franchise brochure

24
Wanted: 20 ambitious people who are deadly serious about establishing a thriving logistics business 18 2 already pre-sold for 2014 rollout /

Upload: diamond-logistics

Post on 02-Feb-2016

271 views

Category:

Documents


0 download

DESCRIPTION

Our Franchise Brochure outlines everything you need to know about the Diamond Franchise model.

TRANSCRIPT

Page 1: Franchise Brochure

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:33 Page 1

Wanted:20 ambitious people who are deadly serious about establishing a thriving logistics business

18

2 a lready pre-so ld for 2014 ro llout

/

Page 2: Franchise Brochure
Page 3: Franchise Brochure

Are you our kind of Franchisee?“

3

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:33 Page 3

I’d like to tell you our story.

In 1992, as a keen and ambitious young lady I was working at a courier company when I thought, ‘Bugger this. I can do this better’. And, by crikey, I did.

Working initially with big blue chip companies like Oracle in Bracknell, I provided a 24 hour, 7 day a week service and soon earned a place in the National Courier Association (NCA). By 1998 I was a committee member in the NCA and Chairman of the Despatch Association. And word about Diamond’s success spread.

By 1999 I was being asked to help when companies were in trouble or needed help starting up. So I learnt, through many different logistics oriented businesses, the trials and tribulations of different operating practices. A good few years passed with me earning lucrative consultancy fees in addition to Diamond continuing to thrive. Diamond was in its ‘boutique’ form then and not that scalable. By 2011 I had seen enough to know what not to do and what to do and it was time for me to focus solely on Diamond.

At the same time a chap called Daniel Allin had some ideas on how courier companies could service diversify. Which was handy! He’d spent many years either running his own company or working hard in someone else’s and again had lots of industry experience. So when we met we had a lot of synergy in where we had been and where we thought the industry could go. We formed a plan.

We wanted all the ingredients that made Diamond really successful to be retained. We care passionately about our service levels, because we are only as good as our last successful delivery. We wanted to retain local, relationship led client management because that’s what kept our clients using us time and time again.

We wanted to have the best of both worlds and enjoy some of the bits that make big business successful – like the buying power to cost effectively utilise the big national carriers thus offering all the possible services our clients may need.

And we wanted to retain our unique marketing and personality. To set ourselves above the competition. You see, once upon a time, people used to think all couriers were the same...

Diamond has grown and we have big plans to expand our brand. We have the very best in local service standards backed by national and international delivery infrastructures, which makes us small enough to care but big enough to cope. Our clients and depots get the best of both worlds.

Diamond’s motto is ‘Shared Success’ - working in partnership with clients, suppliers, team members and its franchises. It’s a different way of collaborative working and it reaps great results, because everyone is pulling together to share the vision of mutual benefit and success.

In 2014 we are limiting numbers to 20. Why? Because simply ‘flogging a franchise’ is not what we are about. We want to build stable, sustainable and profitable franchises to launch the UK’s best national courier network.

We choose carefully, we only choose the best and we devote A LOT of management time to make sure our franchises have the very best support available to help their business to grow. So only 20 opportunities left as we go to print, and then that’s it until 2015.

Find out more about what makes Diamond special atwww.reallygoodcouriers.com

I hope we have you on board soon!

Diamond, to grow, had to service diversify and extend its geographical reach.

Not now. Not A.D. (After Diamond that is!)

”18

Page 4: Franchise Brochure

What is Diamond all about?Well it’s NOT just another courier company!Our core clients are ambitious businesses who want to leave their important distribution to industry professionals so theycan focus on their businesses and making essential PROFIT.

A one stop logistics solution.

From post to pallets. Whether it’s urgent, same day or overnight.

Local, national or global. By motorcycle, van, carrier network or international agent.

So we deliver. Anything, anywhere, anytime.

Winning Clients

Soaring Profits

4

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:33 Page 4

Page 5: Franchise Brochure

Our franchises are small enough to really care,but big enough to cope.This is unique.

• No call centres. No 0845 numbers – we provide direct dial number for all our depots.

• No account numbers! We know our clients by name and understand they are real people who want to speak to a realperson locally, who knows their business and understands the importance of their deliveries.

• No brushing you o – A Diamond depot will have won their clients PERSONALLY and their income will depend onmaking sure you are 100% satis ed.

So you know they really care about customer service.

It’s very special.

It’s VERY RARE.

And our clients love it.

Which is why they use us repeatedly for years.

Once a client comes on board they get to rely on Diamond service and stay with us for years and years and years! In factour rst ever client, 21 years ago, is still trading with us to this day!

It’s good for our clients because our long term knowledge of their requirements means using Diamond is e cient andeasy, letting them focus their core business and make better pro ts.

It’s good for our depots because they get to know their clients, enjoy a long and rewarding relationship and continue toearn a regular income.

We call them CLIENTS not customers for a reason. A customer uses you once. A client uses your services repeatedly.

The Diamond DifferenceDiamond gives you the best of both worlds – with locallyowned depots backed by a national and international service infrastructure.

Local ownership of depots who TRULY CARE about their local clients, building their sustainable business by establishing longterm partnerships with their clients. Our CONTRACT FREE requirement means they are under no obligation to use us. Theyjust do because we make sure we deliver a great service. It’s the main reason our clients keep buying time and time again.For years.

And the strength in grouping together under Diamond Logistics HQ and all its resources means the local depots have allthe resources that a big name national or international courier might have.

Letters to London. Boxes to Belarus. Pallets to Paris. We’ve got it covered.

Big or small -we deliver it all

5

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:34 Page 5

Page 6: Franchise Brochure

The couriers

We use CARRIERS for their UKand international networks.Diamond works in partnership with many household names like TNT, UPS,Parcelforce, Citylink and many more. We choose them very carefully and analysetheir performance every month to make sure we keep using the bestperforming of them all. If they don’t continually match our standards, then wedon’t use them.

We hold big corporate accounts so the customer service we get from them issuperior and our clients get to bene t from our buying rates.

It’s all about partnerships.Between Diamond HQ, its Clients, its Franchises, its Carriers and its Couriers.

A Diamond courier is a very special person.Very di erent from your run of the mill man and a van. We have lots of second career people - ladies and gents, often over50, from a broad range of sectors (including ex-company directors, reman, military and more) – that share the same commonground; lots of common sense, very good discipline and that all-important initiative that is paramount. They are a cut aboveyour average courier so you know your VIP’s (Very Important Parcels) are being taken good careof. And again, our couriers work with Diamond for years. So they know theclients and how best to help them.

Say hi to Dave.Dave has been working with

Diamond for 19 years.

6

Let’s introduce the carriers

Diamonds mottois shared success

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:34 Page 6

UKMail

12

3

4

DHL

Page 7: Franchise Brochure

The system

Our clients

One booking system, multiple carriers -clever IT to make your life easier.Multi Carrier Solutions is our state of the art online booking and tracking system. It is easy to use, saving you time and money.

It can stream line your admin, gives you onlinetracking and provides you withall the management and accountinginfo you might need.

Oh, and it’s free to Diamond clients.

Diamond clients tend to be very successful.Smart businesses understand that their core business is not actually logistics, but do understand that great distribution iscritical.

From solicitors with important court documents, building suppliers with urgent goods to get on site or manufacturersdelivering their goods to their customers, our clients demand the very best.

By relying on their partnership with Diamond they can con dently focus on the most important part of their business.Generating sales and incomes and converting that into PROFIT.

Some of our clients

• McLaren

• John Lewis

• Rolls Royce

• Paramount

• Warner

7

This is Richard at

Diamond HQ.

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:34 Page 7

Page 8: Franchise Brochure

Franchise opportunities

Does this sound like you?

Here’s what are we looking for:

To be an ideal Diamond franchisee you’ll be motivated, enthusiastic and determined. You’ll be organised and able toadapt to our innovative methodology.

You’ll need to be friendly and personable, agreeing to our ethics and willing to represent what the Diamond brandstands for.

You’ll need a bit of entrepreneurial air to spot opportunities and maximise your business growth in your local area.Previous experience in the transport industry is a bonus but not essential as we do provide all the training and on-goingsupport you’ll need.

Previous experience in sales is a de nite advantage. This is a sales led company.

And attitude. You have got to be a Diamond kind of person. We are VERY careful about who we work with so your initialinterview is very important, as is the continued determination to bring quality delivery services to your local community.

Things you won’t need:

Technical skills – as long as you can use the internet and send email you’ll be ne.

You do need to know this:

• You’ll only get out of it what you put in.

• We only want those willing to learn how to be the best.

If either of these facts scare you then let’s not waste yours or our time.A Diamond franchise is a once in a life time opportunity for those superserious about establishing a great business. We’ll give you all the toolsto be successful but you will need the e ort to apply them.

So unless you are 100% committed to buildinga great business don’t apply now.

8

• Do you like the transport industry?• Want to be your own boss?• Want to learn from experts with over 20 years’ experience?

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:35 Page 8

An understanding of the courier and carrier market is essential.

Page 9: Franchise Brochure

Meet our franchiseesBack from the brink with the help of Diamond

Hi,

My name‘s Russell Skinner and I run a successful franchise with Diamond Logistics, from Bognor, near Chichester.

Actually my story with Diamond started about 5 years ago when I ran in to trouble. I’d been in the courier business over 20years but the recession had cost me dearly and the bills were becoming impossible to pay. And to be honest the 24 hoursa day and seven days a week without adequate reward was tough on me and my family.

I knew Kate had a record of turning around businesses and approached her to take on my company RS Couriers and retainme and my sta , which she did. What she did with the business was nothing short of amazing and we glided through therecession.

However I still had an itch. I’d learnt a lot from Kate about the best way to run a business and how to make the businesswork for you so I was sure that if I tried again I could make a success the second time round. But I wasn’t going to do italone. So when she o ered me a franchise opportunity I jumped at the chance.

Now it is hard work but hours wise it’s pretty much 0800 – to 1800 ve days a week. So I have weekends and evenings freeto spend with my wife and kids. I have really grown the business, have sta� who run it when I’m not there and have had a great 2013 – well up on last year!

I would thoroughly recommend a franchise – it the very best of both worlds – you get all the operations, administrativeand market support from Diamond but it is still my own and my own e orts are rewarded back to me with a good income.

One really key issue was the nancing. In January a key client of mine up-traded by 300% - representing 90% of myturnover in a record month. Really busy! Operationally and nancially I simply would not have been able to cope with that.A bank wouldn't have nanced that kind of working capital and operationally without HQ there were times I wouldn’t havecoped without their help. But as part of the Diamond, I knew Kate and her team would take care of it. And they did.

I love running my own business and I love being rewarded for that. But in order to make sure I was a success and to helpme grow I needed support and that’s just what Diamond gives. They want you to be super successful which is why theywork so hard to make sure I am – in fact my biggest client was a lead from HQ! Their motto of ‘Shared Success’ says it all.

If you’d like to have a chat why not give me a shout on 01243 829222or email [email protected].

That’s me in the middle there – thumbs up

by Richard Hammond – tickets to Top Gear

were a gift from Kate! Just another perk of

being part of the Diamond Team!

9

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:35 Page 9

Page 10: Franchise Brochure

Meet our franchiseesFrom a man in the van to £20k turnovera month in 7 months.

Hi,

My name’s Nathan and I own Diamond Logistics Southampton.

I’ll keep it brief as I am a busy man. I have a business to run! Diamond o�ered me a pilot franchise and I have just �nished my �rst year. I started out doing both ops and sales but now have expanded the business su�ciently to concentrate wholly on Sales to expand my business even more. By the end of this year I fully expect to turnover over £50k per month.

I worked in Overnight Courier for many years, and had just branched out into running my own man and a van service. Butit relied on me doing multi drop runs for carriers, occasionally adding a subcontractor or two to the mix.

Daniel o ered me the opportunity and I grabbed it. He’s worked with me full on in the last six months and his support andhand holding has been invaluable. I started literally on a shoe string which has meant it hasn’t always been easy so I’drecommend to any one starting that they think about having enough working capital to invest to ease the rst months.Despite me running the depot single handed for the best part of a year I have done really well – new bigger depot already, and sales in excess of £30k. Kate and Dan have worked intensively with me to help me focus on the key areas (like the most pro�table clients) and it’s been a steep learning curve, and the more I focus on sales the more I watch my turnover rocket.

Diamond has handed me work on a plate. I have the power to negotiate my prices with my clients and the huge servicepro le means I can be a exible and adaptive solution to my clients – which makes sales easy. My clients love having thesupport of a big company – i.e. all the resources they need – but the thing that keeps my clients coming back every dayis me, quite frankly.

The deals Diamond have with the carriers are great, the support team at Diamond HQ are always there and yet I am left tomy own devices enough so I still feel independent. It really is the best of both worlds.

If you want to know more, give me a shout on 02380 988919or send me an email at [email protected]

10

This is me Day One

of my new franchise!

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:35 Page 10

Page 11: Franchise Brochure

Why a Diamond franchiseworks so wellHuge demandFrom the online internet revolution to local business fuelling our economic recovery, logistics is the lifeblood of UKbusiness. Third biggest industry sector in the UK and growing.

Good work life balanceThe business model works on 10 hour days, Monday to Friday. You’ll need to divert your mobile out of hours because someof your clients may have 24hr requirements but the rest is achievable in a reasonable working day.

Very low adminThe point of a Diamond franchise is that you get to do the fun bits – meet customers and organise their deliveries – theback o ce accounts and admin in processing their invoices is all done by Diamond HQ. Leaving you more time to be outthere making sales!

Low start-up costFor a minimal investment you get a comprehensive Business In A Box and the training to launch your area, all included inthe franchise fee.

No employees to start withYou can start this yourself and until the company is su ciently sustaining to recruit drivers and o ce sta , you really canrun this yourself.

Repeat businessCourier users book with Diamond again and again. We build partnerships and repeat users. Once you have made a sale andcontinue to exceed your clients expectations, you’ll maintain and grow your client base.

Prestige brand of 21 yearsThe lead search phrase that takes people to our website is our name, so you know industry recognises our brand and thatopen doors for our franchises.

Quick growthYou can grow this as quickly as you can get in new sales. We deal with the carriers accounts, the timing issues in payment –we basically take away all the hassle so you can work solely on growing your own business, and making great pro ts.

Franchisor invested in your successWe invest your initial franchise fee in your training and set up. Our return comes in your commission, so it is important to usfor you to be successful. We work hard to make sure you will be.

11

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:35 Page 11

11

Page 12: Franchise Brochure

12

What’s included in your franchise fee?Lots! You will be equipped with everything you need to launch, develop and manage a successful, profitable business.

Included in your initial investment:

• The Book of Diamond – the how to guide to run a successful logistics business

• Exclusive 5 Carat Training Programme

• The Big Box of Sales Equipment

• Business cards

• Letterheads

• Compliments slips

• Brochures

• Service profiles

• 2 x Launch flyers

• A5 Hand out

• Sweet boxes

• Vouchers

• Blank cheques

• Personal cards – birthday, anniversary, thank you

• Banners

• Vehicle magnets

• Promotional package - sales literature customisable online and on demand

• Stationery package - business cards, compliments slips, letterheads are all included

• Bespoke software - incorporating CRM, Reporting, Manual, Invoicing, and Operational Software*

• Privileged and exclusive Diamond Licensing Rights for your chosen postcode area

We just love the marketing“

Chris and Amanda Bould - South Devon Franchise owners

*The Operational Software incurs on-going monthly charges invoiced at cost by third party supplier.

Page 13: Franchise Brochure

13

Tell me about the trainingWe will work very hard with you in the first three months to get those crucial first few accounts in to secure your breakeven trading point and make sure you are stable and becoming profitable. As long as you work hard then so will we! After that, you will have continual growth targets so it is very important that you make sales part of your daily routine.

First there’s the 3-day GROUND BREAKING 5 Carat Training Programme at Diamond HQ. You’ll learn about:

•Our ‘Shared Success’ philosophy

•Business development—marketing and sales

• Our quality principles

• How to distinguish yourself from the competition

•Running the operations, admin and accounts

I’ve previously worked for big multi-national companies and had all the corporate

training that comes with that. However, the three days of Diamond training I

did with Kate and the team was completely different to anything I’ve experienced

before. It was intensive, comprehensive and bloody hard work, comprising company

history and future direction, sales and marketing, and operations. I learnt m

ore in

those three days than I have in any other training program, and came out with a

thorough understanding of what Diamond is all about, how the logistics industry

works, and how Diamond is positioned uniquely within it. I came out of

training feeling fully prepared and raring to start my franchise.

Nick from Newcastle – our latest recruit

““

Page 14: Franchise Brochure

14

Launching your depotWhen you have completed your training you’ll be busy establishing your depot launch. From finding sales leads to sorting your premises, to getting your phone lines sorted, there’s lots to do!

But never fear our check list is here to keep you on track and on time.

Then there’s our 2 day Launch Support – on site at your depot. You’ll Have an Operations Day to set your depot up ready for your very first booking, Then you’ll get a Sales Day – to craft the individual sale plan and launch strategy for your new depot. Then it’s up to you to get out there and sell the Diamond Service Range.

You’ll have frequent visits to support you in your first few months to help your make your business grow and your own operational hotline to key Ops Team members there to help you with your enquiries.

If you are new to business you are in the very best place to learn how to establish your business from scratch – sharing not only the Diamond philosophy of business, but how to market in a commoditised market to maximise your profit potential.

If this is an addition to an existing business then rest assured Diamond’s philosophy of business is unique in the market so you will still be on a very steep learning curve. We will provide you with a Pre-Training Questionnaire to ascertain where you are at in terms of experience, business acumen etc and tailor make a training package to ensure all you needs are covered.

Page 15: Franchise Brochure

What you’ll do as a franchiseeThe fundamentals of this opportunity are sales and operations. It will be your job to nd new clients and to collect fromthem on a daily basis and feed parcels into your local carrier depots.

You’ll need to put in a lot of groundwork, visiting industrial estates and being organised in your sales programme.We’ll show you how to do this with our proven 7 Step programme to guide you to a steady stream of new business.

Once you are up and running, naturally less time will be spent on sales and more on operations. But the nature of thisbusiness is that predominantly your clients work will need to be collected in the afternoon leaving your mornings free forbusiness development and the minimal administration.

Administration is low because we centralise all billing, invoicing and your payments. We even do most of the credit control.That’s what our management fee covers. So you are free to do the pro table activities – meeting new people andproviding your regular clients with excellent service.

You’ll be allocated a postcode area and shown how to �nd new business. With your Diamond Marketing and SalesProgramme you’ll have sales coming in, in no time and we’ll guide you through it every step of the way.

Before you know it you will be running a successful Diamond depot.

A typical day in your first few months

0800 Depot open

0800 - 0900 Exceptions and operational issues

0900 - 1200 New Sales and Client Care

1300 - 1700 Collections (interspersed with prospecting)

1700 - 1800 Carriers collect from depot

1800 Depot closed

Six months in...

0800 Depot open

0800 - 1000 Exceptions, operational issues and admin

0900 - 1500 New Sales and Client Care

1300 - 1700 Drivers out on collections

1700 - 1800 Management of Drivers Return and Carriers Collections from Depot

1800 Depot closed

13

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:35 Page 13

15

Page 16: Franchise Brochure

What else will I need?Operational Requirements:

• 32 Bit Computer with Microsoft o ce and broadband *

• Scanner *

• Colour printer *

• Phone line and mobile phone *

• Long Wheel Based Transit Type Van *

Legal Requirements:

• You will need a business bank account

• You will need to be VAT registered

• You can either be a sole trader, partnership or a Ltd company

• You will need vehicle, public liability and Goods In Transit insurance for £15,000 per consignment

Premises

A minimum of 300sq ft shuttered unit ideally on an urban industrial estate with access for vehicles of 7.5T is required.We can help you nd the right one.

*Special Diamond deals

We have negotiated special deals on all the above with the supplier we know and trust. So if you want to short cut yourway to the best kit at cost e ective prices give us a shout and we’ll guide you to the right people.

14

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:35 Page 14

16

Page 17: Franchise Brochure

Let’s talk about the moneyWorking capital

So if you are down to your last coppers this isn’t for you. Sorry.

And let’s be frankDon’t buy a franchise expecting sales to walk in through the door. You need to go out and get them. But once you do thisour low cost model means you can earn yourself a very nice on-going income in a relatively short time frame.

The figuresYour success will be based on establishing a pro table business. Pro tability is subject to three key factors in this arena.Firstly it’s the COST OF SALES or RATES that Diamond HQ secures from the carriers. We’ve already negotiated storming dealsso your buying rates are amazingly competitive.

The next two are down to youSecond, the GROSS MARGIN you make is subject to what price you sell your services at. So only o er discounts to clientsthat send volume. In the Manual we discuss in greater length margin versus mark up and why 30% is a minimum level tostrive for.

Third, is the OPERATING COSTS you may have. We’ve worked hard to get the best leasing deals, best printing deals etc. butyou need to keep an eye on all the costs to do with running your depot – which we’ve outlined under Operating Costson your Pro t and Loss forecast.

In the initial stages you can cover collections and some courier work yourself – diverting phones to mobile whilst you’re outand about – which will make your margins even better.

As you grow your business we will help you keep your costs low by showing you the most cost e ective ways to run youroperations. We’ll work with you to make sure you maximise your pro tability. Your success equals our success so we have avested interest in your continued pro tability.

Operating a Diamond franchise is very easy and your income (directly based on the sales you generate) is verystraightforward. You will be paid your rst income on or around (subject to weekends etc) the 12th of the month followingyour rst sales month.

Example income breakdown;

Sales generated: £30,000Diamond HQ admin fee @ 10%: £3,000Carrier Costs @ 40% margin: £18,000Balance to franchisor: £9,000

From the balance paid to you, you willneed to cover all your running costs.

15

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:35 Page 15

We suggest approximately £30,000 - £40,000 to launch your depot successfully and to keep you going until you can draw down from your new business income from sales. If you spend your money and time wisely, the more focused your launch the quicker the return on your investment. You can’t make money without spending some – it is unavoidable.

17

Page 18: Franchise Brochure

18

Franchise Project PlanThe timing of the launch of your depot is important. We know the buying cycles of people needing our services and the best time to be selling your service profile is January to September. So a launch date is SUPER important. Next year we are setting up January to June and that’s it, folks, until 2015!

January and February provides enormous opportunity to get new clients – same for the rest.

You see, we really want our Franchises to be successful so this kind of detail is important. If we just wanted to flog you a franchise, we wouldn’t give a monkeys when you launch.

But our aim is provide a good strong network so your success is essential to us, as much as it is to you. So launch dates matter.

2013 2014Project Plan 2013-14

And that’s it for 2014!

SEP OCT NOV DEC JAN FEB MAR APR MAY JUN

Re-marketing Franchise Sales

Franchise Show

Franchise Recruitment and Interviews/recruitment Phase One

Franchise Training for 2014 Phase One

Franchise Launch 2014 Phase One

Franchise Training 2014 Phase Two

Franchise Launch 2014 Phase Two

Franchise Recruitment and Interviews/recruitment Phase Three

Franchise Training for 2014 Phase Three Final

Franchise Launch 2014 Phase Three Final

Page 19: Franchise Brochure

10 steps to your new businessStep #1 Complete the full franchise application formApplication forms need to be with us, along with accompanying documents in full before this process progresses.

Step #2 Interview with Kate or DanMeet the key players that will be instrumental in launching your franchise.

Step #3 The checksThe nal decision will be made within two weeks from your interview SUBJECT to you passing our due diligence. This willinclude CRB checks, evidence of working capital or accounts if an existing business etc.

Step #4 Do your groundworkDon’t take our word for it. Go out and speak to businesses and say what you will be doing and start sowing the seeds foryour local depot. You MAY NOT use Diamonds name to promote at this point – this is not for use until your agreement issigned, sealed and delivered back to Diamond HQ.

Step #5 The legalsYou will be issued with our Agency Franchise Agreement which you should get checked over by a solicitor. Sign it, return itand we will start the Launch Plan. There are advisory times in the year to start a Diamond Agency Franchise to maximisethe success potential so be sure you don’t miss your window.

Step #7 Training

Step #6 Do your homeworkOn completion of the legals you will be sent your manual at least two weeks prior to training – read it from cover to cover and come to training fully prepared with your questions, knowing who your competitors are and who your Top 50 target list is.

You’ll be issued with your Starter Kit, your uniform and your Business in a Box. You will then undergo three days of our unique and intensive course on Diamond, it’s ethics, methodology and de�ning your goals and ambitions and putting that into a tangible plan for your depot launch. The �rst day covers business basics, the second, goals, psychology and sales, and on day three, operations, pricing and admin.

Step #8 Depot setupYou’ll be expected to have premises, broadband and phone line in place. Dan will come out and personally set you up as adepot and start the sales process with you.

Step #9 Your first clients, collections and carriersOnce you sign clients up they will start to use you very quickly. Before you know it you will establish a collection run, andtWe are on hand to lead you through the whole process and it’s very straightforward. There’s a hugely comprehensive manual, online help and if the answer’s not there, we are always available to take your call.

hen we will arrange for the carrier to collect from you at an agreed time in the afternoon.

Step #10 First incomeHappy days! Once your rst months sales are concluded, this is when you’ll receive your income statement from Diamond HQ.These reconciliations are made by the 10th and the payment made by the 12th (or the next working day following if it fallson a weekend).

1

7

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:36 Page 17

19

Page 20: Franchise Brochure

Indicative profit forecastsYear one, two and three

You need to work this out for yourself…although we’ve actually done quite a lot for you!

A Diamond Franchise in 2014 startsfrom £14,997 +VAT

Before you make any decision, it’s important to know your facts and �gures, and to crunch your numbers. Diamond can provide you with Business Plan Templates and Pro�t and Loss Models for you to do your homework and thoroughly explore this opportunity. It’s another feature of our unique Franchise support.

These are for guideline purposes only but this is an incredible resource so you know exactly what you will be doing.Planning is an essential part of any business start-up and this unique tool really allows you to get to grip with yournumbers.

This is Kate’s Favourite Bit!

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:35 Page 16

The Investment

20

Page 21: Franchise Brochure

18

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:36 Page 18

21

Notes

Page 22: Franchise Brochure

18

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:36 Page 18

22

Notes

Page 23: Franchise Brochure
Page 24: Franchise Brochure

Diamond Logistics Limited | 9 The Pines Business Park | Broad Street | Guildford | Surrey | GU3 3BHT 01483 536888 | F 01483 536887 | Email [email protected] | www.reallygoodcouriers.com

Do you have what it takes tobe a Diamond franchisee?Ask yourself these questions.• Are you ambitious and self-motivated?

• Want to be rewarded for your hard work?

• Need a low risk, low cost start up?

• Be supported in a successful team?

• And still want to be your own boss?

If all the above sounds like you, apply now.

01483 536888www.diamondlogistics.co.uk/franchise

Diamond Franchise brochure_11.qxp:Layout 1 10/5/13 09:36 Page 20