free pre-& post-show products trends 2009 integrated media … · 2012. 3. 7. · brokers,...

www.cs-retailing.com

Digital Opportunities!

• Ads • Videos • Podcasts• Webinars

• White Papers• E-Newsletters • Digital Issues

• Industry Directory

2009 integrated MediaPlannerYour integrated media partner with the highest circulation to primary retail and wholesale candy/snack buyers*

NEW FOR 2009!• "sweet & Healthy"

e-newsletter• a new look: Print and

Online redesigns•Free ad readership survey•Free company Profiles•Free Pre-& Post-show

all candY eXPO advertising e-Blasts

P R O D U C T S • T R E N D S • M E R C H A N D I S I N G S O L U T I O N S

Confection&SnackRETAILING

*Source: BPA Circulation Statement, June 2008

0 5000 10000 15000

29.8%

6.6%

5.2%

4.2%

2.3%

0.6%

22.6%

17.3%

11.4%

6.6

5

4

2.

0.

grocery/supermarket chain Headquarters & regional Offices and independent supermarkets/grocery stores

convenience stores chain/service station/Oil retailer & independent convenience stores/college Bookstores/ truck stops and Plazas

candy/snack Wholesaler or Other Wholesale/distributor/grocery Wholesalers/cooperatives

drug store chain Headquarters & regional Offices/independent drug store

amusement/concessions including Movie chains/Vending Operator/distributor

specialty retailers/specialty Food stores

Brokers, exporters, importers

Variety/discount store/chain/Warehouse Buying club

department stores

Confection &Snack Retailing

reaches all channels of distribution.

Confection & Snack Retailing – Growing Your Confection & Snack Retail BusinessConfection & Snack Retailing is your multimedia resource for candy, chocolate and snack food buyers. We reach 14 diverse distribution channels, including mass, convenience, drug, wholesale and specialty retailers, providing you the depth and total marketing coverage for your advertising investment. The result: deeper access and greater opportunity to reach the buyers who will specify your products into the retail channel.

#1 in total circulation to the retail segment Confection & Snack Retailing is the most circulated publication, reaching more buyers and influencers across the combined confection and snack retail channels. We deliver more for your investment!

Confection & Snack Retailing reaches more than 14 retail, wholesale and trade channels.

Source: December 2007 BPA Circulation Statements. June 2008 BPA Circulation Statement for CSR: 15,000. June statement for PCB unavailable at time of press.

Confection & Snack Retailing delivers

4,014 MOre potential buyers than our

competition!

Source: June 2008 BPA Statement.Categories have been regrouped for this analysis.



Professional candy Buyer 13,500

17,514

retailer-Focused editorial

That Means More Exposure for your Products!

In each issue, Confection & Snack Retailing delivers local market insight providing details of what’s happening in retail chocolate, confectionery and snack food product sales in different parts of the country. Confection & Snack Retailing utilizes its long-standing relationships with candy manufacturers and industry associations, and its affiliation with sister publications Candy Industry and Snack Food & Wholesale Bakery, to research and write compelling, useful editorial.

Readers rely on Confection & Snack Retailing for specific industry-related facts, trends and news that no other publication can offer. Confection & Snack Retailing supplies its readers with information they need to make informed and smart decisions about what products to buy.

Unique, Powerful editorial

• New Products Coverage: Our Main Focus in Confection & Snack Retailing magazine!

Each issue offers detailed information about candy, chocolate and snack introductions, including purchasing information.

• Exclusive Cover Stories Current industry happenings – from growing consumer interest in all things organic to premium chocolate offerings and what these trends mean to retailers.

• In-Depth Focus Features Exclusive Enhanced Coverage in Confection & Snack

Retailing magazine! > Confectionery and snack trends, including commentary from

trusted industry experts > Brand listings from IRI > New product reports in every major category

• Local Market Insights We take your customers inside popular retail locations across the country and show how they’re capturing consumers through product and display.

• Retail Strategies > In-store promotions > New POP displays

> Cross-merchandising opportunities

• New Product Handbook & Source Book A complete industry resource that your customers

will reference all year long. Your ad will be seen in print and online in our searchable

industry database. This exclusive resource is a valuable tool for everyone in the

candy and confection markets.

#1 ad Page leaderAdvertisers get results with Confection & Snack Retailing. That’s why Confection & Snack Retailing sees a growing number of ad pages each year. Make sure your advertising is included in this trend.

Confection & Snack Retailing – Growing Your Confection & Snack Retail Business

the new “sweet & Healthy” e-newsletter is a collaborative effort between Confection & Snack Retailing and its sister publication Candy Industry.

This exciting new e-Newsletter provides another avenue for you to reach your targeted audience. With compelling weekly coverage of new product introductions, manufacturing and retail trends, and our own editorial commentary, your banner ad will compliment your marketing efforts.

new and Updated Website –cs-retailing.com

With special electronic features like webcasts, podcasts, webinars, streaming video and banner advertising, cs-retailing.com is a perfect partner to the printed magazine. This expansive, flexible digital environment can help your business succeed in ways you’ve never considered!

access to success

Confection & Snack Retailing’s multimedia information format delivers MUST-READ information that retailers need to run their business. Confection & Snack Retailing showcases your brands to those who decide what goes on the shelf!

N e w F o r

Visit cs-retailing.com for a complete online media kit with more information about these and other marketing services.

exclusive & Unmatched show coverage of the all candY eXPO!

ALL CANDY EXPO Show PlannerConfection & Snack Retailing partners with the National Confectioners Association (NCA) to produce the most comprehensive show planner for the ALL CANDY EXPO. The publication includes advertising and sponsorship opportunities, and is mailed to show exhibitors six weeks prior to the event.

This is a fantastic chance to promote your brands prior to the show. There is no other option like this! For details on how to participate in this valuable advertising option, contact your marketing representative!

The DailyWe continue our partnership with the National Confectioners Association (NCA) to produce the OFFICIAL Show Daily publication for the ALL CANDY EXPO.

Advertise and showcase your product lineup in this OFFICIAL, AT-SHOW publication! For details on how to participate in this valuable advertising opportunity, contact your marketing representative!

0 100 200 300 400 500 600

*Source: IMS, June 2005 - May 2008

604

441 Professional candy Buyer

Confection & Snack Retailing has sOld 163 MOre ad Pages than Professional Candy

Buyer!*

#1 in integrated MediaConfection & Snack Retailing is the only publication that delivers a print, online and e-Newsletter integrated media platform. This complete marketing package surrounds your customers with the information they crave and gives your message consistent and frequent viewership.

This means more added value for your marketing message, and more reach to those who purchase retail confection and snack food products.

All Candy ExpoOn-Floor Issue

Cover Story

New Products

Local Market Insights

Retail Strategies

Confectionery Trends

Snack Trends

Seasonal Strategies

2009 EDITORIALCALENDARc s - r e t a i l i n g . c o m

March/AprilCloses March 9

July/AugustCloses July 7

September/OctoberCloses Sept. 4

NovemberCloses Oct. 9

The Premium Report

An analysis of what’s new in the premium segment of the confection and snack industry and where experts think the upscale arena is headed next.

The All-Organic Issue

We examine the breadth of new organic and all-natural products in the confectionery and snack marketplace.

The Chocolate Report

What’s on-trend in this growing category? Read up on new products and their influences, as well as who’s purchasing what and from whom.

Distribution Channel Focus

An in-depth look at the various distribution channels for confection and snack products, including:

• Grocers• Convenience Stores• Box Stores• Discount Stores/Outlets• Drug Stores• Movie Theaters• Specialty Stores

In Every Issue In Every Issue In Every IssueIn Every Issue

In Every Issue In Every Issue In Every IssueIn Every Issue

In-Store Promotions Cross-Merchandising 2010 Retail ForecastSignage

Gift Sets Gum/Non-Chocolate Functional ConfectionsBreath Fresheners

Gift Sets Fruits/Nuts/Seeds Functional SnacksEnergy/Snack Bars

Fall and Winter Holidays Easter Annual PlanningSummer

FREE half-page or full-page company profile with ad purchase.

POP Displays

Sugar-Free

Meat Snacks

Valentine’s Day

All Candy ExpoPreview



Show Coverage ECRM Preview All Candy ExpoPreview

All Candy ExpoPost-Show Report

• NACS Preview• ECRM Preview

ISM Preview

Bonus Show Distribution

• ISM• NACS Show

• ECRM Annual Planning

• NCA State of the Industry

• ECRM Winter Confectionery

• All Candy Expo

• ECRM Spring Confectionery

Value-Added Programs

Pre-All Candy Expo e-blast with purchase of print ad in March/April issue

• Ad Readership Survey for all half-page or larger July/August issue advertisers

• Post-All Candy Expo e-blast with purchase of print ad

Enhanced listing for all advertisers in the ISM Preview issue

Enhanced listing for advertisers in the NACS Preview issue

Half- and full-page January/February issue advertisers receive FREE 40-word writeup with product photo

Enhanced All Candy Expo listings for advertisers in May/June issue

RESEARCH

January/FebruaryCloses Jan. 7

An in-depth look at new products, trends, brand leaders and sales stats in the following confection and snack categories:

• Chocolate• Novelty• Non-Chocolate Candy• Gum• Breath Fresheners• Snack Nuts• Meat Snacks• Pretzels/Chips• Sugar-Free

2009New Product

Handbook

NEW FOCUS

FOR 2009!

Special IssueClose March 20

The Planner

A planning tool for retailers and wholesalers attending the All Candy Expo. The planner includes a show floor plan, an exhibitor list, and details on seminars and other at-show events. The planner mails out to buyers six weeks prior to the show.

May/JuneCloses April 17

The Magazine The Daily

Special IssueCloses April 24

An All Candy Expo tradition, The Daily covers everything at this annual industry event, from the show floor to the seminars to everything in between. Fresh issues are distributed each morning of the show.

ALL CANDY EXPO SHOW PACKAGE

NACS ON-FLOOR

ISSUE ISM ON-FLOOR

ISSUE

DecemberCloses Nov. 10

Your one-stop source for information on candy and snack suppliers

2010 Source Book

Preview new products and trends to be featured at the upcoming All Candy Expo.

We break down consumer groups by both demographic and psychographic in this informative guide to consumer shopping habits.

Bonus Feature:

What Customers Want

Webinars

Podcasts

Research

CustomMedia

SolutionsVideo

Website

WhitePapers Microsites

E-Newsletters

DigitalIssues

IndustryDirectories

Integrated Marketing ServicesThe 2009 Integrated Media Planner includes a full range of solutions from brand-building advertising to integrated direct response e-media programs and relationship-building face-to-face events. Our editorial, sales and e-media teams offer you expertise and experience, develop custom programs to reach your marketing goals, enhance new product initiatives and help ensure results.

Visit www.cs-retailing.com for an expanded online integrated media planner with additional information about our print and electronic media services.

source Book, december 2009. Close: Nov. 10List your company for year-long exposure to your audience in print and online. Attract buyers to your company with

advertising and enhancements to suit every budget including new online options like video and even Request For Proposal

(R.F.P.) sales leads.neW for 2009!

Add/update/edit your listing online, anytime. Go to our website to set up

your account access.

Online & digital resources at cs-retailing.com

The core of our integrated media services is a combination of our print magazine, our website and our other related ancillary services. As your partner, we offer you a wealth of opportunity to build your brand and grow your business. Drive traffic to your site and generate sales leads by placing your advertising message on cs-retailing.com. You’ll receive optimum exposure, accountability and a wide array of promotional options to fit your strategy and budget. Generate leads and gain exposure by utilizing these website opportunities:

• Banners • Tiles• Skyscraper Ads• Sponsored Links• Videos• Podcasts• White Papers• Webinars• Microsites• Customized Digital

Magazines

Confection & Snack Retailing’s weekly e-Newsletter, Sweet & Healthy, provides complete coverage of the organic, all-natural and functional confectionery market, including relevant news, noteworthy products and editorial commentary on what’s happening in the industry.

E-Newsletter ads can generate sales leads, promote new products or drive traffic to your websites. Place a banner, tile, contextual or skyscraper ad, or link to supplier White Papers and video. Consider a custom e-newsletter with unique content targeted to your customer base.

Website

industry directories

e-newsletter



• •


Our diverse and expansive portfolio of food, beverage and packaging magazines gives you an unmatched resource to reach decision-makers in all areas of these industries. Consider these other BNP Media publications as part of your marketing reach:

Searching for ways to better position your company in the market? Seeking new ideas on how to improve product acceptance? Venturing into new markets and not sure which path to take? Get vital data you need with Clear Seas Research.

Dedicated to providing results-oriented market research and insightful analyses with a focus on understanding your business.

Contact Sarah Corp • (248) 786-1625 • [email protected]

the BnP custom Media advantage

BNP Custom Media develops unique, innovative, tailored custom media programs to meet your marketing needs while you build the relationships that will carry your business forward.

•Accesstothemarket:BNP Custom Media combines the power of 21 media brands and an incomparable vertical market readership. You’ll have access to our extensive subscriber base of 238,785* industry professionals. This gives you direct, focused access to your clients.

•Editorial&ContentExpertise:Our award-winning editorial staff is an exclusive resource for you to help shape the success of your project.

• Media Resources & Capabilities: From compelling graphics to cutting-edge online opportunities, we can develop media components to accompany all of your custom media projects.

ContactSteve Beyer • (630) 699-7625 • [email protected]

*Source: BNP food, beverage and packaging unduplicated circulation, August 2008.

educate Professionals in Your industry and generate leads with Webinars

If you have not yet employed Webinars in your advertising efforts, you are missing out on an opportunity to target qualified audiences. Not sure where to start? Let the experts at Confection & Snack Retailing help you. Staff experts will take care of all the promotion, registration and Webinar management. You will build brand awareness, become an educational leader and receive the lead database of all registrants. Contact your sales rep today to get started.

• Beverage Industry• Brand Packaging• Candy Industry• Confection & Snack

Retailing• Contract

Manufacturing & Packaging

• Dairy Foods• Flexible Packaging• Food & Beverage

Packaging• Food Engineering• Food Master

• Independent Provisioner

• Industria Alimenticia• Meat & Deli Retailer• The National

Provisioner• Prepared Foods• Private Label Buyer• Refrigerated & Frozen

Foods• Refrigerated & Frozen

Foods Retailer• Snack Food &

Wholesale Bakery

comprehensive industry exposure

Webinarscustom Media solutions

research

digital edition

Sponsor a Digital Edition or let us create a customized digital magazine for you. Digital issues feature interactive capabilities with live links to your web pages and e-mail addresses. You can also link to streaming audio or video presentations of your products and services. Contact your sales rep today to explore the expansive capabilities of this online service.

• B2B/B2C Magazines• Trade Editorial• Microsites• e-Newsletters

• Advertising Supplements

• Webcasts / Online Content / Video

2009 Advertising Rates & Specifications

color rates4-Color or 3-Color Process Special ColorRates are for R.O.P. 4- or 3-color Additional charge for any special process inks only. Printing is by color and black.web-offset. Per Page $1210Per Page $1470 Per Spread $2280Per Spread $2500 Per 1/2 page $890Per 1/2 page $980

insert ratesContact Publisher for more Information.

Mechanical informationTrim Size 8” X 10-3/4”

Vital advertising material should be kept at least 1/4” away from final trim, 1/2” from bleed size. Critical material should not run into the gutter.

Printing Body forms and covers heat-set web offset.Binding Saddle-stitched. Jogs to head.

advertising space sizesnOn-Bleed incHes Bleed incHes (width x depth) (width x depth)

Full Page Full Page 2/3 Page 2/3 Page 1/2 Page (vert.) 1/2 Page (vert.) 1/2 Page (horiz.) 1/2 Page (horiz.) 1/2 Page (island) 1/3 Page (vert.) Spread Bleed 1/3 Page (square) 1/3 Page (horiz.) 1/4 Page (square) 1/4 Page (horiz.)

Above sizes allow for 1/8” bleed on all sides.

Gutter bleed only – each side 7-5/8” X 10”

Production informationSWOP Specifications Apply.• Digital File Submission: All materials submitted electronically are subject to review by the

production department. Macintosh formatted CD’s are preferred. Advertisers may also send their files electronically using our FTP site. Contact the Advertising Manager at (847) 405-4000 for specifications and directions for downloading ads.

• Ad Materials: High Resolution PDF-X1a files with fonts and images embedded, CMYK, 300 dpi. Advertisers must provide a go-by for identification purposes.

• Certified Color Press Proof: All ads will be printed to the density indicated in the file unless a certified color press proof is provided. Valid types of color proofs include Matchprints, Fujiproof, or digital proofs such as Pictro or Iris. Laser, ink-jet, or color copy proofs are acceptable for identification purposes only. If a valid color proof is not provided but is desired, we will produce one at an additional production charge of $50.

BNP Media helps people succeed in business with superior information.

cs-retailing.cOM WeB rates & sPecs 3x 6x 12x Banner Ad $ 1450 $ 1200 $ 1000Tile Ad 750 600 500Skyscraper Ad 750 600 500

Website specs Web Specs: Banner Ad 468 x 60 pixels Tile Ad 125 x 125 pixels Sponsor Button 120 x 60 pixels Skyscraper Ad 120 x 240 pixels Article Sponsorship Ad 300 x 250 pixels

File Size: 20K or less (JPG or GIF file); 30K or less (SWF file)Colors: 256 colors or lessResolution: 72 DPIFile Formats: JPG, GIF (static or animated)

SWF (Adobe Flash must include .FLA file)Animation within ad unit: 30 seconds maximum without being re-initiated by the user; 15 seconds max for total animation

For additional website advertising options, as well as webinar, e-newsletter, video, podcast, and digital issue information, please contact your sales rep or visit the online media kit section at www.cs-retailing.com.

• Production Charges: Artwork, copy changes, film conversion, other prep work are billed at net, no agency discounts.

• Material Storage: Materials are stored by publisher for 1 year from issue date, then destroyed unless otherwise instructed by the advertiser or agency.

• Agency Commission: 15% to recognized agencies on space, color, and position if accounts are kept current. Commission is not allowed on insert handling, special binding or trimming of inserts, reprints, other mechanical charges, spotlight ads and classified advertising.

• Short Rates and Rebates: Advertisers will be short-rated if within a 12-month period from the date of first insertion they do not use the amount of space upon which their billings have been based. Advertisers will be rebated or receive credits if within a 12-month period they have used sufficient additional space to warrant a lower rate than the rate they have been billed.

• Cancellation Policy: No cancellations accepted after published closing date. Contracts may be cancelled by advertiser or publisher on written notice 30 days in advance of closing date.

• Issue and Closing Dates: Issues are published 7 times a year. See editorial calendar for closing dates.

Advertising ContactsJeff [email protected]: 847-405-4051Fax: 248-502-9022

chad sypkensSales [email protected] Tel: 847-405-4072Fax: 847-405-4100

7” x 10” 4-1/2” x 10” 3-3/8” x 10” 7” x 4-7/8” 4-1/2” x 7-1/2” 2-1/4” x 10” 4-1/2” x 4-7/8” 7” x 3-3/8” 3-3/8” x 4-7/8” 7” x 2-3/8”

8-1/4” x 11” 5-3/16” x 11” 4” x 11” 8-1/4” x 5-3/8” 16-1/4” x 11”

B/W Print rates 1x 3x 6x 9x 12x Full page $ 5080 $ 4740 $ 4520 $ 4170 $ 39402/3 page 4400 4100 3890 3590 34101/2 page (island) 3900 3640 3400 3090 28701/2 page 3620 3390 3170 2900 26501/3 page 2740 2570 2400 2200 20001/4 page 2170 2030 1890 1730 1570Cover 2* 6550Cover 3* 6450Cover 4* 6650*Includes Bleed and Color



ship Materials, insert samples, insertion Orders, etc. to:BnP Media, 155 n Pfingsten road, suite 205, deerfield, il 60015attn: lisa calhoun, e: [email protected], P: 847-405-4041

free pre-& post-show products trends 2009 integrated media … · 2012. 3. 7. · brokers,...

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