SocialMediaMarke-ng

Listen&Act

PioneersinsocialdataMay2009

Memberof:

LondonMilanTorino

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WhatItIsNot

Itisnote‐mailingItisnotWebadver@singItisnotbannersItisnotnewsleAersItisnotcommunica@ononthecompanysiteItisnotthecompanysiteforum

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Point&Shootvs.Listen&ActMarke@ng

CompanyGeneratedContent

UserGeneratedContent

Point

Shoot

Listen

Act

BuyCalltoAc@on

UserIni@atedAc@on

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SocialMediaChannels

SocialInterac-onsSocialPla=orms

SocialContent

Conversa-ons(Purchase)

Events&CalendarsE‐mails

StatusUpdates

SMS&Text

WIKIsPersonalSocialNetworks

White‐labelNetworks

Videos Podcasts Photos

Microblogs

Blogs

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EverythingIsThere

Conversa-onsleaveindelibletracesontheWeb

Theyarethere,Ican: ‐findthem ‐analysethem ‐understandthem ‐getindispensableinforma@on

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Act

Seedinforma@onthathelphighlightyourpresence

(SocialPlaXorms)

Provideinforma@ononyouandpromoteyourini@a@vesonlyandonlyiftheyareusefultothedebate,promo@ngyourini@a@vesintheright

contexts(SocialContent)

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KeepOnMeasuring

Keeponmeasuringover@mehowyourac@onschangepercep@ontowardsyouandyour

compe@tors.

YoucannotcalulateROI(ReturnOnInvestment)ofyourSocialMediaMarke@ngac@ons,butyouaresureofROI(RiskOfInac@on)

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5sugges@ons1Argumentsarechoosedbythecommuni@es,

youcannotforcethem2Mostimportantargumentsbubbleup,

justlisten3Problemsaresolvedwithinthecommunity,

thecri@calonesemerge4Youdonotneedtocreatenewcontainers,

butlistenandactinthosealreadythere5Donotstoplisteningandmeasuring

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ListeningMarke@ngListen&Act

Addressallmarke@ngmixini@a@vesGrowbusiness

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