii~Year, IMa le
l l
1968
U .S. Wo~r·ker~s,,, 1196~3-21008, Graduate Schorol
1978
. ...... ' ....... , 11111l ,fil•tMI1j<• ,
il , ,., ......
~.. \. , ·. ~ ~ ... ,. ., ..
~ ·. . ., .... l·. .. •• • • • l • • iii • •
• i ., • • • •• •• . , •if!•ltl
.Il! li •• • itì
College Graduate
Some College
Hligh School Gimdlllait 'e
High S<:hool
1983 1988 1993 1.998 2003
-.,.-Dnlpcut
2008
!Firgure 3.5: Wa,ges, hav~e· inc1reased 'for those w'itlh the 1most edurcati,on~ whillre fallling f:or thos,e· ·witih1 thte· llea.st~ Souroe~: Acemoglu end Autor ,analys,is o,f the Current Popu~a1Uon Suruey ·ror ·1963-2008.
Unemployment rate, by education, 2007 and 2011 ::oc\)
ISr:, 17.8%
l h':.
l·l'i:>
CII ... (Q J"W ~
_\) 11 .1% - 10.3% c: CII
E I O~:·.
8.6% ~ .2 Q. 8l;, E CII c:
=> 6~*' 5.4% 5.2%
4.000 •t ~";',
2.4%
2r: ..
H1::;h s.:hoo1
Sour<e: t. >1 aia~js.s of b)SJC rto"''thV Cu·rerr l'op1.da t1•Jn )U rJ-?"i m'ctoJata
• 2007
201 1
1./%
3.3%
What is the cause of this more and more uneven income distribution and
employment crisis/stagnation?
A Disconcerting Perspective
The Second Half of the Chessboard
� The Google car(truck?) � IBM Deep Blue beats Kasparov
1997 � IBM Watson wins Jeopardy
2012 � Text readers/
Pattern recognition (goodbye legions of lawyers -only 60% accurate)
� Automated ‘call centers’ (goodbye offshoring)
� GeoFluent (goodbye translators)
� Vending machines for … everything > Retail jobs disappearing
What about more creative jobs as musical composition or poetry?
“ … The audience then voted on the
identity of each composition.* [Music theory professor and contest
organizer] Larson’s pride took a ding when his piece was fingered as
that belonging to the computer. When the crowd decided that
[algorithm] Emmy’s piece was the true product of the late musician
[Bach], Larson winced.” —Christopher Steiner,
Automate This: How Algorithms Came to Rule Our World
*There were three: Bach/Larson/Emmy-the-algorithm.
“ … Which haiku are human writing and which are
from a group of bits? Sampling centuries of haiku, devising rules, spotting patterns, and
inventing ways to inject originality, Annie [algorithm] took to the short Japanese sets of prose the same way all of [Prof David] Cope’s. algorithms tackled classical music. ‘In the end,
it’s just layers and layers of binary math, he says. … Cope says Annie’s penchant for tasteful
originality could push her past most human composers who simply build on work of the past.,
which, in turn, was built on older works. …” —Christopher Steiner, Automate This: How Algorithms Came to Rule
Our World
“Software Seen Giving Grades
on Essay Tests”
—Headline, p 1, New York Times /0405.13
“Algorithms have already written symphonies as moving as those composed by
Beethoven, picked through legalese
better than a senior law partner, diagnosed patients with more accuracy than a
doctor, written news articles with the
smooth hand of a seasoned reporter, and driven vehicles on urban highways with far
better control than a human driver.”
—Christopher Steiner: Automate This: How Algorithms Came to Rule the World
“A bureaucrat is an expensive microchip.”
—Dan Sullivan, consultant and executive coach
“The median worker is losing the race against
the machine.”
—Erik Brynjolfsson and Andrew McAfee, The Race Against the Machine
“The root of our problem is not that we’re in a Great Recession
or a Great Stagnation, but rather that we are in the early
times of a Great Restructuring.
Our technologies are racing ahead, but our skills and organizations
are lagging behind.”
Source: Race AGAINST the Machine, Erik Brynjolfsson and Andrew McAfee
“In some sense you can argue that the science
fiction scenario is already starting to happen. The
computers are in control. We just live in their
world.”
—Danny Hillis, The Connection Machine
The three effects of technology on work
• Technology is developed in order to be “substitutive” of work. But this is just technology’s first loop effect.
• The innovation changes the roles (hence the power) of people and enables two second loop effects that are human centered and empower us to shape the future of work with unprecedented freedom. These effects are: “Integrative” & “Innovative”
Technology has always changed work (and society)
• Agriculture -> Urban Civilization • Writing -> Philosophy • Press -> Science • Steam Engine -> Industrial Revolution • Electric & Internal combustion engines • Jet Engine and Radio/TV
• Computer/Internet -> Knowledge Economy • Social Technologies – Big Data … ->???
Consider this ...
Te n years ago there were no soci al networl<s.
• l
facebook.
®
space rnY friends a ptacefor
Ten years before that we didn•t h ave the Web.
lf you in the web programming, online marketing, or mobile p hone industries ...
Who l<nows what jobs will exist
twenty years from now?
12 disruptive technologies
Next-generation genomics
Energy storage
....... ~····... _...:···· ... ~ 30 printing · · · ~ ....... ...... .. . .. : .....
1,,, ....._.1~ ,,,
1\ ~-~
Advanced materials
Advanced o i l an d gas exploration and recovery
Renewable energy
SOUIRCE: McKinsey Global lnstitute analysis
Fast, low-cost gene sequencing, advanced big data analytics, and synthetic biology ("writing" DNA)
Devices or systems that store energy for later use, including batteries
Additive manufacturing techniques to create objects by printing layers of materia! based on digitai models
Materials designed to have superior characteristics (e.g. , strength, weight, conductivity) or functionality
Exploration and recovery techniques that make extraction of unconventional oil and gas economica!
Generation of electricity from renewable sources with reduced harmful climate impact
Speed, scope, and economie value at stake of 12 potentially economically disruptive technologies
Mobile Internet
Illustrative rates of technology improvement and diffusion
$5 million vs. $4002
Price of the fastest supercomputer in 1975 vs. that of an iPhone 4 today, equal in performance (MFLOPS)
6x Growth in sales of smartphones and tablets since launch of iPhone in 2007
Illustrative groups, products, and resources that could be impacted1
4.3 billion People remaining to be connected to the Internet, potentially through mobile Internet
1 billion Transaction and interaction workers, nearly 40% of global workforce
Illustrative pools of economie value that could be impacted1
$1.7 trillion GDP related to the Internet
$25 trillion lnteraction and transaction worker employment costs, 70% of global employment costs
................................................................................................................................................................................................................................................................................................................................. Automation 100x 230+ million $9+ trillion of knowledge lncrease in computing power from IBM's Deep Blue Knowledge workers, 9% of global Knowledge worker employment costs, work (chess champion in 1997) to Watson (Jeopardy workforce 27% of global employment costs
winner in 2011 ) 1.1 billion 400+ million Smartphone users, with potential to use lncrease in number of users of intel ligent digitai automated digitai assistance apps assistants like Siri and Google Now in last 5 years
···~ --~·~·~·~·······i~i~·;~·~i-~i··········3·ao%···························································································· :; ·i~i-iii·~~································································;s36" i~i-iii~;;·························································
~~ ~ ~ Things lncrease in connected machine-to-machine devices Things that could be connected to the Operating costs of key affected industries ~'~ ~ over past 5 years Internet across industries such as (manufacturing, health care, and mining)
80_90% manufacturing, health care, and mining $4 trillion
Price decline in MEMS (microelectromechanical 40 million Global health care spend on chronic systems) sensors in last 5 years Annual deaths from chronic diseases diseases
like Type 2 diabetes and cardiovascular disease
·········~~~~~;:;········f~~-~~~h:~~-~= ·~:~:;·:~~::~~:~·;:;·~:;1·~;·················-~~:::··-···-···-···-···-··-···f~=~~·::-:::~·-··-···-···-
Monthly cost of owning a server vs. renting in Servers in the world Enterprise IT spend the cloud ..........................................................................................................................................................................................................................................................................................................
Advanced 75-85% 320 million $6 trillion robotics Lower price for Baxter3 than a typical industriai robot Manufacturing workers, 12% of global Manufacturing worker employment costs,
170% workforce 19% of global employment costs
Growth in sales of industriai robots, 2009--11 250 million $2-3 trillion Annual major surgeries Cost of major surgeries
DOWNLOAD THE FULL MGI REPORT: - http://bit.ly/19AEOnt
Circa 2013: Coming to Believe
1. The power to invent (and execute) is switching/flipping rapidly/inexorably to the network. “Me” is transitioning to “We”—as consumers and producers. Nouns are giving way to gerunds—it’s an “ing”/shapeshifting world! 2. The Internet must stay open and significantly unregulated to enable, among other things, the entrepreneurial spurt that will significantly underpin world economic growth. 3. Entrepreneurial behavior and upstart entrepreneurial enterprises have underpinned every monster shift in the past, such as farm to factory. This time will likely be no different. 4. An obsession with a “Fortune 500” of more or less stable giants dictating “the way we do things” will likely become an artifact of the past. (Though big companies/"utilities" will not disappear.)
Circa 2013: Coming to Believe
5. There is simply no limit to invention or entrepreneurial opportunities! (Please read twice.) 6. The new star bosses will be “wizards”/“maestros.” 7. Sources of sustained profitability will often be elusive in a “soft-services world.” 8. Control and accountability will be a delicate dance. Now you see it, now you don't ... 9. Trial and error, many many many trials and many many many errors very very very rapidly will be the rule; tolerance for and delight in rapid learning—and unlearning—will be a/the most valued skill.
“We are in no danger of running out of new combinations try. Even if technology froze today, we have more possible ways of configuring
the different applications, machines, tasks, and distribution channels to create new processes and products than we could ever
exhaust.” —Erik Brynjolfsson and Andrew McAfee, Race Against the Machine: How the Digital Revolution Is Accelerating Innovation, Driving
Productivity, and Irreversibly Transforming Employment and the Economy
“Human creativity
is the ultimate economic
resource.” —Richard Florida
“The prospect of contracting a gofer on an a la carte basis is enticing. For instance, wouldn’t it be convenient if I could outsource someone to write
a paragraph here, explaining the history of outsourcing in America? Good idea! I went ahead and commissioned just such a paragraph from Get Friday, a ‘virtual personal assistant- firm based in Bangalore. … The paragraph arrived in my in-box ten days after I ordered it. It was 1,356 words.
There is a bibliography with eleven sources. … At $14 an hour for seven hours of work, the cost came
to $98. …” —Patricia Marx, “Outsource Yourself,” The New Yorker, 01.14.2013 (Marx
describes in detail contracting out everything associated with hosting her book club — including the provision of “witty” comments on Proust, since she
hadn’t had time to read the book—excellent comments only set her
back $5; the writer/contractor turned out to be a 14-year-old girl from New Jersey.)
“Be the best. It’s the only
market that’s not crowded.”
From: Retail Superstars: Inside the 25 Best
Independent Stores in America, George Whalin
Circa 2013: Coming to Believe
10. “Gamers” instinctively “get” the idea of lots of trials, lots of errors, as fast as possible; for this reason among many, “the revolution” is/will be to a very significant degree led by youth.
11. Women may well flourish to the point of domination in new leadership roles in these emergent/ethereal settings that dominate the landscape—power will be exercised almost entirely indirectly (routine for most women—more than for their male counterparts), and will largely/elusively inhabit the network per se. 12. The “Brand You/Brand Me” idea is alive and well and getting healthier every day and is … not optional. Fact is, we mostly all will have to behave/be entrepreneurial tapdancers to survive let alone thrive. (Again, the under-35 set already seem mostly to get this; besides, this was the norm until 90 years ago.)
MMORPG/Massively
Multiplayer Online Role-
Playing Games
Source: Jane McGonigal, Reality Is
Broken: Why Games Make Us Better and How They Can
Change the World
“The popularity of an unwinnable game like Tetris completely upends the stereotype
that gamers are highly competitive people who care more about winning than
anything else. Competition and winning are not defining traits of games—nor are they
defining interests of the people who love to play them. Many gamers would rather keep playing than win. In high-feedback games, the state of being intensely engaged may ultimately be more pleasurable than the
satisfaction of winning.”
—Jane McGonigal, Reality Is Broken: Why Games Make Us Better and How They Can Change the World
“It may have once been true that computer games
encouraged us to act more with machines than with each other. But if you still think of gamers
as loners, then you’re not playing games.”
— Jane McGonigal, Reality Is Broken: Why Games Make Us Better and How
They Can Change the World
Circa 2013: Coming to Believe
10. “Gamers” instinctively “get” the idea of lots of trials, lots of errors, as fast as possible; for this reason among many, “the revolution” is/will be to a very significant degree led by youth.
11. Women may well flourish to the point of domination in new leadership roles in these emergent/ethereal settings that dominate the landscape—power will be exercised almost entirely indirectly (routine for most women—more than for their male counterparts), and will largely/elusively inhabit the network per se. 12. The “Brand You/Brand Me” idea is alive and well and getting healthier every day and is … not optional. Fact is, we mostly all will have to behave/be entrepreneurial tapdancers to survive let alone thrive. (Again, the under-35 set already seem mostly to get this; besides, this was the norm until 90 years ago.)
“I speak to you with a feminine voice. It’s the voice of democracy, of equality. I am certain, ladies and
gentlemen, that this will be the women’s
century. In the Portuguese language, words such as life, soul, and hope are of the feminine
gender, as are other words like courage and sincerity.”
—President Dilma Rousseff of Brazil, 1st woman to keynote the UN General Assembly
Bachelor’s degree, age 25-34: 40% F; 30% M
Graduate degree
students: 60% F; 40% M
Source: Sydney Morning Herald /26.03.12
Circa 2013: Coming to Believe
10. “Gamers” instinctively “get” the idea of lots of trials, lots of errors, as fast as possible; for this reason among many, “the revolution” is/will be to a very significant degree led by youth.
11. Women may well flourish to the point of domination in new leadership roles in these emergent/ethereal settings that dominate the landscape—power will be exercised almost entirely indirectly (routine for most women—more than for their male counterparts), and will largely/elusively inhabit the network per se. 12. The “Brand You/Brand Me” idea is alive and well and getting healthier every day and is … not optional. Fact is, we mostly all will have to behave/be entrepreneurial tapdancers to survive let alone thrive. (Again, the under-35 set already seem mostly to get this; besides, this was the norm until 90 years ago.)
Circa 2013: Coming to Believe
13. Individual performance and accountability will be more important than ever, but will be measured by one’s peers along dimensions such as reliability, trustworthiness, engagement, flexibility, willingness to spend a majority of one’s time helping others with no immediate expected return. 14. ICT is ripping through traditional jobs at an accelerating pace. Virtually no job, no matter how “high end,” will remain in a recognizable way within 15-25 years. It’s as simple—and as traumatic—as that. 15. Wholesale/continuous/intense re-education (forgetting as well as learning) is a lifelong pursuit/imperative; parent Goal #1: Don’t kill the curiosity with which the child is born!
+400,000*/-2,000,000**
“new computing technologies that destroy middle-class [white-collar] jobs even as they create jobs for highly skilled workers
who can exploit them”
*Managerial jobs added USA 2007-2012
**White-collar jobs lost USA 2007-2012
Source: Financial Times, page 1, 0402.13 (“Clerical Staff Bears Brunt of US Jobs Crisis”)
“I believe that ninety percent of white-
collar jobs in the U.S. will be either
destroyed or altered beyond recognition in
the next 10 to 15 years.”
(Tom Peters 22 May 2000/ Time magazine)
China too/Foxconn:
1,000,000 robots in next
3 years
Source: Race AGAINST the Machine, Erik Brynjolfsson and Andrew McAfee
Fab Labs/Fabrication Labs/Fabulous Labs/digital fabrication machine/ parts themselves are digitalized/
3-D printer /MIT Center for Bits and Atoms/ Prof Neil
Gershenfeld/ $5K: “large-format computer-controlled milling machine can make all the parts in an IKEA flat-
pack box” customized for the individual/Etc./Etc.
Source: “How to Make Almost Anything,” Beil Gershenfeld, Foreign Affairs/11-12.2012
Multiple Choice Examination
You will lose your job to; choose one …
(1) An offshore contractor? (2) A computer? (White collar)
(3) A robot? (Blue collar)
Source: Adapted from Dan Pink
Multiple Choice Examination
You will lose your job to; choose one …
(1) An offshore contractor? (2) A computer? (White collar)
(3) A robot? (Blue collar)
(4) A re-tooled value-added “Brand You”?
Source: Adapted from Dan Pink
“Knowledge becomes obsolete incredibly fast.
The continuing professional
education of adults is the No. 1 industry in the next 30 years … mostly on line.” —Peter Drucker
"The illiterate of the 21st Century will not be those who cannot
read or write, but those who cannot learn, unlearn and
relearn." —Alvin Toffler
We need “Figure it Out” Jobs “With GE’s future success dependent
on creative innovation, we are now continually making such demands of our people. We expect employees to thrive in uncertainty, take initiative, and respond resiliently when their ideas fall short.”
• Beth Comstock 2013 Chief Marketing Officer @ General Electric
“You must realize that how you invest your human capital matters as much as how you invest your
financial capital. Its rate of return determines your future options. Take a job for what it teaches you, not for what it pays. Instead of a potential employer
asking, ‘Where do you see yourself in 5 years?’ you’ll ask, ‘If I invest my mental assets with you for 5 years,
how much will they appreciate? How much will my portfolio of career
options grow?’ ” —Stan Davis & Christopher Meyer, futureWEALTH
(1) People first! (2) Value through creativity! (3) Entrepreneurial ubiquity!
“All human beings are entrepreneurs. When we were
in the caves we were all self-employed . . . finding our food, feeding ourselves. That’s where human history
began . . . As civilization came we suppressed it. We became labor
because they stamped us, ‘You are labor.’ We forgot that we are
entrepreneurs.” —Muhammad Yunus/
The News Hour/PBS/1122.2006
“We are CEOs of our own companies.
ME inc. To be in business today, our most important job is to be head marketer for the brand
called you” Tom Peters
INTEGRATIVE +
INNOVATIVE
SOCIAL TECHNO-LOGIES AHEAD
Social Technologies
• We define Social Technologies as digital technologies that share three characteristics:
1. Are enabled by information technology 2. Provide distributed right to create, add
and/or modify content 3. Enable distributed access to consume
content
Social technologies incllude a broad range of applications that can be used both by consumers and enterprises
l NOT EXHAUSTIVE
Upload, share, and comment on photos, videos, and audio
Connect with friends and strangers to play games
Harness collective knowledge and generate collectively derived answers
Co-create content; coordinate joint projects and tasks
Discuss topics in open communities; rapidly access expertise
Social analytics1
Keep connected through personal and business profi1les
PubHsh and discuss opinions and experiences
Evaluate andrate products, services, and experiences; share opinions
Purchasing in groups, on social platforms, and sharing opinions
Search, create and adapt articles; rapidly access stored knowledge
1 Social analytics is the practice of measuring and analyzing interactions across social technolog~y platforms to inform decisions.
SOURCIE: McKinsey Globallnstitute analysis
Ten ways social technologies can add value in organizational functions within and across enterprises Organizational functions
Customer servi ce
Business support2
0----------------------------------------: Derive customer insights1 :
l
----------------------------------------J
1 Co-create products
2 Leverage social to forecast and monitor
3 Use social to distribute business processes
4
5
6
7
8
Derive customer insights
Use social technologies for marketing communicationlinteraction
Generate and foster sales leads
Social commerce
Provide customer care via social technologies
lmprove collaboration and communication; match talent to tasks3
Across enti re enterprise
9
Use social technology to improve intra- or inter-organ izational collaboration and communication
10
Use social technology to match talent to tasks
1 Deriving customer insights for product development is included in customer insights (lever 4) under marketing and sal es. 2 Business support functions are corporate or administrative activit ies such as human resources or finance and accounting. 3 Levers 9 and 1 O apply to business support functions as they do across the other functional value areas.
SOURCE: McKinsey Global lnstitute analysis
Potential value and ease of capture vary across sectors Directional
HigherJ
P ha rmaceuticals •
Health care providers
Consumer products
Education-e
Media and entertainment
•
IUS EXAMPLE
e Relati1V9 size of G DP contribution
Software~ and Internet • l
Professional services
Value potenti al Food and
beverage processmg
Banking Lo ca l Transportation
' National Chemicals e
Energy manufacturing government
Lower
Lower
SOURCE: McKinsey Global lnstitute analysis
wholesale Construction
Ease of capturing value potential
lnsurance
Higher
Value available through collaborati1on and other benefits of social technologies varies across industries o/o
63 57 49 48
30 24
CPG P&C L ife Retail Profes- Semi- Auto insurance insurance banking sional
serv1ces
SOUIRCE: McKinsey Global llnstitute anallysis
conductors
38
Aerospace
• Collaboration
Other benefits
34
Average
What is the groundswell? “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.”
140 CHARACTER TWEETS SENT EVERY SINGLE DAYON TWITTER.
TWITTfR l 2011
1/8 MINUTES ONLINE IS SPENT ON FACEBOOK.
COMSCORE l FEBRUARY 2011
APRI L 2009 - MAY 201 O
13% INCREASE
88% INCREASE
100%
9 OF lO INTERNET USERS VISIT SOCIAL NETWORKS MONTHLY.
COMSCORE l FEBRUARY 2011
read blogs monthly
more time spent with social media than email.
pieces of content shared o n Facebook month ly
IT’S A CHANGED WORKERS-SCAPE
IT’S A CHANGED MANAGER-SCAPE
SO…
What is the
FUTURE OF WORI<?
- -. - - --,
The future of work i s ... 1
- ----~--==--~~-----=--- ------ - --- -- - - - - -~
TRANSPARENT
D
No o ne is going to just tal<e your word far it.
t l
Now, ti me an d tasl< tracl<ing tools are revolutionizing productivity measurement.
The more productively you worl<,
the more money you'll mal<e.
rk,
The only options for communication were
landline phones or snail mai l.
Today, project teams use amazing web tools
Tools lil<e Sl<ype have made
long-distance calling virtually free.
The world is now flat.
''f•·u.~
l ' ~ ( ~ .
'
…or, better, will matter in a new
way!
And informai education is more accessi bi e than ever.
http://www.nytimes.com/2013/09/04/booming/answers-for-middle-aged-seekers-of-moocs-part-1.html http://www.nytimes.com/2013/09/11/booming/advice-for-middle-age-seekers-of-moocs-part-2.html
MOOCs like Coursera.org, Udacity.org give courses online for FREE From TOP Universities like MIT, Stanford, Harvard…
lt is commonplace to h ire vendors an d contractors fra m across the planet.
O ne in four organizations plans to increase spending an outsourcing
by 25°/o or more this year.
SOURCE
According to interviews with more than 500 executives, the l<ey benefit of outsourcing
io stav emp\oved \n the wor\<p\ace of the future
Many businesses are choosing
over hiring new employees.
The word "career" is as outdated as the word "typewriter".
Career
lndependent individuals with unique talents get together to worl< o n a
company's project.
At the end, they ali go their separate ways. They might worl< together aga in in the
future. They might not.
lt's a whole new paradigm.
So why should you consider this?
lndividuals will have more freedom an d power
than ever before.
l
i
Employers will h ave access to
a larger and more sl<illed worl<force.
A BRAND CALLED
YOU
= :E = c.,~ '-::: = ·- -~·=-~ 8 ~ n.,§
c= i §; l -• ca ,...., eu --
l res onsible -~ l
= • "bi eu exciting VISI e.·
memorable • ' '» l
• •
Our business in life is not to get ahead of others, butto get ahead of ourselves
'' + ~ Email Me
Professar of management @ Trieste University
Associate Dean far Executive Education @ mib.edu
Business model innovation scholar and management education architect
... but also local food heritage entrepreneur,
slowfood, wine, travel & photography addict,
BMW GS biker an d yes, F16 fighter pilot ;-)
My purpose ls to enable people and organlzatlons
to defy outmoded business models by lnnovatlng
management practlces through the professlonal use
of soclal technologles
Latest Posts
Just Make a
Bibliografia (ita) • Brynjolfsson E., McAfee A. (2011) In gara con le macchine: La technologia aiuta il lavoro?
http://amzn.to/16vh8TF
• Donkin R. (2012) Il futuro del lavoro http://bit.ly/FuturoDelLavoro
• Hoffman R., Cosnocha B. (2013) The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career http://bit.ly/SARTUPOFYOU
• Li C. & Bernoff J. (2011) Groundswell: Winning in a World Transformed by Social Technologies http://bit.ly/GroundswellLiBernoff
• McGonigal, J. (2010) La Realtà in Gioco: Perchè I giochi ci rendono migliori e possono cambiare il mondo http://bit.ly/RealtaInGioco
• Moretti E. (2013) La nuova geografia del lavoro http://amzn.to/17TIj62
• Steiner C. (2012) Automate This: How Algorithms Came to Rule Our World http://bit.ly/AutomateThis