FRANCHISE OPPORTUNITIES

TABLE OF CONTENTS Introduction

Benefits

Testimonials

TeamBuilding

Marketing

IT&Website

MarketingSupport

WebsiteService

Support

Training&Systems

Accolades&Recognition

InTheMedia

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06

08

12

16

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20

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26

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FOUNDED IN 1988 ON A SIMPLE CONCEPTAsapoolbuilderinbusinesssince1988,Ihaveseencountlesschangesinourindustry;butnoneasdrasticasinthelast6years.Forthebuildersthatsurvivedtheeconomiccrisis,itcanstillbeastruggleeveryday.Yet,inthepast6years,ourbusinesshasexperienced416%growth!I’dliketoinviteyoutolearnaboutthisuniqueopportunitytobecomepartofoursuccessstory.

In2010,aftergrowingourpoolbusiness,Pre-mierPools&Spas,totenlocationsinthreestates,IrealizedthatifIcouldalignmyselfwithtalentedpeoplewhohadintegrityandadesiretogrowtheirbusiness,wecouldfinallycreateanindustrythatwasbench-markedbyprofes-sionalism.Webeganofferingfranchiseoppor-tunitiestolike-mindedentrepreneurswiththesamestandardsforqualityandvalue,thequalityandvaluethatgrewourPremierbrandexponentially.Althoughweknewthetimewasright,weunderestimatedhowmanyqualitypeoplewouldfeelthesame.

Now,basedonoursizeandprovengrowthpattern,wehavebeenabletosecurethebestbuyingpower,rebates,andwarrantiesinthe

industry.OurteamhereatPremierFranchiseManagementhasdevelopedprovensystemsandprocessestorundailyoperationsmoreefficiently,wehavetakenInternetmarketingtoawholenewlevel—creatingmoreleadsforlessmoney.Ourcompanycultureisunlikeanyotherasourfranchiseesaresupportiveofoneanoth-er,shareknowledgeandcelebratesuccesses.Thisfamilyorientedapproachledustodevelopaprovenexitstrategythatwillenableyoutoreapthebenefitsofyearsofhardworkorleavealegacyforyourchildren.

Aswecontinuetogrow,weinviteyoutoex-ploretheopportunitywearepresentingyouwith.Thisisanopportunitytogetagreatreturnonaminimalinvestmentandtojoinus inthenextphaseofourunprecedentedgrowth.Areyoureadytobepartofthelargestandfastestgrowingpoolcompanyontheplanet?

“Our company culture is unlike any other as our franchisees are

supportive of one another, share knowledge and celebrate successes.”

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AND GROWN TO A FRANCHISE WITH OVER 40 LOCATIONSToday,morethan50,000poolslater,we’veexpandedourambi-tionsandcommitmenttoourcustomersworldwide.ThefocusweplaceonourcustomershasearnedPremierPools&Spasarepu-tationforhavingthefinestqualityofconstructionaccompaniedbyunparalleledcustomerservice.Inaddition,wecontinuetoreceiveawardsfromourindustryandpeers,includingnumerousAPSPInternationalAwardsofExcellenceandtheprestigiousNationalBuilderoftheYearbyPoolandSpaNews. Ourstrategyforbuildingatop-notchcompanyhasbeentoprovideastimulatingandsup-portiveworkenvironment,onethatprovidesemployeeswiththeopportunitytogrowandthrivepersonallyandprofessionally.Wehavemanymembersofourfamilytodaywhohavebeenwithussincethebeginning.

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Premier Pools & Spas has created the brand, system and support to help people that come from diversified educational, vocational and financial backgrounds take control of their own destiny and achieve the American Dream. The Premier Pools & Spas franchise opportunity allows you to take advantage of our proven track record in your own business.

RUNNING STARTOurfranchiseopportunitytakestheguessworkoutofstartinganewbusinessbasedonourprovenbusinessformula.

EXPAND WITH EASEUtilizeourexpertiseanddevelopyourfranchisetolevelsyou’veneverimaginedpossible.

TRAININGBuildanamazingteamwithouttheworryofhowandwhenyouwilltrainthemembers.Inadditiontoone-on-onetrainingwithmembersofthecorporatestaffandanentirefamilyofPremierofficesreadyandwillingtoassistyou,wehavedeveloped“PremierUniversity”toensurethatyouhavethetoolsyouneedwhenonboardingnewteammem-bers.Wearepassionateeducatorswhowillcontinuetotrainyouandyourteamlongafteryourdoorsopen.Fromhumblebeginningstoaworldwidecompanywithadominantbrandineverymarketplaceweenter.ThepossibilitieswithPremierPools&Spasareendless.

GET THE SUPPORT YOU NEED FROM A COMMUNITY YOU’LL LOVE

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THE BENEFITS OF A PREMIER POOLS & SPAS FRANCHISE » Owningafranchiseallowsyoutogointobusiness FORyourself,butnotBYyourself

» Weprovideanestablishedsystemforsuccessthatalreadyhaswide-spreadbrand-namerecognition, thistakesyearstoestablishandmillionsofdollars tosustain

» Afranchiseincreasesyourchancesofbusinesssuccessbecauseyouareassociatingwithaprovensystem forsuccess

» Pre-openingsupportsuchas:siteselection,training,annualbudgetplanandgrandopeningassistance

» On-goingsupport:advice,moralsupport,training, nationalandregionaladvertising,operatingproce-dures,operationalassistance,ongoingsupervisionsandmanagementsupport,salesandmanagementtraining,recruitmentandhiringsupportincreasedbuy-ingpowerandaccesstonationalbuyingprograms

» Constantleadgeneration

» Anetworkofpeers

» Annualconferencesandtrips

*GrowthnumbersrecordedsinceOctober1st2010.

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† Projectedfor2016

328,9962014

343,107

WEBSITE VISITS

2015

540,0002016

9,5642014

12,582

LEADS

2015

16,5002016

PREMIER GROWTH

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FRANCHISEE TESTIMONIAL JEFF BOYER – TEMECULAFive short years ago Jeff Boyer, found himself in a situation that is all too relatable for individuals in the pool industry. A down-turned economy and a business that sold a luxury item—pools. Without the necessary tools, partnership and mentorship at his disposal Jeff was faced with a choice: get out of the pool industry and start from scratch in another industry or find a way. The pool industry was home, “I had built pools most of my life with my dad,” Jeff said. After finding Premier Pools & Spas online, Jeff submitted an inquiry. This had to work.

AfteraninitialconversationwiththeCEOandPresidentofPremierFranchiseManagement,PaulPor-ter,JeffwasinviteduptoNorth-ernCaliforniatovisitthePremierPools&Spas’officeofSacramen-to.JeffsteppedintotheSacra-mentoofficeandwasamazed.Hesawthecollagesofcompanytripsdatingbacktothe1980’sonthewall,thenlookedoverhis

shoulderandsawtheverysameemployeesstillwiththecompanyalltheseyearslater,happyandsuccessful.JeffreminiscesthatafterhistouroftheSacramentolocationhesaidtohimself:“That’swhatIwant.IfI’mgoingtobeinthepoolindustryandI’mgoingtodothisthenwanttobepartofthat.”Ourcompanycultureisun-likeanyotherasourfranchisees

aresupportiveofoneanother,shareknowledgeandcelebratesuccesses.Fiveshortyearslater,Jeffhas

adoptedandimplementedthe Premierway,“It’sbeenalife- changer,goingfrom$800,000ayeartolastyearalmost$8millionwasahugejump.Weneverwouldfoundationandapathforany-onethatiswillingtodothework.Peopleknowourname,wegetconstantleadflow.You’regoingtofindsuccessandthesuccesswillcomeatlevelsyouhaveneverevenimagined.”Outsideofthemonetarysucc-

ess,Jeffhasmaturedinhisapp- roachtobusiness,“I’velearnedthatbusinessisnotjustaboutmakingmoneyandnotjustaboutbuildingpools,thetruepassionthatcomesfromrunningthe

businessandbeingapartofsomethingbiggerisseeingpeo-plemakealivingoffofsomethingthatyoustarted.”Jeff,hisfamilyandhisemployeesnowseefinan-cialsecurityasamainstayandheisabletoplanforthefuturewithgreatoptimism.“It’sbeen5years,we’vehadamazingsuccessbutIstillfeellikethere’ssomuchmoreopportunityforustogrow.That’swhat’scoolaboutit.IoweitalltoPremier’ssystemandthethingsthey’vetaughtme.”

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“It’s been a life-changer, going from $800,000 a year to last year almost $8 million was a huge jump. We never would have gotten there without Premier Pools & Spas.”

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FRANCHISEE TESTIMONIAL DENNIS CARSON – ONTARIOIn 2013 Dennis had summed up his business before joining Premier Pools & Spas in this fashion, “We were a small fam-ily business doing 23-25 pools a year, 6-12 remodels. Proba-bly the average $750,000 or $1.3 million per year, servicing clients, just kind of doing what we thought was best.”

Flash forward to 2016 and his Los Angeles branch (in Ontario, CA) can report $10 million for 2015. How did he do it?

Itwas2013andDennisCarsonofOntario,Californiafoundhimselfatthecross-roadsofadifficultdecision:findawaytostayinthepoolindustrywithhisnoseabovewater(so-to-speak)orclosehisdoorsforgood.“Wewerekindoflikethebestkeptsecretinthepoolbusiness,notreallyabletomarketortobuildthebusiness.Alittlecontractorlikeme,wewerespending,evenduringtherecession,$35-$40kayearinadvertising.Wejustcouldn’tgettoabiggermarketlikeweneededto.”Dennis

remembers.Whentherecessioncame,DennishadtogofortheInlandEmpire,OrangeCounty,LACountyjusttofindclients.Itwasnotsustainable.“Icouldn’ttakewhatIhadtooffertoabiggermarket,couldn’taffordit,anddidn’tknowhow.”Itwasatjustthatmomentthat

Dennisbeganfindinghissolu-tionanditcouldn’thavecomeatabettertime,“JeffBoyerandI,he’stheowner/franchiseeoftheTemecula,Murrietastore,wehaveacommonsubcontractor,plaster.Tonykeptsayingfora

year,you’vegottocheckthisPremierout!Jeffisgettingleads,hisbusinessisgrowing,andIseethegreatpotentialinthat.”DenniscalledPremierFranchiseManagementafter-hoursandleftavoicemailtoinquireaboutapotentialfranchiseopportu-nity.AfterspeakingwiththemembersofthecorporateofficehewasinvitedtoattendthecompanysummitmeetinginTexas.Moneywastightandtrav-elseemedoutofthequestionbutDennisjusthadafeelingthatthiswasgoingtopay-off.WhatDennisexperiencedat

thesummitwasanoverwhelm-ingsenseofcommunityandpositivity.Hefeltrenewed,heknewthatwithPremierhecouldovercomethefeelingshehadabouthisownpoolbuildingbusiness.Dennissummedupthefeelingshepossessedpriortothesummit,“Thesenseof

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beingalone,quitefrankly,nothavingamentorship,tryingtotakeusorhelpingmegettothenextlevel.”HeknewhehadtojoinPremierPools&Spas.InJanuaryof2014hebecame

afranchisee.Hisreasoningforjoining,“Alotofusstartoffassalespeople,westartoutascraftsman,wetrytobuildourbusinessoffofthosetoolsbut

don’treallyknowthewholepictureofwhatittakestobuildalargeandsuccessfulbusiness.”Dennis,inclosingwantsany-

onewhoisinterestedinPremierPools&Spastoknowthat,“Mon-eyisimportant,itreallyis,itsus-tainsus.But,Ithinkwhat’smoreimportantiswhatthisbusinesscandoforyouasanindividu-al.Togiveyouhopes,dreams,

challengesandanopportunitytocontinuetolearnandgrowandtobringawholebunchofpeoplewithyouthathavethosesamehopesanddreams.Theabilitytobuildadreamforaclient,tohelpthemgetsomethingthattheyhopedfor,wishedfor,dreamtfor.Theyfinallygettohaveittoenjoyandsharewiththeirfriendsandfamily.”

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Celebratingcompany-widesuccessesisjustmorefunwhendoneoveraweek-longperiodandatanexoticresort,right?Notonlyaretheseannualtripsrelaxingbuttheyserveasagreatincentiveforyoursalesstaffthroughouttheyear!ItalsoprovidesawayinwhichyoucanreconnectwitholdPremierfriendsandmakesomenewones.

TEAM BUILDING: OUR YEARLY TRIP

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Punta CanaDOMINICAN REPUBLIC

2015

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OurannualPremierPools&SpasCompanySummitisalwaysasmashingsuccess.Franchiseesfromacrossthecountrygathertolearn,growandbond.Theknowl-edgeimpartedandsharedwithourfranchiseesatthesesummitsispriceless.Membersleavewithaclearsenseofdirectionandarenewedmotivationtothriveratherthansimplysurvive.

TEAM BUILDING: COMPANY SUMMIT

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TEAM MEMBERS ACROSS THE NATION, MAKING DREAMS COME TRUE

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MARKETINGAtthePremierFranchiseManagementlevelweconsiderourselvesasalesandmarketingcompany.Byprovidingmulti-channelmarketingexpertise,wegeneratetheleadsandyoufocusonclosingthem.It’sthatsimple.

OurmottohereatPFMisthatbusinessownersshouldalwaysoperatetheirbusinessKNOWINGthattheirmarketingeffortsworkedratherthanFEELINGliketheyworked.Wetrackthesemarketingeffortsforyouandsupplyyouwiththereal,tangibledataineasytounderstandreports.Wethenalignyournextquartermarketingspendaccordingtohowwellorhowpoorlyamarketingsourceperformedforyourmarket.Webelievethatawarenessiskey.

Wedoallofthisforyousoyoucanfocusonotheraspectsof yourbusiness!

» QuarterlyBudgetMeetings

» MarketingStrategyAdviceandGuidance

» AdvertisementsDesignedbyourin-houseGraphicDesigner

» UniqueTrackingURLsandphonenumbersassignedtoeachmarketingsource

» Monthly,easy-to-readMarketingReportssuppliedtoeachlocation

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IT + WEB INTERNET MARKETINGAsapool-builder,shouldn’tyourfocusbeonsellingpools?Yet,youputinhoursandhundredsofdollarseveryweekonyourInternetpresenceonlytoGoogleyourcompany’snameandfindyourselfonthesixthpageofresults.

Gaincontrolofyourwebpresencewiththeservicesweprovide:

» SearchEngineOptimization

» Blogs

» PayPerClickManagement

» ReputationManagement

» EmailMarketing

» Retargeting

Blog Example

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Premier Pools & Spas it’s introduction to summer sale. Our Spring Into SummerSales Event is one of the hottest swimming pool promotions and the lastchance to buy a new swimming pool or remodel an existing one before thesummer rush starts. Take advantage of huge discounts before the summerstarts and these deals fade away.

Get a Great Deal on a New Pool!

Spring Into Summer is Premier Pool & Spa’s kickoff to summer event!Customers who choose to take advantage of this once­a­year promo typicallysave thousands off the cost of their new pool. So what are you waiting for?Get a free quote today and we’ll send out an expert pool designer to view yourbackyard and custom design the pool of your dreams!

Small Backyard? No Problem Get a Pool / Spa Combo New Inground Pools

Right now, save $3,000 or more on NewInground Pools in Los Angeles!

SEE YOUR DEALS

Save up to $6,000 on your new pool!April 15th – April 17th

View Our Promotion

9150 SW Pioneer Ct, Suite G, Portland, Or 97062

Premier Pools & Spas is having it’s best promotion of the year. Poolapaloozais one of the best swimming pool events and the absolute best time of theyear to buy a new swimming pool or remodel an existing one.

Take advantage of deep discounts that you won’t see the rest of the year.POOLAPALOOZA is Premier Pool & Spa’s kickoff to summer event!Customers who choose to take advantage of this once-a-year promo typicallysave thousands off the cost of their new pool.

So what are you waiting for? Get a free quote today and we’ll send out an

Design Your Pool OnlineGet a FREE Quote Fast!

Outline

Scale

Line

Move

ToolsGoogle AdWordsisanadvertisingservicebyGoogleforbusinesseswantingtodisplayadsonGoogle.TheAdWordsprogramenablesyourlocationtosetabudgetforadvertisingandonlypaywhenpeopleclicktheads.TheadserviceislargelyfocusedonkeywordsmaintainedbyPFMstaff.

A.

E-mailmarketingisafreeleadgatheringtoolmadepossiblebywellmaintainedCRMcustomerlists.

C.

Search Engine Optimization(SEO)ishowwehelpyoubecomethetopresultforGooglesearchesinyourarea.

B.

ThisisanexampleofaretargetingadvertisementthatacustomermightseeastheybrowsetheInternet.

D.

B

A

C

D

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It’snoteasyasapoolbusinessownertoquan-tifymanymarketingdecisions,andifyou’veeverownedyourownbusiness,thisscenariowillprobablysoundfamiliar:asalesrepresen-tativecontactsyououtoftheblueandpitchesyoua“can’tmiss”marketingcampaignthatwillgeneratetonsofleadsforyouandkeepyoursalesforcebusyallseason.Astimegoeson,youdon’tnoticemuchdifferenceincallvolumebut,thesalesrepresentativeassuresyouthatthecampaignisperformingbut,howdoyoureallyknow?

Ourfranchiseeshaveaccesstotheirindividu-alresultsoneveryadvertisingcampaignthattheypartakeinincluding,butnotlimitedto:

» Pay-Per-ClickCampaigns

» SocialMediaAdvertisements

» EmailMarketing

» DisplayAdvertisements

WithPremierPools&Spasthereisnoconfu-sionorguessworkwhenitcomestotheper-formanceofyourlatestcampaign.Wewant

yourcampaignstothriveandgainleadsinyourterritory.Everysinglemarketingcampaignweundertakeisbackedwithexperienceinsuccess,resultingin:youradvertisingdollarsbetterspentandthebestqualityleadsforthelowestprice.

Go to this reporthttp://www.premierpoolsandspas.com …www.premierpoolsandspas.com

Jul 1, 2016 ­ Aug 11, 2016Office Dashboard

Website Visitors

Dallas Traffic9,194% of Total: 10.32% (89,065)

Visitors by Source

Visitors by Device Type

Web Leads

Dallas Traffic234% of Total: 9.49% (2,465)

Source of Web Leads

Source / MediumThank You Page

(Goal 6Completions)

Dallas_PPC / PPC 64

google / organic 46

Facebook / SocialPaid 23

google / cpc 15

Magazine / Print 15

(direct) / (none) 14

m.facebook.com / referral 10

yahoo / organic 7

bing / organic 5

Dallas_Proedge / Proedge 5

Web Calls

Dallas Traffic84% of Total: 7.81% (1,075)

Source of Web Calls

Source / Medium Click­To­Call (Goal8 Completions)

google / organic 37

Dallas_PPC / PPC 22

(direct) / (none) 9

Magazine / Print 5

yahoo / organic 4

Facebook / SocialPaid 2

bbb.org / referral 1

Dallas Sold / email 1

duckduckgo.com / referral 1

google / cpc 1

Dallas_PPC / PPC google / organic Facebook / SocialPaid(direct) / (none) yahoo / organic google / cpc Other

9,194

Sessions

38.5%

15.3%

9.3%

12.7%

19.3%

mobile desktop tablet

9,194

Sessions

12.6%

25.1%

62.3%

Dallas Traffic10.32% Sessions

MARKETING SUPPORT MARKETING & ANALYTICS

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Social Media Ads

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WEBSITE SERVICEProvidingworldclassmarketingandsupportiswhatwedobesthereatPFM.We’vespentdecadesestablishingourbrandandhaveinvestedmillionsintoourITinfrastructureinordertoensurethatwehavethemosteffectivewebpresenceinthemarketplace.Wehiredthebest,straightfromSiliconValleyandcontinuetoinvestinnewtechnologytodrivemoreleadsforourfranchisees.AsaPremierPools&Spasfranchiseeyouwillreceivetheseservices:

» LocalIndividualizedMicrosites

» SEO/OrganicRankingforKeywordsandTerms

» EblaststoCustomers

» OnlineReputationManagement

» SocialMediaManagement

» LeadReportingandAnalytics

» OnlineAdvertisingCampaigns

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Welcome to Premier Pools & Spas of Houston TXRecently Ranked One of Top 50 Ranked Swimming Pool Builders in AmericaRated by Pool & Spa News

The Premier Pools and Spas team of Houston pool builders is your first choice when you want your dream pool built or remodeled. Our team ofpool builders is one of the very best in the area, with the proven expertise and years of experience to get the job done to your completesatisfaction. We are available throughout Houston, and offer extended service in Sugar Land, Pearland, Katy, Baytown and The Woodlands.

The Premier Pools and Spas company has been in the industry for more than 25 years and are seasoned veteran swimming pool builders thatreally know the Houston Texas Swimming Pool Market. That’s a lot of pools and spas under our belt! This is how we grew to become the nation’sleading pool building company. When you have a pool building and maintenance project in Houston, and you want it done right, within your budgetand industry standards, we are the team to call.

Premier Pools and Spas in Houston wants you to have your dream oasis: affordable, hassle­free, and top quality. We are the Houston SwimmingPool Builders you can trust to design you the backyard of your dreams. Entrust your backyard with the seasoned veteran pool building teambacked by a National brand name with over 50,000 pools built to it’s credit since 1988.

Navigation

» Home

» Spa Installers

» Custom Designed Pools

» Pool Construction

» Pool Remodeling

» Pool Installation

» Pool Specials

» Top 50 Pool Builders

INGROUND POOLS POOL REMODELING GALLERIES LOCATIONS OUR COMPANY CONTACT

Pearland Office(832) 586-8691

Spring Office(281) 764-6239

We’re Proud to be Sacramento Swimming Pool Builders –Serving Sacramento and the surrounding cities of Elk Grove,Rocklin, Roseville, and FolsomPremier Pools and Spas started in Sacramento and has since branched out to become the nations leading company for pool building andrenovation. Our team of Sacramento Swimming Pool Builders will help guide you along the process of building your pool from design to cleanup. We pride ourselves in our work, and the fact that most of our teams have been with us since the beginning.

If you’re looking for swimming pool builders in the Sacramento area, you’d be hard pressed to find a pool building company that has the level ofexperience and commitment to customer satisfaction that Premier Pools & Spas demonstrates on every job we do. Our track record is thousands ofsatisfied customers long. Become part of our success story and allow our expert team of Sacramento Pool Builders to provide you with a freeestimate on designing your new pool or spa.

Elk Grove, Roseville,

The overall experience was very positive. Any questions or concerns were answered in a timely and positive manner. Wouldrecommend to anyone interested. Kory and Dom were great! - Keith Young”

INGROUND POOLS POOL REMODELING GALLERIES LOCATIONS OUR COMPANY CONTACT Sacramento Office(916) 318-6471

» Customer Geo Map

» 2006-Current

» 2001-2005

» 1988-2000

» Back to Sacramento

Get a FREE EstimateName *

First

Last

Email *

Phone *

Zip Code *

Interested In...

Building a New Pool

Message

Map data ©2016 GoogleReport a map error2 km 

Map of Premier Pools & Spas Sacramento Customers (2006-2016)Customer Type: New Construction Remodel

1988-2000 2001-2005 2006-Current

INGROUND POOLS POOL REMODELING GALLERIES LOCATIONS OUR COMPANY CONTACT CALL US TOLL FREE:(855) 212-2210

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SUPPORTPremierFranchiseManagementprovideseverything neededtosupportyourgrowingfranchise.

» PremierUniversityTrainingandCurriculum

» SalesTraining

» ConstructionTraining

» JobCostPrograms

» Over$160MillioninBuyingPower

» ExclusivePricingandBuyingPrograms

» ApparelforyourSalesandConstructionStaff

» BusinessCards

» UnlimitedandComplimentaryBrochures

» TruckWrapsandMagnets

» PromotionalItems

» SalesKits

» YardSigns

» HomeShowBooths

Pool Brochure

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SERVICE MANUAL

Premier Pools has begun work on a new project in your neighborhood.

Please feel free to watch our progress! Customer satisfaction and speedy construction

of our high quality pools are our trademarks.

Unfortunately, swimming pool construction does include some dust, noise, and additional

traffic in your neighborhood that is unavoidable, and we apologize for that.

Of course, we would also welcome a phone call or e-mail if you would like to get a free estimate for your backyard. After all, your neighbors did!

Pardon Our Dust

(555) 555-5555WWW.PPAS.COM

(555) 555-55551234 Address, City, ST 12345

WWW.PPAS.COM/LOCATION

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Door Hangers Campaign Materials and Promotional Items Customer’s Pool Service Manual

Business Cards Truck Wraps Branded Apparel

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TRAININGOurgoalistohelpyouachieveoperationalexcellence.Asafranchiseowneryouwillreceiveindustryleadingbusinessman-agementandsalestrainingcourses.Duringyourstart-upperiod,youwillparticipateintrainingcoursesthatcover:processes,systemsandprocedures.Inaddition,ongoingsupportisprovid-edasyourbusinessgrows.Wehavethestrongestsupportstaffintheindustry,justaskourfranchisees!

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SYSTEMSToachieveabsoluteclarityinyourbusinesstheremustbeastrongsysteminplacetomanagegrowthandprovideinsight.Ourofficesrunoffacomplete,industry-specific,businessmanagementsoftwarethatnotonlyprovidesclaritytothebusinessownerbutseamlesslyintegratessales,constructionmanagement,andaccountinginto onecentralizedprogram.

GetClarity!Oursystemprovides:

» LeadManagement

» ConstructionSystemsCheck-OffList

» Accounting

» Reports

» BusinessEvaluations

» Profit&LossAnalysis

» PresentationBook

» SalesTrainingManuals

» EmployeeHiringProgram

» RecruitmentHelp

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ACCOLADESPool&SpaNews,asourceofnews,productinformation,trends,designideas,technicaltipsandbusinessstrategiesforindustryprosproducesa“Top50BuilderList”.Thelisthonorsthecoun-try’slargestswimmingpoolcompaniesandrewardsindustryleadersandinnovators.PremierPools&Spashasheld14covet-edspotsonthelist,morethananyotherbuilder!

Wespentmultipleyearsinthetop10rankingpositionsandachievedthehighlysoughtafternumberonerankingin2012andwecontinuetoholdthetitleaslargestbuilderontheplanet!

Whileweenjoytherecognitionandaccoladesfromindustrysourcesourmainprioritywillalwaysbe:thecustomer.Welovetoshowourcustomerswhyweareconsistentlyrecognizedasa“Top50Builder”yearafteryear.

Based on revenue data reported from Pool & Spa News, June 2016Pool & Spa News Top 50 Builders 2012

Click to enlarge

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RECOGNITION » 2006SacramentoChamberofCommerceSmallBusinessoftheYear

» GeneralPool&SpaSupplyAwardfor#1Partnerand#1Customer2006&2007

» NationalBuilderoftheYear2006,2012

» ZodiacBuilderoftheYear2000–2016

» ParamountNationalBuilderoftheYear2011,2012,2013and2014

» BrianPorter,VicePresidentofPremierPools&Spas–APSP2016YoungProfessionalsoftheYear

» PaulPorter,CEOofPremierPools&SpasZodiacInspirationAward

» PremierPools&SpasofAustinBestofHouzz

» PremierPools&SpasofDallasA+RatingonBBB

» PremierPools&SpasofHoustonAPSPInternationalAwardofExcellence

» PremierPools&SpasofHoustonBBBGoldStarAward

» PremierPools&SpasofLosAngelesAPSPInternationalAwardofExcellence

» PremierPools&SpasofLasVegasAPSPInternationalAwardofExcellence

» PremierPools&SpasofSanDiegoAPSPInternationalAwardofExcellence

» PremierPools&SpasofTemeculaAPSPInternationalAwardofExcellence

» PremierPools&SpasofSacramentoAPSPInternationalAwardofExcellence–Gold

» PremierPools&SpasofSacramentoRosevilleBestoftheBestAwardbyPressTribune

» PremierPools&SpasofSacramentoGraniteBayBestoftheBestAwardbyPressTribune

» PremierPools&SpasofModestoAPSPInternationalAwardofExcellence

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IN THE MEDIALearnmoreaboutourcompany,cultureandcommunitythroughourmediaappearances.Ofcourse,westriveto raisethebarinthequalityofconstructionandthecustomer’sbuyingexperience,butwe’realsoinvolvedwithsomuchmore.Webelievethatourinvolvementinthemediasupportsaposi-tive,publicperceptionoftheswimmingpoolindustry.

46 AQUA MAY2011 www.aquamagazine.com

Q&A With Paul PorterTELL ME ABOUT PREMIER’S EARLY DAYS.It was founded as a pool building com-pany by me and Keith Harbeck in 1988. We started very inauspiciously — in our first year we built about seven pools. But we had a very simple philosophy that’s helped us: Do what you say you are go-ing to do, build a product with impec-cable value, exceed customer expecta-tions and let them grow your business. At that time we had no grandiose vision, and like most startups we were under-capitalized with no reputation. But with that business model, and in our relent-less pursuit to build the best product for the best value and to create unparalleled customer satisfaction, we really pros-pered. When we started there were over 100 builders in the Sacramento region, and three major, large builders. Now, two of those big ones are out of business and the other is not a significant player anymore.

So we grew and grew and grew to the point where, in 2006, we had 10 offices, three retail locations and were doing $100 million in business with 500 employees.

WHAT MADE YOU DECIDE TO GET INTO RETAIL?We always thought building and retail were complementary. In some areas, weather mandates having a business model where you build in a certain season, then you need to sell spas and other things in another season, and then you support both of those things year-round with chemicals and accessories. So, when we put together our national growth plan, we said, “That’s a model we’re really going to have to look at.”

We have about 60 percent market share in Sacramento, and about 20,000 customers, and we knew we really need-ed to provide support for them, so we started opening retail stores. Then, in 2006, we hired a guy who’d been presi-dent of a large retail operation on the East Coast, and he came over with im-mense retail experience. He’s now the owner/licensee in the Phoenix market, where he’s opened up three retail stores. As a matter of fact, he opened one just three months ago in Chandler and that

store is doing just unbelievably. He’s 300 percent over his forecast already. We used to have just a pool-building facility there, and he incorporated portable spas, chemicals, toys, the whole thing. They’ve executed things very well.

Our spa sales are robust. In our Ran-cho store we’re up 220 percent year to date. We budgeted, for example, for 24 spa sales for the year in Phoenix. As of yesterday we’d sold 42, so we’ve already doubled our forecast.

WHAT ARE YOU DOING DIFFERENTLY?I think it’s an attitude more than any-thing. There’s a lot of fear out there, there’s very little proactiveness out there. Everybody’s sitting around waiting for somebody else to make a move, waiting for the economy to get better. But if you do that, you’re going to wait yourself into

bankruptcy. We’re going out after the market. Now, we understand financing is tight, the housing market is tight, but there are still discretionary dollars out there and we’re going out enthusiasti-cally and aggressively with home shows and other campaigns. Too many people are sticking their heads in the sand ex-pecting that things will just get better. But that’s not what happens. If you’re going to compete in the marketplace, you can’t really look at what you’ve done in the past. Right now, there are only so many dollars people are going to spend, so you have to ask, “Is there a market for my product, and, if so, how do I reach those consumers?” So we’re running email blasts, doing social networking, doing traditional marketing with vendor support. We just did a show in Phoenix and ended up selling 12 spas over the weekend while a competitor sold two. How’d we do that? We went in with a booth three times the size they had and really showed that we’re in business. The customers can tell if you’re timid about your business. You’ve got to go out there with a robust approach. Take a hint from other successful retailers out there. That’s how they’re doing it.

HOW DO YOU TAKE ADVANTAGE OF FACE-BOOK AND OTHER SOCIAL MEDIA?Facebook is 500 million strong. It’s the way people are communicating today; the way young people are learning to communicate. What you need to do is provide information that people are in-terested in. For instance, we’re not go-ing to go on Facebook and say, “Come and buy a pool for $25,000!” We’ll say, “Premier Pools is having a vacation pic-ture contest.” So they’ll take pictures on vacation and we’ll line up some judges and prizes. If it’s springtime, we’ll talk about openings. So you want to position yourself as an expert in the industry and to start a conversation. Facebook isn’t passive; you’ve got to post. It’s just one element, but if you’re behind the curve on it, you can be left in the dust.

Let’s face it, though. Most people in

PAUL PORTER,CEOPremierPoolsManagementCorporationRanchoCordova,Calif.

PaulPorterrunsPremierPoolsManagementCorporation,acompanybasedinRanchoCor-dova,Calif.He’sbeeninthepoolbusinessfor23years,recentlyshiftinghisfocusfrombuildingpoolsandsellingretailitemsintheSouthwesttomarketinghismethodstopotentiallicenseesacrossthenation.

State of the Industry | RETAIL

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Paul Porter is transforming Premier Pools & Spas into an industry powerhouse

Taking the Leap

www.poolspanews.com Pool & Spa News January 22, 2007 81

By Shabnam Mogharabi When longtime Sacra-mento builder Aquarius Pools closed itsdoors last summer, it left 60 vessels unfinished — and wounded the NorthernCalifornia pool industry’s reputation.

Among a numberof firms picking up thepieces in the aftermathwas Premier Pools &Spas Inc. “It’s going tobe bad for the pool in-dustry in the next fewyears,” says Paul Porter,CEO of the RanchoCordova, Calif.-based

firm. “We’re trying to protect the industry.This isn’t just about getting our name outthere.

“I’ve always believed we’re in the busi-ness of making people’s dreams come true,”he adds. “We still want the consumer tothink about pools as a real dream that theycan have in their backyards. If we don’t dothat as the leader in this market, no onewill.”

Porter’s deeply rooted sense of respon-sibility stems from a desire to protect theindustry that has made his own dreams areality. For nearly 20 years, he has success-fully managed Premier’s dramatic growth

and now is embarking on aggressive expansion plans.

Revenues have more than quadrupledin five years, jumping from $24.7 millionin 2001 to more than $100 million in 2006.What’s more, a merger with Midwesternretail chain Litehouse has the firm lookingto compete with the likes of national giants Anthony & Sylvan Pools Corp. andBlue Haven Pools & Spas.

It seems Porter and Premier Pools &Spas are unstoppable. Here’s a look at thehighs and lows of one man’s life, and howhe found success in the pool and spa industry.

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MISSION STATEMENT

“Our mission is to change the lives of others with integrity, value and passion. We will enhance the quality of the lives of the people we work with and improve the

lives of the people that we are fortunate to work for through excellence in everything we do... Everyday!”

—Paul Porter

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VISIT US TODAY WWW.JOINPREMIERPOOLS.COM