#SocialMedia A Startup’s Learning

Startup Saturday, Mumbai

#Who - FreeCharge.in• Get Retail Discount Coupons With Every Mobile Recharge.• 50K+ Fans On Facebook. • 2500+ transactions Daily • 10K+ Coupons Couriered Daily.• #2 Amongst Recharge Sites • #2 Amongst Couponing Sites

#Why - Trust

• Free Recharge = Too Good To Be True• Nigerian Scam• Launch Offer• Limitations

#What – Real People

• Make them say “It is for real”

• Make them show “It is for real”

#Where

• Twitter – Short Lived. TG Missing.• Orkut – Little Viral. TG Inactive.• FaceBook – Viral + Life + Audience• Blogs – Works Great. Need meaty content.• TV/Print Media – Not in our control (ET Now )• Startup Saturday – Thank You!• Complaint Forums – Bonus

#How• Create Fan Page (or a Frandship Profile)

• Get a DP of Correct Dimension.

• Get 25 fans – Get a vanity URL• Create Custom FBML Tab – Set As Default Landing Page

• Get a Curator (or two)

• A little $$ helps accelerate

Activate

• Contests – $$

• Conversations – Time

• Viral Stuff - Creativity

• Survey – Audience Motivation

#Contests - Upload Pics

#Viral

How To Talk

• Status Updates – Must Have Brand Name + Call to Action

• Consumer Responses - Must have data to Convince.

• General Query Replies - Will be tiring but gives real new users so always reply in detail

#Sixers – What Worked• Fan Pics = Brand Image + Story for

Retailers

• Conversation = Buzz

• Active Fans = Reduces load + Increases Trust

• Trust Gained = Site Bounce Rate Reduces

Bloopers• Buying fans

• Solving Consumer Issues on Fan Page

• No Discipline + No Process =Sleepless nights

• Being inactive.

• Fan Page can became complaint forum overnight

Let’s Talk

facebook.com/freecharge

facebook.com/eviral

Thank You